Московский международный фестиваль рекламы Red Apple объявил победителей. 32-й сезон ознаменован сменой президента фестиваля — им стала Елена Заполь, основательница и исполнительный директор Video International Junior. Участники получили 15 золотых, 31 серебряную и 46 бронзовых наград.
СПЕЦИАЛЬНЫЕ НАГРАДЫ
Creative agency of the year / Агентство года в сегменте Creative: Zebra Hero
Media agency of the year / Агентство года в сегменте Media: OMD Media Direction
Marketing agency of the year / Агентство года в сегменте MARKETING: 
emg
Agency of the year / Агентство года: Zebra Hero
Advertiser of the year / Рекламодатель года: Samsung
Special award by Avito / Специальный приз от Авито: За нативный подход к потребителю — FUSE Media Direction Group; Gazprom-media/Xiaomi/Smart technologies for every home
НАПРАВЛЕНИЕ CREATIVE
Золото
- Advertising Excellence
Setters/Zebra Hero — An Article That Doesn't Exist
- Best Visual Effects and Animation
Setters/Zebra Hero — There Is No Torture In Russia
- Non-profit film
Setters/Zebra Hero — There Is No Torture In Russia
- Communication Design
Oxygen — Brand development for the city of Derbent
- Social & Influencer: Sectors
Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive
- Interactive: Instruments
Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive
- Native Advertising
Grape — Language Buff
- Branded Content for Non-profit Organisations
Setters/Zebra Hero — There Is No Torture In Russia
- Interactive
evrodvushka — The Veggietales
Серебро
- Best Music
Setters/Zebra Hero — There Is No Torture In Russia
- TV / Cinema Advertising: Sectors
SOCIALIST — Pomadella
- Promotional Item Design
Tdi Group — Facts To Taste
- Label and Packaging
Depot branding agency — Baikal
- Co-creation & User Generated Content
Cheil Russia — Followers Production
- Non-standard Advertising for non-profit
Setters/Zebra Hero — An Article That Doesn't Exist
- Best UX & Functionality
CreativePeople — MyTretyakov
- Best Music & Sound Design
Yandex Creative Studio "7.47" — Tours to Cultures
- Single Media
Grape — Language Buff
- Digital Branded Content
Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive
- TV / Cinema Advertising
Mates (students Mads courses) — Plantstation
Бронза
- Best Direction
Redkeds — Nike & Motorika. Sports Without Exception
- Best Visual Effects and Animation
Yandex Creative Studio "7.47" — Mountain Skiing
- Retail & Consumer Services
Yandex creative studio "7.47" — Search does not sell
- Label and Packaging — Drinks
Serviceplan Russia — Engraved legend. BROOM
Suprematika — F (t)
- Food Products
Suprematika — Vika&Nika
Depot branding agency — Ryoshi
- Packaging Non-profit
Tdi Group — Facts To Taste
- Reach & Impact
Cheil Russia — Followers Production
- Partnerships
Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive
- Local / Single-market Campaign
Cheil Russia — Followers Production
Grape — Language Buff
- Creative Use of Technology
Agenda Media Group — PMJason
- Streaming / Downloadable Content
Yandex Creative Studio "7.47" — Tours to Cultures
НАПРАВЛЕНИЕ MARKETING
Золото
- Best Non-profit Campaign
Setters/Zebra Hero — An Article That Doesn't Exist
- Best Use of Digital Tools Including Mobile
SOCIALIST — Haute Couture
Серебро
- Best Integrated Campaign
Yandex Creative Studio "7.47" — Tours to Cultures
emg — Dirol Don't Drop
- Best Non-profit Campaign
Friday! TV Channel — Al-kapotnya
- Food & Drink
emg — Dirol Don't Drop
- Best Use of Innovative Technologies
Socialist — Haute Couture
- Influencers
Socialist — Pomadella
- Digital Campaigns
Grape — The Last Slide
Бронза
- Best Sales Promotion Campaign
emg — Dirol Don't Drop
- Best Event Marketing Campaign (Including Sponsorship)
Grape; Rodnya Creative Studio — The Loudest Sale of the Year
Radugadesign — Into the Arctic
DPG Russia — Yandex GO: St. Petersburg is expecting you
- Corporate Social Responsibility (CSR) / Corporate Image
Radugadesign — Into the Arctic
- Best Use of Ambient
DPG Russia — Yandex GO: St. Petersburg is expecting you
- Best Use of Public Relations
Panda Digital — TikTokari
- Best Use of Branding and Design
AIDA Pioneer — Cactus
emg — Dirol Don't Drop
Adventum — Inarctica: taste arctic
- Influencers
Cheil Russia — Followers Production
AIDA Pioneer Branding&Creative — Garage Hardcore
- Best Use of Digital Tools Including Mobile
SberMarketing — #SberDances
- Creative Effectiveness
AIDA Pioneer — J.Hardy
AIDA Pioneer — Garage Hardcore
НАПРАВЛЕНИЕ MEDIA
Золото
- Use of Audio Platforms
Yandex Creative Studio "7.47" — Tours to Cultures
- Best Branded Content
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home
- Best Influencer Campaign
Cheil Russia — Followers Production
- Use of Media in Limited Budget
Setters/Zebra Hero — An Article That Doesn't Exist
Серебро
- Consumer Durables
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home
- Media / Entertainment
Troubled teens — OMD Media Direction; FUSE Media Direction Group
- B2B
OMD Media Direction; FUSE Media Direction Group; EVEREST — “Buy it now”
- Use of Social Platforms
Grape — Language Buff
- Best Branded Content
OMD Media Direction; FUSE Media Direction Group — Troubled teens
- Best Distribution and Amplification of Content
Proximity Media; FUSE Media Direction Group — Graduation
- Excellence in Media Insights & Strategy
SberMarketing — That's the way care transfers. Transfers to CIS countries
- Use of Integrated Media
SberMarketing — That's the way care transfers. Transfers to CIS countries
- Impact Award
OMD Media Direction; FUSE Media Direction Group — Troubled teens
OMD Media Direction; FUSE Media Direction Group; EVEREST — “Buy it now”
Бронза
- Healthcare
OMD Media Direction; FUSE Media Direction Group; Gazprom-media — You're a TOP model
- Retail & Consumer Services
Proximity Media; FUSE Media Direction Group — Graduation
- Use of Print / Outdoor
19agency84 — Must-see jobs
- Use of Ambient Media
LOGA BIGA — Change Here and on the Road
- Use of Social Platforms
SberMarketing — #SberDances
- Use of Mixed Media
Yandex Creative Studio "7.47" — Tours to Cultures
OMD Media Direction; FUSE Media Direction Group; Gazprom-media — You're a TOP model
- Use of Media Innovation
Grape — The Last Slide
- Direct to Consumer Marketing Campaign
Grape — The Last Slide
- Best Branded Content
OMD Media Direction; FUSE Media Direction Group; EVEREST — “Buy it now”
Proximity Media; FUSE Media Direction Group — Graduation
- Excellence in Media Insights & Strategy
OMD Media Direction; FUSE Media Direction Group; EVEREST — “Buy it now”
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home
Новый конкурсный сезон планируют открыть уже этой весной.