Золотые призеры в категории Design Lions

To develop an attention-getting promotion for the forest stewardship council that demonstrates the value of protecting trees, and that attracts new supporters. Not by using nicely-shot images of forests, but in a different way - one with a little more depth. The one we chose? To show a completely new side of this form of life, by letting the trees "speak", in the form of works of art. What we did was to add pencils to the tree's branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential suppo

In today's fast paced world, a highlighter is essential for students and in fact, for anybody doing research or sifting through the sea of information that exists today. The aim of this campaign was to clearly demonstrate the benefit of using Luxor highlighters especially while reading through copious amounts of research. Ads were created on a typical topic of research and from the words on the page; the iconic image of that research topic was brought to life using highlighters. The highlighted part separately read was a concise version of the much longer piece, like a shorter story within a longer one. This idea was taken onto posters that were put up in co

CHALLENGE How do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas. OPPORTUNITY The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. A delicate lace pattern suggested the 'look' of the finished treatment. The titles of each treatment kept the service experience open and approachable (and as far from the stripper pole as one can get in a waxing st

Brief: Research showed that a key concern our target had when it came to relocation services, was how well their belongings would be taken care of while being moved. The brief was to create a high impact direct mailer that would highlight Crown's dedication to the care of moving fragile items, with a drive-to-web response where they could find out more. The primary target audience were high-income expatriates, who often need international relocation services. The secondary audience were PMEBS and high-income locals who own expensive furniture. Solution: Media-wise, high impact DMs usually suffer from high distribution and postage costs. In addition, unsolicited mail often has a negative impact on effectiveness. Instead of a traditional solution, the team needed a way to reach our target in a way that was not only cost-effective, but with a high recall factor. The creative solution was unusual, yet particularly relevant. Furniture pieces were printed on the back of bubble wrap sheets. These were then distributed to lifestyle and furniture stores to wrap delicate purchases - innovative reminders for our target to visit Crown's website if they wanted a fragile move done

To create an identity for the launch of the UK's first Business Lifestyle channel, bringing together the best insightful and informative business programming with business related entertainment. This new content combination meant we needed to redefine consumer perceptions of business programming, beyond the market-data-rich channels like Bloomberg and Reuters, to create a distinct positioning and identity that brought entertainment values together with the authority of the business content. Focusing on employees of small and medium sized enterprises and business students, the core thought of 'being in the know' was combined with a brand personality that was both entertaining as well as professional, distancing itself from the norm of the business news sector. The creative response built from the language of cartoons and illustration from the financial press. Characters were created and placed in a pink environment; in this world the characters encounter business problems and issues. This enables the channel to balance the need for humour to lighten the message, whilst remaining credible. The channel has consistently achieved a higher than average ABC1 profile and has attained the highest rated digital channel for this profile in multi-channel homes, thereby attracting advertisers such as Barclays Bank and Micr

The Problem: How do you inspire a modern, indifferent audience to re-engage with and visit the National Gallery? The Solution: Take the paintings to the public. After a year and a half in planning and production, the gallery experience was recreated at 44 sites around central London. Exact reproductions of Old Masters were framed and hung on walls for twelve weeks, in locations chosen to complement or contrast with each painting. Just like the real gallery, an information plaque was placed next to each image and inspiring commentary by gallery experts was accessible by phone or podcast. A website was built by Digit (www.thegrandtour.org.uk) which also provided downloadable tours, maps, audio commentary and photo sharing. The Grand Tour is now visiting other c

2007. Fuelled by the current discussion on climate change, the issue of sustainable mobility defines the IAA more strongly than any previous auto show. People are eager to see what Mercedes-Benz will present - what solutions will the premium carmaker offer as a way of uniting individual mobility and the environment in harmony? The implementation is astonishing, yet logical: beneath the dome of the historic Festhalle, in the atrium of a three-storey lamella construction, a 50-metre media-driven 'Road to the Future' provides a Carwalk for the vehicles and technology that drive sustainable mobility. On display: large, animated images of forward-looking drive concepts like BLUETEC and F-CELL. Carwalk orchestrates a three-dimensional choreography of film, light and sound, and forms the hub of the surrounding exhibition. In 'TecTalk', Mercedes-Benz engineers give visitors straight answers to their questions. Three communication levels, one message: fascination for cars - and responsibility for environmentally friendly mob

The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling - we needed to show them. HBO Voyeur began with an event on 28/06/2007: a life-size projection on the wall of a Manhattan apartment building, creating the illusion that the wall had been cut away. Viewers became voyeurs with a view of the stories inside. The actions of each apartment were choreographed to match up with the other apartments as the drama unfolds. All of this served to provide consumers with a unique perspective into a common story, as they have come to expect from HBO. Over 3,200 people visited the Manhattan event. Brand Health Tracking research revealed that HBO subscribers who were aware of HBO Voyeur were more loyal and more likely to watch HBO. Most impressive is that they rated HBO over 20 percentage points higher (than those unaware) as a high-quality network, one that sets the standards, is cutting-edge and is always doing new t

Child labour is a grave problem that threatens the future of our nation. And a problem of this magnitude cannot be solved without substantial donations. People in India are averse to contributing for social causes because they feel their contributions won't make a difference. The objective of this piece was to reverse the trend and drive donations towards the child labour

Only ten days before the actual day, the Kosovar government briefed us to prepare a celebration event for the biggest day in the country's history - The Declaration of Independence. We created the giant sculpture " NEWBORN" , 3m high, 24m long, 1m thick, weighing 9 tonnes. We chose the word "NEWBORN" to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born. We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via black permanent markers, which we provided during the event. This lasted throughout 17 Feb 2008. Over 150,000 people wrote on it, starting with the President and the Prime Minister. CNN and other major networks covered it live. The sculpture made it to the front page of the New York Times, and was mentioned in major newspapers around the world. The BBC and others featured it on their web

Amstel is a respected lager brand globally. This new iconic Premium Quality Lager taps into two major consumer trends. One: the increasing desire for more accessible beer tastes and two: growing health awareness. The desire was to create a pack that felt different to standard beers; something contemporary, something new, nothing less than an icon. The developed bottle profile is elegant, tall and transparent. Slim and spear-shaped, it thrusts upwards. 'In hand' the bottle is easy and lightweight. There's little graphic clutter on the bottle. The Amstel brand is simplified to its original circular device. A subtle 3D button effect modernises this iconic Amstel logo. Relatively small in size, the new logo makes the new bottle feel special. A ripple device, representing the brand character, surrounds the logo. Not composed of standard and traditional beer codes, it's outgoing, self-assured and magnetic. The addition of the embossed, bold AMSTEL name is almost architectural and contrasts the refined logo. The neck label is kept relatively clean. A silver background together with red, project a fresh and modern character. Not baroque in design, just simple and balanced. Differentiating from standard 'crown' tops of competitors, the 'pull' top is active and acces