Состав рекламного рынка

Призеры в номинации Integrated Media Campaign


Gold Winner
Integrated Media Campaign
Entrant: BBDO New York, New York
HBO Voyeur
Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Television/Cinema
Corporate Name of Client: HBO
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Greg Hahn
Creative Directors: Mike Smith/David Carter (Senior Creative Directors)
Copywriters: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Production Company: RSA, New York/Big Spaceship, New York
Producers: Jules Daly/Fran McGivern/David Mitchell
Directors: Jake Scott/Chris Nelson
Director of Integrated Production: Brian DiLorenzo
Content Producer: Jiffy Luen

Basic description of the project:
The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling ? we needed to show them. HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story ? their gaze the very essence of the concept for HBO Voyeur: sometimes the best stories are the ones we were not meant to see.

Gold Winner
Integrated Media Campaign
Entrant: DDB London, London
Volkswagen Golf Night Driving
Media Type: Digital Media, Poster & Outdoor, Print, Television/Cinema
Corporate Name of Client: Volkswagen
Agency: DDB London, London
Copywriter: Sam Oliver
Art Director: Shishir Patel
Photographer: Paul Cameron
Agency Producer: Lucinda Ker
Production Company: Independent Films
Producer: Richard Packer
Director: Noam Murro
Editor: Tim Thorton-Allan, Marshall Street Editors
Planner: Kirsty Sadler
Account People: Louise Garnar/James Hayhurst
Online Agency: Tribal DDB
Online Creatives: Stephen Webley/Kathrina Hahn
Online Account Man: John Goodbody

Basic description of the project:
In recent years, the status of the Golf as one of the highest profile premium car models has been challenged with the increasing popularity of Audis and BMWs. Volkswagen tasked us with creating a campaign that put the Golf back on top. The concept of Night Driving was born from Golf's brand values as a 'driver's car' - the pure pleasure of driving. With the current driving conditions, particularly in big cities, it's only at night that drivers can be un-distracted by traffic, noise and chaos. At night, it becomes more about the driving.

Gold Winner
Integrated Media Campaign
Entrant: Ogilvy & Mather, Toronto
"New" Diamond Shreddies
Media Type: Digital Media, Package Design, Poster & Outdoor, Print,Television/Cinema
Corporate Name of Client: Kraft Canada Inc.
Agency: Ogilvy & Mather, Toronto
Chief Creative Officers: Agency: Janet Kestin/Nancy Vonk Interactive: Carlos Garavito
Copywriters: Hunter Somerville/Tim Piper/Jane Murray/Jen Durning
Art Directors: Integrated: Ivan Pols Interactive:Liz Kis/Ron Gligic/Flavio Viana
Photographer: Robyn Vickers
Agency Producers: TV: Shenny Jaffer/Terry Kavanagh Print: Chris Rozak
Production Company: TV: OPC, Toronto; Virals: AVH live communications, Toronto
Producers: Tara Handley for TV/Al Good for Virals
Director: Michael Downing
Sound Design Company: Vapor Music, Toronto
Typographer: Redworks
Editor: Alison Gordon
Clients: Jennifer Hutchinson/Mangala D'sa/Jordon Fietje

Basic description of the project:
For 68 years, Shreddies cereal remained the same: Wheat Squares. And that's what Canadians thought of the Shreddies personality: Square. To make Shreddies relevant again. we hired a team of the world's leading Designtists. They helped us create a Shreddie that was not only more aesthetically pleasing but also triggered taste buds with greater efficiency. Together, we created the Diamond Shreddie! We promoted this breakthrough advance in cereal technology through viral videos, television, a website, outdoor, print, and a package redesign.


Silver Winner
Integrated Media Campaign
Entrant: Crispin Porter + Bogusky, Miami
Whopper Freakout
Media Type: Design, Digital Media, Television/Cinema, Website, Web Banners (Flash and Rich Media)
Corporate Name of Client: Burger King
Agency: Crispin Porter + Bogusky, Miami
Creative Directors: Rob Reilly/Bill Wright/Jeff Benjamin
Associate Creative Director: Ryan Kutscher
Copywriters: Ryan Kutscher/Omid Farhang/Nathan Dills
Art Directors: Paul Caiozzo/Andy Minisman/Dan Treichel
Agency Producers: David Rolfe/Winston Binch/Chris Kyriakos (Sr)/Aymi Beltramo/Harshal Sisodia/Bill Meadows
Production Company: Post: RIO
Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich/Dan Sormani/Stephanie Boggs
Producers: Allison Kunzman/Laura Thoel/Drew Santersiero/Crissy Desimone/Tricia Sanzaro/Shawna Drop
Directors: Henry-Alex Rubin/DOP: Learan Kahanov
Sound Design Company: Composer: Eugen Cho, Lime Studios/Dave Wagg/Rohan Young/Loren Silber/Mark Meyuhas
Technical Director: Scott Prindle
Associate Technical Director: Matthew Ray
Interaction Designer: Michael Tseng
QA: Stewart Warner/James Luckensow
Designer: Thomas Rodgers
Editors: Adam Pertofsky/Chan Hatcher/Matt Murphy/Wyatt Jones
Assistant Editor: Dan Aronin/Gabriel Britz/Neil Meiklejohn
Development Partner: RED Interactive
Design/Animation: Lifelong Friendship Society
Fire Artist: Mark Dennison
Inferno Artist: Andy Davis
Producer: Jessica Locke

Basic description of the project:
To celebrate the 50th Anniversary of the WHOPPERR, BURGER KINGR created an innovative media campaign in which America's favorite burger, the WHOPPERR, was removed from the menu for a day and hidden cameras captured customers candid reactions. The first component of the campaign explored deprivation to see what would happen if America's most beloved burger was removed from the menu unannounced. The social experiment was taken to another level when customers were given competitors' burgers. When the customer returned to discuss the problem with the manager, the King presented the customer with a Whopper and revealed the hidden cameras.



London International Awards
London International Awards, 2008 г.

© Состав.ру 1998-, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         Словарь маркетинговых терминов