Red Apple — крупнейшее событие, объединяющее ведущих профессионалов в области мирового маркетинга, а также один из самых престижных в России фестивалей рекламы. Юбилейный сезон проекта приближается к завершению.
На минувшей неделе завершилось конкурсное судейство фестиваля. Члены жюри оценивали работы участников по трем основным направлениям: Creative, Media и Marketing. Также в программу конкурса включена специальная номинация Best in Instagram. Для этого направления был сформирован отдельный блок жюри, в состав которого вошли официальные представители Facebook и Instagram. Все, кто вошел в шорт-листы, могут стать обладателями наград Red Apple.
Следующие участники и кейсы стали номинантами:
Creative & Best in Instagram
Film
TV / Cinema Advertising: Sectors
- Proximity Russia: Ad that you can feel by skin (Other FMCG)
- «Восход»: Moving In (Retail & Consumer Services)
- Leo Burnett Moscow: Fussy kids (Healthcare)
Contrapunto : The Greatest Reads (Retail & Consumer Services)- TDI PROMOEVENT: VOKA SMARTFAKE (Leisure)
BBDO Moscow : Birds Records (Dich by Ivan Dorn) (Non-profit)
Marvelous : The Choice (Non-profit)
TV / Cinema Advertising Craft
- «Восход»: Moving In (Best Direction)
- Zebra Hero: Police Cartoons (Best Script)
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Music)
- Contrapunto: The Greatest Reads (Best Music)
- TUTKOVBUDKOV: А101 LIVELY APARTMENTS (Best Direction)
- «Восход»: All At Once (Best Music)
Design
Communication Design
- Terminal design branding agency: Kurnaya izba (Corporate Identity)
- Suprematika: Warm bread and in bed (Corporate Identity)
- f61agency: Pure Sense (Corporate Identity)
- Suprematika: Pipndrop (Corporate Identity)
Digital Design
- Contrapunto: The Greatest Reads (Digital and Interactive Design)
- Skillbox: The lines of fate | Линии судьбы (Digital and Interactive Design)
- Art. Lebedev Studio: Website of the legendary Russian rock band Aquarium (Digital and Interactive Design)
- «Восход»: Trip In The Dark (Digital and Interactive Design)
Instinct : IKEA BLANKET FORTS (Digital and Interactive Design)
Label and Packaging
Depot branding agency: Milgrad (Drinks)- Terminal design branding agency: Kurnaya izba (Food Products)
- KINGBEE: ORTHODOX Vodka (Drinks)
- OTVETDESIGN: Packaging for a new lineup of grains by Polezzno. (Food Products)
- f61agency: Pure Sense (Other FMCG & Consumer Durables)
- PromoAge Communication Agency: Places of Power (Retail & Consumer Services)
Social & Influencer
Influencer and Content Marketing
- BBDO Moscow: Birds Records (Reach & Impact)
- BBDO Moscow: Birds Records (Partnerships)
- Contrapunto: The Greatest Reads (Partnerships)
- Zebra Hero: Police Cartoons (Social Video)
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Social Video)
- Contrapunto: The Greatest Reads (Social Video)
- Zebra Hero: Police Cartoons (Local / Single-market Campaign)
- BBDO Moscow: Birds Records (Local / Single-market Campaign)
- BBDO Moscow: Snickers Crisper Fest (Local / Single-market Campaign)
- Instinct: IKEA BLANKET FORTS (Local / Single-market Campaign)
- Instinct: IKEA BLANKET FORTS (Reach & Impact)
- BBDO Moscow: Open Source Pizza (Content Placement)
- PromoAge Communication Agency: Places of Power (Content Placement)
- Marvelous: The Choice (Social Video)
- Instinct: IKEA BLANKET FORTS (Co-creation & User Generated Content)
Social & Influencer: Sectors
- Contrapunto: The Greatest Reads (Retail & Consumer Services)
- Zebra Hero: Police Cartoons (Non-profit)
- Ruport: Kak tebe takoe, Elon Musk? (Leisure)
- «Восход»: ANTYfest (Media / Entertainment)
Interactive
Interactive: Instruments
- Contrapunto: The Greatest Reads (Websites)
- Zebra Hero: Police Cartoons (Online Video & Viral Films)
- Contrapunto: The Greatest Reads (Online Video & Viral Films)
- getbob agency: Ad Blindness? Hacked! (Native Advertising)
- BBDO Moscow: Birds Records (Non-standard Advertising for non-profit)
- «Восход»: Trip In The Dark (Websites)
- «Восход»: ANTYfest (Websites)
- RedMe: Online Game "Living by touch" (Websites)
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Online Video & Viral Films)
- RedMe: Online Game "Living by touch" (Game & Apps)
- SETTERS: Virtual restaurant for endangered animals "Wild delivery" (Non-standard Advertising for non-profit)
Interactive: Technology
- Contrapunto: The Greatest Reads (Creative Use of Data & AI)
- RT: Lessons Of Auschwitz: VR Tribute By School Students (New Realities)
- BBDO Moscow: Open Source Pizza (Creative Use of Data & AI)
Interactive: Craft
- BBDO Moscow: Birds Records (Best Music & Sound Design)
Audio
Excellence in Audio
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Original Song)
- Contrapunto: The Greatest Reads (Best Original Song)
- BBDO Moscow: Birds Records (Best Sound Design)
Serviceplan Russia , Louder, Fancy State: Laundry Records (Best Original Music)- Contrapunto: The Greatest Reads (Best Sound Design)
- Magic Camp: Life in the city continues at home (Best Sound Design)
Audio Medium
- BBDO Moscow: Birds Records (Streaming / Downloadable Content)
Outdoor & Indoor
Outdoor: Sectors
- Ruport: Kak tebe takoe, Elon Musk? (Leisure)
Creative Use of Media
Mixed Media
- Magic Camp креативная студия Яндекс Go: The Wrong Number
Single Media
- «Восход»: ANTYfest
- Instinct: IKEA BLANKET FORTS
New Media
- SETTERS: Virtual restaurant for endangered animals «Wild delivery»
Advertising Excellence
- Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)
- BBDO Moscow: Birds Records (Advertising Excellence/ non-profit)
- TUTKOVBUDKOV: FlyHome (Advertising Excellence/ non-profit)
Branded Content
Branded Content for Non-profit Organisations
- Zebra Hero: Police Cartoons
- Marvelous: The Choice
Digital Branded Content
- BBDO Moscow: Birds Records
- Contrapunto: The Greatest Reads
- BBDO Moscow: Snickers Crisper Fest
- TBWA\Media Arts Lab London: Hermitage Shot on iPhone
- Serviceplan Russia, Louder, Fancy State: Laundry Records
- Instinct: IKEA BLANKET FORTS
- BBDO Moscow: Open Source Pizza
Creative Use of Content
- BBDO Moscow: Birds Records
- BBDO Moscow: Snickers Crisper Fest
- TBWA\Media Arts Lab London: Hermitage Shot on iPhone
- BBDO Moscow: Open Source Pizza
- TDI PROMOEVENT: VOKA SMARTFAKE
Best in Instagram
- Panda Digital: Jagermeister Custom Labels
- RT: The Endless Letter on Instagram Stories
- Instinct: IKEA BLANKET FORTS
- DIDENOK TEAM celebrity agency: Movie series on Instagram
MEDIA
Sectors
Food & Drink
- Articul Media: Dobry Smoothie RAP
- Retail & Consumer Services
- Ruport: Delivery of Fate
Leisure
- Ruport: Kak tebe takoe, Elon Musk?
Healthcare
- MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
- Mindshare: Delicate service for girls on the most crowded Runet platform and taboo overcome
Consumer Durables
- OMD Media Direction и Leo Burnett Moscow: Trivial Pursuit Hotel
Corporate Social Responsibility (CSR) / Corporate Image
- BBDO CA: #kiremes — not dirty
B2B
- OMD Media Direction: Teleport
Collaboration
- Local Kitchen: Kitchen. Immersive experience
Channels
Use of Digital
- OMD Media Direction: Teleport
Use of Ambient Media
- GForce/Grey: New currency in Kazakhstan
- ТНТ: V.I.P. Cop — Quadcopter
Use of AdTechnology/MarkTechnology
- MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
- MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
Use of Social Platforms
- Mindshare: Delicate service for girls on the most crowded Runet platform and taboo overcome
Use of Media Innovation
- Adwise: How we turned traffic fines into our media
Excellence in Media
Use of Media in Limited Budget
- Ruport: Kak tebe takoe, Elon Musk?
- Ruport: Delivery of Fate
Adaptivity in Media Execution
- Восход: Say It With Your Business
Excellence in Media Insights & Strategy
- getbob agency: Ad Blindness? Hacked!
- OMD Media Direction: The taxi you can trust
- OMD Media Direction: Teleport
Impact Award
- «Восход»: Trip In The Dark
Content
Best Influencer Campaign
- Rabbit & Carrot: Music Video "Plachu Na Techno" on the balconies by PIK Group
- ТНТ: THE REAL DUDES 2020
Branded Content led by Digital Media
- Havas Village: Say what you want
Best Distribution and Amplification of Content
- Starlink: BRAVECTO — The Game of Dogs
MARKETING
Campaigns: Sectors
Food & Drink
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
- Serviceplan Russia/ Louder: Hamcolates / Kolbafety
Automotive
- Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires
Retail & Consumer Services
- BURGER RUS: BURGER KING: Burgers. Movies. People
Travel
- TUTKOVBUDKOV: We Are Siberia
Corporate Social Responsibility (CSR) / Corporate Image
- BBDO CA: #kiremes — not dirty
B2B
- «Восход»: Say It With Your Business
Activation
Best Sales Promotion Campaign
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
Best Event Marketing Campaign (Including Sponsorship)
e:mg : Battle in real life: switching gamers to offline games- BURGER RUS: BURGER KING: Burgers. Movies. People
Best Trade and Retail Marketing Campaign (Including Merchandising)
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
Best Integrated Campaign
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
- SOCIALIST: #PICNIKAIF
Best Direct Marketing Campaign / CRM
- Magic Camp креативная студия Яндекс Go: The Wrong Number
Best Brand Loyalty Campaign
- Instinct: IKEA BLANKET FORTS
Best Non-profit Campaign
- e:mg,
Re:evolution : World without doctors
Marketing Disciplines
Best Use of Innovative Technologies
- MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
- MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
- Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires
- Socialist: Vivienne Sabó: Tone de Cabaret
Best Use of Ambient
- TUTKOVBUDKOV: We Are Siberia
- GForce/Grey: New currency in Kazakhstan
- e:mg, Re:evolution: World without doctors
Best Use of Branding and Design
- Action: N23. A fragrance based on real events
- Instinct: IKEA BLANKET FORTS
Best Use of Data
- «Ренессанс страхование»: Road safety
- MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
Best Use of Event
- BURGER RUS: BURGER KING: Burgers. Movies. People
Best Use of Direct Tools
- Action: N23. A fragrance based on real events
Best Use of Public Relations
- TUTKOVBUDKOV: We Are Siberia
- TDI PROMOEVENT: VOKA SMARTFAKE
- Action: N23. A fragrance based on real events
- RedMe: Online game "Living by touch"
Influencers
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
Best Use of Sales Promo
- BBDO Moscow: How PepsiCo and Pyaterochka bet on black — and it payed off
Creative Effectiveness
Creative Effectiveness
- MOMO group: THE WAR FOR SIBERIA
- MOMO group: BLACK STREAK IN ADVERTISING
- BBDO Moscow: Birds Records
- BBDO Moscow: A very different story for a very different Snickers
- Ruport: Kak tebe takoe, Elon Musk?
- Contrapunto: The Greatest Reads
- AIDA Pioneer: Carp
- SOCIALIST: #PICNIKAIF
- Action: N23. A fragrance based on real events
- Instinct: IKEA Apartmenteka
- RedMe: online game "Living by touch"
- Instinct: NO LONGER KIDS ROOM
- Instinct: M.Video. We care about ecology.
Digital Campaigns
- RedMe: Online game "Living by touch"
- Re:evolution: Hello People Agency
Experience Marketing
- Action: Continental IceContact: “Winter's revolution” - first ever unmanned test drive of tires
- RedMe: online game "Living by touch"
Digital Strategy
- MOMO group: TOP APARTMENTS IN SOLNECHNY
- ТНТ: THE REAL DUDES 2020
Результаты Red Apple будут объявлены 14 декабря.