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Победители в номинации Design & Art Direction
Golden Drum
Buick Style Guide
Group: Design & Art Direction Subgroup: Editorial Registrant: LEO BURNETT Country: USA Brand name: Buick Advertiser: GM Advertising agency: Leo Burnett Chicago Creative director: Dave Loew, Jon Wyville Art Director: Rainer Schmidt, Chris von Ende Copywriter: Dave Loew, Jon Wyville Short description: Our goal was to create a unified and well-crafted look for Buick across all consumer-facing communication. Our audience was every designer, art director and graphic artist at Buick"s various agencies. Clocks 
Group: Design & Art Direction Subgroup: Ambiental design Registrant: BETC EURO RSCG Country: FRANCE Brand name: Fonds Solidarite Sida Afrique (Aids Africa Solidarity Fund) Advertiser: Solidarite Sida (Aids Solidarity) Advertising agency: BETC Euro RSCG, Paris Creative director: Stephane Xiberras Art Director: Benjamin Le Breton Copywriter: Arnaud Assouline Short description: In Africa, 1.6 million children and adults die from AIDS each year, some 4,380 people every day. To emphasise these shocking statistics we came up with a creative idea based on clocks, to highlight the fact that every minute counts in the fight against Aids. The outdoor installation is composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). These 321 mechanisms are electrically inter-connected and powered by a stabilised generator. At a set time, twice a day, the hands of these mechanisms come together and align to form a phrase and in the process deliver the following message: "Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care. Every minute counts." Others: Artist: Nadine Grenier Just Moved Brand Identity 
Group: Design & Art Direction Subgroup: Corporate and brand identity Registrant: TRANSFORMER STUDIO Country: RUSSIA Brand name: Just Moved Advertiser: Just Moved Ltd. Advertising agency: Transformer Studio (Moscow) Art Director: Ivan Danyshevsky, Nikita Melnikov Designer: Ivan Danyshevsky Short description: Just Moved is one of Canada"s cheapest full service local and national residental moving companies. The brand"s identity reflects the ease of movement and the arrow shows that someone has been just moved from one place to another, as on the map. The logo and other brand elements are made with black marker, which is commonly used to sign paper boxes during moving. Multi-logo"s layout changes accordingly to the medium it is applied to. Owl 
Group: Design & Art Direction Subgroup: Illustrations and photo Registrant: LEAGAS DELANEY PRAHA S.R.O. Country: CZECH REPUBLIC Brand name: Skoda Auto Services Advertiser: Skoda Auto a.s. Advertising agency: Leagas Delaney Praha s.r.o. Production house: Tacevski/Lukas Keclik Creative director: Tereza Sverakova, Hermann Waterkamp Art Director: Pauline Kerleroux Copywriter: Tereza Sverakova, Igor Paleta Photography/Ilustrations: Goran Tacevski Short description: Skoda Auto is launching a new campaign of environmental consciousness and corporate responsibility. Unfortunately, the Czech landscape suffers greatly from scarp yards full of obsolete car parts and Skoda has undertaken a new campaign to reclaim and recycle them. The Right Move 
Group: Design & Art Direction Subgroup: Direct marketing - dimensional mailing Registrant: DAY6 Country: GREECE Advertiser: Ekka/Mercedes Benz Advertising agency: Day6 Athens Creative director: Ivan Papadopoulos Art Director: Panos Kavopoulos Designer: Day6 Short description: A chess game with sockets (tools used in car repair) instead of common chess pieces. A special present for the most important clients of EKKA/Mercedes Benz After Sales Service Department which constantly reminds them that "the right move" is to visit EKKA for service. Others: Panos Theokas Wines 
Group: Design & Art Direction Subgroup: Packaging design Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Tscheppe Advertiser: Weingut Andreas Tscheppe Advertising agency: Demner, Merlicek & Bergmann (Vienna) Creative director: Rosa Haider, Franz Merlicek Art Director: Felix Broscheit Copywriter: Franz Merlicek Photography/Ilustrations: Bernhard Angerer, Stefan Badegruber Short description: Andreas Tescheppe is a native of Glanz an der Weinstrasse, but it is not only he who is indigenous to the area - so too are insects and reptiles which, although endangered elsewhere, still thrive in Glanz because of his organic vinicultural methods. Besides showcasing the wine, the new labels put the spotlight on this aspect of intact nature. The labels do this by means of a "high gloss highlight" printed onto the label.This also provides an interesting "double entendre" in the German language - "Glanz", the name of the town, also has the meaning "gloss, sparkle, splendour" in German. Others: Graphics: Felix Broscheit
Silver Drum
Can't touch this 
Group: Design & Art Direction Subgroup: Packaging design Registrant: MARK / BBDO PRAGUE Country: CZECH REPUBLIC Brand name: Orbit Advertiser: Wrigley Advertising agency: Mark BBDO, Prague Production house: Mimofilm, Prague / Lubos Rezabek Creative director: Leon Sverdlin, Andrej Stuk Art Director: David SudaCopywriter: Ondra Soucek Designer: David Suda, Pepa Plihal, Honza Tamchyna, Michael Krusbersky, Ian Adams, Filip Kocian, Viktor Spala Short description: The new bigger Orbit gum bottle looks great. That leads to a problem: everyone takes your gum! The truth is, we are all a bit selfish. So, we changed the rules of packaging design : instead of attracting people, we scared them away. Special "covers" turn the Orbit bottle into something you would not want to touch. Others: Synteza, Prague; Account manager/Mirka Korbelova, Sarka Pazderova Cup & Kettle 
Group: Design & Art Direction Subgroup: Illustrations and photo Registrant: LEO BURNETT MOSCOW Country: RUSSIA Brand name: Dreft Black Advertiser: P&GA dvertising agency: Leo Burnett Moscow Production house: Bang Bang Creative director: Mikhail Kudashkin Art Director: Alexandra Scherbovich Copywriter: Polina Bogatyreva-Maguire Photography/Ilustrations: Eugeny Tonkonogy Details 
Group: Design & Art Direction Subgroup: Direct marketing - flat mailing Registrant: LEO BURNETT MOSCOW Country: RUSSIA Brand name: Johnnie Walker Blue Label Advertiser: Diageo Advertising agency: Leo Burnett Moscow Creative director: Mikhail Kudashkin Art Director: Sergey Dobrydnev Copywriter: Denis Grachev Designer: Dmitry Jakovlev Enough Practice! 
Group: Design & Art Direction Subgroup: Direct marketing - dimensional mailing Registrant: PKP PROXIMITY WERBEAGENTUR GESMBH Country: AUSTRIA Brand name: PKP proximity Advertiser: PKP proximity / Advertising Agency Advertising agency: PKP BBDO (Vienna) Creative director: Thomas Tatzl Art Director: Lukas Handler Copywriter: Christiane Sieveking, Thomas Tatzl Designer: Oliver Cleven Short description: Brief To recruit ambitious up-and-coming talents for the advertising agency PKP Proximity from the Advertising Academy. Solution The only path to true excellence in a specialist field is: practise, practise, practise. The agency aimed to motivate the students to do just that and to support them as they did it, by presenting the final-year classes with the tools they needed - box cutters for the graphic designers and ball-point pens for the copywriters. When the students had used their tools enough, they discovered the hidden message: it was time to get real, they were now ready to apply to PKP. This message was concealed under the blade of the box cutter and was printed on the pen refill in the same colour as the ink. The idea combined both a comment on what the students had achieved over recent months and a direct call to action. A dedicated e-mail address was set up as a response channel. Results The box cutters and pens were distributed to the final-year classes in the 2008 year. By this mailing, the agency raised its value of image: PKP is common talk among graduates and students. To date a response of 30% in the form of applications received can be noted. And there is no sign of a slowdown in the flood of applications... Others: Concept: Oliver Cleven, Christiane Sieveking Failsafe calendar 
Group: Design & Art Direction Subgroup: Editorial Registrant: ADVERTISING ASSOCIATION "VOSKHOD" Country: RUSSIA Brand name: Advertising Association Voskhod Advertiser: Advertising association Voskhod Advertising agency: Voskhod, Yekaterinburg Production house: Voskhod, Yekaterinburg Creative director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriter: Aleksandr Parkhomenko, Evgeny Primachenko Designer: Dmitry Maslakov, Roman Dik, Marat Dgantuganov, Azat Arslanov, Yuri Shevchenko Short description: Failsafe calendar - a wall interactive project which looks like a big all-prize lottery ticket. Behind each of 365 scratch panels one can find jokes, recommendations, funny pictures, riddles and quizzes, internet links as well as thoughts about life, friendship and love. What's more, it is meaningful, for it is connected to a certain historical moment of the date. And behind some panels there are surprises and presents received from clients of advertising agency "Voskhod". To make the scratching easier the calendar includes a free new 5-kopeck coin attached to magnetic tape. INTERSPORT SAEMANN "Flash-Billboard" 
Group: Design & Art Direction Subgroup: Ambiental design Registrant: BUTTER BERLIN / DUESSELDORF Country: GERMANY Advertiser: INTERSPORT SAEMANN Advertising agency: BUTTER. Berlin / Duesseldorf Creative director: Michael Preuss, Timm Holm Art Director: Bjorn von Buchholtz Copywriter: Till Grabsch Photography/Ilustrations: Paul Seitz Short description: Intersport enabled runners to fight their strongest opponent: their own shadow. A billboard capturing the shadows of runners passing by was installed at popular running trails. A motion detector activates flashlights and the runner's outline appears on a flourescent membrane on the billboard. The runner continues his trail and leaves his shadow behind. Others: Producer: Michael Vester / Consultant: Nina Preuss Mitten ins Herz 
Group: Design & Art Direction Subgroup: Illustrations and photo Registrant: FASCHINGBAUER + SCHAAR WERBEAGENTUR GESMBH Country: AUSTRIA Brand name: Jugend am Werk Advertiser: Jugend am Werk/Faschingbauer & Schaar Advertising agencyAdvertising agency: faschingbauer & schaar werbeagentur Production house: andreas hofer Creative director: dieter faschingbauer Photography/Ilustrations: andreas hofer Short description: Portrait of 7 learning-disabled artists for an art book. Artists depicted from point of view of where they draw their ideas from for art works (pictures, sculptures). Conversations with them and the photographer elicited these 'special' locations. Thereby an area of trust was created that animated the artists to become relaxed in fron of the camera. Reprieve 
Group: Design & Art Direction Subgroup: Direct marketing - flat mailing Registrant: DRAFTFCB PARTNERS WERBEAGENTUR GE S.M.B.H. Country: AUSTRIA Advertiser: Amnesty International Advertising agency: Draftfcb Partners Werbeagentur Ges.m.b.H, Vienna Creative director: Andreas Gesierich Art Director: Daniel Senitschnig Copywriter: Florian Schwab Others: Bernd Fliesser (Chief Creative Officer), Patrik Partl (Executive Creative Director), Benjamin Filitz/ Josef Faustbeck/ Marlene Bohm (Grafik), Patrik Partl/ Andreas Gesierich/ Daniel Senitschnig/ Florian Schwab/ Niki Peterson (Konzept) Store+, The Store That Sells Hope 
Group: Design & Art Direction Subgroup: Corporate and brand identity Registrant: LEO BURNETT Country: USA Brand name: Hope Store+ Advertiser: Portuguese Red Cross Advertising agency: Leo Burnett Lisboa Creative director: Chacho Puebla Art Director: Renato Lopes Copywriter: Erick RosaDesigner: Daniel Palma Short description: Hope cannot be touched, seen or worn. But Hope can be felt. Our main challenge was to find the perfect design to convey the idea of a retail store that sold Hope. It had to be easily identified as a store and as part of the Red Cross universe. The main objective was to make sure people had a shopping experience in it. And the design was vital. Since it was the design of the Store, all graphic materials such as shopping bags had to make it stand out from dozens of stores in the same mall. Back to winners 2008 E-newsletter Subscribe to newsletter Subscribe Golden Drum on Twitter Current Twitter status: Click here to visit Golden Drum on Twitter. View Golden Drum on Facebook Click here to visit Golden Drum group on Facebook. View Book - 15 years of European Advertising - ORDER NOW! Svnth Shrt Flm Fstvl 
Group: Design & Art Direction Subgroup: Corporate and brand identity Registrant: NEW MOMENT NEW IDEAS COMPANY SOFIA Country: BULGARIA Brand name: Short Film Festival In The Palace, Balchik Advertiser: In The Palace, Balchik Advertising agency: New Moment New Ideas Y&R, Sofia Creative director: Emil Zakhariev, Andrey Andreev-ViniArt Director: Emil Zakhariev, Andrey Andreev-Vini Copywriter: Emil ZakharievDesigner: Emil Zakhariev Thermo Mug 
Group: Design & Art Direction Subgroup: Direct marketing - dimensional mailing Registrant: NEXT ADVERTISING SRL Country: ROMANIAAdvertiser: Greenpeace Advertising agency: NEXT Advertising Production house: 4 Colours Creative director: Liviu David Art Director: Adrian Rosu Copywriter: Ciprian Banica Short description: When hot liquid is added, the white bear on the mug seems to disappear and the message shows up clearly: "Global warming kills". The mugs were given away as Christmas gifts and promotional items. They've also been sold on the website. Times are tough 
Group: Design & Art Direction Subgroup: Editorial Registrant: RAHOFER WERBEAGENTUR Country: AUSTRIA Brand name: Palfinger Annual Report 2008 Advertiser: Rahofer Werbeagentur Advertising agency: Salzburg Production house: Salzburg Creative director: Jo Nussbaumer Art Director: Marcel Chytra, Birgit Fuhrmeister Copywriter: Scholdan & Company Photography/Ilustrations: Andreas Fitzner, Vienna Paint Designer: Katharina Lassnig Short description: These are difficult times for the economy, no company can deny this. This crisis is also quite evident for the world market leader in lorry-mounted knuckle boom cranes. Palfinger"s annual report shows this: openly, honestly and straightforwardly. Living the motto "Times are tough", you can see people in the company, from management to the welder, showing clear signs of the crisis in their faces: worry lines, grey hair, scars, blue eyes and bloody noses. But they all carry an optimistic smile that says: "But we are tougher!" Vilpuri Packaging design 
Group: Design & Art Direction Subgroup: Packaging design Registrant: HASAN & PARTNERS Country: FINLAND Brand name: Fazer Leipomot Advertiser: Fazer Leipomot Creative director: Eka Ruola Art Director: Tarja Sinkkonen, Sanna Veijalainen Copywriter: Mick ScheininDesigner: Tarja Sinkkonen (graphical designer) Short description: Fazer Bakeries wanted to launch a product family meant for small children. According to the brief, children like packaging with funny characters. Instead of just adding a character to the packages, we transformed the whole package into a character (called VILPURI) devouring the content. The package design was the base for our marketing communication concept: VILPURI fits a small mouth. The package design was easily and cost-effectively animated and used in all marketing communication from an online game and give-away clothing to tv-spots made with existing Getty footage. Others: AD: Esko Moilanen, Account director: Heidi Gutekunst, project manager: Tanja Ijas 
.2009
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