Шорт-лист в категории Promo & Activation Lions

Title	Entrant Company	Country
A01 Best Use of Experiential Marketing in a Promotional Campaign
SHARE A COKE COCA-COLA / COCA-COLA	URBAN Sydney	AUSTRALIA
HOPE FROM GROUND ZERO 6 MAJOR CITIES IN TOHOKU / THE TOHOKU SIX-SOUL FESTIVAL	DENTSU Tokyo	JAPAN
HOT WHEELS FOR REAL MATTEL / HOT WHEELS	MISTRESS Venice	USA
WIMPY BRAILLE BURGER WIMPY / BRAILLE MENU	METROPOLITANREPUBLIC Johannesburg	SOUTH AFRICA
THE SMURF VILLAGE SONY PICTURES RELEASING / THE SMURFS 3D MOVIE	BUNGALOW25 Madrid	SPAIN
TIME TRAVELLING AGENCY NESTLE SPAIN / CAFES LA ESTRELLA	LA DESPENSA Madrid	SPAIN
DUTCH SHARK ALARM FOUNDATION FORTISISLAND PAMPUS / MUSEUM ISLE OF PAMPUS	OGILVY & MATHER AMSTERDAM	THE NETHERLANDS
THE LAUNDRY GALLERY SIEMENS ELECTROGERAETE / SIEMENS ANTI-VIBRATION WASHING MACHINES	SCHOLZ & FRIENDS BERLIN	GERMANY
SMART EBALL DAIMLER / SMART FORTWO ELECTRIC DRIVE	BBDO GERMANY Dusseldorf	GERMANY
SERENADE LIVE EVENT HEINEKEN / HEINEKEN	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS
YOUR NAME HERE SMITH & WOLLENSKY / STEAKHOUSE	WALRUS New York	USA
SPONGE STREET CLARKS CHINA / CLARKS SOFTWEAR SERIES	LOWE CHINA Shanghai	CHINA
THE GENEROUS STORE TOMS GRUPPEN / ANTHON BERG	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK
WORLD LONGEST PHONECALL TELE2 / TELE2 FIXED PRICE SUBSCRIPTION PLAN	SMFB Oslo	NORWAY
KIDS' KITCHEN ABBA SEAFOOD / MIDDAGSKLART (READY-TO-ADD FISH SAUCES)	PRIME Stockholm	SWEDEN
ARIEL FASHION SHOOT P&G / ARIEL LIQUID DETERGENT	SAATCHI & SAATCHI Stockholm	SWEDEN
THE GREAT EMBED CANAL + / CANAL +	RAPP Paris	FRANCE
UNDERDOG DAY MARS PETCARE / PEDIGREE DOG ADOPTION	WHYBIN\TBWA\TEQUILA SYDNEY	AUSTRALIA
COCA COLA HAPPINESS MACHINE FOR COUPLES THE COCA-COLA COMPANY / COCA COLA	C-SECTION Istanbul	TURKEY
BLEARGH! - HAVE A SUCK AND STICK IT TO THEM FOODSTUFFS / PAK'NSAVE	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND
SPRITE DUNK INTENSITY METER COCA-COLA NORTH AMERICA / SPRITE	BBH NEW YORK	USA
CURIOSISM PINACOTECA DO ESTADO DE SAO PAULO / NEW EXHIBITION OF THE COLLECTION	F/NAZCA SAATCHI & SAATCHI Sao Paulo	BRAZIL
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN	MEMAC OGILVY LABEL TUNISIA Tunis	TUNISIA
BULLY CHOIR OPVOEDINGSLIJN / HOTLINE FOR PARENTS	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
CONCEPT CAR AUTOMOTOR / ROAD SAFETY	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV	ISRAEL
THE UNFINISHED KONZERTHAUS DORTMUND / KONZERTHAUS DORTMUND	JUNG von MATT Hamburg	GERMANY
NIKE FUELBAND NIKE / NIKE FUELBAND	@radical.media New York	USA
HAIR FOR HOPE CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
REAL FRUIT BOXES CAMP NECTAR / JUICE	AGE ISOBAR Sao Paulo	BRAZIL
IKEA ROTHENBURG IKEA / IKEA	WIRZ/BBDO Zurich	SWITZERLAND
INSIGHT SAMSUNG ELECTRONICS / SAMSUNG CAMERA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
A02 Best Use of Guerilla Marketing in a Promotional Campaign
THE GREENEST LEAFLET CAMPAIGN IN THE WORLD WWF HUNGARY / WWF	AKCIO 360 Budapest	HUNGARY
PRANK CALLS CAMPAIGN 065 RED CROSS / RED CROSS	SAATCHI & SAATCHI MEXICO	MEXICO
RIVERS OF LIGHT MINISTRY OF DEFENSE / HUMANITARIAN DEMOBILIZATION PROGRAM	LOWE-SSP3 Bogota	COLOMBIA
THE ALL NEW ACTROS. EVEN CONVINCES MAN & VOLVO. DAIMLER / MERCEDES-BENZ ACTROS	JUNG von MATT Stuttgart	GERMANY
TROJAN SHIRT EXIT DEUTSCHLAND / EXIT GERMANY	GRABARZ & PARTNER Hamburg	GERMANY
SHEEP ALERT VOLKSWAGEN / VOLKSWAGEN FATIQUE DETECTION	DDB TRIBAL GROUP Berlin	GERMANY
BISS BOTTLE-RECRUITMENT BISS MAGAZIN / BISS RECRUITMENT	DDB TRIBAL GROUP Berlin	GERMANY
PIN BALL FORD / PARK ASSIST	OGILVY FRANCE Paris	FRANCE
GREEN PICKS MTV BRASIL / MTV BRASIL	LODUCCA Sao Paulo	BRAZIL
AUDI FAN MESSENGER AUDI / AUDI MOTORSPORT / R8 LMS	KEMPERTRAUTMANN Hamburg	GERMANY
MOM CALLING CARDS AMMAR / AMMAR	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
TEDX HAIRDRESSERS TED / TED TALKS	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
FIND YOUR ADVENTURE MINI / MINI COUPE	FEL CONCEPTS Amsterdam	THE NETHERLANDS
THE KILLING STAPLER SANCTUARY MAGAZINE / MAGAZINE	DDB MUDRA GROUP Mumbai	INDIA
THE FINISH LINE MEN OLYMPIKUS / RUNNINS	DM9SUL Porto Alegre	BRAZIL
RESCUE-DRIVE ORCA CHEVROLET / CHEVROLET COBALT	MONUMENTA Brasilia	BRAZIL
MAGIC SHOWER ROOMS UNILEVER SINGAPORE / MAGIC SPELL SOAP	JWT SINGAPORE	SINGAPORE
BIG BONE DINOSAUR MUSEUM SENCKENBERG / MUSEUM	SAATCHI & SAATCHI Frankfurt	GERMANY
KARAOKE BREATHALYZER BAR AURORA & BOTECO FERRAZ / CHAIN OF BARS	OGILVY BRASIL Sao Paulo	BRAZIL
THE WINE THAT SOLD BEER DB BREWERIES / EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES / MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND
THE INVISIBLE DRIVE DAIMLER / MERCEDES-BENZ F-CELL	JUNG von MATT Hamburg	GERMANY
A03 Best Use of Ambient in a Promotional Campaign
PFIZER: THE TARMY PFIZER / PFIZER CHAMPIX	ONE GREEN BEAN Sydney	AUSTRALIA
KAUKO REMOTELY CONTROLLED DESIGN CAFE WORLD DESIGN CAPITAL HELSINKI 2012 / DESIGN CAFE	HASAN & PARTNERS Helsinki	FINLAND
VW QR LOAD VOLKSWAGEN / VOLKSWAGEN CRAFTER	DDB MEXICO Mexico City	MEXICO
EMPTY CARTS LATET / MEALS FOR HOLIDAY FUNDRAISER	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV	ISRAEL
THERE’S A PLACE FOR GOOD ENGINEERS. TOYOTA GERMANY / RECRUITMENT/HUMAN RESSOURCES	SAATCHI & SAATCHI DUSSELDORF	GERMANY
CONTROL TOYS SBT BROADCAST TELEVISION / SUPER NANNY TV REALITY SHOW	PUBLICIS BRASIL Sao Paulo	BRAZIL
HERE BALLOON S-OIL / S-OIL	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY	KOLLE REBBE Hamburg	GERMANY
NEED SPACE IMMOWELT / IMMOWELT.DE	KOLLE REBBE Hamburg	GERMANY
THE WALKING DEAD TEAR OFF POSTER FOX CRIME NORWAY / THE WALKING DEAD - SEASON 2	FRANK. Oslo	NORWAY
SPRITE SHOWER THE COCA-COLA COMPANY / SPRITE	OGILVY BRASIL Sao Paulo	BRAZIL
MOVING DAY IKEA / IKEA	LEO BURNETT TORONTO	CANADA
A04 Best Use of Shopper Marketing in a Promotional Campaign
ARIEL CHEERS FOR YOU. PROJECT P&G / LAUNDRY DETERGENT	TBWA HAKUHODO Tokyo	JAPAN
THE WORLD?S FASTEST PURCHASE PUMA / PUMA FAAS	CIRCUS DF Mexico City	MEXICO
THE WINE THAT SOLD BEER DB BREWERIES / EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND
GREAT AMERICAN TRY-ON KIMBERLY CLARK / DEPEND	OGILVY NEW YORK	USA
A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
HEMA MEGA PUSH-UP BRA HEMA / MEGA PUSH-UP BRA	DOOM & DICKSON Amsterdam	THE NETHERLANDS
PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM / TV CHANNEL	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
90 MINUTE CARD CLUB EMELEC / 90 MINUTES CARD	MARURI GREY Guayaquil	ECUADOR
DOUBLE BALL COCA-COLA COLOMBIA / POWERADE ION4	OGILVY & MATHER COLOMBIA Bogota	COLOMBIA
CHEVY SONIC LAUNCH CHEVROLET / CHEVROLET SONIC	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA
BELIEVE LION NATHAN / STEINLAGER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
A06 Best Temporary In-Store Displays in a Promotional Campaign
LEGO BUILDERS OF SOUND LEGO / LEGO	SERVICEPLAN Munich	GERMANY
GLAM SHELF UNILEVER / SUAVE SHAMPOO	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
FASHION LIKE C&A / C&A	DDB BRASIL Sao Paulo	BRAZIL
FANTASY PHOTO BOOTH FABER-CASTELL / MANGA PENS RANGE	OGILVY & MATHER SINGAPORE	SINGAPORE
A07 Best Use of Broadcast in a Promotional Campaign
THE ABSOLUTE PITCH HMTM HANNOVER / ACADAMY OF MUSIC, THEATRE AND MEDIA	OGILVY GERMANY Frankfurt	GERMANY
KETNET MOVES VRT / KETNET TELEVISION CHANNEL	BOONDOGGLE Leuven	BELGIUM
DONATION GLASSES MARS / PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND
INTEGRATION DAY COORDOWN ONLUS / WORLD DOWN SYNDROME DAY	SAATCHI & SAATCHI Milan	ITALY
BHF - VINNIE THE BRITISH HEART FOUNDATION / CHARITY	GREY LONDON	UNITED KINGDOM
A08 Best Use of Print or Standard Outdoor in a Promotional Campaign
DECLARE LALAPORT MANAGEMENT / LAZONA KAWASAKI PLAZA CHARITY	DENTSU TEC Tokyo	JAPAN
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
I WILL WORK FOR FREE PARALIFE FOUNDATION / DISABILITY UNEMPLOYMENT AWARENESS	PUBLICIS MEXICO	MEXICO
A09 Best Use of Games
STEAL BANKSY ART SERIES HOTELS / HOTEL PROMOTION	NAKED COMMUNICATIONS Sydney	AUSTRALIA
THE NIGHTJAR WRIGLEYS / 5 GUM	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM
PROJECT IMAGIN8ION CANON USA / DIGITAL SLR CAMERAS	GREY NEW YORK	USA
SWEBUS JACKPOT SWEBUS / LONG DISTANCE BUS	AKESTAM HOLST Stockholm	SWEDEN
A10 Best Sponsorship or Partnership Campaigns
TODAY'S YOUTH FOR YESTERDAY'S YOUTH KBC BANK / KBC BANK	TBWA\BRUSSELS	BELGIUM
MERRY PAYCHECK DNB - THE NORWEGIAN BANK / BANK	TRY/APT ADVERTISING AGENCY Oslo	NORWAY
THE CLAPPING GLOVE HAACHT BREWERY / PRIMUS	BOONDOGGLE Leuven	BELGIUM
MOTOROLA URBAN ART MOTOROLA ARGENTINA / MOTOROLA	HUMAN (B-SIDE SA) Buenos Aires	ARGENTINA
BELIEVE LION NATHAN / STEINLAGER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
SPONSOR THE WHITE HOUSE RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE	EURO RSCG AUSTRALIA Sydney	AUSTRALIA
ECO SPORT RUNNER X FORD / ECOSPORT	JWT ARGENTINA Buenos Aires	ARGENTINA
THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS P&G / FEBREZE	GREY NEW YORK	USA
A11 Best Online Advertising in a Promotional Campaign
THE SMALLEST IKEA STORE IN THE WORLD IKEA / IKEA	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES
THE HOME SHOWROOM IKEA / TIDAFORS SOFA	SMFB Oslo	NORWAY
MICROSOFT, BRITT'S TELEPHONE MICROSOFT / WINDOWS 7.5 FOR SMARTPHONES	KUMPANY Amsterdam	THE NETHERLANDS
DISCOUNT UFFE SCANDINAVIAN AIRLINES / SAS.DK	DIALOGUE PEOPLE/NETPEOPLE Denmark	DENMARK
BLUEMOTION ROULETTE VOLKSWAGEN / GOLF BLUEMOTION	TRY/APT ADVERTISING AGENCY Oslo	NORWAY
HOUSEHUNTER TEST-DRIVE ARABIAN AUTOMOBILES / NISSAN	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
TYPE FOR TYPE EDDING INTERNATIONAL / EDDING	KEMPERTRAUTMANN Hamburg	GERMANY
LE CLUB PERRIER NESTLE WATERS / PERRIER	OGILVY FRANCE Paris	FRANCE
NEXT GAMES NESTLE PRODUCTS / MILO CANS	OGILVY MALAYSIA Kuala Lumpur	MALAYSIA
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE	BUZZMAN Paris	FRANCE
A12 Best Use of Other Digital Media in a Promotional Campaign
KEY TO VIANO MERCEDES-BENZ / MERCEDES-BENZ VIANO	LUKAS LINDEMANN ROSINSKI Hamburg	GERMANY
THE GREEN BOX PROJECT ANHEUSER-BUSCH INBEV / BECK'S	MOTHER London	UNITED KINGDOM
TATTOO ADMISSION VARMA / SAILOR JERRY RUM	DRAFTFCB SPAIN Madrid	SPAIN
CHOK! CHOK! CHOK! COCA-COLA CHINA / COCA-COLA	McCANN WORLDGROUP Hong Kong	HONG KONG
VIRTUAL DINNER TABLE SAN FERNANDO / SAN FERNANDO POULTRY	CIRCUS Lima	PERU
GOLF STORY GAME VOLKSWAGEN / VW GOLF	DDB GROUP BELGIUM Brussels	BELGIUM
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
ANYWAKE LUFTHANSA / AIR TRAVEL	DDB STOCKHOLM	SWEDEN
MISSING ADD-ON INITIATIVE VERMISSTE KINDER / GERMANY WILL FIND YOU	KEMPERTRAUTMANN Hamburg	GERMANY
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
SUNNY SALE EMART / EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA
A13 Best use of Social Media Marketing in a Promotional Campaign
BOOK BURNING PARTY TROY PUBLIC LIBRARY / TROY PUBLIC LIBRARY	LEO BURNETT DETROIT	USA
A LIVE PLAY ON FACEBOOK MAXIM GORKI THEATRE BERLIN / EFFI BRIEST 2.0	JUNG von MATT Hamburg	GERMANY
THE WAY I SEE IT – ALAN SUGAR HARDBACK CAMPAIGN PAN MACMILLAN & LORD SUGAR / BOOK	GUIDED COLLECTIVE London	UNITED KINGDOM
FAN THE FLAME MINI BELUX / MINI	TBWA\BRUSSELS	BELGIUM
LG THIEF LG ELECTRONICS BENELUX / OLED TELEVISION	Y&R NOT JUST FILM Amsterdam	THE NETHERLANDS
THE MUSEUM OF ME INTEL / INTEL CORE I5 PROCESSOR	PROJECTOR Tokyo	JAPAN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY
OBERMUTTEN - A LITTLE VILLAGE GOES GLOBAL GRAUBUENDEN FERIEN / GRAUBUENDEN FERIEN	JUNG von MATT/LIMMAT Zurich	SWITZERLAND
SOUNDTRACK SWEDEN TELIA SONERA SVERIGE / MOBILITY	DDB STOCKHOLM	SWEDEN
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA
YOU'VE GOT A CASE AT&T / PHONE AND CELL SERVICES	BBDO NEW YORK	USA
THE INSIDE EXPERIENCE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE	PEREIRA & O'DELL San Francisco	USA
DISCOVER WHAT YOU SHOULD NOT HAVE! CANAL+ / BORGIA SERIES	CAKE (HAVAS SPORT & ENTERTAINMENT) Puteaux	FRANCE
TRASHCAM HAMBURG STADTREINIGUNG HAMBURG / CITY CLEANING HAMBURG	SCHOLZ & FRIENDS BERLIN	GERMANY
ANTI ALCOHOL BLAUES KREUZ / ANTI ALCOHOL ORGANISATION	ADVICO Y&R Zurich	SWITZERLAND
B01 Food and Non-Alcholic Drinks
THE WORST BREATH IN THE WORLD FERRERO / TIC TAC	OGILVY FRANCE Paris	FRANCE
TOUCH THE UNTOUCHABLE WRIGLEY CANADA / SKITTLES	BBDO TORONTO	CANADA
REAL FRUIT BOXES CAMP NECTAR / JUICE	AGE ISOBAR Sao Paulo	BRAZIL
THE SECRET IDOL EZAKI GLICO / FRUIT GELATO ICE CREAM	ENGINE FILM Tokyo	JAPAN
SHARE A COKE COCA-COLA SOUTH PACIFIC / COCA COLA	OGILVY & MATHER Sydney	AUSTRALIA
DONATING 2-BARCODE WATER CJ CHEILJEDANG / MINEWATER	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SPRITE SHOWER THE COCA-COLA COMPANY / SPRITE	OGILVY BRASIL Sao Paulo	BRAZIL
RECIPE RECEIPT UNILEVER / HELLMANN’S MAYONNAISE	OGILVY BRASIL Sao Paulo	BRAZIL
BYO CUP DAY 7-ELEVEN / SLURPEE	LEO BURNETT Melbourne	AUSTRALIA
THE HUMAN PRESERVATION PROJECT WRIGLEY / 5 GUM	42 ENTERTAINMENT BURBANK	USA
B02 Alcoholic Drinks
TATTOO ADMISSION VARMA / SAILOR JERRY RUM	DRAFTFCB SPAIN Madrid	SPAIN
BIKERS CARLSBERG / CARLSBERG	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
THE CLAPPING GLOVE HAACHT BREWERY / PRIMUS	BOONDOGGLE Leuven	BELGIUM
VIDEOSNATCH CARLSBERG GROUP / TUBORG	OGILVY & MATHER UKRAINE Kiev	UKRAINE
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES / MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND
B03 Fast Moving Consumer Goods (not including food)
THE 3M EARPLUGS VOLUME-DOWN PACKAGING 3M DEUTSCHLAND / 3M SOLAR EAR PLUGS	SCHOLZ & FRIENDS BERLIN	GERMANY
THE SURF CLUB PROJECT DULUX / DULUX WEATHERSHIELD	CLEMENGER BBDO MELBOURNE	AUSTRALIA
DOWNY SOFTNESS EXCHANGE MACHINE P&G / DOWNY	GREY MEXICO Mexico City	MEXICO
SPONSOR THE WHITE HOUSE RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE	EURO RSCG AUSTRALIA Sydney	AUSTRALIA
B04 Durable Goods
IKEA ROTHENBURG IKEA / IKEA	WIRZ/BBDO Zurich	SWITZERLAND
HANDPAINTED OUTDOORS ROYAL COPENHAGEN / HANDPAINTED PORCELAIN	UNCLE GREY Copenhagen	DENMARK
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA
BID YOUR SWEAT NIKE / NIKE +	JWT MEXICO Mexico City	MEXICO
FIND THE FORCE OF SILENCE ROWENTA / SEB GROUP / ROWENTA	PUBLICIS CONSEIL Paris	FRANCE
GRILL MAYOR McCORMICK GRILL MATES / McCORMICK GRILL MATES	R/GA New York	USA
B05 Retail (Incl. Restaurants)
WIMPY BRAILLE BURGER WIMPY / BRAILLE MENU	METROPOLITANREPUBLIC Johannesburg	SOUTH AFRICA
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
HAMBURGER TIMETABLE McDONALD'S / McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION	DDB WARSAW	POLAND
FASHION LIKE C&A / C&A	DDB BRASIL Sao Paulo	BRAZIL
LOOK BLOCK C&A / C&A	DDB BRASIL Sao Paulo	BRAZIL
FLAVOR RADIO BR KOREA / DUNKIN' DONUTS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SUNNY SALE EMART / EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA
MAGAZINEYOU MAGAZINE LUIZA / MAGAZINE	OGILVY BRASIL Sao Paulo	BRAZIL
B06 Cars & Automotive Services
HOW TO DISAPPEAR A 25,000 CAR JAM? TOM TOM / TOM TOM HD TRAFFIC	BUNGALOW25 Madrid	SPAIN
THE WINTER ADJUSTED BEAR VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN 4MOTION CARS	DDB STOCKHOLM	SWEDEN
UNDERCOVER TESTDRIVE ALFA ROMEO / 159	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP CHINA / VOLKSWAGEN	PROXIMITY CHINA Beijing	CHINA
TOYOTA IQ STREETVIEW TOYOTA BELGIUM / TOYOTA IQ	HAPPINESS BRUSSELS	BELGIUM
HERE BALLOON S-OIL / S-OIL	CHEIL WORLDWIDE Seoul	SOUTH KOREA
B07 Entertainment & Leisure
CURIOSISM EXHIBITION PINACOTECA DO ESTADO DE SAO PAULO / NEW EXHIBITION OF THE COLLECTION	F/NAZCA SAATCHI & SAATCHI Sao Paulo	BRAZIL
GAME SIGNATURES AUSTRALIAN FOOTBALL LEAGUE / 2011 FINALS SERIES	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
AN UNEXPECTED VISIT SPANAIR / CHRISTMAS CAMPAIGN	SHACKLETON Madrid	SPAIN
GREAT PAPER AIRPLANE PROJECT PIMA AIR AND SPACE MUSEUM / PIMA AIR & SPACE MUSEUM	BBDO SAN FRANCISCO	USA
ONE COPY SONG ADAM TENSTA / ADAM TENSTA	R/GA New York	USA
SHEIKH ASEFA ESTUDIANTES / BASKETBALL CLUB	McCANN ERICKSON SPAIN Madrid	SPAIN
B08 Publications & Media
GUITAR PEE BILLBOARD BRASIL / BILLBOARD MAGAZINE	ALMAPBBDO Sao Paulo	BRAZIL
PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM / TV CHANNEL	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
DOWNLOAD CONCERT COCA-COLA COLOMBIA / COKE FM	OGILVY & MATHER COLOMBIA Bogota	COLOMBIA
THE BOOK THAT CAN?T WAIT ETERNA CADENCIA / ETERNA CADENCIA	DRAFTFCB BUENOS AIRES	ARGENTINA
DISCOVER WHAT YOU SHOULD NOT HAVE! CANAL+ / BORGIA SERIES	CAKE (HAVAS SPORT & ENTERTAINMENT) Puteaux	FRANCE
MIX AGAINST AIDS RADIO MIX FM / RADIO STATION	QUE COMUNICACAO Rio de Janeiro	BRAZIL
SEARCH FOR THE WORLD CHAMPIONSHIP BABY NBC SPORTS GROUP / COMCAST SPORTSNET BAY AREA	BBDO SAN FRANCISCO	USA
THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING / GULF NEWS	Y&R DUBAI	UNITED ARAB EMIRATES
ALCATRAZ DELIVERY LA SEXTA / ALCATRAZ TELEVISION SHOW	LEO BURNETT IBERIA Madrid	SPAIN
GOD'S OWN DELIVERY BOYS BENNETT, COLEMAN & CO. / THE TIMES OF INDIA - KERALA	JWT Mumbai	INDIA
THE NATIONAL SURPRISE PARTY JOE FM / RADIO	DALLAS Antwerp	BELGIUM
B09 Financial Products & Servcies
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA
CAR VS PIANO INTOUCH / CAR INSURANCE	BBDO RUSSIA GROUP Moscow	RUSSIA
B10 Business products & services
THE CHECK-IN THIEF SANYO VIDEO VERTRIEB / SANTEC VIDEO SECURITY	SERVICEPLAN Munich	GERMANY
B11 Corporate Image & Information
FASTEST CHRISTMAS CARD BMW (SCHWEIZ) / BMW M5	DRAFTFCB Zurich	SWITZERLAND
THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR / VERBAND AUSTRIA SOLAR	SERVICEPLAN Munich	GERMANY
MERRY PAYCHECK DNB - THE NORWEGIAN BANK / BANK	TRY/APT ADVERTISING AGENCY Oslo	NORWAY
THE WORLD'S MOST DOWNLOADED MAN CAMERA CLARA PHOTOGRAPHY STUDIO / PHOTOGRAPHY STUDIO	FILADELFIA COMUNICACAO Belo Horizonte	BRAZIL
BOTTLE LIGHT PEPSICO / PEPSI	BBDO GUERRERO Makati City	THE PHILIPPINES
TURN ON CHRISTMAS WITH VODAFONE VODAFONE / VODAFONE	TANGO Madrid	SPAIN
CHEER O METER COCA-COLA / COCA-COLA	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
THE FINISH LINE MEN OLYMPIKUS / RUNNINS	DM9SUL Porto Alegre	BRAZIL
BABY LOOK MARISA / MARISA	FISCHER & FRIENDS Sao Paulo	BRAZIL
B12 Commercial Public Services Incl. Healthcare & Medical
PFIZER: THE TARMY PFIZER / PFIZER CHAMPIX	ONE GREEN BEAN Sydney	AUSTRALIA
TERRA POO WIFI TERRA MEXICO / TERRA	DDB MEXICO Mexico City	MEXICO
BRACKETS BY SIX YEAR OLDS AT&T / AT&T	BBDO NEW YORK	USA
+ ARTE BRAZILIAN ACADEMY OF ART / INSTITUTIONAL	DDB BRASIL Sao Paulo	BRAZIL
BIN THE WORST OF 2011 FCC - CITIZEN SERVICES / FCC SEASON'S GREETINGS	SHACKLETON Madrid	SPAIN
B13 Charities
I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS / CHARITY	PUBLICIS Amsterdam	THE NETHERLANDS
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN
AMAZON PROJECT WAVES FOR WATER / WAVES FOR WATER	LODUCCA Sao Paulo	BRAZIL
INK PAD DOOR STEP SCHOOL / DOOR STEP SCHOOL	LEO BURNETT INDIA Mumbai	INDIA
HAIR FOR HOPE CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR / CHARITY	KOLLE REBBE Hamburg	GERMANY
I WILL WORK FOR FREE PARALIFE FOUNDATION / DISABILITY UNEMPLOYMENT AWARENESS	PUBLICIS MEXICO	MEXICO
THE CHARITY TEST DRIVE DAIMLER / MERCEDES-BENZ	JUNG von MATT Hamburg	GERMANY
B14 Public Health & Safety, Pubic Awareness Messages
RIVERS OF LIGHT MINISTRY OF DEFENSE / HUMANITARIAN DEMOBILIZATION PROGRAM	LOWE-SSP3 Bogota	COLOMBIA
THE CASTING ASSOCIAZIONE ONLUS SIEROPOSITIVO.IT / WORLD AIDS DAY 2011	TBWA\ITALIA Milan	ITALY
SAVE THE LIFE AVIS NAZIONALE / VOLUNTEER ASSOCIATION OF BLOOD DONATION	LEO BURNETT Milan	ITALY
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN	MEMAC OGILVY LABEL TUNISIA Tunis	TUNISIA
ART NEVER SEEN AUDIODESCRIPTION FOUNDATION / AUDIO DESCRIPTION AWARENESS	DDB WARSAW	POLAND
THE ANTI-TERROR BAG PERCEPT / PERCEPT	PERCEPT/H Mumbai	INDIA
SO YOU THINK YOU WILL DANCE? STOP THE TRAFFIK / COALITION TO HELP STOP THE SALE OF PEOPLE	DUVAL GUILLAUME MODEM Antwerp	BELGIUM
SMOKING KID THAI HEALTH PROMOTION FOUNDATION / ANTI-SMOKING AWARENESS	OGILVY & MATHER Bangkok	THAILAND
HELP I WANT TO SAVE A LIFE HELP REMEDIES / BANDAGES	DROGA5 New York	USA
WAITING TICKET SANTA CASA DE MISERICORDIA DE SAO PAULO / ORGAN DONATION	Y&R SAO PAULO	BRAZIL
RADIO GHOSTS JOHANNITER-UNFALL-HILFE / VOLUNTARY HUMANITARIAN ORGANISATION	SERVICEPLAN Munich	GERMANY
TEDX HAIRDRESSERS TED / TED TALKS	OGILVY & MATHER ARGENTINA Buenos Aires	ARGENTINA
TWEETBULLETS MUSEO DE MEMORIA Y TOLERANCIA / MUSEO DE MEMORIA Y TOLERANCIA	OGILVY MEXICO Mexico City	MEXICO
C01 Best Integrated Campaign Led by Promotion and Activation
IKEA ROTHENBURG IKEA / IKEA	WIRZ/BBDO Zurich	SWITZERLAND
CHANGE FLIGHT AND AIRLINE WIDEROE / TORP AIRPORT	McCANN NORWAY Oslo	NORWAY
THE SECRET IDOL EZAKI GLICO / FRUIT GELATO ICE CREAM	ENGINE FILM Tokyo	JAPAN
STEAL BANKSY ART SERIES HOTELS / HOTEL PROMOTION	NAKED COMMUNICATIONS Sydney	AUSTRALIA
THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS DEUTSCHLAND / CNN	HEIMAT Berlin	GERMANY
I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS / CHARITY	PUBLICIS Amsterdam	THE NETHERLANDS
MEMORIES FOR THE FUTURE GOOGLE JAPAN / GOOGLE	HAKUHODO Tokyo	JAPAN
NAMES PROMOTION MICASA / FURNITURE RETAILER	SPILLMANN/FELSER/LEO BURNETT Zurich	SWITZERLAND
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY
IKEA RENT IKEA / IKEA RENT	303LOWE Sydney	AUSTRALIA
THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP CHINA / VOLKSWAGEN	PROXIMITY CHINA Beijing	CHINA
THE WORLD?S FASTEST PURCHASE PUMA / PUMA FAAS	CIRCUS DF Mexico City	MEXICO
INSIGHT SAMSUNG ELECTRONICS / SAMSUNG CAMERA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
BYO CUP DAY 7-ELEVEN / SLURPEE	LEO BURNETT Melbourne	AUSTRALIA
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES / MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND
THE HUMAN PRESERVATION PROJECT WRIGLEY / 5 GUM	42 ENTERTAINMENT BURBANK	USA
BHF - VINNIE THE BRITISH HEART FOUNDATION / CHARITY	GREY LONDON	UNITED KINGDOM
HELL PIZZA ROULETTE HELL PIZZA / HELL PIZZA	BARNES, CATMUR & FRIENDS Auckland	NEW ZEALAND

18.06.2012