Креатив помогает бизнесу
Победители премии The Design Business Association
На прошлой неделе состоялось вручение наград британской Дизайнерской Бизнес-Ассоциации (The Design Business Association). Созданная в 1986 году Ассоциация верит в то, что эффективный дизайн способствует росту "креативного" бизнеса. Каждый год награды находят тех, чей дизайн сыграл значительную роль в коммерческом успехе того или иного продукта или услуги.
Самый главный критерий оценки в DBA - это эффективность того или иного решения, это единственная награда в мире, которую присуждают на основе коммерческих данных о прибыли. Это помогает не только показать миру, как красиво можно достичь бизнес-цели, но и пропагандирует новый тип отношений клиента и дизайнера, которые вместе могут создать наилучшие - в том числе и коммерческие - условия для творчества.
The Gran Prix
TITLE:
SoloSTAR disposable pen injector
AGENCY:DCA Design International
CLIENT:
Sanofi Aventis GmbH
Pen injectors were introduced over 20 years ago to deliver liquid medication to patients. Lantus, a new once-a-day insulin, was originally offered in a licensed injector device, but in 2003, in order to sustain development of the new insulin, Sanofi Aventis decided to develop its own injector.
DCA Design International were tasked with designing a new injector that would deliver a single dose of 80 insulin units without causing discomfort or inconvenience. It also had to satisfy industry standards. Focusing strongly on the needs of users, DCA Design International created a new operating mechanism to deliver a low injection force and a subtle yet appealing design. They also used colour and other differentiation features to help improve safety.
SoloSTAR successfully met all product requirements and outperformed previous devices in terms of comfort, safety and ease-of-use. 7 out of 10 patients now prefer the lower injection force of SoloSTAR to competitor products and in 2008 it accounted for 41% of all growth in the global injectable insulin market.
Corporate/Brand
Бронза
TITLE:
Alib
AGENCY:Red Bee Media
CLIENT:
uktv
Золото
TITLE:
Boots Laboratories Serum 7
AGENCY:Creative Leap
CLIENT:
Alliance Boots
Серебро
TITLE:
British Chambers of Commerce
AGENCY: Elmwood
CLIENT:
British Chambers of Commerce
Золото
TITLE: Cooke & Lewis
AGENCY: 20|20
CLIENT: B&Q
Золото
TITLE: Durex
AGENCY: Elmwood
CLIENT: SSL International
Серебро
TITLE: Frugi
AGENCY: Absolute
CLIENT: Frugi
Золото
TITLE: Gas Safe Register
AGENCY: The Team
CLIENT: Capita Group Plc
Бронза
TITLE: Graduates Yorkshire
AGENCY: Honey Creative
CLIENT: Graduates Yorkshire
Бронза
TITLE: Hiho Rebrand
AGENCY: Blue Marlin
CLIENT: Hiho
Серебро
TITLE: Manchester Central Rebrand
AGENCY: Hemisphere
CLIENT: Manchester Central Convention
Серебро
TITLE: Pilsen Callao
AGENCY: The Brand Union
CLIENT: SAB Miller
Бронза
TITLE: Tossed
AGENCY: Honey Creative
CLIENT: Tossed
Packaging
Бронза
TITLE: Andorinha Olive Oil
AGENCY: Pearlfisher
CLIENT: The Sovena Group
Бронза
TITLE: Bassetts Soft & Chewy Vitamins
AGENCY: Design Activity
CLIENT: Ernest Jackson
Серебро
TITLE: Bulmers
AGENCY: JKR
CLIENT: Scottish & Newcastle
Серебро
TITLE: Chicago Town Deep Dish
AGENCY: The Design Group (tdg)
CLIENT: Chicago Town
Золото
TITLE: Debbie & Andrew's: Sausages
AGENCY: Elmwood
CLIENT: Debbie & Andrew's
Золото
TITLE: Equal Exchange
AGENCY: Good Creative
CLIENT: Equal Exchange
Золото
TITLE: Fairview Cheese
AGENCY: Coley Porter Bell
CLIENT: Fairview Cheese
Бронза
TITLE: Fox's Redesign
AGENCY: Brandopus
CLIENT: Northern Foods
Бронза
TITLE: Galaxy
AGENCY: Brandhouse
CLIENT: Mars
Серебро
TITLE: Ginsters
AGENCY: Smith and Milton
CLIENT: Ginster
Серебро
TITLE: Godfreys
AGENCY: Elmwood
CLIENT: Godfreys
Серебро
TITLE: Harrods Food Halls
AGENCY: Honey Creative
CLIENT: Harrods
Серебро
TITLE: Heinz Classic Soups
AGENCY: Cowan London
CLIENT: Heinz UK & Ireland
Бронза
TITLE: Higgidy Pies
AGENCY: Ziggurat Brands
CLIENT: Higgidy Pies
Бронза
TITLE: Deluxe Honeydrop
AGENCY: Pearlfisher
CLIENT: Deluxe Honeydrop
Золото
TITLE: Lotus Caramelised Biscuit
AGENCY: Lewis Moberly
CLIENT: Lotus Bakeries
Бронза
TITLE: McClelland's Single Malt
AGENCY: Nevis
CLIENT: Morison Bowmore Distillers
Бронза
TITLE: Mekhong Export
AGENCY:
Pearlfisher
CLIENT: International Beverage
Серебро
TITLE: REDD'S
AGENCY: Pearlfisher
CLIENT: SAB Mille
Бронза
TITLE: Ski
AGENCY: Coley Porter Bell
CLIENT: Lactalis Nestle Chilled Dairy
Бронза
TITLE: Soupline Edition Limitee
AGENCY: Elmwood
CLIENT: Colgate-Palmolive Services
Серебро
TITLE: Spicentice
AGENCY: Honey Creative
CLIENT: Spicentice
Бронза
TITLE: Waitrose Fresh Herbs
AGENCY: Lewis Moberly
CLIENT: Waitrose
Design for Society
Золото
TITLE: Be a Star Breastfeeding Campaign
AGENCY: The Hub
CLIENT: Central Lancashire Primary Care
Бронза
TITLE: Cracking Ideas
AGENCY: Bell Design
CLIENT: Intellectual Property Office
Бронза
TITLE: Home Access
AGENCY: The Team
CLIENT: Becta
Серебро
TITLE: I Spy Campaign
AGENCY: Bell Design
CLIENT: Crimestoppers
Серебро
TITLE: Walk to School
AGENCY: Felton Communication
CLIENT: Living Streets
Museums, Galleries, Events & Visitor Attractions
Золото
TITLE: BeWILDerwood
AGENCY: Purple Circle
CLIENT: BeWILDderwood
Бронза
TITLE: Harlequins Big Game
AGENCY: Minale Tattersfield
CLIENT: Harlequins Football Club
Product
Серебро
TITLE: Gyproc Tools Bladerunner
AGENCY: FearsomEngine
CLIENT: Artex
The Gran Prix
TITLE: SoloSTAR disposable pen injector
AGENCY: DCA Design International
CLIENT: Sanofi Aventis GmbH
Золото
TITLE: Unometer Safeti Plus
AGENCY: PDD
CLIENT: Unomedical
Design Management
Серебро
TITLE: Harrow Clicks
AGENCY: The Team
CLIENT: Harrow Council
Бронза
TITLE: McDonald's Global Packaging
AGENCY: Boxer
CLIENT: McDonald's
Environment
Бронза
TITLE: We Can Recycle More
AGENCY: 999
CLIENT: Tower Hamlets Council
Interative & Digital Media
Бронза
TITLE: NHS Choices Pregnancy Planner
AGENCY: The Team
CLIENT: NHS Choices
Internal Communications
Серебро
TITLE: Airlines Moves
AGENCY: The Team
CLIENT: BAA Heathrow
Point of Sale
Золото
TITLE: Make the Switch
AGENCY: Vivid Brand
CLIENT: Philips
Print
Бронза
TITLE: HMRC Self Assesment Letter
AGENCY: Boag Associates
CLIENT: HMRC