Бронзовые призеры в категории Design Lions

Brief from the client: The Sydney Youth Orchestra wanted to update their image. They wanted an identity that they could use on everything from their business cards, to their signage, to their uniforms. The design objectives: Reposition them from boring and elitist to exciting, raw, emotive and enthusiastic. How it achieves its goals: The identity embodies the rational (instruments) and the emotional (raw energy) of the youth orch

To mark Channel 4's 25th anniversary. The brief was to create a 50ft version of the 4 logo in front of the channel's London HQ. The structure needed to be 3-dimensional and mirror the channel's award-winning idents, where one single viewpoint reveals the '4' mark. The structure was then transformed into a year long celebration of public art. A range of artists were invited to use the '4' as a blank canvas and bring it to life in different ways. The frist artist to interpret the '4' was photographer Nick Knight. Cladding the '4' in lenticular photographs of chests of people of different racial origins, Knight's '4', known as 'Heart', appeared to be gently breathing in and out. This was followed in January 2008 by Turner Prize nominee Mark Titchner's idea which allowed members of the public to walk into the structure and record their views. The next installation will be by African artist El-Anatsui followed by the winner of a competition run in conjunction with the Saatchi Gallery. The channel's logo has evolved into four pieces of talked about public art - an innovative way of using the iconic '4' to mark the Channel's annive

Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head-bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to

Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to

Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to

Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to

When Arianna Huffington met Rich Silverstein at the Google Zeitgeist conference, they realized they could work together on some ideas to help the Democratic Party. She invited him to blog about his ideas on The Huffington Post, but since he usually expresses himself best in visual terms, he wanted to see if he could "blog visually." The result was three posters that graphically capture the lunacy of the modern Republican Party. Rich Silverstein's thinking was, "What if we could TiVo the last six-lplus years and play them back - without comment - for the American people, and let them connect the dots? It's not a pretty picture." The take away message is simple: "Haven't we had enough? Democrats '08." The rough drafts of the designs were posted on The Huffington Post. People were encouraged to add to the names, events and slogans depicted on the posters. Given the comments and input, the designs were finalized and printed. They are being sold on the website, and the ultimate goal is to fund a wall-sized version in a key city during the presidential elections. Approximately 2000 posters have been sold, and the search for the wall location has

Instituto Akatu for Conscious Consumption needed a low-cost action to inform the population about the fact that 1/3 of everything that is bought goes straight to the garbage, which contributes to increase hunger and pollution. The major cause for this waste is that people usually buy much more than they really need to live. As such, we decided to use the same weapons used by supermarkets to make people buy more. Thus, we created offer flyers in which all the products were rotten, to call attention to the waste of food and how much it costs. These flyers were handed out by actors disguised as sales promoters at the entrance of supermarkets. Consumers were caught by surprise by the content of the piece and instantaneously got concerned with the way they buy food and products. The actions caused large repercussion and generated more than 300 thousand hits to the Instituto Akatu

Mission: With today's mass production and mass consumption, Japan is flooded with goods and has a culture of disposable materialism. But in previous ages, we were a "Waste Not" society, treasuring our precious and limited resources. We would like to revive this spirit and sense of values. While self-promotion is one objective, foremost is our desire to contribute to a better society. Challenge: How can we redesign the calendar in a way that attracts attention and resonates with anyone who sees it in every daily life? Solution: We saw the calendar as a form of "engaging" interactive communication that encourages people to put into practice the "Waste Not" spirit. At the end of every month, the sheet backs are designed to be reused as memo paper, giving the calendar new life and purpose. A completely new recycled and recycling calendar was born. Result: Throughout Japan, this concept has resonated with people's desire to "waste not" and triggered a social phenomenon. Responding to demand, the calendar has been made available for purchase, creating a deeper engagement with cons

Advertising iwai event, which is a promotion of unique Japanese culture. Concept: Focused on the Japanese traditional idea of celebration called iwai, using the colour combination of red and white as well as symbolic forms of wrapping. The graphic motifs are designed forms of gift-wrapping to express congratulations, including DARUMA, a good luck ornament in Buddhism. Result: Not only young people but also people of all ages could join this event, and this resulted in an increased number of visitors. We succeeded in redesigning one aspect of Japanese culture with the theme of iwai s

Design the packaging for a new brand of Swedish mineral water called Storskogen ("the Deep Forest") - named after the forest in which the water well is sit

Naturally, German flats and apartments are full of messy corners. That's why IKEA produces practical boxes and drawers in all shapes and sizes for all storage needs. Targeted especially at people living in smaller apartments, Frankfurt IKEA asked us to promote their storage solutions with a really BIG outdoor idea. The idea was to play with the widely recognisable shapes and designs of the Ikea storage range and to put them into a new and surprising context. By redesigning the front of a whole apartment building in one of the busiest streets in Frankfurt with giant-size mock-ups of IKEA drawers and cardboard boxes, we made two points: Gaining the highest level of attention and literally linking the product to where it belongs: small flats and apartments. Presented in this spectacular, three-dimensional way, IKEA's storage solutions could hardly be missed by the citizens of Frankfurt. And what could be more fitting than placing a product that simplifies peoples' lives actually right there where people

We were asked to develop a range of branded packaging for the fresh food concept, Lulu. The range to be designed included packaging for coffees, sandwiches, wraps, salads, juices, crisps, nuts, dried fruit, yoghurt and smoothies. In keeping with the brand essence of "relaxed goodness", packaging was created combining witty fun copywriting with childlike pencil drawings of brand characters. The font created is in the same open honest childlike pencil writing thus contributing to the overall tone. The packaging is inviting and functionally robust which contributes to the high quality and fresh "Made for today" experience that Lulu has become know

Brief: To create a business name card for a diving instructor. Solution: Since diving is a very small & niche market in our country, we decided to create a hand-made name card for our client. By creating the "wet" effect on each card, the recipients could touch and instantly recognise the instructor's love of the deep blu

A solidarity expedition to Mauritania was arranged through a Rally Lisbon-Dakar team aiming to reuse medical material from different hospitals. The purpose of the project was to provide photographic evidence of the trip and show the effectiveness of the expedition on printed material. The creative proposal was to portray the current situation of Mauritania in parallel to the expedition itself. The result: a book to raise awareness and be a documentary reference for the purpose of the route, which later on would be used to raise economic funds for the NGO AMAMI, located in one of the poorest areas of Nouakchott, capital city of Mauritania. Today the book is a source of income for the NGO. The front page of the book is made out of cardboard remains of the packaging of medical and pharmaceutical products. The photographs bring us closer to the reality of the country, to an environment of scarcity and poverty. They impregnate themselves with the dignity of the people, their simple harmony, showing their daily life within their culture and their so