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Design

Annual Reports
Annual Reports
Entrant: WAX, Calgary
Calgary Society for Person's with Disabilities
"2008 Annual Report"
Credits
Corporate Name of Client: Calgary Society for Person's with Disabilities
Design Company: WAX, Calgary
Creative Directors: Monique Gamache/Joe Hospodarec
Copywriter: Saro Ghazarian
Art Director: Jonathan Herman
Photographer: Justen Lacoursiere
Printer: Blanchette Press

Basic description of the project:
To express the issue and significance of fundraising on a simple, human level, the entire Annual Report was written by hand on objects purchased through fundraising efforts that ultimately benefited people with disabilities.
Brochures/Catalogues - Consumer
Brochures/Catalogues - Consumer
Entrant: Cheil Worldwide, Seoul
Huggies Promotion Campaign
"Baby Book"
Credits
Corporate Name of Client: Samsung Tesco
Agency: Cheil Worldwide, Seoul
Executive Creative Director: Joungrack Lee
Copywriters: Jaewook Nam/Songha Lee
Art Director: Seongwook Han
Brochures/Catalogues - Consumer
Entrant: Kolle Rebbe, Hamburg
Death's Messengers Book
Credits
Corporate Name of Client: Kolle Rebbe Werbeagentur GmbH/ KOREFE
Agency: Kolle Rebbe/KOREFE, Hamburg
Design Company: Kolle Rebbe/KOREFE, Hamburg
Executive Creative Director: Olaf Oldigs
Creative Director: Katrin Oeding
Copywriter: Katharina Trumbach
Art Director: Reginald Wagner
Photographer: Reginald Wagner
Illustrator: Reginald Wagner
Graphic Designer: Reginald Wagner
Typographer: Ulrike Kirmse
Account Executive: Tanja Reschner
Productioner: Finn Gnoycke
Final Drawing: px2@Medien

Basic description of the project:
One often forgets death, just like one often oversees its omens; which is why this book was made from equally forgotten printmaking materials. The print clichés of the letters and images recall ancient times, an era of fairy tales. The book is wrapped in a shroud and bound with a stamp that can convey parts of the fairy tale further and further. The different designs of the German and English parts depict death in flux. The portrayal of death as a constantly changing stain feeds into the same idea.
Brochures/Catalogues - Trade
Brochures/Catalogues - Trade
Entrant: Arnold, Boston
One Show Annual Box Set
Credits
Corporate Name of Client: The One Club
Agency: Arnold, Boston
Design Company: Arnold, Boston
Chief Creative Officer: Pete Favat
Executive Creative Director: Robert Wong
Copywriter: Roger Baldacci
Art Director: Ralph Watson
Illustrator: Blake Marquis
Designer: Ralph Watson
Brochures/Catalogues - Trade
Entrant: BBDO Germany, Düsseldorf
Mercedes-Benz Blue Tec
"Stories in Oil"
Credits
Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany
Agency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Directors: Friedrich Tromm/Stefan Nagel
Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski
Art Director: Sebastian Gaissert
Illustrator: Sebastian Gaissert
Client Consulting: Andreas Rauscher/Caroline Schäufele

Basic description of the project:
Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers
Direct Mail - Business-to-Business
Direct Mail – Business-to-Business
Entrant: Jung von Matt, Stuttgart
Forest Stewardship Council
"Tree Drawings"
Credits
Corporate Name of Client: Forest Stewardship Council (FSC)
Agency: Jung von Matt, Stuttgart
Creative Directors: Joachim Silber/Michael Ohanian/Tim Knowles
Copywriter: Lennart Frank
Illustrators: Drawn by Larch, Pine and Oak
Graphic Designer: Thomas Lupo

Basic description of the project:
The brief: To develop an attention-getting promotion that attracts new supporters to FSC. Our strategy: Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that. Not by using nicely-shot images of forests, but in a different way – one with a little more depth. What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.
Display Merchandising/Installations
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Shipping: Parking Meter"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Shipping: Lamp Post"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Shipping: Tree"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Shipping: Water Fountain"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Shipping: Stop Sign"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Color Copies: Newspaper Rack"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Color Copies: Vespa"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Color Copies: Pay Phone"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Pack N' Ship: Phone Kiosk"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: BBDO New York, New York
FedEx/Kinko's
"Pack N' Ship: Park Bench"
Credits
Corporate Name of Client: FedEx
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant: Ogilvy Frankfurt, Frankfurt
IKEA
"Bigger Storage Ideas"
Credits
Corporate Name of Client: IKEA Germany
Agency: Ogilvy Frankfurt, Frankfurt
Chief Creative Officer: Delle Krause
Creative Directors: Thomas Hofbeck/Lars Huvart
Copywriter: Lars Huvart
Art Director: Kerstin Eberbach
Graphic Designer: Kerstin Eberbach
Production: Fabian Schrader
Art Buying: Martina Diederichs/Caroline Walczok

Basic description of the project:
Germany’s flats and apartments are full of them: messy corners. That’s why the world-famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes to meet each and every storage need. Aiming specifically at the large number of Frankfurt citizens that live in smaller apartments, the local IKEA store asked us to promote their storage solutions with a real big outdoor idea. In one of Frankfurt’s busiest streets, we disguised the balconies of an entire apartment house as giant versions of IKEA’s drawers and cardboard boxes.
Invitations/Greeting Cards
Invitations/Greeting Cards
Entrant: Abbott Mead Vickers BBDO, London
Museum of Childhood
"Space Rocket Stickers"
Credits
Corporate Name of Client: Museum of Childhood
Agency: Abbott Mead Vickers BBDO
Chief Creative Officer: Paul Brazier
Copywriter: Mike Nicholson
Art Director: Paul Pateman

Basic description of the project:
Brief: To encourage the public and their families to visit the Museum of childhood’s Space exhibition. (The V&A’s toy museum in Bethnal Green.) Solution: We designed stickers so that kids could convert old washing-up liquid bottles into rockets. One of the stickers also had the information about the exhibition. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things. This tied into the ethos of the museum. Budget/Location: They were handed out at local stores and supermarkets when Mum’s bought washing-up liquid bottles.
Logos
Logos
Entrant: Leo Burnett/Arc Worldwide, Singapore
Oliver Patrick & Glenn Grocers
Credits
Corporate Name of Client: Oliver, Patrick & Glenn Grocers Pte Ltd
Agency: Leo Burnett/Arc Worldwide, Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Copywriters: Alex Lim Thye Aun/Adrian Yeap
Art Directors: Alex Lim Thye Aun/Ngai Arh Chun
Photographer: Anuchai @Remix Studios
Retoucher: Anuchai @ Remix Studios
Production Manager: Joel Ng

Basic description of the project:
Oliver, Patrick and Glenn Grocers Pte Ltd is a medium sized grocery company that needed a corporate identity that would be used across all stationery and packaging. Although targeted at conservative housewives from middle income households, the younger owners that make up this somewhat more modern proprietorship (in what is typically an old fashioned industry in Singapore) requested something with a bit of fun. Having chanced upon an onion (Oliver), potato (Patrick) and ginger (Glenn) that resembled human faces was fantastic. Suffice to say, however, that was as far as the resemblance went.
Stationery
Stationery
Entrant: McCann Erickson Japan Inc., Tokyo
OLFA Cutter
"Snap-off Blade Business Card"
Credits
Corporate Name of Client: OLFA
Agency: McCann Erickson Japan Inc., Tokyo
Art Director: Takayuki Nagai
Planner: Mikiko Arima
Producers: Tetsuichi Segawa/Toshiaki Tanaka

Basic description of the project:
The world’s first “snap-off blade cutter knife” invented by OLFA. “Snap-off blade (olfa, in Japanese)” which is the etymology of the product and corporate name is taken in the design of these business cards. This will be the business tool to leave a strong impression of the product and brand to the people one meets for the first time.
Stationery
Entrant: OgilvyOne worldwide, Bangkok
Asia Book
Credits
Corporate Name of Client: Asia Book
Agency: OgilvyOne worldwide, Bangkok
Executive Creative Director: Saharath Sawadatikom
Copywriter: Mantira Srichandra
Art Director: Khomson Poopijit

Basic description of the project:
Asia Book, the largest bookstore in Thailand, needs a unique business card to represent the business. Instead of a typical business card, we design business cards using a foot-note for people to take notice of and to express briefly about the name. Each card shows the bottom part of the pages from many kinds of books, therefore one business card would represent one book.
Use of Copywriting
Use of Copywriting
Entrant: Zync Communications, Toronto
Bretenic Limited
Credits
Corporate Name of Client: Bretenic Limited
Design Company: Zync Communications, Toronto
Creative Director: Marko Zonta
Copywriter: Mike Kasperski
Art Director: Mike Kasperski
Graphic Designer: Mike Kasperski

Basic description of the project:
Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humour. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter which can be daunting at best. Zync’s solution was to create a series of vignettes which work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.
Use of Illustration
Use of Illustration
Entrant: Jung von Matt, Stuttgart
Forest Stewardship Council
"Tree Drawings"
Credits
Corporate Name of Client: Forest Stewardship Council (FSC)
Agency: Jung von Matt, Stuttgart
Creative Directors: Joachim Silber/Michael Ohanian/Tim Knowles
Copywriter: Lennart Frank
Illustrators: Drawn by Larch, Pine and Oak
Graphic Designer: Thomas Lupo

Basic description of the project:
The brief: To develop an attention-getting promotion that demonstrates the value of protecting trees, and that attracts new supporters to FSC. Our strategy: Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that. Not by using nicely-shot images of forests, but in a different way – one with a little more depth. What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created.
Use of Illustration
Entrant: TBWA\Germany, Berlin
adidas Football
"Impossible Map"
Credits
Corporate Name of Client: adidas AG
Agency: TBWA\Germany (180/TBWA), Berlin
Creative Directors: Stefan Schmidt/Markus Ewertz
Copywriter: Markus Ewertz
Art Directors: Erik Gonan/Hendrik Schweder
Illustrator: Gussi Kim
Graphic Designer: Gussi Kim
Management Supervisor: Kerstin Gold
Account Managers: David Barton/Falk Lungwitz
Project Manager: Tanja Kurr
Strategic Planner: Moritz Kiechle
Media Production Manager: Katrin Dettmann
Retouching: 24+7
Use of Illustration
Entrant: Leo Burnett, Lisbon
Amnesty International
"Everybody"
Credits
Corporate Name of Client: Amnistia Portugal
Agency: Leo Burnett, Lisbon
Chief Creative Officers: Chacho Puebla/Joao Roque
Executive Creative Directors: Chacho Puebla/Joao Roque
Copywriters: Chacho Puebla/Bruno Ribeiro/Fernando Bellotti
Art Director: Ricardo Toledo
Illustrator: Mico
Graphic Designer: Mico
Use of Typography
Use of Typography
Entrant: Kolle Rebbe, Hamburg
Death's Messengers Book
Credits
Corporate Name of Client: Kolle Rebbe Werbeagentur GmbH/ KOREFE
Agency: Kolle Rebbe/KOREFE, Hamburg
Design Company: Kolle Rebbe/KOREFE, Hamburg
Executive Creative Director: Olaf Oldigs
Creative Director: Katrin Oeding
Copywriter: Katharina Trumbach
Art Director: Reginald Wagner
Photographer: Reginald Wagner
Illustrator: Reginald Wagner
Graphic Designer: Reginald Wagner
Typographer: Ulrike Kirmse
Account Executive: Tanja Reschner
Productioner: Finn Gnoycke
Final Drawing: px2@Medien

Basic description of the project:
One often forgets death, just like one often oversees its omens; which is why this book was made from equally forgotten printmaking materials. The print clichés of the letters and images recall ancient times, an era of fairy tales. The book is wrapped in a shroud and bound with a stamp that can convey parts of the fairy tale further and further. The different designs of the German and English parts depict death in flux. The portrayal of death as a constantly changing stain feeds into the same idea.

12.11.2008

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London International Awards
London International Awards, 2008 .

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