49-й международный фестиваль рекламы Clio Awards объявил
обладателей гран-при на торжественной церемонии, прошедшей в Jackie Gleason Theater. Лучшей в номинации теле/кинороликов
признана серия роликов «Ammo»,
«Enemy
Weapon» and «Hunted», созданная T.A.G. и McCann SF для
Microsoft Xbox Halo
3. Работа агентств «Diorama»
для того же бренда получила золото.
Три золотых Clio
за ролики «2 Day Rule», «Butcher» и «Vegas» для компании AT&T, с юмором
рассказывающие о вреде плохой телефонной связи выиграло нью-йоркское отделение BBDO. Этой же наградой отмечены
и нашумевшие споты «Gorilla»
Cadbury и «Play-Doh» с пластилиновыми зайцами
для Sony Bravia
от агентства Fallon London.
Свои золотые статуэтки получили и влюбленный Tan Hong Ming в социальной рекламе
против расизма в Малайзии от агентства Leo Burnett, и несчастный король Мидас по версии Scittles в ролике Touch от TBWA\Chiat\Day,
New York. Всего в номинации
теле/кинорекламы было вручено 67 Clio, включая 1 гран-при, 15 золотых, 21 серебряную и 30
бронзовых.
Лучшей интерактивной рекламой признана работа «UNIQLOCK»
агентствa Projector, Tokyo для производителя одежды UNIQLO. Оригинальный танец
японок, изображающих движения стрелок, зарабатывает вторую награду фестиваля. Ранее
работа получила главный приз в номинации Content & Contact.
Золотом в номинации Interactive награждены популярная он-лайн
игра «Get the glass»,
от агентства Goodby, Silverstein & Partners, работа «Voyeur» для HBO,
созданная Big Spaceship, Brooklyn, проект Red Bull Flugtag Flight Lab от агентства Less Rain, а также Tokyo и Live Color Wall Project для
бренда Sony BRAVIA,
разработанный командой 777interactive,
Tokyo. Всего в этой
категории статуэтками Clio жюри отметило 39 работ: 1 гран-при, 5 золотых, 15 серебряных
и 18 бронзовых наград.
Гран-при в
категории «Радио» заработало TBWA\Chiat\Day, New York за работы «Broken Heart», «Lullaby» and «Prison Guard» для Combos. Рекламодателем года
выбрали компанию Microsoft Xbox за 3 работы, получившие в итоге 8 статуэток
Clio. Агентством года стало BBDO, New York, а BBDO Worldwide - лучшей сетью
рекламных агентств года.
Стоит отметить, что в Зал славы (Hall of Fame) Clio Awards в
этом году попала кампания McDonald's 2000 «99p». Ролик рассказывает, за сколько
времени профессионалы зарабатывают 99 пенсов, чтобы купить себе гамбургер.
Advertising Agency: DDB Amsterdam, Amstelveen; Sound Design Company: FC Walvisch, Amsterdam; Art Director: Joris Kuijpers; Director: Bart Timmer; Editor: Marc Bechtold; Production Company: Czar.nl; Agency Producer: Yuka Kambayashi; Account Executive: Jules Hooijer; Copywriter: Dylan de Backer; Producer: Sytske Rijkens, Robert Nan; Other: Concept: Joris Kuijpers, Dylan de Backer, Lighting/Cameraman/DOP: Lex Brand, Postproduction: AVP Amsterdam;
The Key to Reserva
Freixenet
DDB Amsterdam, Amstelveen
JWT Spain / RSA Films / The Syndicate,
Barcelona / New York / Santa Monica
Beverages/Alcoholic
Advertising Agency: JWT Spain; Visual Effects Company: The Syndicate, Santa Monica; Creative Director: Alex Martinez; Art Director: Carlos Puig; Director: Martin Scorsese; Editor: Thelma Schoonmaker; Visual Effects Producer: Magdelena Wolf; Production Company: RSA Films; Agency Producer: Jose Antonio Cuevas; Producer: Linda Moss; Cinematographer: Harris Savides; Visual Effects Editor: Adam Gertel; Other: Visual Effects Supervision: Rob Legato, Ron Ames, Visual Effects Supervisor: Ben Grossmann, Flame Artist: Brian Battles, Digital Artist: Stephen Lawes, Assistant Visual Effects Editor: Jesse Klein
Gorilla
Cadbury's Dairy Milk
Fallon London, London
Confections/Snacks
Advertising Agency: Fallon London, London; Sound Design Company: Wave, London; Creative Director: Juan Cabral; Art Director: Juan Cabral; Director: Juan Cabral; Editor: Joe Guest; Sound Designer: Parv Thind; Production Company: Blink Productions, London; Agency Producer: Nicky Barnes; Account Executive: Chris Willingham; Copywriter: Juan Cabral; Producer: Matthew Fone; Cinematographer: Daniel Bronks; Other: Executive Creative Director: Richard Flintham
Touch
Skittles
TBWA Chiat Day, New York
Confections/Snacks
Advertising Agency: TBWA Chiat Day, New York; Editing Company: Mackenzie Cutler; Visual Effects Company: The Mill, New York; Art Director: Craig Allen; Director: Tom Kuntz; Editor: Gavin Cutler; Sound Designer: Lewis Herrin; Production Company: MJZ; Copywriter: Eric Kallman; Producer: Scott Kaplan, Wendy Garfinkle; Other: Executive Creative Director: Gerry Graf, Group Creative Director: Ian Reichenthal, Scott Vitrone, Senior Producer: Nathy Aviram, Assistant Editor: Charlotte Arnold, Flame Artist: Angus Kneale, Telecine: Company 3 New York, Colorist: Tim Masick
Construction Worker
Kellogg's All-Bran
Leo Burnett, Chicago
Foods
Advertising Agency: Leo Burnett, Chicago; Art Director: Brian Shembeda; Director: Noam Murro; Editor: Avi Oron; Agency Producer: Scott Gould; Copywriter: Avery Gross; Other: Chief Creative Officer: John Condon, Executive Creative Director: Mark Oosthuizen, Dave Linne, DOP: Jeff Cutter
Diorama
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco & T.A.G., San Francisco
Home Entertainment
Advertising Agency: McCann Worldgroup San Francisco, T.A.G., San Francisco; Editing Company: Peep Show, Rock Paper Scissors; Visual Effects Company: Method; Creative Director: Scott Duchon, Geoff Edwards, John Patroulis; Art Director: Nate Able, Tim Stier; Director: Rupert Sanders; Editor: Andrea McArthur; Production Company: MJZ; Music Company: Stimmung, Lime Studios; Agency Producer: Hannah Murray; Producer: David Zander, Lisa Rich, Marcia Deliberto; Cinematographer: Chris Soos; Other: Strategy Director: Mike Harris, Writer: Mat Bunnell, Account Manager: Chris McDonald, Landscape: New Deal Studios, Figurines: Stan Winston Studios, Other: Scott Duchon, John Patroulis
Play-Doh
Sony BRAVIA
Fallon London, London
Home Entertainment
Advertising Agency: Fallon London, London; Editing Company: The Quarry; Sound Design Company: Wave, London; Creative Director: Juan Cabral; Art Director: Juan Cabral; Editor: Ted Guard; Composer: Mick Jagger, Keith Richards; Sound Designer: Parv Thind; Production Company: Gorgeous, London; Animation Company: Passion Pictures, London; Agency Producer: Nicky Barnes; Account Executive: Ben Cyzer; Copywriter: Juan Cabral; Producer: Rupert Smythe; Cinematographer: Frank Budgen; Other: Executive Creative Director: Richard Flintham, Director: Frank Budgen, Animation Director: Darren Walsh
2 Day Rule
AT&T BBDO New York, New York Product/Service
Advertising Agency: BBDO New York, New York; Editing Company: Mackenzie Cutler, Beast, New York; Art Director: David Skinner, Linda Honan, Jason Stefanik; Director: Chris Smith, Phil Morrison; Editor: Ian Mackenzie, Jim Ulbrich; Production Company: Smuggler, Epoch Films, Beverly Hills, New York; Account Executive: Heather Regna, Julie Meyerson; Copywriter: Darren Wright, Dan Rollman, Chris Maiorino, Alex Taylor; Visual Effects Editor: The Mill, Charlex; Other: Chief Creative Officer: David Lubars, Bill Bruce, Executive Creative Director: Susan Credle, Executive Producer: Bob Emerson, Senior Producer: Nicole Lundy;
Vegas
AT&T BBDO New York, New York Product/Service
Advertising Agency: BBDO New York, New York; Editing Company: Mackenzie Cutler, Beast, New York; Art Director: David Skinner, Linda Honan, Jason Stefanik; Director: Chris Smith, Phil Morrison; Editor: Ian Mackenzie, Jim Ulbrich; Production Company: Smuggler, Epoch Films, Beverly Hills, New York; Account Executive: Heather Regna, Julie Meyerson; Copywriter: Darren Wright, Dan Rollman, Chris Maiorino, Alex Taylor; Visual Effects Editor: The Mill, Charlex; Other: Chief Creative Officer: David Lubars, Bill Bruce, Executive Creative Director: Susan Credle, Executive Producer: Bob Emerson, Senior Producer: Nicole Lundy;
Butcher
AT&T BBDO New York, New York Product/Service & Telecommunications
Advertising Agency: BBDO New York, New York; Editing Company: Mackenzie Cutler, Beast, New York; Art Director: David Skinner, Linda Honan, Jason Stefanik; Director: Chris Smith, Phil Morrison; Editor: Ian Mackenzie, Jim Ulbrich; Production Company: Smuggler, Epoch Films, Beverly Hills, New York; Account Executive: Heather Regna, Julie Meyerson; Copywriter: Darren Wright, Dan Rollman, Chris Maiorino, Alex Taylor; Visual Effects Editor: The Mill, Charlex; Other: Chief Creative Officer: David Lubars, Bill Bruce, Executive Creative Director: Susan Credle, Executive Producer: Bob Emerson, Senior Producer: Nicole Lundy;
Interview
Tide-to-Go Stainpen
Saatchi & Saatchi, New York
Toiletries
Advertising Agency: Saatchi & Saatchi, New York; Editing Company: The Whitehouse; Creative Director: Jan Jacobs, Leo Premutico, Audrey Huffenreuter; Art Director: Dan Lucey; Director: Calle Astrand; Editor: Dan Maloney; Production Company: Dab Hand Media; Agency Producer: Dani Stoller; Copywriter: Nathan Frank, Peter Albores; Producer: Luke Beauchamp, Ira Brooks; Other: Executive Creative Director: Tony Granger, Client: Procter & Gamble, DOP: Martin Tedin;
Power of Wind
Wind Energy - Investments in Wind Energy
Nordpol + Hamburg Agentur für Kommunikation, Hamburg
Utilities
Advertising Agency: Nordpol+ Hamburg, Hamburg; Creative Director: Lars Ruehmann ;Art Director: Bjoern Ruehmann, Joakim Reveman; Director: The Vikings; Editor: Basile Belkhiri; Production Company: Paranoid Projects, Paranoid US; Music Company: Pigalle Production; Account Executive: Mathias Mueller-Using; Copywriter: Matthew Branning; Producer: Melanie Robert-Kaminka, Virginie Dinh; Other: Client: Epuron - German Ministry for the Environment, Director of Photography: Pascal Marti, Post Production: Mikros Images - Paris
Tan Hong Ming
Petronas
Leo Burnett, Kuala Lumpur
Public Service
Advertising Agency: Leo Burnett, Kuala Lumpur; Creative Director: Tan Yew Leong; Art Director: Tan Yew Leong; Director: Yasmin Ahmad; Editor: Effendi - Mirage; Agency Producer: Sheikh Munasar; Copywriter: Yasmin Ahmad; Producer: Rosnah Kassim; Other: Executive Creative Director: Yasmin Ahmad, Cameraman/DOP: Low Soon Keong
Music Pieces
Sony Walkman
Soundtree Music Ltd., London
Music-Original
Advertising Agency:Fallon, London; Editing Company: Final Cut, London; Creative Director: Juan Cabral; Art Director: Samuel Akesson, Tomas Mankovsky; Director: Nick Gordon; Editor: Suzy Davis; Composer: Jason Pierce, Peter Raeburn, Nick Foster; Sound Designer: Jack Sedgwick, Peter Raeburn, Nick Foster, David McEwan; Production Company: Academy Films, London; Music Company: Soundtree Music, London
Agency Producer:
Jo Charlesworth;
Copywriter:
Samuel Akesson, Tomas Mankovsky;
Producer:
Lucy Gossage;
Other:
Lighting Cameraperson: Antonio Paladino, Account Handler: Nathalie Clarke
A Journey
Louis Vuitton
WIZZ, Clichy
Cinematography
Advertising Agency:
Ogilvy, Pari0s;
Editing Company:
Quad/Wizz, Paris;
Visual Effects Company:
WIZZ, Paris;
Creative Director:
Christian Reuilly;
Director:
Bruno Aveillan;
Editor:
Fred Olszak;
Composer:
Gustavo Santaolalla;
Production Company:
Quad/Wizz, Paris;
Agency Producer:
Laure Bayle;
Producer:
Martin Coulais;
Henri
Herringbone
Exit Films, Melbourne
Cinematography
Advertising Agency:
M&C Saatchi, Sydney;
Editing Company:
THe Butchery, Melbourne;
Sound Design Company:
Nylon, Sydney;
Visual Effects Company:
Fin Design, Sydney;
Creative Director:
Ben Welsh;
Art Director:
Graham Johnson;
Director:
Garth Davis;
Editor:
Jack Hutchings;
Composer:
Elliott Wheeler;
Sound Designer:
Simon Lister;
Visual Effects Producer:
Emma Daines;
Production Company:
EXIT FILMS, Melbourne;
Music Company:
Nylon, Sydney;
Agency Producer:
Rod James;
Account Executive:
Kenny Hill;
Copywriter:
Oliver Devaris;
Producer:
Karen Sproul;
Cinematographer:
Greig Fraser;
Visual Effects Editor:
Richard Lambert;
Clarence
BAFICI - Buenos Aires International
Independent Film Festival
la comunidad (Buenos Aires), Martinez,Buenos Aires
Entertainment
Advertising Agency:
la comunidad, Buenos Aires;
Editing Company:
Cinecolor, Buenos Aires;
Creative Director:
Joaquin Molla, Jose Molla, Ricky Vior, Leo Prat;
Art Director:
Fernando Sosa, Ignacio Ferioli;
Director:
Augusto Gimenez Zapiola, Rafael Lopez;
Editor:
Gustavo Codella, Javier Correa;
Production Company:
Argentina Cine, Buenos Aires;
Music Company:
La casa post sound, Buenos Aires;
Agency Producer:
Juan Manuel Menvielle;
Account Executive:
Romina Levi;
Copywriter:
Ramiro Raposo;
Producer:
Valeria Rodero, Florencia Foscaldi;
Other:
Executive Producer: Sebastian Torrella, Director of Photography: Javier Julia;
Tipping Point
Diageo - Draught Guinness
Abbott Mead Vickers BBDO, London
Cinematography
Advertising Agency:
Abbott Mead Vickers BBDO, London;
Art Director:
Paul Jordan, Angus MacAdam;
Director:
Nicolai Fuglsig;
Editor:
Rick Russell;
Production Company:
MJZ;
Agency Producer:
Carol Powell, Sasha Mantel;
Copywriter:
Angus MacAdam, Paul Jordan;
Producer:
Suza Horvat;
Cinematographer:
Ellen Kuras;
Other:
Executive Creative Director: Paul Brazier, Facility House: The Mill, Production Assistant: Stephen Johnson, 3D: Jordi Bares, Recording Engineer: Parv Thind
Hall of Fame
Estate Agent, Alan Hansen, Plumber
McDonald's
Leo Burnett, Chicago
Hall of Fame
Advertising Agency:
Leo Burnett, London;
Editing Company:
The Quarry, London;
Sound Design Company:
Jungle;
Creative Director:
Mark Tutssel, Nick Bell;
Art Director:
Laurence Quinn, Mark Norcutt, Mark Tutssel;
Director:
Jeff Stark;
Editor:
Bruce Townend;
Production Company:
Stark Films, London;
Agency Producer:
Jonathan Smith;
Account Executive:
David Kisilevsky, Simon Liddle;
Copywriter:
Nick Bell, Laurence Quinn, Mark Norcutt;
Other:
Production Company Producer: Cathy Green
Grand Clio
Ammo
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco &
T.A.G., San Francisco
Product/Service
Advertising Agency:
T.A.G., SF and McCann Worldgroup SF, San Francisco;
Creative Director:
Scott Duchon, Geoff Edwards, John Patroulis;
Art Director:
Ben Wolan;
Director:
Simon MQuoid, Rupert Sanders;
Editor:
Dick Gordon, Matt Murphy;
Production Company:
GO! Films, MJZ;
Copywriter:
Rick Herrera;
Producer:
Vince Genovese, Hannah Murphy;
Other:
Strategy Director: Mike Harris;
Grand Clio
Enemy Weapon
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco &
T.A.G., San Francisco
Product/Service
Advertising Agency:
T.A.G., SF and McCann Worldgroup SF, San Francisco;
Creative Director:
Scott Duchon, Geoff Edwards, John Patroulis;
Art Director:
Ben Wolan;
Director:
Simon MQuoid, Rupert Sanders;
Editor:
Dick Gordon, Matt Murphy;
Production Company:
GO! Films, MJZ;
Copywriter:
Rick Herrera;
Producer:
Vince Genovese, Hannah Murphy;
Other:
Strategy Director: Mike Harris;
Grand Clio
Hunted
Microsoft Xbox Halo 3
McCann Worldgroup San Francisco &
T.A.G., San Francisco
Product/Service
Advertising Agency:
T.A.G., SF and McCann Worldgroup SF, San Francisco;
Creative Director:
Scott Duchon, Geoff Edwards, John Patroulis;
Art Director:
Ben Wolan;
Director:
Simon MQuoid, Rupert Sanders;
Editor:
Dick Gordon, Matt Murphy;
Production Company:
GO! Films, MJZ;
Copywriter:
Rick Herrera;
Producer:
Vince Genovese, Hannah Murphy;
Other:
Strategy Director: Mike Harris;
