Liquors
Entrant:
ID Branding,
Portland
Lovejoy Vodka
Credits Corporate Name of Client: Integrity Spirits Agency: ID Branding, Portland Design Company: ID Branding, Portland Container Company: Saver Glass, Feuquieres, France Executive Creative Director: Doug Lowell Copywriter: Charla Adams Illustrator: Jared Milam Graphic Designer: Jared Milam Producer: Pam Lazoff
Basic description of the project: Lovejoy Vodka (4 bottles):
Integrity Spirits came to us with the desire to make a small-batch, hand-crafted vodka in Portland, Oregon. We worked with them to create a name that embodied both the spirit of Portand and of vodka in general. (Lovejoy was a pioneer settler of Portland, and has a street and park named after him. And love and joy seem integral to the vodka experience.) We chose the bottle shape and designed a series of four labels to be released at the same time, allowing customers to choose the design that best fit their mood or the occasion.
Recreation Equipment/Games
Recreation Equipment/Games
Entrant:
Publicis Singapore,
Singapore
Football Crazy Kids
Credits Corporate Name of Client: Nike Agency: Publicis Singapore, Singapore Executive Creative Director: Calvin Soh Copywriters: Yvonne Chia/Loh Wei Cheng Art Directors: Loh Wei Cheng/Yvonne Chia
Basic description of the project: These limited edition boxes housed a pair of football boots. When opened, the Football Crazy Kids (FCK) will see a stadium within the box and hear, through sound activated chips, the crowds cheering and clapping. This fuelled their dreams of playing for their national team and also ensured the boxes were not thrown away. In some countries, the boxes were signed by National football players but honestly, these boxes didn’t last one single day. Overall, the campaign helped establish Nike as the true supporter of football at grassroots level and FCKs, inspiring them to keep their dreams alive.
Credits Corporate Name of Client: Quzhou Seezo Trading Co., Ltd. Agency: Hantang Communications Group, Shanghai Design Company: Hantang Communications Group , Shanghai Creative Director: Wayne Huang Design Director: Wayne Huang Copywriters: Eric Shang/Jie Tao Art Directors: Eden Cheng/Jing Wang Photographer: Eric Illustrators: Joy Huang/Jing Wang Graphic Designer: Nunu Wang
Basic description of the project: Wptt Contraceptive (a brand name) hopes to create a new packaging of novelty and visual impact. The objective is to emphasize the high contraceptive effectiveness of the products by indicating the painful consequences of having sex without a condom. More than 100,000 people have used the condoms and the sales increased by 21%.
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