Annual Reports
Entrant:
WAX,
Calgary
Calgary Society for Person's with Disabilities "2008 Annual Report"
Credits Corporate Name of Client: Calgary Society for Person's with Disabilities Design Company: WAX, Calgary Creative Directors: Monique Gamache/Joe Hospodarec Copywriter: Saro Ghazarian Art Director: Jonathan Herman Photographer: Justen Lacoursiere Printer: Blanchette Press
Basic description of the project: To express the issue and significance of fundraising on a simple, human level, the entire Annual Report was written by hand on objects purchased through fundraising efforts that ultimately benefited people with disabilities.
Credits Corporate Name of Client: Samsung Tesco Agency: Cheil Worldwide, Seoul Executive Creative Director: Joungrack Lee Copywriters: Jaewook Nam/Songha Lee Art Director: Seongwook Han
Brochures/Catalogues - Consumer
Entrant:
Kolle Rebbe,
Hamburg
Death's Messengers Book
Credits Corporate Name of Client: Kolle Rebbe Werbeagentur GmbH/ KOREFE Agency: Kolle Rebbe/KOREFE, Hamburg Design Company: Kolle Rebbe/KOREFE, Hamburg Executive Creative Director: Olaf Oldigs Creative Director: Katrin Oeding Copywriter: Katharina Trumbach Art Director: Reginald Wagner Photographer: Reginald Wagner Illustrator: Reginald Wagner Graphic Designer: Reginald Wagner Typographer: Ulrike Kirmse Account Executive: Tanja Reschner Productioner: Finn Gnoycke Final Drawing: px2@Medien
Brochures/Catalogues - Trade
Entrant:
Arnold,
Boston
One Show Annual Box Set
Credits Corporate Name of Client: The One Club Agency: Arnold, Boston Design Company: Arnold, Boston Chief Creative Officer: Pete Favat Executive Creative Director: Robert Wong Copywriter: Roger Baldacci Art Director: Ralph Watson Illustrator: Blake Marquis Designer: Ralph Watson
Brochures/Catalogues - Trade
Entrant:
BBDO Germany,
DГјsseldorf
Mercedes-Benz Blue Tec "Stories in Oil"
Credits Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany Agency: BBDO Stuttgart, Stuttgart Chief Creative Officer: Armin Jochum Creative Directors: Friedrich Tromm/Stefan Nagel Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski Art Director: Sebastian Gaissert Illustrator: Sebastian Gaissert Client Consulting: Andreas Rauscher/Caroline Schäufele
Basic description of the project: Objective:
BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“
Target group:
Specialist journalists, haulers, fleet managers
Direct Mail - Business-to-Business
Direct Mail – Business-to-Business
Entrant:
Jung von Matt,
Stuttgart
Forest Stewardship Council "Tree Drawings"
Credits Corporate Name of Client: Forest Stewardship Council (FSC) Agency: Jung von Matt, Stuttgart Creative Directors: Joachim Silber/Michael Ohanian/Tim Knowles Copywriter: Lennart Frank Illustrators: Drawn by Larch, Pine and Oak Graphic Designer: Thomas Lupo
Basic description of the project: The brief:
To develop an attention-getting promotion that attracts new supporters to FSC.
Our strategy:
Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that.
Not by using nicely-shot images of forests, but in a different way – one with a little more depth.
What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.
Display Merchandising/Installations
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Shipping: Parking Meter"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Shipping: Lamp Post"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Shipping: Tree"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Shipping: Water Fountain"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Shipping: Stop Sign"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Color Copies: Newspaper Rack"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Color Copies: Vespa"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Color Copies: Pay Phone"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Pack N' Ship: Phone Kiosk"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Display Merchandising/Installations
Entrant:
BBDO New York,
New York
FedEx/Kinko's "Pack N' Ship: Park Bench"
Credits Corporate Name of Client: FedEx Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Eric Silver Copywriter: Adam Kanzer Art Director: Chuck Tso Agency Producer: Cecilia Marshall
Credits Corporate Name of Client: IKEA Germany Agency: Ogilvy Frankfurt, Frankfurt Chief Creative Officer: Delle Krause Creative Directors: Thomas Hofbeck/Lars Huvart Copywriter: Lars Huvart Art Director: Kerstin Eberbach Graphic Designer: Kerstin Eberbach Production: Fabian Schrader Art Buying: Martina Diederichs/Caroline Walczok
Basic description of the project: Germany’s flats and apartments are full of them: messy corners. That’s why the world-famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes to meet each and every storage need. Aiming specifically at the large number of Frankfurt citizens that live in smaller apartments, the local IKEA store asked us to promote their storage solutions with a real big outdoor idea. In one of Frankfurt’s busiest streets, we disguised the balconies of an entire apartment house as giant versions of IKEA’s drawers and cardboard boxes.
Invitations/Greeting Cards
Invitations/Greeting Cards
Entrant:
Abbott Mead Vickers BBDO,
London
Museum of Childhood "Space Rocket Stickers"
Credits Corporate Name of Client: Museum of Childhood Agency: Abbott Mead Vickers BBDO Chief Creative Officer: Paul Brazier Copywriter: Mike Nicholson Art Director: Paul Pateman
Basic description of the project: Brief: To encourage the public and their families to visit the Museum of childhood’s Space exhibition. (The V&A’s toy museum in Bethnal Green.)
Solution: We designed stickers so that kids could convert old washing-up liquid bottles into rockets. One of the stickers also had the information about the exhibition. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things. This tied into the ethos of the museum.
Budget/Location: They were handed out at local stores and supermarkets when Mum’s bought washing-up liquid bottles.
Logos
Logos
Entrant:
Leo Burnett/Arc Worldwide,
Singapore
Oliver Patrick & Glenn Grocers
Credits Corporate Name of Client: Oliver, Patrick & Glenn Grocers Pte Ltd Agency: Leo Burnett/Arc Worldwide, Singapore Executive Creative Director: Chris Chiu Creative Director: Alex Lim Thye Aun Copywriters: Alex Lim Thye Aun/Adrian Yeap Art Directors: Alex Lim Thye Aun/Ngai Arh Chun Photographer: Anuchai @Remix Studios Retoucher: Anuchai @ Remix Studios Production Manager: Joel Ng
Basic description of the project: Oliver, Patrick and Glenn Grocers Pte Ltd is a medium sized grocery company that needed a corporate identity that would be used across all stationery and packaging. Although targeted at conservative housewives from middle income households, the younger owners that make up this somewhat more modern proprietorship (in what is typically an old fashioned industry in Singapore) requested something with a bit of fun.
Having chanced upon an onion (Oliver), potato (Patrick) and ginger (Glenn) that resembled human faces was fantastic. Suffice to say, however, that was as far as the resemblance went.
Stationery
Stationery
Entrant:
McCann Erickson Japan Inc.,
Tokyo
OLFA Cutter "Snap-off Blade Business Card"
Credits Corporate Name of Client: OLFA Agency: McCann Erickson Japan Inc., Tokyo Art Director: Takayuki Nagai Planner: Mikiko Arima Producers: Tetsuichi Segawa/Toshiaki Tanaka
Basic description of the project: The world’s first “snap-off blade cutter knife” invented by OLFA. “Snap-off blade (olfa, in Japanese)” which is the etymology of the product and corporate name is taken in the design of these business cards. This will be the business tool to leave a strong impression of the product and brand to the people one meets for the first time.
Stationery
Entrant:
OgilvyOne worldwide,
Bangkok
Asia Book
Credits Corporate Name of Client: Asia Book Agency: OgilvyOne worldwide, Bangkok Executive Creative Director: Saharath Sawadatikom Copywriter: Mantira Srichandra Art Director: Khomson Poopijit
Basic description of the project: Asia Book, the largest bookstore in Thailand, needs a unique business card to represent the business.
Instead of a typical business card, we design business cards using a foot-note for people to take notice of and to express briefly about the name. Each card shows the bottom part of the pages from many kinds of books, therefore one business card would represent one book.
Use of Copywriting
Use of Copywriting
Entrant:
Zync Communications,
Toronto
Bretenic Limited
Credits Corporate Name of Client: Bretenic Limited Design Company: Zync Communications, Toronto Creative Director: Marko Zonta Copywriter: Mike Kasperski Art Director: Mike Kasperski Graphic Designer: Mike Kasperski
Basic description of the project: Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humour. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter which can be daunting at best.
Zync’s solution was to create a series of vignettes which work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.
Use of Illustration
Use of Illustration
Entrant:
Jung von Matt,
Stuttgart
Forest Stewardship Council "Tree Drawings"
Credits Corporate Name of Client: Forest Stewardship Council (FSC) Agency: Jung von Matt, Stuttgart Creative Directors: Joachim Silber/Michael Ohanian/Tim Knowles Copywriter: Lennart Frank Illustrators: Drawn by Larch, Pine and Oak Graphic Designer: Thomas Lupo
Basic description of the project: The brief:
To develop an attention-getting promotion that demonstrates the value of protecting trees, and that attracts new supporters to FSC.
Our strategy:
Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that.
Not by using nicely-shot images of forests, but in a different way – one with a little more depth.
What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created.
Use of Illustration
Entrant:
TBWA\Germany,
Berlin
adidas Football "Impossible Map"
Credits Corporate Name of Client: adidas AG Agency: TBWA\Germany (180/TBWA), Berlin Creative Directors: Stefan Schmidt/Markus Ewertz Copywriter: Markus Ewertz Art Directors: Erik Gonan/Hendrik Schweder Illustrator: Gussi Kim Graphic Designer: Gussi Kim Management Supervisor: Kerstin Gold Account Managers: David Barton/Falk Lungwitz Project Manager: Tanja Kurr Strategic Planner: Moritz Kiechle Media Production Manager: Katrin Dettmann Retouching: 24+7
Use of Illustration
Entrant:
Leo Burnett,
Lisbon
Amnesty International "Everybody"
Credits Corporate Name of Client: Amnistia Portugal Agency: Leo Burnett, Lisbon Chief Creative Officers: Chacho Puebla/Joao Roque Executive Creative Directors: Chacho Puebla/Joao Roque Copywriters: Chacho Puebla/Bruno Ribeiro/Fernando Bellotti Art Director: Ricardo Toledo Illustrator: Mico Graphic Designer: Mico
Use of Typography
Use of Typography
Entrant:
Kolle Rebbe,
Hamburg
Death's Messengers Book
Credits Corporate Name of Client: Kolle Rebbe Werbeagentur GmbH/ KOREFE Agency: Kolle Rebbe/KOREFE, Hamburg Design Company: Kolle Rebbe/KOREFE, Hamburg Executive Creative Director: Olaf Oldigs Creative Director: Katrin Oeding Copywriter: Katharina Trumbach Art Director: Reginald Wagner Photographer: Reginald Wagner Illustrator: Reginald Wagner Graphic Designer: Reginald Wagner Typographer: Ulrike Kirmse Account Executive: Tanja Reschner Productioner: Finn Gnoycke Final Drawing: px2@Medien
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