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Золотые призеры в категории Design Lions


Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: TREE DRAWINGS
Advertiser/Client: FOREST STEWARDSHIP COUNCIL
Product/Service: TREE PROTECTION
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY

Credit Details:
Name Position Company
Joachim Silber Creative Director Jung Von Matt
Michael Ohanian Creative Director Jung Von Matt
Tim Knowles Creative Director
Thomas Lupo Graphic Designer Jung Von Matt
Drawn By Larch, Pine And Oak
Lennart Frank Copywriter Jung Von Matt
Judith Holzaepfel Account Executive Jung Von Matt

Brief/Objectives/Goals:
To develop an attention-getting promotion for the forest stewardship council that demonstrates the value of protecting trees, and that attracts new supporters. Not by using nicely-shot images of forests, but in a different way - one with a little more depth. The one we chose? To show a completely new side of this form of life, by letting the trees "speak", in the form of works of art. What we did was to add pencils to the tree's branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential suppo
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: LUXOR POSTERS
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA

Credit Details:
Name Position Company
K.V Sridhar National Creative Director Leo Burnett India
Santosh Padhi Executive Creative Director Leo Burnett India
Santosh Padhi Art Director / designer Leo Burnett India
Russell Barrett Copywriter Leo Burnett India
Santosh Padhi Typographer Leo Burnett India
Kunal Mahbadi Illustrator Leo Burnett India
Ravpreet Ganesh Servicing Leo Burnett India
Mona Mehra Servicing Leo Burnett India
Amol Jadhav Photographer
Santosh Padhi Creative director Leo Burnett India

Brief/Objectives/Goals:
In today's fast paced world, a highlighter is essential for students and in fact, for anybody doing research or sifting through the sea of information that exists today. The aim of this campaign was to clearly demonstrate the benefit of using Luxor highlighters especially while reading through copious amounts of research. Ads were created on a typical topic of research and from the words on the page; the iconic image of that research topic was brought to life using highlighters. The highlighted part separately read was a concise version of the much longer piece, like a shorter story within a longer one. This idea was taken onto posters that were put up in co
Type Of Entry: Corporate or Brand Identity
Category: Publications
Title: BROCHURE
Advertiser/Client: DOWN BELOW
Product/Service: BEAUTY
Entrant Company, City: GJP ADVERTISING + DESIGN, Toronto
Country: CANADA
Design/Advertising Agency, City: GJP ADVERTISING + DESIGN, Toronto
Country: CANADA

Credit Details:
Name Position Company
Trevor Schoenfeld Creative Director GJP Advertising
Lisa Greenberg Creative Director GJP Advertising
Celene Gee Art Director GJP Advertising
Gord Cathmoir Production Manager GJP Advertising
Arash Moallemi Photographer Arash Photography
Alan Gee Partner, Chief Creative Officer GJP Advertising

Brief/Objectives/Goals:
CHALLENGE How do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas. OPPORTUNITY The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. A delicate lace pattern suggested the 'look' of the finished treatment. The titles of each treatment kept the service experience open and approachable (and as far from the stripper pole as one can get in a waxing st
Type Of Entry: Corporate or Brand Identity
Category: Point Of Sale
Title: FRAGILE
Advertiser/Client: CROWN RELOCATIONS
Product/Service: CROWN MOVERS
Entrant Company: JWT SINGAPORE
Country: SINGAPORE
Design/Advertising Agency: JWT SINGAPORE
Country: SINGAPORE

Credit Details:
Name Position Company
Tay Guan Hin Regional Exec. Creative Director JWT Singapore
Ali Shabaz Exec. Creative Director JWT Singapore
Joseph Cheong Copywriter JWT Singapore
Clarence Chiew Copywriter JWT Singapore
Andrew McKechnie Copywriter JWT Singapore
Ang Sheng Jin Art Director JWT Singapore
Neo Kian Heng Production Manager JWT Singapore

Brief/Objectives/Goals:
Brief: Research showed that a key concern our target had when it came to relocation services, was how well their belongings would be taken care of while being moved. The brief was to create a high impact direct mailer that would highlight Crown's dedication to the care of moving fragile items, with a drive-to-web response where they could find out more. The primary target audience were high-income expatriates, who often need international relocation services. The secondary audience were PMEBS and high-income locals who own expensive furniture. Solution: Media-wise, high impact DMs usually suffer from high distribution and postage costs. In addition, unsolicited mail often has a negative impact on effectiveness. Instead of a traditional solution, the team needed a way to reach our target in a way that was not only cost-effective, but with a high recall factor. The creative solution was unusual, yet particularly relevant. Furniture pieces were printed on the back of bubble wrap sheets. These were then distributed to lifestyle and furniture stores to wrap delicate purchases - innovative reminders for our target to visit Crown's website if they wanted a fragile move done
Type Of Entry: Corporate or Brand Identity
Category: Broadcast Design & Graphics
Title: THE BUSINESS CHANNEL BROADCAST IDENTITY
Advertiser/Client: THE BUSINESS CHANNEL
Product/Service: FINANCIAL/BUSINESS TV CHANNEL
Entrant Company, City: LAMBIE-NAIRN, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: LAMBIE-NAIRN, London
Country: UNITED KINGDOM

Credit Details:
Name Position Company
Graeme Haig Senior Designer Lambie-Nairn
Martin Lambie-Nairn Executive Creative Consultant Lambie-Nairn
Celia Chapman Senior Client Services Director Lambie-Nairn

Brief/Objectives/Goals:
To create an identity for the launch of the UK's first Business Lifestyle channel, bringing together the best insightful and informative business programming with business related entertainment. This new content combination meant we needed to redefine consumer perceptions of business programming, beyond the market-data-rich channels like Bloomberg and Reuters, to create a distinct positioning and identity that brought entertainment values together with the authority of the business content. Focusing on employees of small and medium sized enterprises and business students, the core thought of 'being in the know' was combined with a brand personality that was both entertaining as well as professional, distancing itself from the norm of the business news sector. The creative response built from the language of cartoons and illustration from the financial press. Characters were created and placed in a pink environment; in this world the characters encounter business problems and issues. This enables the channel to balance the need for humour to lighten the message, whilst remaining credible. The channel has consistently achieved a higher than average ABC1 profile and has attained the highest rated digital channel for this profile in multi-channel homes, thereby attracting advertisers such as Barclays Bank and Micr
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: THE NATIONAL GALLERY GRAND TOUR
Advertiser/Client: THE NATIONAL GALLERY/HEWLETT-PACKARD
Product/Service: THE NATIONAL GALLERY GRAND TOUR
Entrant Company, City: THE PARTNERS, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: THE PARTNERS, London
Country: UNITED KINGDOM
2nd Design/Advertising Agency, City: DIGIT, London
Country: UNITED KINGDOM

Credit Details:
Name Position Company
Jim Prior Managing Partner The Partners
Greg Quinton Creative Partner The Partners
Robert Ball Design Director The Partners
Donna Hemley Project Manager The Partners
Kevin Lan Designer The Partners
Paul Currah Designer The Partners
Andrew Webster Project Manager The Partners
Danielle Chidlow Head Of Communications The National Gallery
Dan Gates Marketing Director Hewlett Packard
Daljit Singh Creative Director/Founder Digit
Andrew Dean Art Director Digit
Michelle Bower Designer Digit
Fergus Jackson Creative Planning Director Digit
Sharmin Nordien Producer Digit

Brief/Objectives/Goals:
The Problem: How do you inspire a modern, indifferent audience to re-engage with and visit the National Gallery? The Solution: Take the paintings to the public. After a year and a half in planning and production, the gallery experience was recreated at 44 sites around central London. Exact reproductions of Old Masters were framed and hung on walls for twelve weeks, in locations chosen to complement or contrast with each painting. Just like the real gallery, an information plaque was placed next to each image and inspiring commentary by gallery experts was accessible by phone or podcast. A website was built by Digit (www.thegrandtour.org.uk) which also provided downloadable tours, maps, audio commentary and photo sharing. The Grand Tour is now visiting other c
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: THE ROAD TO THE FUTURE
Advertiser/Client: DAIMLER
Product/Service: MERCEDES-BENZ AT THE IAA 2007
Entrant Company, City: ATELIER MARKGRAPH, Frankfurt
Country: GERMANY
Design/Advertising Agency, City: ATELIER MARKGRAPH, Frankfurt
Country: GERMANY
2nd Design/Advertising Agency, City: KAUFFMANN THEILIG & PARTNER, Ostfildern
Country: GERMANY

Credit Details:
Name Position Company
Diverse Lighting TLD Lichtplanung
Diverse Construction Ernst F. Ambrosius & Sohn

Brief/Objectives/Goals:
2007. Fuelled by the current discussion on climate change, the issue of sustainable mobility defines the IAA more strongly than any previous auto show. People are eager to see what Mercedes-Benz will present - what solutions will the premium carmaker offer as a way of uniting individual mobility and the environment in harmony? The implementation is astonishing, yet logical: beneath the dome of the historic Festhalle, in the atrium of a three-storey lamella construction, a 50-metre media-driven 'Road to the Future' provides a Carwalk for the vehicles and technology that drive sustainable mobility. On display: large, animated images of forward-looking drive concepts like BLUETEC and F-CELL. Carwalk orchestrates a three-dimensional choreography of film, light and sound, and forms the hub of the surrounding exhibition. In 'TecTalk', Mercedes-Benz engineers give visitors straight answers to their questions. Three communication levels, one message: fascination for cars - and responsibility for environmentally friendly mob
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: VOYEUR PROJECTION INSTALLATION
Advertiser/Client: HBO
Product/Service: TV NETWORK
Entrant Company: BBDO NEW YORK
Country: USA
Design/Advertising Agency: BBDO NEW YORK
Country: USA

Credit Details:
Name Position Company
David Lubars/Bill Bruce Chief Creative Officers BBDO New York
Greg Hahn Executive Creative Director BBDO New York
Mike Smith/David Carter Senior Creative Directors BBDO New York
Greg Hahn/Mike Smith/David Carter Copywriters BBDO New York
David Carter Art Director BBDO New York
Brian DiLorenzo Executive Producer BBDO New York
Jiffy Iuen Content Producer BBDO New York
Jake Scott Director RSA
Jules Daly/Fran McGivern/David Mitchell Producers RSA
Chris Nelson Web Ancillary Stories RSA
Rob Rawley/Juliane Sunderland/Jessica Mailloux Account Team BBDO New York
Production Company RSA

Brief/Objectives/Goals:
The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling - we needed to show them. HBO Voyeur began with an event on 28/06/2007: a life-size projection on the wall of a Manhattan apartment building, creating the illusion that the wall had been cut away. Viewers became voyeurs with a view of the stories inside. The actions of each apartment were choreographed to match up with the other apartments as the drama unfolds. All of this served to provide consumers with a unique perspective into a common story, as they have come to expect from HBO. Over 3,200 people visited the Manhattan event. Brand Health Tracking research revealed that HBO subscribers who were aware of HBO Voyeur were more loyal and more likely to watch HBO. Most impressive is that they rated HBO over 20 percentage points higher (than those unaware) as a high-quality network, one that sets the standards, is cutting-edge and is always doing new t
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: BURDEN
Advertiser/Client: CARE FOUNDATION
Product/Service: AGAINST CHILD LABOUR
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA

Credit Details:
Name Position Company
Ch.Shyamsunder Goud Art Director JWT - India
Ch.Shyamsunder Goud Typographer JWT - India
Agnello Dias Chief Creative Officer JWT - India
Mahendra Bhagat Creative Director JWT - India
Ch.Shyamsunder Goud Copywriter JWT - India
Avadhut Hembade Photographer

Brief/Objectives/Goals:
Child labour is a grave problem that threatens the future of our nation. And a problem of this magnitude cannot be solved without substantial donations. People in India are averse to contributing for social causes because they feel their contributions won't make a difference. The objective of this piece was to reverse the trend and drive donations towards the child labour
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Permanent
Title: NEWBORN MONUMENT
Advertiser/Client: GOVERNMENT OF THE REPUBLIC OF KOSOVO
Product/Service: DECLARATION OF INDEPENDENCE
Entrant Company, City: OGILVY KOSOVA, Prishtina
Country: KOSOVO
Design/Advertising Agency, City: OGILVY KOSOVA, Prishtina
Country: KOSOVO

Credit Details:
Name Position Company
Fisnik Ismaili Creative Director Ogilvy Kosova
Jeton Morina Creative Director Ogilvy Kosova
Valon Xhaferi Production Director Ogilvy Kosova
Shkenca Goci Designer Ogilvy Kosova
Valon Sopaj Designer Ogilvy Kosova
Nita Salihu Designer Ogilvy Kosova
Etrit Zeneli Designer Ogilvy Kosova
Jehona Serhati Production Manager Ogilvy Kosova
Ylli Vuciterna Account Manager Ogilvy Kosova
Artan Zeneli Account Manager Ogilvy Kosova
Besnik Bujupi Production Assistant Ogilvy Kosova

Brief/Objectives/Goals:
Only ten days before the actual day, the Kosovar government briefed us to prepare a celebration event for the biggest day in the country's history - The Declaration of Independence. We created the giant sculpture " NEWBORN" , 3m high, 24m long, 1m thick, weighing 9 tonnes. We chose the word "NEWBORN" to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born. We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via black permanent markers, which we provided during the event. This lasted throughout 17 Feb 2008. Over 150,000 people wrote on it, starting with the President and the Prime Minister. CNN and other major networks covered it live. The sculpture made it to the front page of the New York Times, and was mentioned in major newspapers around the world. The BBC and others featured it on their web
Type Of Entry: Packaging Design
Category: Alcoholic Drinks
Title: AMSTEL PREMIUM QUALITY LAGER
Advertiser/Client: HEINEKEN
Product/Service: AMSTEL PREMIUM QUALITY LAGER
Entrant Company, City: VBAT, Amsterdam
Country: THE NETHERLANDS
Design/Advertising Agency, City: VBAT, Amsterdam
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Eugene Bay Brand Director VBAT
John Comitis Design Director VBAT
Elke Kunneman Designer VBAT
Wouter Van Deursel Account VBAT
Richard Grossmann Client Heineken

Brief/Objectives/Goals:
Amstel is a respected lager brand globally. This new iconic Premium Quality Lager taps into two major consumer trends. One: the increasing desire for more accessible beer tastes and two: growing health awareness. The desire was to create a pack that felt different to standard beers; something contemporary, something new, nothing less than an icon. The developed bottle profile is elegant, tall and transparent. Slim and spear-shaped, it thrusts upwards. 'In hand' the bottle is easy and lightweight. There's little graphic clutter on the bottle. The Amstel brand is simplified to its original circular device. A subtle 3D button effect modernises this iconic Amstel logo. Relatively small in size, the new logo makes the new bottle feel special. A ripple device, representing the brand character, surrounds the logo. Not composed of standard and traditional beer codes, it's outgoing, self-assured and magnetic. The addition of the embossed, bold AMSTEL name is almost architectural and contrasts the refined logo. The neck label is kept relatively clean. A silver background together with red, project a fresh and modern character. Not baroque in design, just simple and balanced. Differentiating from standard 'crown' tops of competitors, the 'pull' top is active and acces
1 of 3 Campaign
Type of Entry: Magazine
Category: Savoury Foods
Title: FRIES
Advertiser/Client: CAIRO FOOD INDUSTRIAL HEINZ EGYPT
Product/Service: HOT KETCHUP
Entrant Company: LEO BURNETT BRUSSELS
Country: BELGIUM
Advertising Agency: LEO BURNETT BRUSSELS
Country: BELGIUM
Creative Director: Jean-Paul Lefebvre
Copywriter: Wim Corremans
Art Director: Alex Gabriels
Photographer: Marc Paeps
Account Supervisor: Christine Jean
Advertiser's Supervisor: Elke De Clercq
Other Credits: Retouching: yelle@livingroom.be

19.06.2008

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Cannes Lions 2008
55 международный фестиваль рекламы Canes Liоns стартовал вчера во Франции. Ожидается, что мероприятие посетит 9500 делегатов и 12 тысяч представителей рекламной индустрии из 85 стран мира. На конкурс представлено 28 тысяч работ, что на 10,2% больше, чем в прошлом году. Среди новшеств этого года - конкурсная категория Design.
Cannes Lions, 2008 г.

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