Golden Hammer объявил победителей Агентство BBDO Moscow получило главную творческую награду на 10 Международном фестивале Golden Hammer
В пятницу были объявлены победители очередного фестиваля Golden Hammer, прошедшего в Риге фестиваля. В этом году на фестиваль были поданы работы из 19 стран: России, Украины, Словакии, Чехии, Германии, Беларуси, Болгарии, Финляндии, Эстонии, Греции, Хорватии, Македонии, Норвегии, Венгрии. Латвии, Польши, Грузии, Румынии и Литвы. Из них 13 стран сумели завоевать золото фестиваля.
В категории Creative жюри вручило всего одну награду Gold Hammer - финскому агентству Hasan & Partners за работу "The Way It Was Meant To Be". Креативное жюри, состоявшее из 8 членов, возглавил Кай Роффен (Kai R?ffen), исполнительный креативный директор TBWA, Германия.
В категории Media жюри вручило 10 серебряных и 9 золотых наград, а Гран-при фестиваля досталось агентству Saatchi & Saatchi Словацкой Республики за работу "Messages". Главой Медиа жюри был Ян Кларк (Ian Clarke), Omnicom Media Group CEO, Великобритания.
В категории Digital media по четыре работы получили серебро и золото фестиваля. Жюри объединило 4 специалистов под руководством Дариус Багдзиунас (Darius Bagdziunas), начальника отдела по развитию внешних рынков Gaumina, Литва.
Российское агентство BBDO Moscow получило престижную награду Creativity Case за лучшую творческую составляющую своих работ. Награда Media folder за лучшее использование медиа досталось словацкому офису Saatchi & Saatchi. Access Key, награда за цифровые медиа, была вручена агентству Gaumina из Литвы. Новая награда Network of the year была вручена сети Saatchi & Saatchi.
Некоторые победители фестиваля:
Grand Prix
"Messages" - Saatchi & Saatchi, Slovak republic
Gold
"The Way It Was Meant To Be" - Hasan & Partners, Finland
www.skamp.lt - Gaumina, Lithuania
Toyota Screensaver - BrandStudio, Russia
"Blow into the mic" - Leo Burnett Moscow, Russia
Check Them! - McCann Erickson Group Skopje, Macedonia
OMD Media Direction получила золотой приз в номинации спонсорства в медиа Best use of Sponsorship за "Ледниковый период" (Ice Period)
Кроме того Россия была отмечена 12 дипломами в различных категориях и серебром за кампанию "Белки" BBDO Moscow
Полный список победителей:
|
ПОБЕДИТЕЛИ 2009
|
| Creativity Case |
BBDO Moscow |
Russia |
| Media folder |
Saatchi & Saatchi |
Slovak republic |
| Access key |
Gaumina |
Lithuania |
| Network of the year |
Saatchi & Saatchi
|
|
TV Ads
|
|
Foodstuffs, beverages, animal and pet food
|
| ICE BATTLE |
Russia |
BBDO Moscow |
diploma |
| Squirrels |
Russia |
BBDO Moscow |
diploma |
|
Services (tourism, entertainment, sports, mass media, culture, education)
|
| Sheep |
Romania |
Ogilvy&Mather Advertising |
silver |
| The Way It Was Meant To Be |
Finland |
hasan&partners |
gold |
|
Social
|
| Job interview |
Hungary |
ACG.HEY Advertising Agency |
diploma |
|
PRINT ADS
|
|
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
|
| Zip |
Russia |
Grey Moscow |
diploma |
| ShoeControl_Peephole, ShoeControl_CCTV ShoeControl_spywindow |
Russia |
BBDO Moscow |
diploma |
| Cup, Kettle |
Russia |
Leo Burnett Moscow |
diploma |
|
Social
|
| Burn, Melt |
Ukraine |
Ogilvy Group |
silver |
|
OUTDOOR POSTERS
|
|
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
|
| THE CROCODILE |
Ukraine |
Adventa Lowe |
diploma |
| THE RABBIT |
Ukraine |
Adventa Lowe |
silver |
|
Services (tourism, entertainment, sports, mass media, culture, education)
|
| Post-it Scenario |
Lithuania |
MILK |
diploma |
|
Services (telecommunications, financial, trade, insurance, retail)
|
| Burn, Melt |
Ukraine |
Ogilvy Group |
diploma |
|
Other
|
| Win the Window |
Russia |
Leo Burnett Moscow |
diploma |
|
RADIO ADS
|
|
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
|
| Unexpectedly Fast |
Russia |
BBDO Moscow |
diploma |
|
INTERACTIVE MEDIA
|
|
Corporate websites, Information resources - NEWS PORTALS; Service projects: on-line services, on-line stores, catalogues, search services; Non-commercial projects: entertainment, culture, humanities, ecology, microsites
|
| Green Energy |
Estonia |
A3 Interacitve OÜ |
diploma |
| www.paprasyk.lt |
Lithuania |
Adell TAivas Ogilvy |
diploma |
| Super Hero |
Belarus |
Forte Grey |
silver |
| www.skamp.lt |
Lithuania |
Gaumina |
gold |
|
Simple banners: GIF, JPG, Media banners: flash, HTML, rich-media; Beyond The Banner (interstitials, push technology, etc.)
|
| Orbit Bottle |
Russia |
BBDO Interactive |
diploma |
| TS Twitter Banners |
Lithuania |
Gaumina |
diploma |
| Sobieski Impress Baner |
Lithuania |
MILK |
silver |
|
Internet campaigns
|
| TS Online Campaign |
Lithuania |
Gaumina |
gold |
|
E-mail Marketing / Newsletters, animated greeting cards
|
| St.Valentine´s Day |
Czech republic |
MARK BBDO |
silver |
| Efectologist Easter greeting |
Latvia |
DDB Latvija / CUBE |
gold |
|
Viral video
|
| Bohemians |
Lithuania |
Gaumina |
diploma |
|
Other
|
| Yandex Traffic jams |
Russia |
ZAO Instinct |
diploma |
| Raiffeisen Captcha Ad |
Hungary |
carnation ltd. |
silver |
| Toyota Screensaver |
Russia |
BrandStudio |
gold |
|
BEST USE OF MEDIA
|
|
Best use of Television
|
| real,- Contextual Advertising |
Germany |
OMD Germany |
diploma |
| BITE TV VOTING PROJECT |
Latvia |
OMD Latvia |
diploma |
| Maxima_ New_Year_speech |
Latvia |
DDB Worldwide Latvia |
silver |
| Smoke Free Commercial Breaks |
Finland |
hasan&partners |
gold |
|
Best use of Print Media
|
| BITE PRINT IN GREEN |
Latvia |
OMD Latvia |
silver |
| Fiesta Fashion Colors |
Czech Republic |
Mindshare |
gold |
|
Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
|
| We´ll heal the city |
Slovak Republic |
VACULIK ADVERTISING |
diploma |
| "Dead party" campaign installation |
Latvia |
Creative Media Services |
silver |
| Vitiron, dancing red coat |
Latvia |
UniversalMcCann Latvia |
gold |
|
Best use of Indoor Media (posters, stands, pillars, signboards, neon signs,decorations)
|
| Scale |
Czech Republic |
EURO RSCG a.s. |
diploma |
| Eset public toilette peephole |
Slovakia |
MARK BBDO Bratislava, s.r.o. |
diploma |
| flyLAL elevator |
Lithuania |
UAB "Euro RSCG MIA" |
diploma |
| Mermaid |
Ukraine |
MEX |
silver |
| Hiding women |
Slovak Republic |
VACULIK ADVERTISING |
silver |
| CINEMA MESSAGES |
Slovak republic |
Saatchi & Saatchi |
gold |
|
Best use of Internet
|
| TS Online Campaign |
Lithuania |
Gaumina |
diploma |
| www.skamp.lt |
Lithuania |
Gaumina |
diploma |
| GALERIJA CENTRS game Hot or Not |
Latvia |
PHD Latvia |
silver |
| The Morning After: Abort, Ignore, Cancel |
Latvia |
OMD Latvia |
silver |
| Blow into the mic |
Russia |
Leo Burnett Moscow |
gold |
|
Best use of Media Mix
|
| BITE -It's Getting Greener |
Latvia |
OMD Latvia |
diploma |
| Vitiron |
Latvia |
UniversalMcCann Latvia |
silver |
| MESSAGES |
Slovak republic |
Saatchi & Saatchi |
gold / grand prix |
|
Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
|
| CHILDREN'S LOST LETTERS |
Ukraine |
Adventa Lowe |
diploma |
| Graffiti Street Cans |
Latvia |
OMD Latvia |
diploma |
| Zelta Zivtina tunnel |
Latvia |
Inspired Communications / DDB Latvia |
diploma |
| Dog Shit |
Czech Republic |
EURO RSCG a.s. |
silver |
| Check Them! |
Macedonia |
McCann Erickson Group Skopje |
gold |
|
Best use of Sponsorship, Event/Nightlife Marketing
|
| Cosmo Bikini Bash |
Russia |
R&I GROUP |
diploma |
| Onegin meets the Beckhams in the STOCKMANN theatre |
Latvia |
OMD Latvia |
diploma |
| Maxima "Dreams come true" |
Latvia |
Alpha Baltic |
diploma |
| Ice Period |
Russia |
OMD Media Direction |
gold |
|
Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
|
| Zelta_Zivtina_The_Littles |
Latvia |
DDB Latvia / Cube Media |
silver |
|
ART DIRECTION
|
|
Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
|
| Walking Calendar |
Ukraine |
Graphic design studio by Yurko Gutsulyak |
diploma |
|
ADVERTISING CAMPAIGNS
|
| Squirrels |
Russia |
BBDO Moscow |
silver |
| Ežys incubator |
Lithuania |
MILK |
silver |
| Kanareiki.net |
Russia |
Leo Burnett Moscow |
diploma |
| The Way We Do It |
Russia |
Rodnaya Rech |
diploma |
Глеб Кузнецов, Sostav.ru
|
