 Состав рекламного рынка
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Победители в номинации Media Campaigns
Golden Drum
Accidents can happen to anyone!
Group: Media Campaigns Subgroup: Television, radio, cinema Registrant: ARSENOAIEI & MATASEL Country: ROMANIA Brand name: Road Safety Advertiser: Bucharest Police Advertising agency: Arsenoaiei&Matasel (Bucharest) Creative director: Emilian Arsenoaiei Media campaign explanation: Challenge:In the context of the increasing number of car accidents, the Bucharest Police asked for a prevention campaign, with zero media budget.Idea/ StrategyEven if the public is aware of the increasing number of traffic accidents, the general attitude is: It cannot Happen to me!We decided to prove that... Accidents Ccould happen to anyone!For 10 days, we convinced major TV presenters, singers, dancers, VJs, DJs, actors and sportsmen to make a shocking appearance: live, in wheel chairs, on television!Results:- 5 million Romanians were exposed to the message, live, in primetime, on television alone. - in Bucharest the number of car accidents dropped by 20%.All with Zero media budget. Media agency: Arsenoaiei&Matasel (Bucharest)Strategic planner: Razvan Matasel Deus 
Group: Media Campaigns Subgroup: Mixed media and interactive media Registrant: MCCANN ERICKSON ISRAEL Country: ISRAEL Brand name: Deus Tv Series Advertiser: Yes Satellite Tv Advertising agency: Mccann Digital Israel Creative director: Eldad Weinberger Art Director: Viki Gendelman Copywriter: Sahar Lewenstein Designer: Sendi Salman Shay Maya Others: Nir Refua Max Shcherbakov Messages 
Group: Media Campaigns Subgroup: Mixed media and interactive media Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O. Country: SLOVAK REPUBLIC Advertising agency: MUW Saatchi & Saatchi, Bratislava Production house: Hitchhiker films, Bratislava; E-MOTION, BratislavaDirector: public, Juraj Lehotsky, Marek KubosCreative director: Rasto MichalikArt Director: user generated content, Creative team: Mario Poor, Ivo Zemanovic, Gergely Nemeth, Manuel CampagnoliCopywriter: user generated content, Creative team: Peter Rajcak, Milan Bielik, Zuzana FerusovaDesigner: MUW Digital, iCommerceOthers: Camera: public, Tomas Stanek, Noro Hudec, Programmer: MUW Digital, iCommerce Media campaign explanation: BRIEF: To launch T-Mobile's new positioning Life is for sharing.CREATIVE SOLUTION: Sharing all our media space with people, that they can start to communicate personal messages like never before.CREATIVE EXECUTION: Anyone could place his very own personal message for someone in TV, cinema, radio, on billboard, or print for free. To create the message you could simply use our website tool, or your mobile phone.RESULT: 1500 unique personal messages in TV, radio, cinema, prints & billboards. The highest Spontaneous awareness 22,9% and the highest Top of mind 11,3% of all advertisements in the market in January and February 2009.Source: GfK Young People Ad Monitor. Media agency: Mediaedge:cia, Bratislava The Containar That Became A Home 
Group: Media Campaigns Subgroup: Sponsorship & special events Registrant: HASAN & PARTNERS Country: FINLAND Brand name: Rustholli Advertiser: Rustholli Home Renovations Advertising agency: hasan&partners Creative director: Eka RuolaArt Director: Mikael Nemeschansky Copywriter: Lasse Paasto Others: Account Director: Heidi Gutekunst, Graphic Designer: Tarja Sinkkonen, Agency Producer: Antti Zetterberg Media campaign explanation: A huge empty container was hauled to the center of Helsinki. The container was turned in eight days to a fully functional two-room luxury apartment. People were able to follow hos the container was transformed into a home as they paased by it on the street each day, and also through the Web. At the same time the container was showcased as an actual apartment on the biggest Finnish real estate sites. After the renovations ws over the winner of the online auction stayed for a day and night in the container, while everyone else could follow this on the web. Vote Earth Monuments 
Group: Media Campaigns Subgroup: Outdoor, building & objects Registrant: LEO BURNETT Country: USABrand name: Earth Hour Advertiser: World Wide Fund for Nature Advertising agency: Leo Burnett SydneyDirector: Tim Denton Creative director: Andy Dilallo and Jay Benjamin Art Director: Kieran AntillCopywriter: Michael Canning Photography/Ilustrations: Shepard Fairey Media campaign explanation: Challenge: In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. Being the third consecutive year, Earth Hour was no new news. We needed to reinvigorate the brand to unite the world to take part, create real action against global warming and capture the attention of the world's media. Insight: In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for the world to make their voice heard. But first, we needed people of the world to believe that switching off their lights could make a real difference. Creative Solution: Transform the light switch into a vote and hold an election between Earth and Global Warming. We asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen, as a mandate for change. Strategic planner: Katrina Wong
Silver Drum
Ceiling Cinema 
Group: Media Campaigns Subgroup: Television, radio, cinema Registrant: TBWA GERMANY Country: GERMANY Brand name: Nissan Micra C+C Convertible Advertiser: Nissan Center Europe GmbH Advertising agency: TBWA Germany, Duesseldorf Director: Agency Producer: Alexander Langer Creative director: Kai Roffen, Fabian Kirner Art Director: Andre Heinrichs, Sebastian Schnell Copywriter: Michael Manke, Tobias Feige Others: Pirates?n Paradise, 3klang Media campaign explanation: We wanted to show the audience the incredible feeling of driving the NISSAN Micra C+C Convertible.In oder to get the right feeling of driving a convertible we went to a place where our audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn?t just shown on the cinema screen but on the cinema ceiling. By doing so we were certain to deliver the right message at the right moment: "Convertible-feeling for everyone!" Cinema Messages 
Group: Media Campaigns Subgroup: Sponsorship & special events Registrant: MUW SAATCHI & SAATCHI, SPOL. S R.O. Country: SLOVAK REPUBLIC Advertising agency: MUW Saatchi & Saatchi, Bratislava / Mediaedge:cia, Bratislava Production house: E-motion s.r.o., Bratislava Director: Directors & Camera: Jano Sebik, Lukas Kodon Creative director: Rasto Michalik Art Director: user generated content, Creative team: Mario Poor, Ivo Zemanovic, Gergely Nemeth, Manuel CampagnoliCopywriter: user generated content, Creative team: Peter Rajcak, Milan Bielik, Zuzana Ferusova Media campaign explanation: Brief: Support the launch of T-Mobile's new positioning Life is for sharing.Creative solution: Let people share their love like never beforeCreative execution: On St. Valentine's Day, in the biggest cinema center in Slovakia, you could discreetly slip away from your loved one and record a love message as a surprise.Result: 1 unforgetable night for everyone in the cinema Media agency: Mediaedge:cia, Bratislava Nurse Jackie on Kindle 
Group: Media Campaigns Subgroup: New Media Registrant: OMD Country: USA Brand name: Nurse Jackie Advertiser: Showtime Creative director: Jonathan Haber Others: Trevor Guthrie, Marc Simons, Steve IndichMedia planer: Paul Leys Media campaign explanation: Showtime created the first ad solution for Amazon's Kindle, monetizing the platform, adding value to consumers' experience and launching their new series Nurse Jackie. The Kindle and Showtime target upscale and educated consumers who make entertainment decisions based on sampling content. Showtime offered Kindle readers a free download of Nurse Jackie's pilot script that included show scheduling and a message urging readers to watch the Nurse Jackie premiere episode on Amazon.com or SHO.com. Within 48-hours, the script was a Top 20 Kindle downloads of 330,000 titles. Furthermore, the advertising model represents a start for future viability in the print industry. Media agency: OMDStrategic planner: Jay De La Cruz The World's First In-Ear Commercial 
Group: Media Campaigns Subgroup: New Media Registrant: JUNG VON MATT / DONAU WERBEAGENTUR GMBH Country: AUSTRIA Advertising agency: Jung von Matt/Donau Werbeagentur GmbH. Creative director: Andreas Putz, Thomas Schwarz, Christoph Gaunersdorfer Art Director: Eva Ortner Copywriter: Helena Giokas Others: Graphic: Robert Schrotthofer You've never seen such actors 
Group: Media Campaigns Subgroup: Sponsorship & special events Registrant: LEO BURNETT MOSCOW Country: RUSSIA Brand name: International Festival of Theaters for Disabled Advertiser: Proteatr Advertising agency: Leo Burnett Moscow Creative director: Mikhail Kudashkin Art Director: Natalia Pavlova, Olga Prokhvatilova, Vera Karpova, Arina Avdeeva Copywriter: Natalia Pavlova, Olga Prokhvatilova, Vera Karpova, Arina Avdeeva 
.2009
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