Product and services category: Consumer Involvement Platform Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: ISRAEL Brand name: Strauss Advertising agency, city: Shalmor Avnon Amichay / Interactive Tel Aviv, Tel Aviv Art director: Dan Shani, Adva Alon Copywriter: Michal Perry, Oz Frenkel, Nadav Raviv Creative director: Yaneev Avital, Roy Cohen, Sagi Blumberg Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Executive Client Director: Adam Polachek, Tal Fishbain, Account Supervisor: Hagit Erez, Interactive Account Supervisor: Amichay Kattan, Account Manager: Sivan Talmor, Lia Gat, Interactive Account Manager: Michal Kalish, Executive Creative Director, Branding: Zeev Ravid, Head of Strategic Planning: Yoni Lahav, Planning Director: Vered Golan, Planner: Ayelet Esformes, Inbal Leitner, Branding Director: Ayelet Gerzon, Branding Art Director: Liraz Levy, Adi Sova, Branding Copywriter: Gil Katzir, Agency Producer: Marina Akilov
Creative idea explanation: We wanted to show that the consumers are part of Strauss. All 180.000 family names in the country replaced the well known Strauss name on the logo, giving all citizens in the country a personalized logo. Changing The LOGO, which global companies never touch let alone come near, was a declaration. The campaign invited people to be part of Strauss's consumer involvement platform. Not just as customers anymore, but as a real part of the Strauss family.
Golden Drum
Stalinclaus
Year/ID: 2011 / C33014G11 Group: C Outdoor Subgroup: C33 Drinks
Product and services category: Amundsen Vodka Registrant: OGILVY PRAGUE Country: CZECH REPUBLIC Brand name: Amundsen Vodka Advertising agency, city: Ogilvy, Prague Art director: Dmitri Lebedev Copywriter: Martin Demartini Creative director: Tomáš Belko, Will Rust Creative idea explanation: It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Product and services category: Fair Registrant: OGILVY & MATHER GMBH Country: AUSTRIA Brand name: Vienna Model Makers Fair Advertiser: Reed Messe Wien Advertising agency, city: Ogilvy and Mather, Vienna Art director: Renée Reust, Heinz Ploder Copywriter: Doris Partl. Michael Rittmannsberger Creative director: Gerd Schulte-Doeinghaus Creative idea explanation: Objective: To promote the date and simultaneously generate interest in the upcoming Vienna Model-Makers Fair in the week before the event. There was no budget for a large advertising campaign. Concept / Implementation: In order to inspire as many people as possible to visit the Model-Makers Fair at short notice, miniature posters and Citylights in the scale of 1:20 were placed in the streets of Vienna in the week before the event. The tiny scale of the advertising space did not impair its effect in any way - rather the opposite. Relevance: The attention to detail and precision of the carefully produced 1:20 scale poster and Citylight frames left as lasting an impression as the models and exhibits themselves, whilst simultaneously revealing a foretaste of the upcoming Fair. Results: Although no classical advertising was used for the 2010 Model-Makers Fair, the organisers recorded a 5% increase in visitor numbers on the previous year.
Year/ID: 2011 / C32015G11 Group: C Outdoor Subgroup: C32 Food
Product and services category: Orbit ice mints Registrant: PKP BBDO WERBEAGENTUR GMBH Country: AUSTRIA Brand name: Wrigley Advertiser: Wrigley Austria Advertising agency, city: PKP BBDO Vienna Art director: Karl Royer, Thomas Tatzl Copywriter: Christian Gosch Creative director: Christian Gosch, Thomas Tatzl Designer: Karl Royer Photographer: Thomas Tatzl Project manager: Jana Wiedemann
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Art Directors Club Ukraine Awards (ADC*UA) Entry Series: ADC UA We are not your mother Registrant: LEO BURNETT UKRAINE Country: UKRAINE Brand name: Art Directors Club Ukraine Advertising agency, city: Leo Burnett Ukraine Art director: Pavel Klubnikin Copywriter: Yaroslav Serdyuk Creative director: Andrey Copots, Claus-Steffen Braun Project manager: Katya Denisenko, Katya Duda Production company: Lime Lite Creative idea explanation: Objective.Announce the appearance and challenge of Art Directors Club Ukraine Awards (ADC*UA) as the new all-Ukrainian international advertising festival. And to involve Ukraine's most creative agencies and creators - get them hooked. Solution.We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum - you're always a winner. You are the one. Everything that goes from your pencil - is totally genius and worth the highest awards. Everyone who doubts that - just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we - the ADC*UA jury members - demand it. So we dressed up key jury men in mothers' dresses, shot them in mothers' homes and said to everybody: "Sorry, we are not your mother. So think twice before submitting to ADC*UA".
Obama
Year/ID: 2011 / C42008G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan
Sarkozy
Year/ID: 2011 / C42011G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: This Human World - International Film Festival of Human Rights Registrant: WIEN NORD WERBEAGENTUR GMBH Country: AUSTRIA Brand name: This Human World Advertiser: Johannes Wegenstein Advertising agency, city: WIEN NORD, Vienna Art director: Andreas Lierzer, Daniela Schabernak Copywriter: Bernd Wilfinger, Matthias Piskernik Creative director: Eduard Böhler, Edmund Hochleitner Photographer: Gregor Ecker Creative idea explanation: Over the last 15 years in totalitarian regimes around the world 2 million people disappeared. Abducted, most of them never came back. And so often their martyrdom started with a simple, brutal instrument: A bag over the head. So we brought this symbol for the loss of freedom and human dignity directly into the ideal world of the Austrian society. By simply folding the upper part of posters and billboards over the heads of the displayed persons. So it took us just paper, to show how people disappear and to bring the inhumanity so plastically into public life.
Merkel
Year/ID: 2011 / C42009G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
Hysteria
Year/ID: 2011 / C43013G11 Group: C Outdoor Subgroup: C43 Financial & business services
Product and services category: Bank Forum Registrant: OGILVY & MATHER UKRAINE Country: UKRAINE Brand name: Bank Forum Advertising agency, city: Ogilvy & Mather Ukraine, Kyiv Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Other credits: Martin Alles - Strategic Planner, Irina Pigal - Producer, Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko - Account Director
Creative idea explanation: The campaign idea builds on the ironic exaggeration of a genuine German feature - scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.
Product and services category: Second hand furniture Entry Series: History Is For Free Registrant: DDB&CO. Country: TURKEY Brand name: Dank Advertiser: Dank second hand furniture store Advertising agency, city: DDB&Co. Istanbul Art director: Lucas Zaiden Copywriter: Eduardo Marques Creative director: Karpat Polat Project manager: Gulin Erdogan
Product and services category: Young Director Award by CFP-E/SHOTS Registrant: TBWA\PHS HELSINKI Country: FINLAND Brand name: Young Director Award by CFP-E/SHOTS Advertiser: CFP-E Advertising agency, city: TBWA\PHS, Helsinki Art director: Minna Lavola Copywriter: Mira Olsson Photographer: Anton Sucksdorf Illustrator: Fake Graphics Project manager: Hannes Morten, CFP-E Other credits: Francois Chilot, CFP-E; Margit Mardisalu, TBWA\PHS; Ina Lakkonen, DMP; Kirsi Pärni, Left/Right
Putin
Year/ID: 2011 / C42010G11 Group: C Outdoor Subgroup: C42 Media
Product and services category: News channel Entry Series: CNN Turk World News Registrant: DDB&CO. Country: TURKEY Brand name: CNN Turk Advertiser: CNN Turk Advertising agency, city: DDB&Co. Istanbul Art director: Hande Guler Copywriter: Can Faga Creative director: Karpat Polat Photographer: Bora Subakan Project manager: Ozlem Delikanli
07.10.2011
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
