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Международный фестиваль рекламы Red Apple 2020 оглашает шорт-листы

Результаты Red Apple будут объявлены 14 декабря

10.12.2020 7 1

Red Apple — крупнейшее событие, объединяющее ведущих профессионалов в области мирового маркетинга, а также один из самых престижных в России фестивалей рекламы. Юбилейный сезон проекта приближается к завершению.

На минувшей неделе завершилось конкурсное судейство фестиваля. Члены жюри оценивали работы участников по трем основным направлениям: Creative, Media и Marketing. Также в программу конкурса включена специальная номинация Best in Instagram. Для этого направления был сформирован отдельный блок жюри, в состав которого вошли официальные представители Facebook и Instagram. Все, кто вошел в шорт-листы, могут стать обладателями наград Red Apple.

Следующие участники и кейсы стали номинантами:

Creative & Best in Instagram

Film

TV / Cinema Advertising: Sectors

  • Proximity Russia: Ad that you can feel by skin (Other FMCG)
  • «Восход»: Moving In (Retail & Consumer Services)
  • Leo Burnett Moscow: Fussy kids (Healthcare)
  • Contrapunto : The Greatest Reads (Retail & Consumer Services)
  • TDI PROMOEVENT: VOKA SMARTFAKE (Leisure)
  • BBDO Moscow : Birds Records (Dich by Ivan Dorn) (Non-profit)
  • Marvelous : The Choice (Non-profit)

TV / Cinema Advertising Craft

  • «Восход»: Moving In (Best Direction)
  • Zebra Hero: Police Cartoons (Best Script)
  • BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Music)
  • Contrapunto: The Greatest Reads (Best Music)
  • TUTKOVBUDKOV: А101 LIVELY APARTMENTS (Best Direction)
  • «Восход»: All At Once (Best Music)

Design

Communication Design

  • Terminal design branding agency: Kurnaya izba (Corporate Identity)
  • Suprematika: Warm bread and in bed (Corporate Identity)
  • f61agency: Pure Sense (Corporate Identity)
  • Suprematika: Pipndrop (Corporate Identity)

Digital Design

  • Contrapunto: The Greatest Reads (Digital and Interactive Design)
  • Skillbox: The lines of fate | Линии судьбы (Digital and Interactive Design)
  • Art. Lebedev Studio: Website of the legendary Russian rock band Aquarium (Digital and Interactive Design)
  • «Восход»: Trip In The Dark (Digital and Interactive Design)
  • Instinct : IKEA BLANKET FORTS (Digital and Interactive Design)

Label and Packaging

  • Depot branding agency: Milgrad (Drinks)
  • Terminal design branding agency: Kurnaya izba (Food Products)
  • KINGBEE: ORTHODOX Vodka (Drinks)
  • OTVETDESIGN: Packaging for a new lineup of grains by Polezzno. (Food Products)
  • f61agency: Pure Sense (Other FMCG & Consumer Durables)
  • PromoAge Communication Agency: Places of Power (Retail & Consumer Services)

Social & Influencer

Influencer and Content Marketing

  • BBDO Moscow: Birds Records (Reach & Impact)
  • BBDO Moscow: Birds Records (Partnerships)
  • Contrapunto: The Greatest Reads (Partnerships)
  • Zebra Hero: Police Cartoons (Social Video)
  • BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Social Video)
  • Contrapunto: The Greatest Reads (Social Video)
  • Zebra Hero: Police Cartoons (Local / Single-market Campaign)
  • BBDO Moscow: Birds Records (Local / Single-market Campaign)
  • BBDO Moscow: Snickers Crisper Fest (Local / Single-market Campaign)
  • Instinct: IKEA BLANKET FORTS (Local / Single-market Campaign)
  • Instinct: IKEA BLANKET FORTS (Reach & Impact)
  • BBDO Moscow: Open Source Pizza (Content Placement)
  • PromoAge Communication Agency: Places of Power (Content Placement)
  • Marvelous: The Choice (Social Video)
  • Instinct: IKEA BLANKET FORTS (Co-creation & User Generated Content)

Social & Influencer: Sectors

  • Contrapunto: The Greatest Reads (Retail & Consumer Services)
  • Zebra Hero: Police Cartoons (Non-profit)
  • Ruport: Kak tebe takoe, Elon Musk? (Leisure)
  • «Восход»: ANTYfest (Media / Entertainment)

Interactive

Interactive: Instruments

  • Contrapunto: The Greatest Reads (Websites)
  • Zebra Hero: Police Cartoons (Online Video & Viral Films)
  • Contrapunto: The Greatest Reads (Online Video & Viral Films)
  • getbob agency: Ad Blindness? Hacked! (Native Advertising)
  • BBDO Moscow: Birds Records (Non-standard Advertising for non-profit)
  • «Восход»: Trip In The Dark (Websites)
  • «Восход»: ANTYfest (Websites)
  • RedMe: Online Game "Living by touch" (Websites)
  • BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Online Video & Viral Films)
  • RedMe: Online Game "Living by touch" (Game & Apps)
  • SETTERS: Virtual restaurant for endangered animals "Wild delivery" (Non-standard Advertising for non-profit)

Interactive: Technology

  • Contrapunto: The Greatest Reads (Creative Use of Data & AI)
  • RT: Lessons Of Auschwitz: VR Tribute By School Students (New Realities)
  • BBDO Moscow: Open Source Pizza (Creative Use of Data & AI)

Interactive: Craft

  • BBDO Moscow: Birds Records (Best Music & Sound Design)

Audio

Excellence in Audio

  • BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Original Song)
  • Contrapunto: The Greatest Reads (Best Original Song)
  • BBDO Moscow: Birds Records (Best Sound Design)
  • Serviceplan Russia , Louder, Fancy State: Laundry Records (Best Original Music)
  • Contrapunto: The Greatest Reads (Best Sound Design)
  • Magic Camp: Life in the city continues at home (Best Sound Design)

Audio Medium

  • BBDO Moscow: Birds Records (Streaming / Downloadable Content)

Outdoor & Indoor

Outdoor: Sectors

  • Ruport: Kak tebe takoe, Elon Musk? (Leisure)

Creative Use of Media

Mixed Media

  • Magic Camp креативная студия Яндекс Go: The Wrong Number

Single Media

  • «Восход»: ANTYfest
  • Instinct: IKEA BLANKET FORTS

New Media

  • SETTERS: Virtual restaurant for endangered animals «Wild delivery»

Advertising Excellence

  • Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)
  • BBDO Moscow: Birds Records (Advertising Excellence/ non-profit)
  • TUTKOVBUDKOV: FlyHome (Advertising Excellence/ non-profit)

Branded Content

Branded Content for Non-profit Organisations

  • Zebra Hero: Police Cartoons
  • Marvelous: The Choice

Digital Branded Content

  • BBDO Moscow: Birds Records
  • Contrapunto: The Greatest Reads
  • BBDO Moscow: Snickers Crisper Fest
  • TBWA\Media Arts Lab London: Hermitage Shot on iPhone
  • Serviceplan Russia, Louder, Fancy State: Laundry Records
  • Instinct: IKEA BLANKET FORTS
  • BBDO Moscow: Open Source Pizza

Creative Use of Content

  • BBDO Moscow: Birds Records
  • BBDO Moscow: Snickers Crisper Fest
  • TBWA\Media Arts Lab London: Hermitage Shot on iPhone
  • BBDO Moscow: Open Source Pizza
  • TDI PROMOEVENT: VOKA SMARTFAKE

Best in Instagram

  • Panda Digital: Jagermeister Custom Labels
  • RT: The Endless Letter on Instagram Stories
  • Instinct: IKEA BLANKET FORTS
  • DIDENOK TEAM celebrity agency: Movie series on Instagram

MEDIA

Sectors

Food & Drink

  • Articul Media: Dobry Smoothie RAP
  • Retail & Consumer Services
  • Ruport: Delivery of Fate

Leisure

  • Ruport: Kak tebe takoe, Elon Musk?

Healthcare

  • MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
  • Mindshare: Delicate service for girls on the most crowded Runet platform and taboo overcome

Consumer Durables

  • OMD Media Direction и Leo Burnett Moscow: Trivial Pursuit Hotel

Corporate Social Responsibility (CSR) / Corporate Image

  • BBDO CA: #kiremes — not dirty

B2B

  • OMD Media Direction: Teleport

Collaboration

  • Local Kitchen: Kitchen. Immersive experience

Channels

Use of Digital

  • OMD Media Direction: Teleport

Use of Ambient Media

  • GForce/Grey: New currency in Kazakhstan
  • ТНТ: V.I.P. Cop — Quadcopter

Use of AdTechnology/MarkTechnology

  • MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
  • MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI

Use of Social Platforms

  • Mindshare: Delicate service for girls on the most crowded Runet platform and taboo overcome

Use of Media Innovation

  • Adwise: How we turned traffic fines into our media

Excellence in Media

Use of Media in Limited Budget

  • Ruport: Kak tebe takoe, Elon Musk?
  • Ruport: Delivery of Fate

Adaptivity in Media Execution

  • Восход: Say It With Your Business

Excellence in Media Insights & Strategy

  • getbob agency: Ad Blindness? Hacked!
  • OMD Media Direction: The taxi you can trust
  • OMD Media Direction: Teleport

Impact Award

  • «Восход»: Trip In The Dark

Content

Best Influencer Campaign

  • Rabbit & Carrot: Music Video "Plachu Na Techno" on the balconies by PIK Group
  • ТНТ: THE REAL DUDES 2020

Branded Content led by Digital Media

  • Havas Village: Say what you want

Best Distribution and Amplification of Content

  • Starlink: BRAVECTO — The Game of Dogs

MARKETING

Campaigns: Sectors

Food & Drink

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
  • Serviceplan Russia/ Louder: Hamcolates / Kolbafety

Automotive

  • Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires

Retail & Consumer Services

  • BURGER RUS: BURGER KING: Burgers. Movies. People

Travel

  • TUTKOVBUDKOV: We Are Siberia

Corporate Social Responsibility (CSR) / Corporate Image

  • BBDO CA: #kiremes — not dirty

B2B

  • «Восход»: Say It With Your Business

Activation

Best Sales Promotion Campaign

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off

Best Event Marketing Campaign (Including Sponsorship)

  • e:mg : Battle in real life: switching gamers to offline games
  • BURGER RUS: BURGER KING: Burgers. Movies. People

Best Trade and Retail Marketing Campaign (Including Merchandising)

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off

Best Integrated Campaign

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
  • SOCIALIST: #PICNIKAIF

Best Direct Marketing Campaign / CRM

  • Magic Camp креативная студия Яндекс Go: The Wrong Number

Best Brand Loyalty Campaign

  • Instinct: IKEA BLANKET FORTS

Best Non-profit Campaign

Marketing Disciplines

Best Use of Innovative Technologies

  • MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
  • MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
  • Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires
  • Socialist: Vivienne Sabó: Tone de Cabaret

Best Use of Ambient

  • TUTKOVBUDKOV: We Are Siberia
  • GForce/Grey: New currency in Kazakhstan
  • e:mg, Re:evolution: World without doctors

Best Use of Branding and Design

  • Action: N23. A fragrance based on real events
  • Instinct: IKEA BLANKET FORTS

Best Use of Data

  • «Ренессанс страхование»: Road safety
  • MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI

Best Use of Event

  • BURGER RUS: BURGER KING: Burgers. Movies. People

Best Use of Direct Tools

  • Action: N23. A fragrance based on real events

Best Use of Public Relations

  • TUTKOVBUDKOV: We Are Siberia
  • TDI PROMOEVENT: VOKA SMARTFAKE
  • Action: N23. A fragrance based on real events
  • RedMe: Online game "Living by touch"

Influencers

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off

Best Use of Sales Promo

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off

Creative Effectiveness

Creative Effectiveness

  • MOMO group: THE WAR FOR SIBERIA
  • MOMO group: BLACK STREAK IN ADVERTISING
  • BBDO Moscow: Birds Records
  • BBDO Moscow: A very different story for a very different Snickers
  • Ruport: Kak tebe takoe, Elon Musk?
  • Contrapunto: The Greatest Reads
  • AIDA Pioneer: Carp
  • SOCIALIST: #PICNIKAIF
  • Action: N23. A fragrance based on real events
  • Instinct: IKEA Apartmenteka
  • RedMe: online game "Living by touch"
  • Instinct: NO LONGER KIDS ROOM
  • Instinct: M.Video. We care about ecology.

Digital Campaigns

  • RedMe: Online game "Living by touch"
  • Re:evolution: Hello People Agency

Experience Marketing

  • Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires
  • RedMe: online game "Living by touch"

Digital Strategy

  • MOMO group: TOP APARTMENTS IN SOLNECHNY
  • ТНТ: THE REAL DUDES 2020

Результаты Red Apple будут объявлены 14 декабря.

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