25-й лондонский фестиваль LIA назвал своих победителей

Лицами музыки и онлайновый социальный интернет-фильм получили Гран-при London International Awards

В этом году на фестиваль было подано 13562 заявки из 79 стран и, как и всегда на этом мероприятии, в финал прошло не более 4% присланных работ. От России, к сожалению в шорт-лист не попала ни одна работа, но в категории телевизионной рекламы в шорт прошел ролик "Дыхание" от Ogilvy Group Украина, хотя и он в итоге не получил наград LIA-2010.

Номинация на Гран-при проходила во всех 13 категориях фестиваля, но только два главных приза нашли своих обладателей. В первую очередь это интернет-фильм Selinah, созданный Ogilvy Johannesburg для благотворительной организации Topsy Foundation. Кроме того эта работа получила две золотые награды в категории Television/Cinema/Online Film.

Entrant: Leo Burnett, Milan ING Direct "Human Billboard Campaign" Credits Corporate Name of Client: ING Direct Client Account Director: Sergio Rossi Agency Account Director: Bruno Borsetto Agency: Leo Burnett, Milan Chief Creative Officers: Enrico Dorizza/Sergio Rodriguez Executive Creative Directors: Enrico Dorizza/Sergio Rodriguez Creative Director: Corrado Cardoni Copywriters: Santiago Saiegh/Matteo Lazzarini Art Director: Roberto Piazza Photographer: Nahuel Berger

Entrant: ayrcreative, Tokyo The Natural Fermentation, Homemade Bakery, Daichi no Mi "Our Monthly Calendar Showing the Fresh Bread We Bake Daily Is Made From Our Bread Bags" Credits Corporate Name of Client: Daichi no Mi Design Company: ayrcreative, Tokyo Creative Director: Yuichi Muto Copywriter: Yuichi Muto Art Director: Yumiko Yasuda Graphic Designers: Yumiko Yasuda/Tomohiro Okazaki/ Maya Matsumoto Illustrators: Tomohiro Okazaki/Maya Matsumoto Concept: Our monthly calendar showing the fresh bread we bake daily is made from our bread bags.

Entrant: BUTTER. Berlin/Duesseldorf, Dusseldorf EIZO High End Monitors for Medical Imaging "Pin-Up Calendar 2010" Credits Corporate Name of Client: Avnet Technology Solutions GmbH Agency Account Director: Anna Dankert Agency: BUTTER. , Berlin/Dusseldorf Chief Creative Officer: Michael Preuss Executive Creative Director: Matthias Eickmeyer Copywriter: Reinhard Henke Art Director: Nadine Schlichte Graphic Designer: Debora Schiffer Illustrator: Carsten Mainz

Entrant: ayrcreative, Tokyo The Natural Fermentation, Homemade Bakery, Daichi no Mi. "A Bakery Devoted To Making Each Item By Hand" Credits Corporate Name of Client: Daichi no Mi Design Company: ayrcreative, Tokyo Creative Director: Yuichi Muto Copywriter: Yuichi Muto Art Director: Yumiko Yasuda Graphic Designers: Yumiko Yasuda/Tomohiro Okazaki/ Maya Matsumoto Illustrators: Tomohiro Okazaki/Maya Matsumoto Typographers: Tomohiro Okazaki/Maya Matsumoto

Entrant: Blind Inc., Santa Monica Dr. Martens "Lilac Wine" Credits Corporate Name of Client: Dr. Martens/Cinematic Orchestra Client Account Directors: Tom Phillips/Jason Swinscoe Agency Account Director: Carrie Schupper Agency: Exposure USA, New York Design Company: Blind Inc., Santa Monica Creative Director: Vanessa Marzaroli Director: Vanessa Marzaroli

Entrant: Dentsu Inc., Tokyo OLFA Cutter "Cutter Art of OLFA" Credits Corporate Name of Client: OLFA CORPORATION Agency: Dentsu Inc., Tokyo/Ad Dentsu Osaka Inc., Osaka Design Company: Dentsu Inc., Osaka Creative Director: Yutaka Sato Art Director: Hideto Yagi Graphic Designer: Hideto Yagi Photographer: Shinichi Masumoto

Entrant: IMG SRC, Tokyo Verbatim Storage Media "Verbatim Championship" Visit web site Credits Corporate Name of Client: MITSUBISHI KAGAKU MEDIA CO., LTD. Client Account Directors: Junichi Kinoshita/Shin Fukuyama/ Atsuko Sakurayama Design Company: ROXIK, Fukuoka/IMG SRC, Tokyo/ Kaibutsu, Tokyo Agency: ADK, Tokyo/KAZE TO BALLAD, Tokyo Executive Creative Director: Akihiro Terui Creative Directors: Yusuke Kitani/Qanta Shimizu Art Director: Masayuki Kido Agency Producer: Toru Kudo Creative Technologist: Masayuki Kido/Qanta Shimizu Designer: Masayuki Kido Interactive Designer: Masayuki Kido Programmer: Masayuki Kido Graphic Artists: Masayuki Kido/Qanta Shimizu Technical Developers: FORK CORPORATION/S2 Factory Technical Directors: Masayuki Kido/Qanta Shimizu Flash Developer: Masayuki Kido Flash Designer: Masayuki Kido Production Company: ROXIK, Fukuoka/IMG SRC, Tokyo/ Kaibutsu, Tokyo Directors: Yusuke Kitani/Qanta Shimizu Producers: Toru Kudo/Yusuke Kitani Sound Design Company: Bitzream, Tokyo Assistant: Ken Ishizuka

Entrant: Projector Inc., Tokyo UNIQLO "UNIQLO Calendar" Visit web site Credits URL Address: http:/www.uniqlo.com/ calendar Plug-In: Flash Player Corporate Name of Client: UNIQLO CO., LTD. Client Account Directors: Kentaro Katsube/Ken Kanetomo Design Company: Projector Inc., Tokyo Creative Director: Koichiro Tanaka Art Director: Takashi Kamada Agency Producers: Yuuri Ogawa/Shinichi Saeki Designer: Takashi Kamada Interactive Designers: Kay-ichi Tozaki/Yukio Sato Programmer: Susumu Arai Production Managers: Shigehisa Nakao/Ryuichi Hasegawa/

Entrant: TBWA\PARIS, Boulogne Billancourt AIDES "Graffiti" Visit web site Credits URL Address: http:/www.notsobadforfrenchy.com/ aides/zizibanner Corporate Name of Client: AIDES Client Account Directors: Olivier Denoue/Floriane Cutler/ Francesca Belli Agency Account Directors: Gregoire Assemat-Tessandier/Veronique Fourniotakis/ Anne-Laure Brunner Agency: TBWA\PARIS, Paris/TBWA\365, Paris Executive Creative Directors: Philippe Simonet/Eric Holden/ Remi Noel Creative Director: Nathalie Huni Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Technical Director: Ivan Zindovic Flash Developers: Prisca Mouanga/Thomas Ogier Motion Designers: Matthieu Colombel/Vincent Ben-Abdellah Roughman: Thomas Lecomte

Gold Winner Community Applications Entrant: Crispin Porter + Bogusky, Boulder Best Buy "Twelpforce" Visit web site Credits URL Address: http:/wwwawards.cpbgroup.com/ awards/2010/ london/bb_twelpforce.html Corporate Name of Client: Best Buy Client Account Director: Jackie Duffus Agency Account Director: Jon Balck Agency: Crispin Porter + Bogusky, Boulder Chief Creative Officers: Jeff Benjamin/Andrew Keller/ Rob Reilly Creative Director: Evan Fry Associate Creative Directors: DJ Pierce/Justin Ebert Copywriters: Justin Ebert/David Littlejohn/ Tom Pettus Art Directors: DJ Pierce/David Brown/ Kat Street/David Gonsalves Executive Agency Producers: Pam Scheideler/Paul Gunnarson Agency Producer: Brenda Fogg Interactive Designers: Daisy Chavoshi/Christian Behrendt/ Slava Morshch/Leif Abraham Graphic Artist: Greta Ackerman Associate Technical Director: Dan Fox Integrated Head of Interactive: Winston Binch Experience Director: Matt Walsh Experience Designer: Tiffany Yang Director of Integrated Production: Dave Rolfe

Entrant: Dentsu Inc., Tokyo UNIQLO 25th Anniversary Campaign "UNIQLO Lucky Switch" Visit web site Credits Corporate Name of Client: UNIQLO CO., LTD. Client Account Directors: Kentaro Katsube/Minako Suzuki Creative Director: Hiroki Nakamura Copywriter: Yasuhisa Nito Art Directors: Tsubasa Kayasuga/Kohei Kawasaki Agency Producers: Shinsaku Ogawa/Hajime Yakushiji Designers: Ryo Tanizaki/Mayuko Kondo Programmers: Hiroyuki Hanai/Koichi Arakawa Production Manager: Tatsuhiko Akutsu Technical Directors: Hiroki Nakamura/Qanta Shimizu/ Hiroshi Koike Flash Developers: Qanta Shimizu/Teruo Nakanishi/ Taku Ichihara Production Company: Dentsu TEC Inc./IMG SRC/ S2 Factory , Tokyo

Entrant: SapientNitro, London AutoTrader "AutoTrader iPhone Application" Visit web site Credits Corporate Name of Client: Trader Media Group Client Account Director: Matt Thompson Agency Account Director: Julian Skelly Design Company: SapientNitro, London Agency: SapientNitro, London Executive Creative Director: David Hewitt Creative Director: Jeff Blais Associate Creative Director: Nick Gawith Art Director: James Witcher Agency Producers: Andy Halliwell/Ash Lad Interactive Designer: Brad Dillon Production Managers: Andy Halliwell/Ash Lad Technical Developers: Fred Stroud/Brian Gorby/ Cameron McCleary/Derek Fridman/ Chad Cribbins/Christina Nguyen Visual Design Lead: Sonja Kramer

Entrant: Farfar, Stockholm Nokia "The World's Biggest Signpost" Visit web site Credits Corporate Name of Client: Nokia Client Account Director: Kai Torstila Agency Account Directors: Christian Nord/Marten Forslund Agency: Farfar, Stockholm Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson Production Managers: Marie Persson/Louise Stenborg/ Ulrika Hojgard Technical Developer: David Looberger Flash Developers: Robert Jarvi/Bjorn Uppeke/ Mikael Ring Event: Mission Mobile Application Production: Starcut Head of Strategy: Niku Banaie Creative President: Matias Palm Jensen

Entrant: DDB UK, London Monopoly City "Monopoly City Streets" Visit web site Credits URL Address: http://monopolycitystreets.digivault.co.uk Username: monopoly Password: p3nnyb4g5 Corporate Name of Client: Hasbro Inc Agency Account Director: Sheerien Salindera Design Company: DDB UK, London Agency: DDB UK, London Executive Creative Director: Matt Ross Creative Director: Simon Richings Copywriter: Matt Ross Art Directors: Matt Fenn/Tony Cianci Interactive Designers: Matt Fenn/Tony Cianci Programmers: Carlton Dickson/Nicole Schloeter/ Ben Cooper-Holmes/Christo Coetzee Production Manager: Neil Lee Technical Developer: Paul James Technical Director: Matt Oxley Flash Designer: Romain Brisson Planner: James Broomfield

Entrant: Forsman & Bodenfors, Gothenburg IKEA "Facebook Showroom" Visit web site Credits Corporate Name of Client: IKEA Client Account Director: Sara Zakariasson Agency: Forsman & Bodenfors, Gothenburg Photographer: Lennart Sjoberg Media Agency: Mediaedgecia

Entrant: DDB Stockholm, Stockholm Volkswagen - Blue Motion Technologies "The Fun Theory" Visit web site Credits Corporate Name of Client: Volkswagen Sweden Client Account Director: Lars Axelsson Agency Account Directors: Jerker Fargerstrom/Martin Larsson Agency: DDB Stockholm, Stockholm Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Directors: Simon Higby/Simon Mogren Agency Producers: Michael Bugaj/Barbro Langjuth/ Daniel Alinder Designer: Karl-Johan Vogelius Technical Director: Pontus Kindblad Flash Developers: Andreas Andersson/Fredrik Dahlen Production Company: Birth Director: Patrik Sundgren Planner: Cecilia Cederlig/Karl Wikstrom

Entrant: Scholz & Friends, Berlin Panasonic Earphones - "The Earphones Note" Credits Corporate Name of Client: Panasonic Marketing Europe GmbH Agency Account Directors: Salvatore Amato/Mona Braun Agency: Scholz & Friends Executive Creative Directors: Martin Pross/Matthias Spaetgens Creative Director: Michael Winterhagen Copywriter: Felix John Art Directors: Walter Ziegler/Philipp Weber Agency Producers: Benito Schumacher/Christoph von Lengerke/Franziska Ibe/Diana Wuttge

Entrant: AlmapBBDO, Sao Paulo Billboard Magazine "Bono", "Amy", " Eminem", " Britney", " Marilyn" Credits Corporate Name of Client: Billboard Client Account Director: Antonio Camarotti Agency Account Directors: Felipe Bartholomeu/Camila Figueiredo Agency: AlmapBBDO, Sao Paulo Executive Creative Director: Marcello Serpa Creative Directors: Luiz Sanches/Dulcidio Caldeira Copywriter: Andre Kassu Art Directors: Marcos Medeiros/Danilo Boer Illustrator: Marcos Kotlhar

Entrant: Ace Saatchi & Saatchi, Makati City Vespa "Hug" Credits Media Used: Newspaper Corporate Name of Client: Vespa/2211 Works Client Account Director: Nani Juarez Agency: Saatchi & Saatchi Manila, Makati City Executive Creative Directors: Andrew Petch/Raoul Floresca Copywriters: Andrew Petch/Tony Sarmiento Art Directors: Biboy Royong/Gelo Lico/ Andrew Petch Graphic Designer: Rod Alonzo Art Buyers: Rodel Quitain/Dennis Obien

Entrant: Bates Taiwan, Taipei 4A Yahoo! Creative Awards "Tian It Ng", "Nick Lam", " Sonal Dabral", " Polly Chu" Credits Media Used: Magazine Corporate Name of Client: 4A Yahoo! Creative Awards Agency: Bates Taiwan CO., Ltd., Taipei Executive Creative Director: Richard Yu Creative Directors: Lee Lee/Bruse Lee Associate Creative Director: Jonnal Yen Copywriters: Lee Lee/Faye Chang/ Popeye Weng Art Directors: Richard Yu/Bruse Lee/ Jonnal Yen/Liam Lin/ Jeff Hung Illustrators: Chen Chung Hung/Bruse Lee/ Jonnal Yen

Entrant: Creative Juice\Bangkok (TBWA), Bangkok 3M "Marble" Credits Media Used: Newspaper Corporate Name of Client: 3M Agency Account Director: Piya Chunnon Agency: Creative Juice\Bangkok (TBWA), Bangkok Chief Creative Officer: Thirasak Tanapatanakul Executive Creative Director: Thirasak Tanapatanakul Copywriter: Taya Soonthonvipat Art Directors: Damisa Ongsiriwattana/Thirasak Tanapatanakul Photographer: Surachai Puthikulangkura Illustrators: Surachai Puthikulangkura/Supachai U-rairat

Entrant: FRED & FARID PARIS, Paris Wrangler "Upper Body", "Arms Out", " Arched Back" Credits Media Used: Magazine Corporate Name of Client: VF Wrangler Europe Client Account Directors: Giorgio Presca/Dieter Jacobfeuerborn/ Alessandro Vigano/Adam Kakembo/ Yasemin Akkaya Agency Account Director: Daniel Dormeyer Agency: FRED & FARID PARIS, Paris Chief Creative Officer: FRED & FARID Executive Creative Director: FRED & FARID Copywriters: Frederic Raillard/Farid Mokart/ Feng Huang Art Directors: Frederic Raillard/Farid Mokart/ Feng Huang Art Buyer: Marie Moulin Photographer: Jeff Burton