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Победители в номинации Outdoor
Grand Prix
Khede Kasra Subgroup: Social & charity Registrant: LEO BURNETT BEIRUT Country: LEBANON Brand name: Women Empowerment Program Advertiser: Hariri Foundation Advertising agency: Leo Burnett Beirut, Beirut Creative director: Bechara Mouzannar / Chermine Assadian Art Director: Tania Saleh/ Nayla Baaklini / Reem Kotob / Lea Salibi / Roula Asmar / Yasmina Baz Copywriter: Rana Najjar / Rana Khoury Short description: The Hariri Foundation wanted to address the imbalance of gender roles in Lebanese society, through their "Women Empowerment Program". The Agency chose to tackle gender inequality by challenging the premises on which people's daily vocabulary is based. Spoken and written words in the media which would otherwise be addressed to men by default, were altered with a "kasra" accent, to address them to women instead. This was extremely relevant to the client which had been heavily researching the depiction of women in the media. With a call for action line that encouraged women to "make your mark", the target audience that included every Lebanese woman from every possible demographic, was inspired by such a simple idea. The meaning behind literally changing the word empowered them to actually change their reality with their own hands. The campaign was typographic and minimalistic in nature. This served to accentuate the red "kasra", which became the bold symbol of women empowerment. An outdoor teaser campaign demonstrated how all men and women read words as being automatically addressed to men. The "kasra" accents on revealers twisted their meanings. This concept was translated into a TVC, reaching the masses during popular Lebanese shows. It was also adapted to radio. Since radio is an audio medium, we wanted to use situations in which the written word directed to males is actually spoken. Typically recorded automated telephone messages were used. To reach the country geographically and all women demographically, a moving interactive billboard as well as posters were set up, whilst stickers were distributed, in rural and upscale areas, to engage the public and physically get them involved. The campaign also hit the digital circuit, through emails, Youtube, and Facebook, reaching the Lebanese internet population. Others: Nada Abi Saleh / Dima Kfouri 
Golden Drum
Headache 1 Subgroup: Health & beauty Registrant: GRAFFITI BBDO BUCHAREST Country: ROMANIA Brand name: Aspirin Advertiser: Bayer Advertising agency: GRAFFITI BBDO Creative director: Ema Prisca Art Director: Gelu Florea Copywriter: Ana Maria Taralunga Short description: In order to promote the pain reliefing effect of Aspirin from Bayer, we created some graffiti showing people hurting while exposed to head, back and muscle pains. We made use of the OOH frame and its close surroundings (walls, pipes, stairs etc) who worked like pain generators for our graffiti drawn fellows. 
Outdoor Messages Subgroup: Communication products & services Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O. Country: SLOVAK REPUBLIC Advertising agency: MUW Saatchi & Saatchi, Bratislava Production house: Hitchhiker films, Bratislava, E-MOTION, Bratislava; Media agency: Mediaedge:cia, Bratislava Creative director: Rasto Michalik Art Director: user generated content, Creative team: Mario Poor, Ivo Zemanovic, Gergely Nemeth, Manuel Campagnoli Copywriter: user generated content, Creative team: Peter Rajcak, Milan Bielik, Zuzana Ferusova Designer: MUW Digital, iCommerce Others: Programmer: MUW Digital, iCommerce 
Silver Drum
Garden Furniture Set Subgroup: Social & charity Registrant: CHANGE INTEGRATED Country: POLAND Advertising agency: Change Integrated Creative director: Jakub Korolczuk, Ryszard Sroka Art Director: Jakub Korolczuk, Ryszard SrokaDesigner: Ivo Nikic Short description: Challenge: We all know what garbage is. But hardly anyone knows what it might become. Maybe that is the reason hardly anyone segregates them. Idea: Let's prove that properly segregated garbage may have life after life. Execution: We have built 3 sculptures made of plastic, metal and glass. We've set up the light in a specific position to cast a shadow of sculptures and in this way to show what the garbage may change to. Others: Dorota Siedadzica - producer 
Table Subgroup: Home furnishing & appliances Registrant: DDB&CO. Country: TURKEY Brand name: Second Hand furniture Advertiser: Dank Advertising agency: Ddb&Co Istanbul Creative director: Karpat Polat Art Director: Luis Tauffer Copywriter: Karpat Polat Photography/Ilustrations: Alair Caliari / Fabio Hentz Others: Typographer: Mehmet Hasilci 
Toyota Greeting Card Subgroup: Automotive Registrant: SAATCHI & SAATCHI/PUBLICIS GROUPE SLOVENIA Country: SLOVENIJA Brand name: Toyota Advertiser: Toyota Auto Lovse Advertising agency: SAATCHI & SAATCHI / MEMBER OF PUBLICIS GROUPE Creative director: Matej Kodric Art Director: Aleksandar Jordacevic Copywriter: Tine Acimovic, Irena Marcetic, Matej Kodric Designer: Aleksandar Jordacevic Short description: Wishing hapy new year with sticker on the break light. 
.2009
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