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Международный фестиваль рекламы Red Apple 2021 сформировал шорт-листы

Sostav представляет номинантов на призовые места и гран-при конкурсных направлений

20.10.2021 4

Международный фестиваль рекламы Red Apple представил шорт-листы — в этом году на его каждое направление было выделено по две судейских группы, которые оценивали работы участников по трём основным направлениям: Creative, Media и Marketing. В жюри вошли более 80 экспертов мировой индустрии — это самый масштабный состав за историю конкурса.

Sostav представляет номинантов на призовые места и гран-при направлений Red Apple 2021:

Creative

Advertising Excellence

Audio

  • BBDO Moscow , PJSC MTS, From lawyers with law (Audio Medium, Radio)
  • Serviceplan, Miele CIS, Miele Laundry Records (Excellence in Audio, Best Audio Branding)

Branded Content

Creative Use of Media

  • Havas Creative Group Russia, Novartis, Diagnostics in Fashion (Single Media)
  • Mosaic, MTS, MTS Live XR (New Media)
  • Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories (Single Media)
  • RT Creative Lab, RT, #VictoryPages: Social Media History (Mixed Media)
  • Voskhod, Ural Opera Ballet, Beer Ballet (New Media)
  • Wavemaker , Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (New Media)

Design

  • Amoth Studio, St. Nicolaus, The Treasure of Zbojniks (Label and Packaging, Drinks)
  • Depot, Atlas Group, Ocard (Label and Packaging, Drinks)
  • Depot branding agency, Dubrovkamoloko LCC, Maslom Vverkh (Label and Packaging, Food Products)
  • LINII, Wordshop, Wordshop rebranding (Communication Design, Corporate Identity)
  • Pocket Rocket Agency, Itrex, Itrex. Hungry for challenges (Communication Design, Corporate Identity)
  • RT Creative Lab, RT, The Endless Letter: Web Experience (Communication Design, Data Visualisation)
  • Serviceplan, Miele CIS, Shot on a Miele Oven (Print Advertising Craft, Print Advertising Craft)
  • Suprematika , Bushe, Liberte (Label and Packaging, Drinks)
  • Suprematika, Cardinal&Margo, Cardinal&Margo (Communication Design, Corporate Identity)
  • The Clients, Unlimint, Unlimint (CARDPAY REBRANDING) (Communication Design, Corporate identity)
  • Voskhod, Uralskaya farming company, Seven Brothers (Label and Packaging, Food Products)

Film

  • emg , Charitable organization Vblagodarnost, Dolphin — Eternal stream (TV / Cinema Advertising: sectors, Non-profit film)
  • Great , «Utkonos» online, ANDTHISANDTHATNOS (TV / Cinema Advertising: sectors, Retail & Consumer Services)
  • Instinct , IKEA Russia, Food Waste Apocalypsis (TV / Cinema Advertising Craft, Best Direction; TV / Cinema Advertising: sectors, Consumer Durables; Corporate Social Responsibility (CSR))
  • Leo Burnett Moscow ( Publicis Groupe Russia ), DomClick Sber, Memories (TV / Cinema Advertising Craft, Best Direction, Best Music; TV / Cinema Advertising: sectors, Retail & Consumer Services)
  • Leo Burnett Moscow, Sber, George from 1973 (TV / Cinema Advertising: sectors, Retail & Consumer Services)
  • Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories (TV / Cinema Advertising Craft, Best Direction; TV / Cinema Advertising: sectors, Non-profit film)
  • Voskhod, Russian LGBT+ Network, We Will Become Better (TV / Cinema Advertising Craft, Best Direction, Best Music, Best Script; TV / Cinema Advertising: sectors, Non-profit film)
  • Voskhod, Tochka Bank, Do What Only You Can Do (TV / Cinema Advertising Craft, Best Direction)
  • Zebra Hero, KION, Stories that surprise (TV / Cinema Advertising: sectors, Media / Entertainment)

Interactive

  • Золотые тигры России, Internal project, ZHEK-art (Interactive: Craft, Best Digital Design & Illustration)
  • Articul Media , PSO Liza Alert, Hope to Wear (Interactive: Instruments, Non-standard Advertising for non-profit)
  • DDB Russia , Kaspersky, Cyber Spa (Interactive: Craft, Best UX & Functionality)
  • DDB Russia, Kaspersky, Cyber Spa (Interactive: Instruments, Websites)
  • Havas Creative Group Russia, Novartis, Diagnostics in Fashion (Interactive: Instruments, Native Advertising)
  • Leo Burnett Moscow, McDonald's, Truly Unskippable Preroll (Interactive: Instruments, Online Video & Viral Films)
  • Mosaic, MTS, MTS 27 anniversary (Interactive: Craft, Best Animation & Motion Graphics)
  • Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories (Interactive: Instruments, Non-standard Advertising for non-profit; Online Video & Viral Films)
  • Picturer, Газпром нефть , The world's first press release as an NFT (Interactive: Technology, Creative Use of Technology)
  • RT Creative Lab, RT, The Endless Letter: Web Experience (Interactive: Craft, Best Digital Design & Illustration; Best UX & Functionality)
  • SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Interactive: Instruments, Online Video & Viral Films)
  • VMLY&R Commerce, Tele2, ScateCam (Interactive: Technology, New Realities)
  • Yandex Creative Studio «7.47», Yandex, Poetry All Around (Interactive: Technology, Creative Use of Data & AI; Creative Use of Technology; New Realities; Interactive: Instruments, Mobile)
  • Yandex Creative Studio «7.47», Yandex, Sounds Easy (Interactive: Instruments, Game & Apps; Mobile; Interactive: Technology, Creative Use of Data & AI; Creative Use of Technology)
  • Yandex Creative Studio «7.47», Yandex, Self-Isolation Index (Interactive: Technology, Creative Use of Data & AI)
  • Zebra Hero, KION, Stories that surprise (Interactive: Instruments, Online video)

Outdoor & Indoor

VMLY&R Commerce, Tele2, ScateCam Creative (Outdoor: Sectors, Leisure)

Social & Influencer

  • Adventum , Konstantin Khabensky Charitable Foundation, #Staywithme (Social & Influencer: Sectors, SMM Non-profit)
  • Friends Moscow, Levi's, OnTheInside (Influencer and Content Marketing, Partnerships; Social & Influencer: Sectors, Corporate Social Responsibility (CSR) / Corporate Image))
  • Marvelous, Avon, I don't buy it (Influencer and Content Marketing, Partnerships)
  • Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories (Influencer and Content Marketing, Social Video; Social & Influencer: Sectors, SMM Non-profit)
  • Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Influencer and Content Marketing, Local / Single-market Campaign; Social & Influencer: Sectors, Healthcare)
  • Red Pepper, Помощь и ПЕРЕКРЕСТОК , Come to help: Pomoshch and Perekrestok (Influencer and Content Marketing, Partnerships; Reach & Impact)
  • RT Creative Lab, RT, #VictoryPages: Social Media History (Social & Influencer: Sectors, Media & Entertainment)
  • Serviceplan, Miele CIS, Miele Laundry Records (Social & Influencer: Sectors, Consumer Durables)
  • SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Influencer and Content Marketing, Social Video)

Media

Channels

  • Atomstroykompleks, ЧÖ ural public art fest (Use of Ambient Media)
  • Goose Gaming, Unilever / AXE ASAD, AXE Collision Games (Use of Media Innovation; Use of Social Platforms)
  • OMD Media Direction, Hasbro, Double Transformation (Use of AdTechnology/MarkTechnology; Use of Digital)
  • OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before (Use of Digital; Use of O2O)
  • OMD Media Direction, Otkrytie; National Media Group; EVEREST, #not_insignificant (Use of Screens)
  • Rabbit & Carrot, Ferrero / Tic Tac, RefreshMusicTicTac (Use of Audio Platforms)
  • Re:evolution , Vblagodarnost, Dolphin Eternal stream (Use of Digital)
  • RT Creative Lab, RT, #VictoryPages: Social Media History (Use of Social Platforms)
  • Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Use of Media Innovation)
  • Yandex Magic Camp, Yandex Go, Content Warning: No Seatbelts (Use of Screens)

Content

  • Mindshare; КБ-12, Kimberly Clark, Huggies; Skillbox, «First hugs» — online school for parents (Best Branded Content)
  • Leo Burnett Moscow, Sber, George from 1973 (Best Influencer Campaign)
  • RT Creative Lab, RT, #VictoryPages: Social Media History (Best Branded Content)
  • SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Best Branded Content)

Excellence in media

  • Havas Media (Россия) , Hyundai Motor CIS , Automatic Katya (Use of Integrated Media)
  • Havas Media, Пятёрочка , «SAFETY ZONES» PYATEROCHKA (Impact Award)
  • Leo Burnett Moscow, Sber, George from 1973 (Use of Integrated Media)
  • MediaCom, Multon / Dobry, Growing Kindness (Impact Award)
  • Mindshare & Mail.ru Group Innovation Department, Kimberly Clark, Kotex, Kotex sisterhood (Long-term Success)
  • OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before (Excellence in Media Insights & Strategy)
  • OMD Media Direction, Otkrytie; National Media Group; EVEREST, #not_insignificant (Impact Award)

Sectors

  • Mindshare; КБ-12, Kimberly Clark, Huggies; Skillbox, «First hugs» — online school for parents (Collaboration)
  • OMD Media Direction, HASBRO, Double Transformation (Consumer Durables)
  • OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before (Automotive)
  • Yandex Magic Camp, Yandex Go, Content Warning: No Seatbelts (Automotive)
  • OMD Media Direction, Otkrytie; National Media Group; EVEREST, #not_insignificant (Corporate Social Responsibility (CSR))
  • Red Pepper, Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok (Non-profit)

Marketing

Activation

  • КБ-12 , Adrenaline Rush, «Yes, I need it all!» (Best Integrated Campaign)
  • КБ-12, Huggies & Skillbox, «First hugs»: online school for parents from Skillbox and Huggies (Best Brand Loyalty Campaign)
  • Adventum, Association of Organizations and Citizens for the Humane Treatment of Animals «Animal Welfare», #Grechkasharing (Best Non-profit Campaign)
  • DPG Russia , Dodo Pizza, 10th anniversary of Dodo Pizza (Best Sales Promotion Campaign)
  • emg , Charitable organization Vblagodarnost, Dolphin — Eternal stream (Best Non-profit Campaign)
  • Marvelous, Avon, I don't buy it (Best Non-profit Campaign)
  • «Red Line» (Red Communication Group), Retail chain «Perekrestok», Reborn. Second life of plastic (Best Event Marketing Campaign (Including Sponsorship))
  • Ruport, G8 Аwards, Someone is trying to transfer $10 off from your account! (Best Direct Marketing Campaign / CRM)

Campaigns: sectors

  • КБ-12, Adrenaline Rush, «Yes, I need it all!» (Food & Drink)
  • КБ-12, Huggies & Skillbox, «First hugs»: online school for parents from Skillbox and Huggies (Other FMCG)
  • emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Non-profit)
  • Instinct, IKEA Russia, Food Waste Apocalypsis (Consumer Durables)
  • Kolyshev C&D, SOS Children's Villages, Talking objects (Non-profit)
  • Leo Burnett Moscow, Sber, George from 1973 (Retail & Consumer Services)
  • Marvelous, Avon, I don't buy it (Corporate Social Responsibility (CSR) / Corporate Image)
  • Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Non-profit)
  • TUTKOVBUDKOV, S7 Airlines, FlyHome (Travel)

Creative effectiveness

  • КБ-12, Adrenaline Rush, «Yes, I need it all!» (Creative Effectiveness)
  • BALAGAN, SberSpasibo, DROP is a limited collection of interior design items for bonuses from Russian designers for SberSpasibo (Creative Effectiveness)
  • DDB Russia, Volkswagen, How Volkswagen Tiguan helped Russian drivers to fall in love with winter (Creative Effectiveness)
  • Leo Burnett Moscow, Sber, George from 1973 (Creative Effectiveness)
  • Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Creative Effectiveness)
  • SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Creative Effectiveness)

Digital campaigns

  • КБ-12, Huggies & Skillbox, «First hugs»: online school for parents from Skillbox and Huggies (Digital Strategy)
  • КБ-12, Adrenaline Rush, «Yes, I need it all!» (Digital Strategy)
  • emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Digital Campaigns)
  • Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Online Guerrilla & Innovation)
  • TUTKOVBUDKOV, S7 Airlines, FlyHome (Digital Campaigns)
  • Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Online Guerrilla & Innovation; Experience Marketing)

Marketing Discipline

  • BALAGAN, SberSpasibo, DROP is a limited collection of interior design items for bonuses from Russian designers for SberSpasibo (Best Use of In-store Materials and Installations)
  • emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Best Use of Public Relations)
  • emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Influencers)
  • GREAT, Heineken, Beer can shout for your team: how «Stepan Razin» helped fans be with the team (Best Use of Branding and Design)
  • Kolyshev C&D, SOS Children's Villages, Talking objects (Best Use of Event)
  • Leo Burnett Moscow, Sber, George from 1973 (Best Use of Innovative Technologies; Influencers; Best Use of Public Relations)
  • Mail.ru Group, Kimberly Clark / Kotex, SOS Button (Best Use of Digital Tools)
  • Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Best Use of Public Relations)
  • «Red Line» (Red Communication Group), Retail chain «Perekrestok», Reborn. Second life of plastic (Best Use of Event)
  • Ruport, G8 Аwards, Someone is trying to transfer $10 off from your account! (Best Use of Direct Tools)
  • SEVEN, Pepsico / Agusha, Agusha. Tales for a walk (Best Use of Sales Promo)
  • Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Best Use of Digital Tools Including Mobile)

Победители 31-го Московского международного фестиваля рекламы Red Apple будут объявлены 3 ноября — следите за новостями на Sostav.

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