CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Advertising/Web Design Agency:
CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Creative Credits
Name
Company
Position
Martin Gustafsson
CRISPIN, PORTER + BOGUSKY EUROPE
Account Director
Oscar Corsvall
CRISPIN, PORTER + BOGUSKY EUROPE
Account Manager
Björn Höglund
CRISPIN, PORTER + BOGUSKY EUROPE
Creative Director
Anders Gustafsson
CRISPIN, PORTER + BOGUSKY EUROPE
Copywriter
Jonas Hedeback
CRISPIN, PORTER + BOGUSKY EUROPE
Art Director
Anders Johansson
CRISPIN, PORTER + BOGUSKY EUROPE
Designer
Robert Waern
CRISPIN, PORTER + BOGUSKY EUROPE
Head of Prototyping
Per Rundgren
CRISPIN, PORTER + BOGUSKY EUROPE
Technical Director
Erik Sterner
CRISPIN, PORTER + BOGUSKY EUROPE
Lead Flash
Malin Ekman
CRISPIN, PORTER + BOGUSKY EUROPE
Lead Flash
Stefan HГ?llen
CRISPIN, PORTER + BOGUSKY EUROPE
Senior Developer
Bombay Works
Production Company
Brief Explanation:
To prove Heinzв?Ts new tagline "No one grows ketchup like Heinz" and not just say it - we created The Interactive Ketchup Growing Experiment.
At the microsite you can talk to a tomato plant in real-time via voice synthesis to find out if it results in better growth. Anything you tell the plant is broadcasted live on the site.
A behind-the-scenes-blog kept track of tech-stuff, problems, the messages and how they affected the plant growth.
We created a simple endurance competition: the one who was able to keep their hand on the car the longest, won a brand new Volkswagen Golf.
The qualification round lasted 20 days, and had close to 170,000 unique participants. Of those participants, 200 finalists advanced through the quiz round to the finals. The final round took place live, and lasted for over 16 days. Ultimately, one lucky winner drove away in a brand new Volkswagen Golf.
JUDGES:
The site is not live anymore
The website delivered the core message: "Children grow up in the blink of an eye. Keep a record of them with Handycam".
The website provided a virtual filming experience following the first 26 years of a child's life, filling users with heartwarming sentiment. Bloggers spread buzz by installing the blog widgets that embedded the entire website.
The website demonstrated the essential value of the product through an emotional and interactive user experience.
A great buzz was created around distribution of the "embedded-website" widgets, which allowed users to view the website through blogs.
Director Digital Marketing Communications Television
Chris Baylis
Tribal DDB Amsterdam
Creative Director
Mariota Essery
Tribal DDB Amsterdam
Senior Art Director
Sandra Krstic
Tribal DDB Amsterdam
Client Service Director Integrated Services
Sean Chambers
Tribal DDB Amsterdam
International Strategy Director
Neil Dawson
DDB London
Global Creative Director Philips
John Reardon
Tribal DDB Amsterdam
Agency Producer
Jeroen Jedeloo
Tribal DDB Amsterdam
Agency Producer
Iwona Echt
Tribal DDB Amsterdam
Agency Producer
Maximilliano Chanan
Tribal DDB Amsterdam
Art Director
Mark Pytlik
Stink Digital
Executive Producer
Ian Mcgregor
Stink Digital
Lead Developer
Simon Eakhurst
Stink
Producer
Adam Berg
Stink
Director
Fredrik Backar
Stink
Director of Photography
Richard Lyons
Redrum
Post Production Supervisor
Michael Fakesh
Music Composer
Paul Hardcastle
Trim
Editor
Han van Dijk
DDB Amsterdam
Worldwide Strategy Director
Neil Robb
DDB London
Business Director
Andrew Ferguson
Tribal DDB Amsterdam
Creative Director
Brief Explanation:
Philips Cinema 21:9 is the worldв?Ts first cinema proportion TV. It provides a truly cinematic experience at home creating a halo for the Philips TV range.
Online we created a cinematic event; a short film that is one seamless tracking shot. Users can stop the film, go behind the scenes and understand how the cinematic experience was realised. They can hear about the relevance of light, shape and picture quality to cinema. The surrounding site lets users compare 21:9 to 16:9, turn Ambilight on and off and в??scrubв?T the film. Multiple messages are delivered in a multitude of cinematic ways.
JUDGES:
Please use Firefox for this entry
Never before has a work of art provoked as much dialogue as Damien Hirst's "For the Love of God". On this site you will encounter a whole universe of opinions by those who have actually seen the piece in the Rijksmuseum.
Visitors of this exhibition were able to give their opinion in a custom made video booth. This booth had a green screen and camera and touch screen for statistics. This fully automated process gave us the opportunity to create transparent talking heads. Online you can see the talking heads speak and change or filter opinions.
Though it is a promotional website for the pay TV program, through combining the TV program and the website we sought for a way for users to interact thoroughly with both of the media.
Every user's action are recorded as a rainbow and accumulates into a "RAINBOW" to respond to the message from the artist. At the end, we aimed the rainbow with everyone's feeling to become one piece of art.
Swedish Radio regularly aires 400 radioshows through 35 different channels. The reason why there are so many, is because of all the different Swedish Radio Public Service Broadcasting Companies. It should be something for every target group. And it is. But at the same time it can be hard to find the radioshows that are made for you. That is why we designed The Radio Matchmaker. It will lead you to your favourite radioshows automagically.
Have you ever painted a song?
For the launch of music group Labuatв?Ts first single, we created a small video sequence which works like a paintbrush, reacting to the changes in the music and the meaning of the lyrics.
While you listen to the music, you can use the paintbrush to paint what the song suggests to you. This is not only a way of expressing yourself (like dancing), but also lets you create a unique video clip each time, which you can then save or send to a friend.
The Internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile broadband site displays what Now actually looks like. A digital curator of live feeds, cams and streaming data constitutes the world's most elaborate widget. A downloadable version allows people to take the site with them. In the absence of a single dollar spent on media, it was picked up by over 100,000 blogs, with people spending an average of five minutes on it.
In the motif of в??Omairiв?? Japanese traditional year-end and new-year event, we created unprecedented seasonв?Ts greetings contents with linkage between cellar phone and PC / Digital Signage.
Arranging several tens of thousands of New Year character (the character is named в??Bekoв?? and modelled after a traditional Japanese toy cow, since cows are the zodiac animal of the year 2009) with fortune for the New Year.
By the combination of multiple-user function and GPS, we visualized playing condition about the contents in a joyful way.
To celebrate the launch of the Killzone 2, we created the worldв?Ts first internet wide shootв?Tem up. The Killzone 2 webgame.
Battle the Helghast across the entire World Wide Web. Will you live to tell the grandchildren about your part in The Battle of Facebook.com?
Fight over the sites you visit anywayв?¦ Google, YouTube, Amazon.com. When you engage the enemy, call in teammates to maximize the destruction and your score.
Shoot up the internet. Not only can you kill the enemy, the game makes the sites themselves destructible so you can tear them apart too. Itв?Ts World Wide War.
JUDGES:
log-in details for 5 teams as an Addition to entry
Coraline is the first feature film from Portland, Oregon, newcomer LAIKA Studios. Directed by Henry Selick (The Nightmare Before Christmas) and written by pop-lit superstar Neil Gaiman (Hugos, Nebulas, Newbery), it is the first stop-motion animated feature filmed entirely in 3D.
Our challenge: How can we get a broader audience to be excited about a movie that looks like a typical children's film but is much more? How could we use the equities we had to market this film in a way that reflects its unique nature and gets people excited to see it?
Passwords:
STOPMOTION
SWEATERXXS
BUTTONEYES
PUPPETLOVE
ARMPITHAIR
MOUSTACHIO
'We seeded the passwords out into the blogosphere in the Coraline Boxes we sent out. People used the passwords to unlock the videos (which we have included for you to see).Each person only got one password to see one video. Soon all the passwords were spread around the internet and posted on different sites so people could see all the videos.'
Swaggerizeme.com is an online application that allows users to enhance their online image or в??Swaggerв?? by creating fake, flattering articles, blogs, and websites about themselves that comes up when people search their names online. Banners and web videos were used to draw traffic to the site.
Initially, we created a film of Vanilla Ice apologising for his musical career. Our в??Vanilla Ice Says Sorryв?? film was posted on YouTube and seeded on video-sharing sites and blogs.
We ignited a national debate around what good and bad music actually is, by directing people to Virgin Mobileв?Ts campaign site в?" RIGHTMUSICWRONGS. People were encouraged to vote on Vanilla Iceв?Ts guilt or innocence, point the finger at other artists, and nominate the worldв?Ts worst music.
в??Why So Serious?в?? was a 360 alternate reality experience - deep, pervasive, interactive, and viral. Centered on the web, yet branching out over mobile, mail, flash mobs, scavenger hunts, casual games, user generated content, collaborative narratives, streaming video and more, the audience was immersed into the saga of Gotham City from the last frame of Batman Begins to the opening scene of The Dark Knight. Over 10M unique participants in 75 countries made в??Why So Serious?в?? a new benchmark for integrated campaigns. The Dark Knight was the most successful movie of 2008 and 2nd highest grossing film of all time.
In translating the successful TV campaign "Get a Mac" to the often cluttered online space, we changed the medium to fit the brand, simplifying page layouts with custom-sized synced units, and 100% share of voice on each website. These ads were contextually-relevant to the audience viewing it, the content surrounding it, and the subject matter driving it; the script, concept and placement are crafted to the specific site, and in each execution, the "Mac" and "PC" characters are acutely self-aware, referencing and reacting to their unique online environment.
In translating the successful TV campaign "Get a Mac" to the often cluttered online space, we changed the medium to fit the brand, simplifying page layouts with custom-sized synced units, and 100% share of voice on each website. These ads were contextually-relevant to the audience viewing it, the content surrounding it, and the subject matter driving it; the script, concept and placement are crafted to the specific site, and in each execution, the "Mac" and "PC" characters are acutely self-aware, referencing and reacting to their unique online environment.
In translating the successful TV campaign "Get a Mac" to the often cluttered online space, we changed the medium to fit the brand, simplifying page layouts with custom-sized synced units, and 100% share of voice on each website. These ads were contextually-relevant to the audience viewing it, the content surrounding it, and the subject matter driving it; the script, concept and placement are crafted to the specific site, and in each execution, the "Mac" and "PC" characters are acutely self-aware, referencing and reacting to their unique online environment.
CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Advertising/Web Design Agency:
CRISPIN, PORTER + BOGUSKY EUROPE Gothenburg, SWEDEN
Creative Credits
Name
Company
Position
Anders Gustafsson
CRISPIN, PORTER + BOGUSKY EUROPE
Creative Director
Malin Ekman
CRISPIN, PORTER + BOGUSKY EUROPE
Senior Flash Animator
Anders Johansson
CRISPIN, PORTER + BOGUSKY EUROPE
Designer
Gustav Martner
CRISPIN, PORTER + BOGUSKY EUROPE
Copywriter
Robert Waern
CRISPIN, PORTER + BOGUSKY EUROPE
Account Director
Axel WidГcn
CRISPIN, PORTER + BOGUSKY EUROPE
Account Manager
Brief Explanation:
SAS is the only real airline in Sweden.
SJ is the only... well, train.
Sweden is a large country.
SAS and SJ are arch enemies (for real).
This banner tells the story of their new collaboration.
The Internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile banners displays what Now actually looks like. A digital curator of live feeds and streaming data constitutes this elaborate banner.
The Internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile banners displays what Now actually looks like. A digital curator of live feeds and streaming data constitutes this elaborate banner.
The Internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile banners displays what Now actually looks like. A digital curator of live feeds and streaming data constitutes this elaborate banner.
Charities, Public Health & Safety, Public Awareness
Title:
HYPERTEXT
Advertiser/Client:
SPANISH RED CROSS
Product/Service:
NEW MEMBER RECRUITMENT
Entrant Company:
PUBLICIS MODEM SPAIN Madrid, SPAIN
Advertising/Web Design Agency:
PUBLICIS MODEM SPAIN Madrid, SPAIN
Creative Credits
Name
Company
Position
Kuki Bastos
Publicis Modem Spain
Chief Creative Officer
Chema Cuesta
Publicis Modem Spain
Creative Director
JosГc MarГ-n
Publicis Modem Spain
Creative Director
JuliГЎn TobГ-as
Publicis Modem Spain
Copywriter
Pablo GarcГ-a
Publicis Modem Spain
Art Director
Olga LГ?pez
Publicis Modem Spain
Account Director
Luis Miguel MuГ+oz
Publicis Modem Spain
Planner
Francisco Hinojosa
Publicis Modem Spain
Creative Programmer
Miguel LГ?pez
Publicis Modem Spain
Creative Programmer
Brief Explanation:
In the media strategy the main objective was to show 100% how the Spanish Red Cross is so integrated in our society that at times we do not realise that they are there. In order to do this we carried out a 2.0 campaign based on non conventional pieces (integrated in the content of the campaign sites). It's been done in such a way that part of the text of the page content is in red, making a red cross. When placing the cursor on the red text, a hyper text appears with a campaign message that invites you to become a member of the Spanish Red Cross. The alternative text makes us part of the communication piece.
Charities, Public Health & Safety, Public Awareness
Title:
HOUSE
Advertiser/Client:
IHDI ESTAГ+Г?O BEM-ESTAR
Product/Service:
HOMELESS LODGE
Entrant Company:
SUN MRM WORLDWIDE Sao Paulo, BRAZIL
Advertising/Web Design Agency:
SUN MRM WORLDWIDE Sao Paulo, BRAZIL
Creative Credits
Name
Company
Position
Rodrigo Esteves
Sun MRM
Creative Director
Guilherme Vieira
Sun MRM
Creative Supervisor
Giuliana Rollo
Sun MRM
Art Director
Camila Piagge
Sun MRM
Copywriter
Tulio Inoue
Sun MRM
Motion Design
Brief Explanation:
The objective was to capture donors and volunteers for Estaç�o Bem Estar: lodging that shelters, treats and reinserts homeless people from the City of S�o Paulo.
The objective was to inform travellers on the offers of Germanwings in a unique and innovative way in order to boost bookings. We chose to harness a completely new channel, taking advantage of the possibility to name Wifi-networks freely. So, we named these networks at the airport after the latest Germanwings offers or last-minute seat availability. Whenever a PC-, iPhone- or Macbook-User started searching for available networks, Germanwingsв?T latest offers appeared instantly on the screen. Every network was directly linked with germanwings.com, where the chosen flight is preselected and ready to be booked.
SONY MUSIC ENTERTAINMENT UK London, UNITED KINGDOM
Advertising/Web Design Agency:
SONY MUSIC ENTERTAINMENT UK London, UNITED KINGDOM
Creative Credits
Name
Company
Position
Phil
Clandillon
Digital Creative Manager
Steve
Milbourne
Digital Creative Manager
Svetozar
Batoev
Freelance Developer
Brief Explanation:
Our consumer insight showed that our target audience of 30-40 year old men use music to escape from the stresses and boredom of everyday life. Our brief was to reach this audience online and to provide them with "a genuine blow-out moment in these serious times". We breached corporate firewalls by rendering the video for 'Rock N Roll Train' as ASCII art and displaying it directly in the cells of the spreadsheet, thus creating the world's first music video in Excel format. The results - worldwide press coverage on and offline, 1.3m YouTube views and 1m downloads of the spreadsheet.
We employed a three-pronged seeding strategy for the campaign:
1) YouTube
We created a YouTube video of the spreadsheet in action and submitted it to AC/DCв?Ts official YouTube channel. This video showed the URL of the campaign site and the videoв?Ts description also contained a link to the campaign site. This video has achieved almost 1.4m views to date and is still growing.
2) Blogs
We secured early coverage on some of the major tech blogs including Wired.com and Gizmodo.com who were keen to cover the story. This helped the campaign spread throughout the blogosphere and ultimately into the mainstream press.
3) Email
We also seeded the spreadsheet itself by email, by simply sending it to friends and colleagues with office jobs.
The campaign was also promoted on the official AC/DC global website at http://www.acdcrocks.com where users were encouraged to visit the campaign site and download the spreadsheet.
One of the worldв?Ts largest snakes captured alive serves as the main character of the latest Greenpeace campaign, to remind their members and activists that, as long as the inhabitants of the world are threatened, theyв?Tll be there for keep on bothering.
The real size of the24 feet snake has been replied on this 27,779 pixels long message.
How could we show people the direct consequences of calling while driving?
We turned a normal internetvideo into an interactive experience.
People who received this video, didnв?Tt knew that they were playing the main part.
While the video was playing, they received a phonecall.
If they picked up their phone... they caused a carcrash in the video.
Unboxing videos are a fairly new addition to video genres online but are rapidly gaining a place in the popular psyche and not just amongst the techie hard core. They basically tap into a human truth which is that the opening a new toy is often the most exciting thing about owning a new product. We knew that the audience would appreciate an unboxing video that takes things to a whole new level.
The film has been viewed over 4 million times, was No.1 on Digg.com, achieved widespread press coverage and has a 5 star rating on YouTube.
Working with the AdCouncil and a local artist, this PSA marries New York
street artв?"made of recyclable plastic bagsв?"with an environmental cause. What appears to be ordinary trash, is in fact, an inflatable sculpture of a mother polar bear and her cub. As the subway passes by, air rushes up and brings the animals to life. When the train leaves, the bears collapse and die. A series of supers remind us to "Help save the planet. Ride, don't drive."
To date, the video has been posted on over 200 websites and received 60,000 views on YouTube. On the SeeSaw network, it generated 24,223,416 impressions in a single monthв?"thus increasing awareness among young Americans to do what they can, every day, to benefit the environment.
A staggering 13 million hits on Youtube.
Itв?Ts the 12th most all-time viewed in the Entertainment category on YouTube (UK).
The most viewed commercial in the last 365 days (ViralVideoChart.com)
43 Facebook groups, largest with over 4,500 members.
В?1.2 Million worth of free media & press coverge.
At a time when national highstreet sales were at an all-time low, T-Mobile Stores had record footfall, with a 5% increase on last year.
T-Mobile had the lowest cost per response, ever.
Cost per acquisition declined by 24%.
In a recession, T-Mobile had a 52% increase in sales from last year.
80% of these customers were the intended top end of the market, В?30/month.
Ica is Scandinaviaв?Ts leading grocery chain. Their advertising concept is a long running international award winning sit-com about a store, running in Sweden and Norway. For the introduction of the private ecological label в??I love ecoв?? in Norway, one of the characters, Marius, came up with the в?Tbrilliantв?T idea to create an ecological dance в?" the eco dance в?" which is an artsy, weird type of dance, performed to a modern, electronic piece of music. Thanksв?T to creative choreography, the innovative music andв?¦Marius bodyв?¦it ended up as a quite amusing act.
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