Международный фестиваль рекламы Red Apple представил шорт-листы. В этом году работы участников судили 45 членов жюри из 19 стран, включая Армению, Белоруссию, Италию и Китай. Всех экспертов поровну распредели на три блока: Creative, Media и Marketing. Второй этап голосования прошёл в рамках трёх заседаний, каждое из которых длилось пять часов. Победителей 32-го фестиваля объявят 16 февраля. В шорт-листы отобрали 109 из 369 поданных работ. Sostav представляет номинантов на призовые места и гран-при направлений Red Apple 2022:
Creative
Advertising excellence
Advertising Excellence / non-profit
- Setters / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture
Audio
Excellence in Audio / Best Original Song
- Cheil Russia — Followers Production / Бренд: Samsung
Audio Medium, Streaming / Downloadable Content
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Film
TV / Cinema Advertising Craft / Best Direction
- Redkeds — Nike & Motorika. Sports without exception / Бренд: Nike
- Yandex Creative Studio «7.47» — Mountain Skiing / Бренд: Yandex Search
TV / Cinema Advertising Craft / Best Music
- Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
TV / Cinema Advertising Craft / Best Visual Effects and Animation
- Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
- Yandex Creative Studio «7.47» — Mountain Skiing / Бренд: Yandex Search
TV / Cinema Advertising: Sectors / Other FMCG
- Socialist — Pomadella / Бренд: Vivienne Sabó
TV / Cinema Advertising: Sectors / Retail & Consumer Services
- Yandex creative studio «7.47» — Search does not sell / Бренд: Yandex Search
TV / Cinema Advertising: Sectors / Non-profit film
- Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
Design
Communication Design / Corporate Identity
- Oxygen — Brand development for the city of Derbent / Бренд: Municipal division «Urban district “the City of Derbent”»
- Dotorg branding & digital — Branding of small hotels franchise Smorodina / Бренд: IFK Hotel Management
- Plenum — MOEX (Moscow Exchange) rebranding / Бренд: MOEX
Communication Design / Promotional Item Design
- TDI Group — Facts to Taste / Бренд: Charity organization «EST DELO»
Label and Packaging / Drinks
Depot branding agency — SPAR Juices / Бренд: SPAR- Depot branding agency — Baikal / Бренд: Baikal, Chernogolovka group of companies
- Suprematika — f (t) / Бренд: f (t)
Serviceplan Russia — Engraved legend. BROOM / Бренд: Alcohol Siberian Group / Broom
Label and Packaging / Food Products
- Depot branding agency — Ryoshi / Бренд: BARS LLC
- Suprematika — Vika&Nika / Бренд: Агрокультура Груп
Label and Packaging / Other FMCG & Consumer Durables
- Suprematika — Hello, Kiki / Бренд: Hello, Kiki
Label and Packaging / Packaging Non-profit
- TDI group— Facts to Taste / Бренд: Charity organization «EST DELO»
Social & influencer
- Social & Influencer: Sectors / Consumer Durables
- Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K
Influencer and Content Marketing / Reach & Impact
- Cheil Russia — Followers Production / Бренд: Samsung
Label and Packaging / Partnerships
- Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8
Label and Packaging / Co-creation & User Generated Content
- Cheil Russia — Followers Production / Бренд: Samsung
Label and Packaging / Local / Single-market Campaign
- Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
- Cheil Russia — Followers Production / Бренд: Samsung
Interactive
Interactive: Instruments / Online Video & Viral Films
- Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K
Interactive: Instruments / Native Advertising
- Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
Interactive: Instruments / Non-standard Advertising for non-profit
- Setters / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture
Interactive: Technology / Creative Use of Technology
Agenda Media Group — PMJason / Бренд: Supported by the Internet Development Institute- Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress
Interactive: Craft / Best UX & Functionality
CreativePeople — MyTretyakov / Бренд: Tretyakov Gallery
Interactive: Craft / Best Music & Sound Design
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Creative use of media
Single Media
- Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
Branded Content
Digital Branded Content
- Socialist — POMADELLA / Бренд: Vivienne Sabó
- Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K
Branded Content for Non-profit Organisations
- Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
Young creators
TV / Cinema Advertising
- Mates (students Mads courses) — Plantstation / Бренд: IKEA
Interactive
- evrodvushka — The Veggietales / Бренд: Whole Foods Market
Marketing
Activation
Best Sales Promotion Campaign
emg — Dirol don’t drop / Бренд: Dirol- emg — How Play-Doh and Alenka made real candies / Бренд: Play-Doh
Best Event Marketing Campaign (Including Sponsorship)
DPG Russia — Yandex Go: St. Petersburg is expecting you / Бренд: Yandex Go- Radugadesign — Into the Arctic / Бренд: Gazprom Neft
- Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress
Best Integrated Campaign
- emg — Dirol don’t drop / Бренд: Dirol
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Best Non-profit Campaign
- TDI group — Facts to Taste / Бренд: Charity organization «EST DELO»
- Friday! TV Channel — Al-kapotnya / Бренд: Friday! TV Channel
- Setters / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture
Campaigns: sectors
Food & Drink
- emg — Dirol don’t drop / Бренд: Dirol
- Corporate Social Responsibility (CSR) / Corporate Image
- Radugadesign — Into the Arctic / Бренд: Gazprom Neft
Marketing Disciplines
Best Use of Innovative Technologies
- Socialist — Haute couture / бренд: Vivienne sabó
Best Use of Ambient
- DPG Russia — Yandex Go: St. Petersburg is expecting you / Бренд: Yandex Go
Best use of Public Relations
- Panda Digital — TikTokari / Бренд: TechnoNIKOL Corporation
Best Use of Branding and Design
Adventum — INARCTICA: TASTE ARCTIC /Бренд: INARCTICA SZ, LLC- emg — Dirol don’t drop / Бренд: Dirol
AIDA Pioneer Branding&Creative — Cactus / Бренд: Mastercard/MTBank
Influencers
- Socialist — Pomadella / Бренд: Vivienne Sabó
- AIDA Pioneer — Garage Hardcore / Бренд: Carlsberg Group/S&R's Garage
- Cheil Russia — Followers Production / Бренд: Samsung
Best Use of Event
- Radugadesign — Into the Arctic / Бренд: Gazprom Neft
Best Use of Digital Tools Including Mobile
- CreativePeople — Non Hunger Games / Бренд: Delivery Club
- Socialist — Haute couture / бренд: Vivienne sabó
- SberMarketing — #SberDances / Бренд: SBER
Best use of Sales Promo
- emg — How Play-Doh and Alenka made real candies / Бренд: Play-Doh
Creative Effectiveness
- AIDA Pioneer — Garage Hardcore / Бренд: Carlsberg Group/S&R's Garage
- AIDA Pioneer — J.Hardy / Бренд: Bobrujsk brewery
- MOMO group — Model range of apartments for Meridian Group / Бренд: Meridian Group
Digital Campaigns
Online Guerrilla & Innovation
- Grape — The Last Slide / Бренд: Skillbox
- AIDA Pioneer — J.Hardy / Бренд: Bobrujsk brewery
Experience Marketing
- Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress
Media
Sectors
Consumer Durables
- FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
Healthcare
- OMD Media Direction; FUSE Media Direction Group — You’re a TOP model / Бренд: STADA
Retail & Consumer Services
- Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda
Media / Entertainment
- OMD Media Direction; FUSE Media Direction Group — Troubled teens Бренд: National Media Group; More.tv
B2B
- OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
Channels
Use of Audio Platforms
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Use of Print / Outdoor
- 19agency84 — Must-see jobs / Бренд: Magnit
Use of Ambient Media
- LOGA BIGA — Change Here and on the Road / Бренд: KIA
Use of Digital
- Media Wise — Mystery of the Red Vineyards / Бренд: LG Electronics
Use of Social Platforms
- Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
- SberMarketing — #SberDances / Бренд: SBER
Use of Mixed Media
- OMD Media Direction; FUSE Media Direction Group — You’re a TOP model / Бренд: STADA
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Use of Media Innovation
- Grape — The Last Slide / Бренд: Skillbox
- Direct to Consumer Marketing Campaign
- Grape — The Last Slide / Бренд: Skillbox
Content
Best Branded Content
- OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
- Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda
- FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
- SberMarketing — How Sber held the first conference for pupils in virtuality / Бренд: SBER
- OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv
- Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel
Best Distribution and Amplification of Content
- OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
- Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda
- FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
- OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv
Best Influencer Campaign
- Cheil Russia — Followers Production / Бренд: Samsung
Excellence in media
Excellence in Media Insights & Strategy
- OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
- FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
- SberMarketing — That’s the way care transfers. Transfers to CIS countries / Бренд: SBER
Use of Integrated Media
- SberMarketing — That’s the way care transfers. Transfers to CIS countries / Бренд: SBER
Use of Media in Limited Budget
- Setters / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture
- Blacklight — «Naughty»: a special project about the importance of positive parental beliefs / Бренд: Agency, Alter, sloooshai
Impact Award
- OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
- OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv