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Победители в номинации Interactive
Golden Drum
Deus
Year/ID: 2009 / F34013 Group: Interactive Subgroup: Interactive advertising campaigns Award: Golden Drum Registrant: MCCANN ERICKSON ISRAEL Country: ISRAEL Brandname: Deus TV series Advertiser: Yes satellite TV HTTP address: http://www.mccanndigital.co.il/Cannes09/Flash/Deus.html Advertising agency: Mccanndigital Israel Creative director: Eldad Weinberger Art Director: Viki Gendelman Copywriter: Sahar Lewenstein Designer: Sendi Salman, Shay Maya Others: Nir Refua, Max Shcherbakov Volkswagen Web Special "Volkswagen 2028" 
Year/ID: 2009 / F32005 Group: Interactive Subgroup: Websites and microsites Award: Golden Drum Registrant: ARGONAUTEN G2 GMBH - A MEMBER OF GREY | G2 GROUP Country: GERMANY Brand name: Volkswagen Advertiser: Volkswagen AG HTTP address: awards.argonauteng2.de/vw/futuresite_09/en/ Advertising agency: argonauten G2 GmbH - a member of Grey | G2 Group (City: Berlin, Germany) Creative director: Matthias Trick, Jan Pautsch Art Director: Larissa Honsek Copywriter: Jens Wettlaufer Short Description: What will the world of driving feel like in 20 years? This abstract question requires very human answers - both from Volkswagen and from the flash website we designed to deliver them. So the site brings the present and the future together, using text, animation and a short film to show how Volkswagen engineers, designers and researchers are developing breakthrough answers to the question "How will we drive?". It's an elegant combination of lean-forward, lean-back scenarios, accompanied by a "digital butler". For Volkswagen, it puts a human face on innovation. And for users, it's as if the future is already here. Others: Nir Refua, Max Shcherbakov
Silver Drum
4th april international day for mine awareness 
Year/ID: 2009 / F33011 Group: Interactive Subgroup: Banners and other display ads Award: Silver Drum Registrant: DRAFTFCB PARTNERS WERBEAGENTUR GE S.M.B.H. Country: AUSTRIA Advertiser: Unicef Austria HTTP address: 83.65.7.226/unicef/ Advertising agency: Draftfcbi Direktmarketing & Interactive Ges.m.b.H, Vienna Creative director: Florian Matthies Art Director: Marko Malle Copywriter: Mario Debout Others: Irene Sagmeister (Account Manager), Bernd Fliesser (Chief Creative Officer), Mario Debout, Florian Landerl (Programmers), Marko Malle (Concept/Idea), Mario Debout (Screendesign) Messages 
Year/ID: 2009 / F34031 Group: Interactive Subgroup: Interactive advertising campaigns Award: Silver Drum Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O. Country: SLOVAK REPUBLIC Advertiser: T-Mobile Slovensko, a.s. HTTP address: www.placeforyourmessage.sk Advertising agency: MUW Saatchi & Saatchi, Bratislava Production house: Hitchhiker films, Bratislava, E-MOTION, Bratislava; Media agency: Mediaedge:cia, Bratislava Director: public, Juraj Lehotsky, Marek Kubos Creative director: Rasto Michalik Art Director: user generated content, Creative team: Mario Poor, Ivo Zemanovic, Gergely Nemeth, Manuel Campagnoli Copywriter: user generated content, Creative team: Peter Rajcak, Milan Bielik, Zuzana Ferusova Designer: MuW Digital, iCommerce Short description: BRIEF: To launch T-Mobile's new positioning Life is for sharing. CREATIVE SOLUTION: Sharing all our media space with people, that they can start to communicate personal messages like never before. CREATIVE EXECUTION: Anyone could place his very own personal message for someone in TV, cinema, radio, on billboard, or print for free. To create the message you could simply use our website tool, or your mobile phone. RESULT: 1500 unique personal messages in TV, radio, cinema, prints & billboards. The highest Spontaneous awareness 22,9% and the highest Top of mind 11,3% of all advertisements in the market in January and February 2009. Source: GfK Young People Ad Monitor. Others: Programmer: MUW Digital, iCommerce; Camera: public, Tomas Stanek, Noro Hudec New Grand Scenic and the Raving Rabbits Tests 
Year/ID: 2009 / F34032 Group: Interactive Subgroup: Interactive advertising campaigns Award: Silver Drum Registrant: PUBLICIS NET Country: FRANCE Brand name: Renault Grand Scenic Advertiser: Renault HTTP address: www.awardRenaultlapinscretins.megahosting.seevia.com Advertising agency: Publicis Net (Paris), Publicis Conseil (Paris) Production house: Publicis Net (Paris) Director: Arthur Trarieux-Lumiere, Jean-Frederic Bloy, Thomas Ceccaldi Creative director: Olivier Altmann, Philippe Simonet, Olivier Desmettre, Fabrice Delacourt Art Director: Jonathan Marouani, David Polonia Copywriter: Julien Benmoussa, Yves-Eric Deboey Designer: Thibaud Cartigny, Adrien Havet Short description: The raving rabbits get hold of the new Grands Scenic and will run a series of test in their underground lab. All the car features will be tortured by two expert raving rabbits. With a gameplay and more surprises on the website. Others: TV Production : Adrien Segura, Director of the advertising (France): Isabelle Fossecave (Renault), Flash Developer: Renaud Collet Nokia sms race 
Year/ID: 2009 / F36013 Group: Interactive Subgroup: Other interactive ads Award: Silver Drum Registrant: MCCANN ERICKSON ISRAEL Country: ISRAEL Brand name: Nokia cell phones Advertiser: Cellcom cellular HTTP address: http://www.mccanndigital.co.il/Cannes09/Flash/nokiaRace.html Advertising agency: Mccanndigital Israel Creative director: Eldad Weinberger Art Director: Guy Laufer Copywriter: Ami Alush Designer: Miriam Mushinski Others: Niv Kantor, Max Shcherbakov Media agency: Universal Mccann Strategic planner: Yonni Lahav Promosite Sovietsky boutique 
Year/ID: 2009 / F32018 Group: Interactive Subgroup: Websites and microsites Award: Silver Drum Registrant: RED KEDS Country: RUSSIA Brand name: Sovietsky boutique Advertiser: kupivip.ru HTTP address: www.sovbut.ru Advertising agency: Red Keds, Moscow Production house: Red Keds, Moscow Director: Anna Garnova Creative director: Vasily Lebedev Art Director: Maxim Demin, Stas Polyakov Copywriter: Ilya Petrov Photography/Ilustrations: Dmitry Maximov Designer: Albert Polyakov, Stas Polyakov, Roman Emel"yanov Short description: Social project Sovietsky Boutique is the real interactive cinema. Web project Sovietsky Boutique gives the chance to become the participant of a virtual love story which is entered in some epoch of a Soviet period. The creative concept of a site www.sovbut.ru is based on contrasting rare vintag things of the left Soviet period to modern things which can be bought now by means of pair clicks on sites. Strategic planner: Olga Zhiltsova Volvo Ocean Race - Rush: An Interactve Adventure 
Year/ID: 2009 / F32049 Group: Interactive Subgroup: Websites and microsites Award: Silver Drum Registrant: EURO RSCG 4D Country: NETHERLANDS Brand name: Volvo V70, XC70, XC90 Ocean Race Editions Advertiser: Volvo Car Corporation HTTP address: http://www.prize-entry.com/vor_goldendrum09/websites/ Advertising agency: Euro RSCG 4D (Amsterdam) Production house: LBi Gothenburg, web (Gothenburg) Director: Bob Elbersen Creative director: Bram de Rooij, Martijn Sengers Music: Blase Music Art Director: Martijn Sengers Copywriter: Bram de Rooij Designer: Antonio Costa Short description: At the beginning of the Rush adventure, you meet four members of a life rescue crew, who rush out to assist an Ocean Race boat at sea. They have four minutes to reach the lifeboat, driving in their Volvo Ocean Race Edition vehicles. Things go wrong and you need to help them out. From a split-screen overview showing each crewmember's narrative, you can zoom in on any of the four members, controlling the narrative to try to make the team work. In these four to five minutes of adventure, you see twenty minutes worth of film and sound. You choose between alternative pathways that change the crew's communication and actions. Others: USP Content, UK, sound effects; Annex Films, UK, Film Editing 
.2009
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