Шорт-лист в категории Branded Content & Entertainment Lions

Title	Entrant Company	Country
A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
NINJAGO THE LEGO GROUP / TV SERIES	THE LEGO GROUP Billund	DENMARK
TRUE ORIGINS OF PIZZA MR. PIZZA / PIZZA RESTAURANT	SS+K New York	USA
MFCEO K-SWISS / FOOTWEAR	72ANDSUNNY Los Angeles	USA
CLASSIFIED THE SERIES LAND ROVER / RANGE ROVER EVOQUE	BOOMTOWN PRODUCTIONS Dubai	UNITED ARAB EMIRATES
THE GREAT CRUSADE QANTAS / TOURISM	WONDER Sydney	AUSTRALIA
ALWAYS OPEN DENNY'S / DENNY'S RESTAURANT	GOTHAM New York	USA
UNBEATABLE SEASON 2 UNILEVER / CLEAR	PHD Shanghai	CHINA
A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE DEWARISTS BACARDI INDIA / DEWAR'S SCOTCH	BACARDI INDIA Gurgaon	INDIA
EVERYTHING TO PROVE GATORADE / SPORTS DRINKS	VML Kansas City	USA
CROSSING THE ICE SONY / SONY BLOGGIE	NAKED COMMUNICATIONS Sydney	AUSTRALIA
THE KIWI SCEPTICS AIR NEW ZEALAND / AIRLINE	HOST Sydney	AUSTRALIA
SECONDS WITH CANON / EOS	LEO BURNETT SYDNEY	AUSTRALIA
A SUMMER WITHOUT RAIN WIDEROE / DOMESTIC AIRLINE	McCANN NORWAY Oslo	NORWAY
TOKYO RISING PALLADIUM BOOTS / F/W 2011 COLLECTION	VICE MEDIA Brooklyn	USA
THIS IS NOT A MOVIE THE VATICAN CHARITY FOUNDATION / GENERATING SUPPORT FOR PRIESTS	SAATCHI & SAATCHI Milan	ITALY
GT ACADEMY USA NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5	TBWA\CHIAT\DAY Los Angeles	USA
IMPOSSIBLE AIRFIELD DEFENCE FORCE RECRUITING / THE ROYAL AUSTRALIAN AIR FORCE	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
DEEPEST DIVE ROLEX / ROLEX	JWT NEW YORK	USA
CENTENNIAL FILMS IBM / IBM	OGILVY NEW YORK	USA
FROM PERU FOR PERU PROM PERU / PERU TOURISM	Y&R Lima	PERU
A03 Best brand or product integration into a feature film
POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD POM WONDERFUL, HYATT, JETBLUE / FEATURE FILM	WARRIOR POETS New York	USA
A04 Best brand or product integration into an existing TV show or series
WHEAT THINS & COLBERT KRAFT / WHEAT THINS	STARCOM MEDIAVEST GROUP New York	USA
PARANORMAL BIG BROTHER PARAMOUNT PICTURES UK / PARANORMAL ACTIVITY 3	MEDIAEDGE:CIA London	UNITED KINGDOM
THE TV STAR THAT SAVED MILLIONS OF DOGS MARS / PEDIGREE	HAVAS SPORTS & ENTERTAINMENT Madrid	SPAIN
OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK HASBRO DEUTSCHLAND / NERF BLASTERS	MEDIACOM AGENTUR FUR MEDIENBERATUNG Dusseldorf	GERMANY
A05 Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)
OPEN UP WITH ANDRE AGASSI PREMIUM WINE BRANDS - JACOB'S CREEK / JACOB'S CREEK WINE	CUMMINSROSS Melbourne	AUSTRALIA
NATURE VALLEY TRAIL VIEW GENERAL MILLS / GENERAL MILLS	McCANN ERICKSON New York	USA
A06 Best use or integration of user-generated content
AUTODANCE UBISOFT / VIDEO GAME	CP+B Gothenburg	SWEDEN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY
NEW YORK WRITES ITSELF VILLAGE VOICE / NEW YORK TYPES / VILLAGE VOICE NEWSPAPER	LEO BURNETT NEW YORK	USA
PROJECT IMAGIN8ION CANON USA / DIGITAL SLR CAMERAS	GREY NEW YORK	USA
A STEP FROM ZERO COCA-COLA COMPANY / COKE ZERO	OGILVY FRANCE Paris	FRANCE
HATSUNE MIKU GOOGLE / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN
A07 Best use or integration of experiential events
THE SMIRNOFF NIGHT PROJECT SMIRNOFF / VODKA	SPECIAL GROUP Auckland	NEW ZEALAND
SMART EBALL DAIMLER / SMART FORTWO ELECTRIC DRIVE	BBDO GERMANY Dusseldorf	GERMANY
BE THE COACH SOUTH AFRICAN BREWERIES / CARLING BLACK LABEL	OGILVY CAPE TOWN	SOUTH AFRICA
NIKE FUELBAND NIKE / NIKE+ FUELBAND	@radical.media New York	USA
KARAOKE BREATHALIZER BAR AURORA & BOTECO FERRAZ / CHAIN OF BARS	OGILVY BRASIL Sao Paulo	BRAZIL
SKATE PINBALL FRUCOR BEVERAGES / MOUNTAIN DEW	COLENSO BBDO Auckland	NEW ZEALAND
MLB FAN CAVE MAJOR LEAGUE BASEBALL / MLB FAN CAVE	HILL HOLLIDAY Boston	USA
GREAT PAPER AIRPLANE PROJECT PIMA AIR AND SPACE MUSEUM / NON-PROFIT MUSEUM/ENTERTAINMENT & EDUCATION	BBDO SAN FRANCISCO	USA
BYO CUP DAY 7-ELEVEN / SLURPEE	LEO BURNETT Melbourne	AUSTRALIA
CALL OF DUTY XP 2011 ACTIVISION PUBLISHING / CALL OF DUTY: MODERN WARFARE 3	NCOMPASS INTERNATIONAL West Hollywood	USA
BACK TO GARBARINO GARBARINO / GARBARINO	LEO BURNETT ARGENTINA Buenos Aires	ARGENTINA
THE WORST BREATH IN THE WORLD FERRERO / TIC TAC	OGILVY FRANCE Paris	FRANCE
UNSTAGED AMERICAN EXPRESS / AMERICAN EXPRESS UNSTAGED	DIGITAS New York	USA
THE CREATORS PROJECT INTEL / INTEL	VICE MEDIA Brooklyn	USA
THE CONCERT OF TOYS TOYS'R'US / TOYS'R'US	CHINA Madrid	SPAIN
THE EXPLOSIVE GAME JORDAN / CARMELO ANTHONY'S M8 NYC FLIGHT SHOE	WIEDEN+KENNEDY New York	USA
A08 Best use or integration of music
PLAN B - BALLANTINE'S PERNOD RICARD / BALLANTINE'S WHISKY	OPTIMEDIA Madrid	SPAIN
RE:GENERATION MUSIC PROJECT HYUNDAI MOTOR AMERICA / HYUNDAI VELOSTER	GREENLIGHT MEDIA AND MARKETING	USA
HP BEATS AUDIO WITH PLAN B HEWLETT PACKARD / HP BEATS LAPTOPS	DRUM PHD London	UNITED KINGDOM
THE CODE MILITARY FORCES OF COLOMBIA / HOSTAGE AWARENESS	DDB COLOMBIA Bogota	COLOMBIA
THE MOST POPULAR SONG BANCO POPULAR DE PUERTO RICO / BANK	JWT SAN JUAN	PUERTO RICO
ONLINE STREET MUSICIANS GERMAN RED CROSS / GERMAN RED CROSS	JUNG von MATT Hamburg	GERMANY
MOVE TO THE BEAT - LONDON OLYMPIC GAMES 2012 - MUSIC TRACK THE COCA-COLA COMPANY / COCA-COLA	MOTHER London	UNITED KINGDOM
A09 Best use or integration of offline media such as print, outdoor etc
SNOOP DOGG'S SMOKABLE BOOK SNOOP DOGG / KING SIZE SLIM ROLLING PAPERS	PEREIRA & O'DELL San Francisco	USA
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN	MEMAC OGILVY LABEL TUNISIA Tunis	TUNISIA
RECIPE RECEIPT UNILEVER / HELLMANN'S	OGILVY BRASIL Sao Paulo	BRAZIL
A10 Best use or integration of gaming
SMART EBALL DAIMLER / SMART FORTWO ELECTRIC DRIVE	BBDO GERMANY Dusseldorf	GERMANY
I AM PLAYR NIKE / NIKE FOOTBALL	WE R INTERACTIVE London	UNITED KINGDOM
OCEANS OF TREASURE FACEBOOK GAME SONY ELECTRONICS / SONY VAIO	180LA Santa Monica	USA
MINI MAPS MINI FRANCE / MINI	DDB PARIS	FRANCE
GT ACADEMY USA NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5	TBWA\CHIAT\DAY Los Angeles	USA
ESCAPE THE MAP MERCEDES / C-CLASS AMG COUPE	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM
A11 Best use or integration of digital media
THE X FACTOR USA DIGITAL ECOSYSTEM PEPSI / PEPSI / VERIZON PHONES & SERVICES / SONY ELECTRONICS	SONY MUSIC New York	USA
NATURE VALLEY TRAIL VIEW GENERAL MILLS / GENERAL MILLS	McCANN ERICKSON New York	USA
THE MUSEUM OF ME INTEL / INTEL CORE i5 PROCESSOR	PROJECTOR Tokyo	JAPAN
CORRIDA SP-RIO NIKE / RUNNING	LIVEAD Sao Paulo	BRAZIL
MINI MAPS MINI FRANCE / MINI	DDB PARIS	FRANCE
BLUE SKITTLES - LIKE THE RAINBOW WRIGLEY / SKITTLES	TBWA\LONDON	UNITED KINGDOM
MEMORIES FOR THE FUTURE GOOGLE JAPAN / GOOGLE	HAKUHODO KETTLE Tokyo	JAPAN
LE CLUB PERRIER NESTLE WATERS / PERRIER	OGILVY FRANCE Paris	FRANCE
NIKE ACADEMY NIKE UK / FOOTBALL	AKQA London	UNITED KINGDOM
COCA-COLA POLAR BOWL THE COCA-COLA COMPANY / COCA-COLA CLASSIC	WIEDEN+KENNEDY Portland	USA
YOU'VE GOT A CASE AT&T / PHONE AND CELL SERVICES	BBDO NEW YORK	USA
A12 Best integrated content campaign
FIND ME OPPO / OPPO FIND SMARTPHONE	NIM DIGITAL Shanghai	CHINA
MFCEO K-SWISS / FOOTWEAR	72ANDSUNNY Los Angeles	USA
RENAULT TWIZY RENAULT / TWIZY CAR	MOXIE PARIS	FRANCE
CULTIVATE CAMPAIGN CHIPOTLE / FAST FOOD	CREATIVE ARTISTS AGENCY Los Angeles	USA
GT ACADEMY USA NISSAN / PLAYSTATION / NISSAN / GT-R / GRAN TURISMO 5	TBWA\CHIAT\DAY Los Angeles	USA
THE HUMAN PRESERVATION PROJECT WRIGLEY / 5 GUM	42 ENTERTAINMENT BURBANK	USA
A STEP FROM ZERO COCA-COLA COMPANY / COKE ZERO	OGILVY FRANCE Paris	FRANCE
THE HORIZONS PROJECT DUPONT / DUPONT	OGILVY ENTERTAINMENT New York	USA
7 DAYS IN HAVANA HAVANA CLUB INTERNATIONAL / HAVANA RUM	M&C SAATCHI.GAD Paris	FRANCE
WORLD GONE SOUR KRAFT / SOUR PATCH KIDS	MOTHER NEW YORK	USA
24 HOURS OF REALITY THE CLIMATE REALITY PROJECT / CLIMATE CHANGE AWARENESS	M SS NG P ECES Brooklyn	USA

19.06.2012

Самый престижный в мире рекламный фестиваль Сannes Lions прошел в 2012 году в 59-й раз.

В течение недели с 17 по 23 июня жюри фестиваля, в состав которого входят самые именитые мировые креаторы и дизайнеры и специалисты рекламного рынка, оценивали лучшие рекламные проекты 2011-2012 годов.