22 октября 2017 г.

В шорт-лист Eurobest 2011 вошло 18 работ от России

Сегодня были опубликованы шорт-листы престижного европейского фестиваля рекламы Eurobest

Eurobest, ведущий ежегодный конкурс креативной рекламы и коммуникационной индустрии опубликовал список агентств, вошедших в шорт-листы фестиваля. В категории Film от России было подано около 12 работ, однако ни одна не смогла пройти в шорт-лист фестиваля.

В категории Print 12 работам из России удалось попасть в шорт-лист. Больше всего работ в этой номинации представлено от агентства BBDO Russia. Креативной команде агентства удалось пройти с девятью работами в числе которых Apple и Pomegranate для бренда Eclipse; WC и Girl для Pepsi ; Bride, Employee, Driver для фармацевтической компании Bayer; Power Station и Sexshop для Google Russia.

Отметим, что работы агентства для бренда Pepsi и Aspirin (Bayer) также попали в шорт-лист категории Outdoor.



Title: ECLIPSE APPLE
Advertiser WRIGLEY'S
Product ECLIPSE
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: FOOD PRODUCTS
Advertiser/Client: WRIGLEY'S
Product/Service: ECLIPSE
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Igor Lutz Chief Creative Officer
Andres Vergara/Luis Tauffer Creative Director
Maxim Kayumi Copywriter
David Ljungberg Art Director
Aorta Photographer
Retoucher: David Ljungberg Other Credits





Title: ECLIPSE POMEGRANATE
Advertiser WRIGLEY'S
Product ECLIPSE
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: FOOD PRODUCTS
Advertiser/Client: WRIGLEY'S
Product/Service: ECLIPSE
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Igor Lutz Chief Creative Officer
Andres Vergara/Luis Tauffer Creative Director
Maxim Kayumi Copywriter
David Ljungberg Art Director
Aorta Photographer
Retoucher: David Ljungberg Other Credits





Title: WC
Advertiser PEPSICO
Product PEPSI MAX
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Magazine
Type of Entry: Product & Service
Category: DRINKS - ALCOHOLIC & NON-ALCOHOLIC
Advertiser/Client: PEPSICO
Product/Service: PEPSI MAX
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Lutz Igor Chief Creative Officer
Andres Vergara/Luis Tauffer Creative Director
Pedro Levierluis Tauffer Copywriter
Paulo Garcialuis Tauffer Art Director





Title: GIRL
Advertiser PEPSICO
Product PEPSI MAX
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Magazine
Type of Entry: Product & Service
Category: DRINKS - ALCOHOLIC & NON-ALCOHOLIC
Advertiser/Client: PEPSICO
Product/Service: PEPSI MAX
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Lutz Igor Chief Creative Officer
Andres Vergara/Luis Tauffer Creative Director
Pedro Levierluis Tauffer Copywriter
Paulo Garcialuis Tauffer Art Director





Title: BRIDE
Advertiser BAYER
Product ASPIRIN
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: TOILETRIES & PHARMACY
Advertiser/Client: BAYER
Product/Service: ASPIRIN
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Igor Lutz Chief Creative Officer
Luis Tauffer/Andres Vergara Creative Director
Luis Tauffer/Pedro Levier Copywriter
Luis Tauffer/Paulo Garcia Art Director
Paulo Garcia Illustrator





Title: EMPLOYEE
Advertiser BAYER
Product ASPIRIN
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: TOILETRIES & PHARMACY
Advertiser/Client: BAYER
Product/Service: ASPIRIN
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Igor Lutz Chief Creative Officer
Luis Tauffer/Andres Vergara Creative Director
Luis Tauffer/Pedro Levier Copywriter
Luis Tauffer/Paulo Garcia Art Director
Paulo Garcia Illustrator





Title: DRIVER
Advertiser BAYER
Product ASPIRIN
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: TOILETRIES & PHARMACY
Advertiser/Client: BAYER
Product/Service: ASPIRIN
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Igor Lutz Chief Creative Officer
Luis Tauffer/Andres Vergara Creative Director
Luis Tauffer/Pedro Levier Copywriter
Luis Tauffer/Paulo Garcia Art Director
Paulo Garcia Illustrator





Title: POWER STATION
Advertiser GOOGLE RUSSIA
Product GOOGLE STREETVIEW
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: COMMERCIAL PUBLIC SERVICES
Advertiser/Client: GOOGLE RUSSIA
Product/Service: GOOGLE STREETVIEW
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Adrian Ely Creative Director
Daria Artamonova Copywriter
Adrian Ely/Victor Zerzele Art Director
Jonathan May Photographer
James Lucas/Lime House Creative - Retouchers Other Credits





Title: SEXSHOP
Advertiser GOOGLE RUSSIA
Product GOOGLE STREETVIEW
Entrant BBDO RUSSIA GROUP Moscow, RUSSIA
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: COMMERCIAL PUBLIC SERVICES
Advertiser/Client: GOOGLE RUSSIA
Product/Service: GOOGLE STREETVIEW
Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA
Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA
Creative Credits
Name Position
Adrian Ely Creative Director
Daria Artamonova Copywriter
Adrian Ely/Victor Zerzele Art Director
Jonathan May Photographer
James Lucas/Lime House Creative - Retouchers Other Credits



Также в шорт-лист категории Print вошли три работы агентства Leo Burnett Moscow для компании Lego под названием Taj Mahal, Bug и Batiskaf. Эти же работы попали в шорт-лист категории Outdoor. Leo Burnett Moscow с работой Death Revealer также будет защищать честь России в категории Mobile.



Title: TAJ MAHAL
Advertiser LEGO
Product LEGO CONSTRUCTOR
Entrant LEO BURNETT MOSCOW, RUSSIA
Type of Entry: Magazine
Type of Entry: Product & Service
Category: ENTERTAINMENT & LEISURE
Advertiser/Client: LEGO
Product/Service: LEGO CONSTRUCTOR
Entrant Company: LEO BURNETT MOSCOW, RUSSIA
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA
Creative Credits
Name Position
Mikhail Kudashkin Chief Creative Officer
Rodrigo Linhares Copywriter
Arina Avdeeva Art Director
Ninjafilms Studio Illustrator
Anna Ivannikova Art Buyer
Oxana Shevchenko Account Supervisor
Evgenia Karpenkova Account Manager
Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits





Title: BUG
Advertiser LEGO
Product LEGO CONSTRUCTOR
Entrant LEO BURNETT MOSCOW, RUSSIA
Type of Entry: Magazine
Type of Entry: Product & Service
Category: ENTERTAINMENT & LEISURE
Advertiser/Client: LEGO
Product/Service: LEGO CONSTRUCTOR
Entrant Company: LEO BURNETT MOSCOW, RUSSIA
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA
Creative Credits
Name Position
Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits
Mikhail Kudashkin Chief Creative Officer
Rodrigo Linhares Copywriter
Arina Avdeeva Art Director
Ninjafilms Studio Illustrator
Anna Ivannikova Art Buyer
Oxana Shevchenko Account Supervisor
Evgenia Karpenkova Account Manager





Title: BATISKAF
Advertiser LEGO
Product LEGO CONSTRUCTOR
Entrant LEO BURNETT MOSCOW, RUSSIA
Type of Entry: Magazine
Type of Entry: Product & Service
Category: ENTERTAINMENT & LEISURE
Advertiser/Client: LEGO
Product/Service: LEGO CONSTRUCTOR
Entrant Company: LEO BURNETT MOSCOW, RUSSIA
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA
Creative Credits
Name Position
Mikhail Kudashkin Chief Creative Officer
Rodrigo Linhares Copywriter
Arina Avdeeva Art Director
Ninjafilms Studio Illustrator
Anna Ivannikova Art Buyer
Oxana Shevchenko Account Supervisor
Evgenia Karpenkova Account Manager
Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits



Не удивило и агентство Восход, которые попали в шорт-лист outdoor с работами Snowballs lля Компании Charter и Books Fresheners для сети книжных магазинов. «Книги-освежители», успевшие набрать популярность среди крупнейших фестивалей, также стали единственной работой из России, попавшей в шорт-лист категории Direct.



Title: SNOWBALLS
Advertiser CHARTER
Product TOURIST AGENCY
Entrant VOSKHOD Yekaterinburg, RUSSIA
Type of Entry: Billboards & Street Furniture
Category: SPORTS, ENTERTAINMENT, TRAVEL & LEISURE
Advertiser/Client: CHARTER
Product/Service: TOURIST AGENCY
Entrant Company: VOSKHOD Yekaterinburg, RUSSIA
Advertising Agency: VOSKHOD Yekaterinburg, RUSSIA
Creative Credits
Name Position
Andrey Gubaydullin Creative Director
Evgeny Primachenko/Aleksandr Parkhomenko Copywriter
Vladislav Derevyannykh Art Director
Yana Akhmetshina/Dmitry Maslakov Illustrator





Title: BOOKS FRESHENERS
Advertiser 100 000 BOOKS
Product CHAIN OF BOOKSTORES
Entrant VOSKHOD Yekaterinburg, RUSSIA
Type of Entry: Ambient
Category: AMBIENT: SMALL SCALE SPECIAL SOLUTIONS
Advertiser/Client: 100 000 BOOKS
Product/Service: CHAIN OF BOOKSTORES
Entrant Company: VOSKHOD Yekaterinburg, RUSSIA
Advertising Agency: VOSKHOD Yekaterinburg, RUSSIA
Creative Credits
Name Position
Andrey Gubaydullin Creative Director
Alexey Nikiforov/Evgeny Primachenko/Aleksandr Parkhomenko Copywriter
Vladislav Derevyannykh Art Director
Dmitry Maslakov Illustrator



Агентство Digital Miracles с работой Got2b Prankish Photo-Booth для Schwarzkopf попытает счастье в категориях Outdoor и Interactive.



Title: GOT2B PRANKISH PHOTO-BOOTH
Advertiser SCHWARZKOPF
Product GOT2B GLUED HAIR PRODUCT
Entrant KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA
Type of Entry: Ambient
Category: AMBIENT: SPECIAL BUILD
Advertiser/Client: SCHWARZKOPF
Product/Service: GOT2B GLUED HAIR PRODUCT
Entrant Company: KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA
Advertising Agency: KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA
Creative Credits
Name Position
Rob Ikki Creative Director
Vera Karpova Copywriter
Rob Ikki/Olga Midlenko Art Director
Katya Bazilevskaya/Diana Zubkova Producer
Lisa Nikolova Account Manager
Hair Styling Brand Management/Olga Zapryatkina/Senior Brand Manager Hair Styling Other Credits



В категории Design одним из претендентов на победу стал проект Dizao Organics брендингового агентства Depot WPF. Напомним, что подход к дизайну упаковки Dizao Organics уже оценили на многих международных конкурсах. За этот год работа агентства успела занять призовые места на фестивалях Cresta Awards (золото), Pentawards (бронза), Dieline Awards (серебро), украинский КМФР (золото), российские фестивали «Идея!» (золото) и другие.

Вторым претендентом на призовые места в этой категории стало агентство Tomatdesign с работой T-Platforms.



Title: DIZAO ORGANICS
Advertiser DIZAO
Product DIZAO ORGANICS COSMETICS
Entrant DEPOT WPF Moscow, RUSSIA
Type of Entry: Packaging Design
Category: NON-FOOD
Advertiser/Client: DIZAO
Product/Service: DIZAO ORGANICS COSMETICS
Entrant Company: DEPOT WPF Moscow, RUSSIA
Design/Advertising Agency: DEPOT WPF Moscow, RUSSIA
Creative Credits
Name Company Position
Alexey Fadeev Depot WPF Creative Director
Lyudmila Galchenko Depot WPF Art Director
Kurban Kurbanmagomedov Depot WPF Pre-press specialist





Title: T-PLATFORMS
Advertiser T-PLATFORMS
Product SUPERCOMPUTERS AND HIGH-END OPERATING SYSTEMS
Entrant TOMATDESIGN Moscow, RUSSIA
Type of Entry: Corporate or Brand Identity
Category: CORPORATE IDENTITY SCHEMES
Advertiser/Client: T-PLATFORMS
Product/Service: SUPERCOMPUTERS AND HIGH-END OPERATING SYSTEMS
Entrant Company: TOMATDESIGN Moscow, RUSSIA
Design/Advertising Agency: TOMATDESIGN Moscow, RUSSIA
Creative Credits
Name Company Position
Andrei Tarakanov Tomatdesign Creative Director
Denis Bashev Tomatdesign Art director
Anton Krivulia Tomatdesign Designer
Farhad Kuchkarov Tomatdesign Manager



Единственной работой из России, вошедшей в категорию Media, стал проект агентства Mediacom для Audi под названием 110 Steps.



Title: 110 STEPS
Advertiser AUDI
Product AUDI APPROVED: PLUS
Entrant RODNAYA RECH Moscow, RUSSIA
Type of Entry: Best Use Of Media
Category: BEST USE OF PRINT
Advertiser/Client: AUDI
Product/Service: AUDI APPROVED: PLUS
Entrant Company: RODNAYA RECH Moscow, RUSSIA
Advertising Agency: RODNAYA RECH Moscow, RUSSIA
Media Agency: MEDIACOM Moscow, RUSSIA
Creative Credits
Name Company Position
Dobrydnev Sergey Rodnaya Rech Creative Director
Roman Pavlenko Rodnaya Rech Interactive Creative Director
Andrey Tukavkin Rodnaya Rech Copywriter
Vladimir Vashnev Rodnaya Rech Art Director
Kostantin Simonov Rodnaya Rech Copywriter
Irina Kazennova Rodnaya Rech Client Service Director
Alexandra Sadchikova Rodnaya Rech Account Manager





Фестиваль креативной рекламы Eurobest является самым крупным европейским мероприятием подобного рода. Ежегодно Eurobest обеспечивает платформу для дискуссий, обучение, открывая большие возможности для копирайтеров, арт-директоров, руководителей средств массовой информации агентств, клиентов, менеджеров, руководителей учреждений, продюсеров, режиссеров, молодых креаторов и студентов Европы. В 2012 году фестиваль пройдет в пятый раз в Лиссабоне с 28 по 30 ноября.
Публикации
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2010
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2009
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