Шорт-лист в категории Mobile Lions

Title	Entrant Company	Country
A01 Activation by Location or Proximity
BACKSEAT DRIVER TOYOTA MOTOR SALES AND MARKETING / TOYTOYOTA	PARTY Tokyo	JAPAN
KID RESCUE TELEFONICA/TELEFONICA TELECOM / CHARITY APP	Y&R COLOMBIA Bogota	COLOMBIA
RAPID RESCUE SINGAPORE RED CROSS SOCIETY / SINGAPORE RED CROSS SOCIETY	JWT/XM SINGAPORE	SINGAPORE
STORIES UNBOUND MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL	JWT Melbourne	AUSTRALIA
HIJACK ALIAS / MEAT PACK	4 AM SAATCHI & SAATCHI Guatemala	GUATEMALA
A02 Augmented Mobile Experience
TINEMILK APP TINE / TINEMILK	TRY/APT ADVERTISING AGENCY Oslo	NORWAY
SUNNY SALE EMART / EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA
LIFE OF GEORGE LEGO / LIFE OF GEORGE	HELLO MONDAY Copenhagen	DENMARK
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE / DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
BAND-AID MAGIC VISION JOHNSON & JOHNSON / BAND-AID	JWT NEW YORK	USA
A03 Use of Multiple Screens or Networked Mobile Technology
WALKERS KILL COUNT FOX INTERNATIONAL CHANNELS / THE WALKING DEAD	RED BEE MEDIA London	UNITED KINGDOM
PICK N PLAY McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES	DDB STOCKHOLM	SWEDEN
FREE THROWS LIKE DIRK ING-DIBA / DIRECT BANKING	AGENTA AGENCYGROUP Munster	GERMANY
CHOK! CHOK! CHOK! COCA-COLA CHINA / COCA-COLA	McCANN WORLDGROUP Hong Kong	HONG KONG
CHEVY GAME TIME CHEVROLET / CHEVROLET	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA
A04 Use of Innovative Technology for mobile
DANCE CAM MICROSOFT XBOX / DANCE CENTRAL 2	AKQA New York	USA
WAKE UP VAESA / AUDI / FATIGUE DETECTION SYSTEM	DDB SPAIN Madrid	SPAIN
THE PINCH BANNER OPTICANA / EYEWEAR	McCANN ERICKSON ISRAEL Tel Aviv	ISRAEL
TIPOFF CORLISON / OKAMOTO CONDOMS	TBWA\GROUP SINGAPORE	SINGAPORE
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
KEYFREE LOGIN FORD / KEYFREE SYSTEM	OGILVY FRANCE Paris	FRANCE
THE SOUND OF FOOTBALL PEPSICO/CARLSBERG / PEPSI	AKESTAM HOLST Stockholm	SWEDEN
NIKE+ FUELBAND NIKE / NIKE+ FUELBAND	R/GA New York	USA
HAPPINESS REFILL THE COCA-COLA COMPANY / COCA-COLA	OGILVY BRASIL Sao Paulo	BRAZIL
B01 Products
THE PIZZANANNY DR. AUGUST OETKER NAHRUNGSMITTEL / RISTORANTE	BBDO GERMANY Dusseldorf	GERMANY
PICK N PLAY McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES	DDB STOCKHOLM	SWEDEN
WINDOWS PHONE MOBILE DEMO TAKEOVER MICROSOFT / WINDOWS PHONE 7.5	ICONMOBILE Seattle	USA
ADIDAS X GIANTS: DIGITAL TRYOUT ADIDAS JAPAN / ADIDAS BASEBALL	TBWA HAKUHODO Tokyo	JAPAN
B04 Entertainment, Lifestyle and Leisure
AKB48 on Google+ AKB48 / AKB48	GROUND Tokyo	JAPAN
B06 Charities, Not for Profit and Public Information
DRAG HIM AWAY NATIONAL CENTRE FOR DOMESTIC VIOLENCE / NATIONAL CENTRE FOR DOMESTIC VIOLENCE	JWT LONDON	UNITED KINGDOM
C01 Products
VOLVO ON CALL VOLVO CARS CORPORATION / VOLVO ON CALL	MOBIENTO Stockholm	SWEDEN
PRINGLES CRUNCH BAND PROCTER & GAMBLE / PRINGLES	CP+B Gothenburg	SWEDEN
LACTA MOBILE APP KRAFT FOODS / LACTA	OGILVYONE WORLDWIDE ATHENS	GREECE
TIPOFF CORLISON / OKAMOTO CONDOMS	TBWA\GROUP SINGAPORE	SINGAPORE
LIFE OF GEORGE LEGO / LIFE OF GEORGE	HELLO MONDAY Copenhagen	DENMARK
GOLF STORY GAME VOLKSWAGEN / VW GOLF	DDB GROUP BELGIUM Brussels	BELGIUM
SIRI: OPEL’S NEW SHOWGIRL ADAM OPEL / OPEL SIRI APP	SCHOLZ & FRIENDS Hamburg	GERMANY
ADIDAS X GIANTS: DIGITAL TRYOUT ADIDAS JAPAN / ADIDAS BASEBALL	TBWA HAKUHODO Tokyo	JAPAN
HIJACK ALIAS / MEAT PACK	4 AM SAATCHI & SAATCHI Guatemala	GUATEMALA
C02 Services
RIMI PLUSS RIMI / RIMI PLUSS	McCANN NORWAY Oslo	NORWAY
FILE SHARE PRINTER FUJI XEROX / FILE SHARE PRINTER APP	DENTSU Tokyo	JAPAN
GOOGLE WALLET GOOGLE / GOOGLE WALLET	R/GA New York	USA
C03 News, Weather and Media
PARKING DOUCHE THE VILLAGE / THE-VILLAGE.RU (ON-LINE CITY GUIDE)	LOOK AT ME Moscow	RUSSIA
C04 Entertainment, Lifestyle and Leisure
AUTODANCE UBISOFT / VIDEO GAME	CP+B Gothenburg	SWEDEN
STREET TAG CHANNEL 4 / STREET SUMMER	BROTHERS AND SISTERS London	UNITED KINGDOM
FHM MOVIE APP ALL TYPE MEDIA / ALL TYPE MEDIA	INTERONE Munich	GERMANY
MEDIDA CERTA TV GLOBO / FANTASTICO - MEDIDA CERTA	GLOBO COMUNICACAO E PARTICIPACOES Rio de Janeiro	BRAZIL
MTV UNDER THE THUMB VIACOM MTV INTERNATIONAL MEDIA NETWORKS / MOBILE APPLICATION	AKQA London	UNITED KINGDOM
C05 Social Media
CNN IREPORT NOKIA / CNN WINDOWS APP - IREPORT	TURNER BROADCASTING SYSTEM Atlanta	USA
C06 Charities, Not for Profit and Public Information
LRA CRISIS TRACKER INVISIBLE CHILDREN / LRA CRISIS TRACKER	DIGITARIA San Diego	USA
PAIN SQUAD THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP	CUNDARI Toronto	CANADA
KID RESCUE TELEFONICA/TELEFONICA TELECOM / CHARITY APP	Y&R COLOMBIA Bogota	COLOMBIA
D01 Tablets and Other Devices
DICKENS DARK LONDON MUSEUM OF LONDON / DICKENS AND LONDON EXHIBITION	BROTHERS AND SISTERS London	UNITED KINGDOM
POINT AND FLY SCANDINAVIAN AIRLINES / TRAVEL	CP+B Gothenburg	SWEDEN
BEATING FACTS FRAUEN GEGEN GEWALT / BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE	PLAN.NET Munich	GERMANY
MSD SKETCHBOOK APP MSD MERCK SHARP & DOHME CHIBRET / MEDICAL SCIENCE	FUTURECOM INTERACTIVE Zurich	SWITZERLAND
PIZZA HERO DOMINO'S / DOMINO'S	CRISPIN PORTER + BOGUSKY Boulder	USA
FAKE AD BRADESCO SEGUROS / BRADESCO SEGURO AUTO	ALMAPBBDO Sao Paulo	BRAZIL
DRIVE IT LIKE YOU HATE IT RE-IMAGINED GOOGLE / DISPLAY ADVERTISING	GROW INTERACTIVE Norfolk	USA
PACK YOUR HBO HBO / HBO	BBDO NEW YORK	USA
E01 Products
BACKSEAT DRIVER TOYOTA MOTOR SALES AND MARKETING / TOYTOYOTA	PARTY Tokyo	JAPAN
THE ESCAPE IAD INTEL / 2ND GENERATION INTEL CORE PROCESSORS	ANSIBLE MOBILE New York	USA
PICK N PLAY McDONALD'S SWEDEN / PIES, ICE CREAM AND MILKSHAKES	DDB STOCKHOLM	SWEDEN
TORI 500 LEXUS / LEXUS GS	TEAM ONE El Segundo	USA
LIFE OF GEORGE LEGO / LIFE OF GEORGE	HELLO MONDAY Copenhagen	DENMARK
CAPTAINS CONQUEST DIAGEO / CAPTAIN MORGAN ORIGINAL SPICED RUM	ANOMALY New York	USA
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
E04 Charities, Not for Profit and Public Information
PAIN SQUAD THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP	CUNDARI Toronto	CANADA
F01 Products
THE ESCAPE IAD INTEL / 2ND GENERATION INTEL CORE PROCESSORS	ANSIBLE MOBILE New York	USA
MYSTERY AD NOKIA / LUMIA 800	YOC Berlin	GERMANY
DIRTY NIVEA / VISAGE Q10	AGENCIACLICK ISOBAR Sao Paulo	BRAZIL
HILLTOP RE-IMAGINED FOR COCA-COLA GOOGLE / DISPLAY ADVERTISING	GROW INTERACTIVE Norfolk	USA
F02 Services
REAL LIFE WITH VIRTUAL WALLET PNC BANK / VIRTUAL WALLET	DEUTSCH INC. New York	USA
F05 Charities, Not for Profit and Public Information
BEATING FACTS FRAUEN GEGEN GEWALT / BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE	PLAN.NET Munich	GERMANY
G01 Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
SMS IS KING! SITUATION STOCKHOLM / MAGAZINE	MOBIENTO Stockholm	SWEDEN
PENNIES FOR LIFE THE MICROLOAN FOUNDATION / CHARITY	DLKW LOWE London	UNITED KINGDOM
H01 Best Integrated Campaign Led by Mobile
THE BUD ICE COLD INDEX BUDWEISER / BUD ICE COLD	DDB UK London	UNITED KINGDOM
McDONALD'S COIN HUNTERS McDONALD'S / COINOFFERS	DDB COPENHAGEN	DENMARK
CHOK! CHOK! CHOK! COCA-COLA CHINA / COCA-COLA	McCANN WORLDGROUP Hong Kong	HONG KONG
AMNESTY-SLIDE TO UNLOCK AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL	GARBERGS Stockholm	SWEDEN
MOVE TO THE BEAT COCA-COLA / COCA-COLA	MOVEMENT London	UNITED KINGDOM
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
GOLF STORY GAME VOLKSWAGEN / VW GOLF	DDB GROUP BELGIUM Brussels	BELGIUM
I01 Interface & Navigation
DIGITAL SHOWROOMS VOLKSWAGEN / FLEET	DDB UK London	UNITED KINGDOM
CHOOSE YOUR FLIGHT JORDAN BRAND, A DIVISION OF NIKE / AJ2012	BLAST RADIUS Vancouver	CANADA
TRAM SIGHTSEEING APP VASTTRAFIK / TRAM SIGHTSEEING APP	FORSMAN & BODENFORS Gothenburg	SWEDEN
ROCK 'N' SCROLL VOLKSWAGEN / VOLKSWAGEN BEETLE	DDB TRIBAL GROUP Berlin	GERMANY
THE 360? NS ROYAL WAITING ROOMS NS (DUTCH RAILWAY) / THE ROYAL WAITING ROOMS	XS2THEWORLD Amsterdam	THE NETHERLANDS
I02 Best Visual Design/Aesthetic
CAPTAINS CONQUEST DIAGEO / CAPTAIN MORGAN ORIGINAL SPICED RUM	ANOMALY New York	USA
GAGOSIAN GAGOSIAN GALLERY / GAGOSIAN	@radical.media New York	USA
STING 25 KSM / STING 25	@radical.media New York	USA
RECOLLECTIONS SIEMENS / IPAD APPLICATION	CONRAD CAINE Munich	GERMANY
I03 Best User Experience
VOLVO ON CALL VOLVO CARS CORPORATION / VOLVO ON CALL	MOBIENTO Stockholm	SWEDEN
TRAM SIGHTSEEING APP VASTTRAFIK / TRAM SIGHTSEEING APP	FORSMAN & BODENFORS Gothenburg	SWEDEN
PAIN SQUAD THE HOSPITAL FOR SICK CHILDREN / MOBILE PAIN APP	CUNDARI Toronto	CANADA
HILLTOP RE-IMAGINED FOR COCA-COLA GOOGLE / DISPLAY ADVERTISING	GROW INTERACTIVE Norfolk	USA
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
NIKE+ FUELBAND NIKE / NIKE+ FUELBAND	R/GA New York	USA
HAPPINESS REFILL THE COCA-COLA COMPANY / COCA-COLA	OGILVY BRASIL Sao Paulo	BRAZIL

18.06.2012

Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.