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Объявлены шорт-листы международного фестиваля креативности «Белый Квадрат»

Вскоре конкурсные работы оценят жюри СМИ и Высокое жюри

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24−26 июня состоялись заседания шести основных составов международного жюри одного из крупнейших в Европе креативных событий — Международного фестиваля рекламы «Белый Квадрат». Судейство проходило в формате лайв-конференций. Суммарно в этом году было подано 937 работ от участников из 31 страны мира. Впереди заседания еще двух составов жюри — жюри СМИ и Высокого жюри, которое присудит Гран-при фестиваля.

Призеры и победители «Белого Квадрата» 2020 будут объявлены на Церемонии награждения, которая пройдет 9 июля в формате оффлайн open-air party. Онлайн-трансляция мероприятия будет вестись во всех странах-участницах фестиваля.

Алена Устинович, председатель правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер «Белого Квадрата»:

Опыт онлайн-судейства для нас новый, было непросто, но все получилось. Мы признательны всем членам жюри за то, насколько внимательно и трепетно они отнеслись к оценке поданных работ. Судили, как всегда, строго, но конструктивно.

Меня радует достаточно внушительный список шорт-листов в этом году. Думаю, жюри сочли правильным поддержать участников, придать им вдохновения, позитива. В такие трудные времена особенно хочется праздника, и я счастлива, что существует «Белый Квадрат», который может подарить его индустрии.

На данный момент объявлены шорт-листы во всех семи конкурсных категориях фестиваля.

CHANGE FOR GOOD

S. CHANGE FOR GOOD

S1 Change for Good / Film

Now You Understand, Not Perfect Riga, Latvia
Stay at Home, Not Perfect Riga, Latvia
Fast internet for meaningful use, Not Perfect Riga, Latvia
My Lockdown, Mr. Da Vinci, Brazil
Closer to moms, Salmon Graphics, Belarus
The safest place, Artem Nugmanov/Self employed
The Choice, Marvelous LLC, Russia
Russian Yoga School, Zebra Hero, Russia

S2 Change for Good / Print

Burger King Belgium — Stay Home, Buzzman, France
Art of Quarantine, Looma, Ukraine
The Physical Violence Virus Cell, Cheil Centrade, Romania
Equal Colors, White Rabbit Budapest, Hungary
For More Life, Kraken, Georgia
Hair Dryer, Salsa, Peru
Off Road, in house, Mood, Peru
Read vs. Covid, SEED creative agency, Kazakhstan
Special Edition, Y agency, Ukraine
Another seas: The Sea of Tranquility, Ruport, Russia
Another seas: Acidalian Sea, Ruport, Russia
Don't play hide-and-seek with life, Kollegi, Russia
Mask the tunnels, Havas Creative Group Ukraine

S3 Change for Good / Radio

Sea of ideas, Leo Burnett Ukraine

S4 Change for Good / Campaign

N23, Action , Russia

Online-game about living by touch, Cause marketing agency RedMe (входит в RCG ), Russia
A Humane Ending, Nord DDB Riga, Latvia
#BoobCulture — Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
A Team of One, Loong, China
Our Sea, Possible Moscow x Suprematika, Russia
Birds Records, BBDO Moscow , Russia
Unsilent bouquet, GForce/Grey, Kazakhstan
#safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
The sound of Indifference, watergunz, Georgia
Wheelchange Tours, FCB Lisbon, Portugal
We Are Siberia, TUTKOVBUDKOV, Russia
My Name Is Enough, Doping Creative Agency, Armenia
Survivors, BBDO Moscow, Russia
Font of Kindness, SMETANA, Russia
Russian Yoga School, Zebra Hero, Russia
Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Bee in touch, Starcom, Leo Burnett Moscow, Russia

S5 Change for Good / Interactive

Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
FlyHome, TUTKOVBUDKOV, Russia
Online-game about living by touch, Cause marketing agency RedMe, Russia
Terms Against Bullying, White Rabbit Budapest, Hungary
#TakeMEMEhome, BBDO Moscow, Russia
Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)

DIGITAL

D. DIGITAL

D1 Websites

BBDO Daily, Proximity Russia, Russia
Trip In The Dark, Voskhod, Russia

D2 Interactive projects

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Look at the World like a Child, Humanz, Russia
Dyatlov Group's Journal: The Last Page, Ruptly, Germany

D3 Online video & Viral film

VOKA SMARTFAKE, TDI GROUP, Belarus
Birds Records, BBDO Moscow, Russia
Ad that you can feel by skin, Proximity Russia, Russia
Last rave, Zebra Hero, Russia
Russian Yoga School, Zebra Hero, Russia

D4 Pre-rolls

Ad that you can feel by skin, Proximity Russia, Russia

D6 Digital Campaign

Birds Records, BBDO Moscow, Russia
The Greatest Reads, Contrapunto , Russia
AI Versus, Voskhod, Russia

D7 Viral campaign

Russian Yoga School, Zebra Hero, Russia
Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
VOKA SMARTFAKE, TDI GROUP, Belarus

D8 Social & Influencer Campaign

Russian Yoga School, Zebra Hero, Russia
Tera Botin, Leavingstone, Georgia
#TakeMEMEhome, BBDO Moscow, Russia

D9 Native Advertising

Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Ad Blindness? Hacked!, getbob agency, Belarus
Last Rave, Zebra Hero, Russia

D10 Branded tech and innovations

Tone de Cabaret, Socialist Media & Engagency , Russia
The Greatest Reads, Contrapunto, Russia
Dodo open source pizza, BBDO Moscow, Russia

D11 Digital Craft

The Greatest Reads, Contrapunto, Russia
Trip In The Dark, Voskhod, Russia

G. MOBILE

G1 Mobile websites

Terms Against Bullying, White Rabbit Budapest, Hungary

G2 Apps

Kinder of the future!, Humanz (входят в ARK Group , Russia
G4 AR / VR / 360Вє videos
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

G5 Activation by location / Voice activation

Bee in touch, Starcom, Leo Burnett Moscow , Russia

G8 Mobile Tech and Innovations

Bee in touch, Starcom, Leo Burnett Moscow, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

Dodo open source pizza, BBDO Moscow, Russia
AI Versus, Voskhod, Russia

T3 Data storytelling

AI Versus, Voskhod, Russia

T4 Use of Real-time Data

Bee in touch, Starcom, Leo Burnett Moscow, Russia

T5 Social Data & Insight

Terms Against Bullying, White Rabbit Budapest, Hungary
Bee in touch, Starcom, Leo Burnett Moscow, Russia

MEDIA

V. CHANNELS

V3 Print / Outdoor

Boosting sales with a single billboard, e:mg , Russia

V4 Ambient Media

Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
Knowledge Leads to Freedom, Leavingstone, Georgia
Our Sea, Possible Moscow x Suprematika, Russia
The Death of The Warsaw Palm, Syrena Communications, Poland
We Are Siberia, TUTKOVBUDKOV, Russia

V5 Events

Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
Nerf battle in real life, e:mg, Russia

V6 Digital platforms

Trip in the dark, Voskhod, Russia

V8 Social Platforms

A Letter from the Future, VOZDUH brand & communications, Russia

V9 Technology

Tone de Cabaret, Socialist, Russia
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
AI Versus, Voskhod, Russia

V10 Branded content

Birds Records, BBDO Moscow, Russia
All At Once, Voskhod, Russia
5% is a lot!, 12, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

Perfect Search, BBDO Moscow, Russia

W3 Excellence in Media Engagement

Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
We Are Siberia, TUTKOVBUDKOV, Russia

W4 Use of Data

AI Versus, Voskhod, Russia

M. MEDIA CAMPAIGN

M1 Integrated Campaign

Complaining, Not Perfect Tallinn, Estonia
#Date_With_Art, Postmen DA, Ukraine
We Are Siberia, TUTKOVBUDKOV, Russia

M2 Low Budget Campaign

Survivors, BBDO Moscow, Russia
Perfect Search, BBDO Moscow, Russia

M3 Influencer Campaign

Tera Botin, Leavingstone, Georgia
A Team of One, Loong, China
Birds Records, BBDO Moscow, Russia
REN TIME, AIDA Pioneer, Belarus

CREATIVE

F. FILM

F1 Film TV/Screens

working hours, Not Perfect Vilnius, Lithuania
MATRIX, Forte Grey, Belarus
No ties allowed, Voskhod, Russia

F2 Online

VOKA SMARTFAKE, TDI GROUP, Belarus
The Kommunalka, Leo Burnett Moscow, Russia
Runners guide to Riga, Nord DDB Riga, Latvia
Birds Records, BBDO Moscow, Russia
Ad that you can feel by skin, Proximity Russia, Russia
Series Big Foot, Forte Grey, Belarus
MATRIX SHORT, Forte Grey, Belarus
Stronger than crisis, Voskhod, Russia
The sound of Indifference, watergunz, Georgia
Carp, AIDA Pioneer, Belarus
Russian Yoga School, Zebra Hero, Russia

F3 Film Craft

The Kommunalka, Leo Burnett Moscow, Russia
MATRIX, Forte Grey, Belarus
All At Once, Voskhod, Russia
Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
Tatarka — AU, Little Big family, Uzbekistan
The sound of Indifference, watergunz, Georgia
Super Jars, Svetly Story, Russia
Terem «Assortment», Perspecrive Pro., Russia (moved from F1 TV/Screens)
Winter Tires, Coolant from the series NUGO — 007, Mozaika, Georgia

K. INTEGRATED

K1 Omni-channel Campaign

Complaining, Not Perfect Tallinn, Estonia
The Greatest Reads, Contrapunto , Russia
CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
Our Sea, Possible Moscow x Suprematika, Russia
The New National Anthem Edition, Impact BBDO, UAE
My Name Is Enough, Doping Creative Agency, Armenia

K2 Digital Campaign

The Greatest Reads, Contrapunto, Russia
Birds Records, BBDO Moscow, Russia
Russian Yoga School, Zebra Hero, Russia

K3 Social & Influencer Campaign

#TakeMEMEhome, BBDO Moscow, Russia
Russian Yoga School, Zebra Hero, Russia
Font of Kindness, SMETANA, Russia

K4 Viral Campaign

Kak tebe takoe, Elon Musk?, Ruport (входит в SA MEDIA GROUP ), Russia
My Name Is Enough, Doping Creative Agency, Armenia
Russian Yoga School, Zebra Hero, Russia

K5 Brand Launch / Re-launch Campaign

Continental IceContact: «Winter's revolution» — first ever unmanned test drive of tires", Action, Russia
Dyatlov Group's Journal: The Last Page, Ruptly, Germany
We Are Siberia, TUTKOVBUDKOV, Russia

K6 Brand Loyalty Campaign

Freedom is near, Movie, Russia

K7 Breakthrough on a Budget

N23, Action, Russia
Dodo open source pizza, BBDO Moscow, Russia
Delivery of Fate, Ruport (входит в SA MEDIA GROUP), Russia
Survivors, BBDO Moscow, Russia
Kak tebe takoe, Elon Musk?, Ruport (входит в SA MEDIA GROUP), Russia

K8 Selfpromo

DeepBogusky, Andrey Tyukavkin, Russia
Dyatlov Group's Journal: The Last Page, Ruptly, Germany

K9 Creative Strategy

Birds Records, BBDO Moscow, Russia

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

The Greatest Reads, Contrapunto, Russia
Birds Records, BBDO Moscow, Russia
All At Once, Voskhod, Russia
Tatarka — AU, Little Big family, Uzbekistan
Last rave, Zebra Hero, Russia

N2 Audio branded content

Birds Records, BBDO Moscow, Russia

N3 Interactive branded content

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Dyatlov Group's Journal: The Last Page, Ruptly, Germany

N4 Branded events

Trash talk, Nord DDB Riga, Latvia

N5 Brand experience

Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction
Dodo open source pizza, BBDO Moscow, Russia
Wheelchange Tours, FCB Lisbon, Portugal

O. OUTDOOR

O1 Billboards

Kak tebe takoe, Elon Musk?, Ruport, Russia

O4 Ambient

Knowledge Leads to Freedom, Leavingstone, Georgia
Coming OutDoor, FCB Lisbon, Portugal
We Are Siberia, TUTKOVBUDKOV, Russia
My Name Is Enough, Doping Creative Agency, Armenia

O5 Innovation in Оutdoor

Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

P. PRINT

P1 Print

That`s how we write the history, Royal Kusto, Kazakhstan
Hot Dog, Not Perfect Vilnius, Lithuania
Turn your intensity on, Not Perfect Minsk, Belarus
Cashless, Endorphin, Azerbaijan
A Regular Weapon, Possible Moscow, Russia
Save Classic Blue, White Rabbit Budapest, Hungary
New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia

P4 Print Craft

Equal Colors, White Rabbit Budapest, Hungary
Dolls, Acqua, Italy
Dolls Blue Dress, Acqua, Italy

R. RADIO & AUDIO

R1 Radio & Streaming

Birds Records, BBDO Moscow, Russia
Sea of ideas, Leo Burnett Ukraine, Ukraine

R2 Excellence in Audio

The sound of Indifference, watergunz, Georgia

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction, Russia
N23, Action, Russia
Russian Yoga School, Zebra Hero, Russia
AI Versus, Voskhod, Russia

A3 Technology & Touchpoints

AI Versus, Voskhod, Russia
Bee in touch, Starcom, Leo Burnett Moscow, Russia

А4 Consumer Engagement

N23, Action, Russia
Ad Blindness? Hacked!, getbob agency, Belarus
Let's beer more local, GREAT, Russia
The taste of Moscow, Marvelous , Russia
We Are Siberia, TUTKOVBUDKOV, Russia

A5 Strategy

Birds Records, BBDO Moscow, Russia
Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

A6 Campaign

We Are Siberia, TUTKOVBUDKOV, Russia
Russian Yoga School, Zebra Hero, Russia

A7 Breakthrough on a Budget

VOKA SMARTFAKE, TDI GROUP, Belarus
N23, Action, Russia
Delivery of Fate, Ruport, Russia
Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)

C. PR

C1 PR Practices & Technics

A Team of One, Loong, China
N23, Action, Russia

C2 Digital & Social

AI Versus, Voskhod, Russia
Russian Yoga School, Zebra Hero, Russia

C3 Influencer

Birds Records, BBDO Moscow, Russia
Kak tebe takoe, Elon Musk?, Ruport, Russia
Russian Yoga School, Zebra Hero, Russia

C5 Campaign

VOKA SMARTFAKE, TDI GROUP, Belarus

H. DIRECT

H1 Channels

Kak tebe takoe, Elon Musk?, Ruport, Russia
N23, Action, Russia
Our Sea, Possible Moscow x Suprematika, Russia

H3 Digital & Social

UFC CHATBOT, Outofthebox, Russia

H4 Strategy

N23, Action, Russia

H5 Campaign

Birds Records, BBDO Moscow, Russia

I. INNOVATIONS

I1 Innovations

Dodo open source pizza, BBDO Moscow, Russia
Birds Records, BBDO Moscow, Russia
DeepBogusky, Andrey Tyukavkin, Russia

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Kak tebe takoe, Elon Musk?, Ruport, Russia

E2 Long-term Creative Effectiveness

Online-game about living by touch, Cause marketing agency RedMe, Russia

E3 Breakthrough on a Budget

VOKA SMARTFAKE, TDI GROUP, Belarus

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Digital Chain rebranding, Digital Chain, Cyprus
OSOM, Voskhod, Russia
Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
ME'MOR Architects Award, MA'NO Branding, Uzbekistan
Kurnaya izba, Terminal design, Russia
Tashkent City Identity Design, MA'NO Branding, Uzbekistan

B2 Rebrand / Refresh of an Еxisting Brand

Forest Cats Redesign, 13 floor, Russia
ACME «A Journey Through Smart Life» Rebranding Campaign, Caption, Lithuania
Norebo, Ermolaev Bureau, Russia
Kaspersky rebranding, Plenum.CX, Russia
Lamoda Rebranding, Shuka Design, Russia
We Are Siberia, TUTKOVBUDKOV, Russia

B3 Promotional Printed Materials

CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
deSidera, Acqua, Italy

B4 Promotional Item Design

Digital Detox Line, Not Perfect Riga, Latvia
Yellow and white press, Salmon Graphics, Belarus
Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)

B5 Brand Environment & Experience Design

The Peak, The Embassy, Italy
Nova Artizana, OTVETDESIGN, Russia
Kaspersky rebranding, Plenum.CX, Russia
We Are Siberia, TUTKOVBUDKOV, Russia

B7 Design Craft

#VictoryFont May, RT, Russia
OSOM, Voskhod, Russia

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Trip In The Dark, Voskhod, Russia
See the Future through Our Eyes, Possible Moscow, Russia

Q3 Social Media Design

#VictoryFont May, RT, Russia

Q4 Design of virtual promo-tools

BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Like a bird, OTVETDESIGN, Russia
Redesign of «Zelenaya Liniya» («Green Line»), Ohmybrand, Russia
Dzuba, LOGA BIGA, Belarus
Premiere of Taste, Depot , Russia
Yo&Go, Depot branding agency, Russia
Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
Woodker, PG Brand Reforming Poland, Poland
Absolut Comeback / Recycle, Drama Queen Communications, Sweden

X2 Packaging of non-food products

N23, Action, Russia
Canonpharma, Repina branding , Russia
BRITE, Depot branding agency, Russia
WonderLab, Depot branding agency, Russia

X3 Innovation in Рackaging

Zombeer — beer packaging, SLD Agency, Russia
Jägermeister custom label, Panda Digital, Russia
Natural packaging for natural products, Synthesis creative lab, Uzbekistan


Деловая и образовательная программа «Белого Квадрата» пройдет онлайн 7 и 8 июля и будет включать более 80 мастер-классов и также дискуссионных панелей об актуальных трендах в сфере маркетинга, рекламы, брендинга, digital и медиа. На онлайн-площадках фестиваля встретятся представители креативной индустрии из 30 стран мира, в том числе России, стран СНГ, Европы, Америки, Азии и других. Условия участия и регистрация доступны онлайн на официальном сайте.

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