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Серебряные призеры в категории Design Lions


Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: 15 BELOW EMERGENCY BLANKET POSTER
Advertiser/Client: TAXI TORONTO
Product/Service: 15 BELOW
Entrant Company, City: TAXI CANADA, Toronto
Country: CANADA
Design/Advertising Agency, City: TAXI CANADA, Toronto
Country: CANADA

Credit Details:
Name Position Company
Steve Mykolyn Executive Creative Director TAXI Canada
Amelia Charlton Writer TAXI Canada
David Taylor Designer TAXI Canada
Michael Kohn Photographer
Bruce Ellis Agency Print Producer TAXI Canada
Printer Catagory 5

Brief/Objectives/Goals:
From information to insulation. Most recipients of this poster will tear it up. And that's just the reaction we want. It was designed to be handed out with the 15 Below jacket - a lightweight coat that uses the insulating power of newspaper to help protect the homeless against the harsh Canadian winters. The poster provides multiple language instructions on how the 15 Below jacket works. Printed on newsprint, it can then be torn up and stuffed into the jacket's multiple pockets throughout the lining. It measures 10" x 15" (38 x 25.5 cm) folded, and 40" x 60 " (152 x101 cm) unfolded. It is also being distributed to homeless shelters to help create awareness of the j
Type Of Entry: Corporate or Brand Identity
Category: Publications
Title: POINTS OF VIEW
Advertiser/Client: CONERGY
Product/Service: ENERGY COMPANY
Entrant Company, City: KEMPERTRAUTMANN, Hamburg
Country: GERMANY
Design/Advertising Agency, City: KEMPERTRAUTMANN, Hamburg
Country: GERMANY

Credit Details:
Name Position Company
Tim Belser Creative Director Kempertrautmann
Philipp Kafkoulas Art Director Kempertrautmann
Oliver Griep Art Director Kempertrautmann
Roman Beesch Art Director Kempertrautmann
Sina Rabe Art Assistant Kempertrautmann
Nils Wollny Account Manager Kempertrautmann
Stefan Fцrster Copy Writer Kempertrautmann
Christiane Peiser Production
Henrik Schmidt Production

Brief/Objectives/Goals:
Task: Development of a brand book for Conergy, which illustrates the cleantech business segments of the company. Such as solar, wind, biological and geothermal energy. The book should make Conergy appear as a smart, intelligent and highly attractive company. Solution: The book does not need a single drop of ink. Instead the pictures and the text are made up of tiny holes in the paper. The result: a completely white book - the cleanest book on
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: SMOKING KILLS MORE
Advertiser/Client: UNIMED
Product/Service: HEALTHCARE ORGANISATION
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Design/Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL

Credit Details:
Name Position Company
Fabio Fernandes Creative Director F/Nazca Saatchi & Saatchi
Eduardo Lima Creative Director/Copywriter F/Nazca Saatchi & Saatchi
Ricardo Jones Copywriter F/Nazca Saatchi & Saatchi
Airton Carmignani Art Director F/Nazca Saatchi & Saatchi
Andre Tozini Illustrator F/Nazca Saatchi & Saatchi
Edna Bombini Art Buyer F/Nazca Saatchi & Saatchi
Cris Godoy Art Buyer F/Nazca Saatchi & Saatchi

Brief/Objectives/Goals:
The campaign Cigarro mata mais (Smoking kills more) is part of Unimed's actual brand positioning which is focused on prevention. The challenge was to bring some freshness to the anti-smoking issue and alert people about something they already know and sometimes is taken for gr
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: TESA TAPE ART
Advertiser/Client: TESA
Product/Service: ADHESIVE TAPE
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY

Credit Details:
Name Position Company
Mark Khaisman Creative Director
Stefan Roesinger Art Director Jung Von Matt
Joachim Silber Creative Director Jung Von Matt
Michael Ohanian Creative Director Jung Von Matt
Lennart Frank Copywriter Jung Von Matt
Tassilo Gutscher Copywriter Jung Von Matt
Dominic Stuebler Graphic Designer Jung Von Matt
Harald Isenmann Account Supervisor Jung Von Matt
Mark Khaisman Illustrator

Brief/Objectives/Goals:
Challenge: The goal was to create an attention-grabbing campaign for Tesa pack ultra strong that plainly illustrates the product's benefit. The communication was targeted on awareness for the product and its ultra strength. Strategy: To demonstrate the performance of Tesa pack ultra strong, we developed analogies for power and strengths. The clever bit: the motifs consist of 100% adhesive tape. Results: Since the campaign only started in spring 2008 we can't provide any sales figures yet. However, by now Tesa got a great response for this campaign: the images became talk of the art-world. People couldn't believe that the images where 100% tape but eventually they noticed that even the small lines are folded or rumpled tape. Tesa even got requests if the images are sal
Type Of Entry: Corporate or Brand Identity
Category: Publications
Title: FLEUROP ANNUAL REPORT
Advertiser/Client: FLEUROP INTERFLORA
Product/Service: INTERFLORA
Entrant Company, City: walker, Zurich
Country: SWITZERLAND
Design/Advertising Agency, City: walker, Zurich
Country: SWITZERLAND

Credit Details:
Name Position Company
Pius Walker Creative Director Walker
Rita Erb, Sabine Manecke Copywriter Fleurop
Mieke Haase Art Director Walker
Martin Mueller Illustrator Walker
Joerg Beer Head of Communication Fleurop

Brief/Objectives/Goals:
The Annual Report of Fleurop is not only information to Fleurop's shareholders, but also the company's visit card towards the media and business partners in Switzerland and abroad. Last year, Fleurop Switzerland proved their floristic competence amongst their readers by using illustrations, that were entirely made of fl
Type Of Entry: Corporate or Brand Identity
Category: Broadcast Design & Graphics
Title: S4C INTERACTIVE VOICE-ACTIVATED IDENTS
Advertiser/Client: S4C
Product/Service: TELEVISION BROADCASTER
Entrant Company, City: MINIVEGAS, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: MINIVEGAS, London
Country: UNITED KINGDOM

Credit Details:
Name Position Company
Luc Schurgers Director/Concept Minivegas
Dan Lewis Programmer Minivegas
Roger Whittlesea Producer Proud
Dan Witchell Creative Director Proud
Shane Walter Commissioner Onedotzero
Dylan Griffith Client S4C

Brief/Objectives/Goals:
We were given a brief by the client to create idents that were picture postcard scenes of Welsh life. We wanted to produce idents that could bring those scenes to life in real time. We came up with the idea of developing voice reactive imagery that would be entirely unique each time it screened. In order to achieve this we built a real time compositing engine. By using 10 background plates, the broadcast announcer can, in real time, affect the imagery within each scene. Elements randomly move based on the volume and frequency of the announcer's voice. The idents stand on their own without voice, but speech breathes life into the scenes. The project took over a year to develop, from conception, R&D, live-action shoot, post, coding, and integration. We developed the S4C application completely from scratch by writing video decoding, compositing, colour correction, etc and using open source libraries. There are approximately 50,000 lines of code in the final product. The system behaves like a digi deck as it is installed at the broadcaster's office, communicating with their scheduling system; switch audio and output synchronized digital video and audio using broadcast standard si
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: THE HUMANITIES ABC OF HUMANKIND
Advertiser/Client: FEDERAL MINISTRY OF EDUCATION AND RESEARCH
Product/Service: SCIENCE YEAR 2007
Entrant Company, City: SCHOLZ & FRIENDS IDENTIFY, Berlin
Country: GERMANY
Design/Advertising Agency, City: SCHOLZ & FRIENDS IDENTIFY, Berlin
Country: GERMANY

Credit Details:
Name Position Company
Wolf Schneider Managing Director Scholz & Friends Identify
Penelope Winterhager Managing Director Scholz & Friends Identify
Tobias Wolff Creative Director Scholz & Friends Identify
Olivier Nowak Art Director Scholz & Friends Identify
Gito Lima Art Director Scholz & Friends Berlin
Jinhi Kim Art Director Scholz & Friends Identify
Juergen Krugsperger Art Director Scholz & Friends Identify
Christian Ruehe Art Director Scholz & Friends Identify
Philipp Mehne Copywriter Scholz & Friends Agenda
Mirko Derpmann Copywriter Scholz & Friends Agenda
Christof Biggeleben Copywriter Scholz & Friends Agenda
Hans Selge Copywriter Scholz & Friends Agenda
Bettina Prange Account Manager Scholz & Friends Identify
Lars Colin Steinmayer Film Producer
Anke Landmark Film Producer Scholz & Friends Identify
Nele Juergens Film Producer Scholz & Friends Identify
Daniel Klessig Film Producer Scholz & Friends Identify
Sebastian Greuner Photographer
Holger Nawrocki Faзade Climbers Nawrocki Alpin
Daniel Margraf Letter Installation Skudi Optics
Sound Producer Hastings Berlin

Brief/Objectives/Goals:
Brief: In Germany, the focus of 2007 was the Humanities. The task was to attract attention and arouse public and media interest in Humanities, their diversity of themes and importance in our life. Our mission was to make the Humanities as visible and tangible as possible in public spaces. Objectivs: To create lasting images, special projectors were used to shine giant letters onto public buildings of great symbolic significance. "Human flies" then glued special foil over the letters. The installations function like the Humanities themselves: you have to change your perspective to truly understand them. Only from the proper angle does the whole picture make sense. Goals: The result was Germany's largest alphabet - architecture and art have made the "Science Year" into an event. In just a short time the ABC installations developed into a publicity magnet: subjects were photographed billions of times and made their way around the world. The campaign achieved much media coverage, from local radio stations and newspapers to the national press and TV sta
Type Of Entry: Corporate or Brand Identity
Category: Broadcast Design & Graphics
Title: TAKING THE WORD TO THE STREETS
Advertiser/Client: SYDNEY WRITERS' FESTIVAL
Product/Service: 2007 SYDNEY WRITERS' FESTIVAL
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Design/Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA

Credit Details:
Name Position Company
Julian Melhuish Designer Saatchi Design Sydney
Chris Doyle Designer Saatchi Design Sydney
Sharon Yang Designer Saatchi Design Sydney
Stephen Sparke Writer Saatchi & Saatchi
Julian Melhuish Creative Director Saatchi Design Sydney
Film Production Saatchi Design Sydney
Cameron Bruce Music
Steve Back Executive Creative Director Saatchi & Saatchi
David Nobay Executive Creative Director Saatchi & Saatchi

Brief/Objectives/Goals:
Announce the 2007 Sydney Writers' Festival. The design objectives: 1) Generate interest and excitement. 2) Draw a bigger and more diverse audience than the previous year. 3) Position the festival as an inclusive, accessible, public event. How it achieved its goals: The piece captured words in a different light, demonstrating that the Sydney Writers' Festival is about more than just books and wr
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: AMNESTY INTERNATIONAL TORTURE MEETS MODERN ART
Advertiser/Client: AMNESTY INTERNATIONAL GERMANY
Product/Service: AMNESTY INTERNATIONAL GERMANY
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
Design/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY

Credit Details:
Name Position Company
Dr. Stephan Vogel Executive Creative Director Ogilvy Frankfurt
Christian Mommertz Creative Director Ogilvy Frankfurt
Christian Schцnwдlder Artist Galerie Diskus
Christoph Lode Chairman of Ai Section Mannheim Amnesty International Mannheim
Rolf Lauter Director of Mannnheier Kunsthalle Mannheimer Kunsthalle
Friederike Vogel Account Management Ogilvy Frankfurt
Friedrich Detering Graphic Ogilvy Frankfurt
Aziz Wakim Photographer
Christina Hufgard Art Buying Ogilvy Frankfurt

Brief/Objectives/Goals:
The Amnesty International Section of Mannheim (Germany) wanted to create new and strong public interest in their town, because people often avoid the classical Amnesty information desks in pedestrian zones and shopping malls. We disguised torture as a modern art sculpture and exposed it in the most unusual context, the big local Art Museum (Kunsthalle Mannheim). Because in museums you'll find people of higher education and income than in ordinary contexts - the profile of potential Amnesty supporters. The artist Christian Schoenwaelder created the sculpture for us. Over 7,000 visitors saw the sculpture in the Museum. We had large PR coverage in local and national newspapers. And we created PR in magazines where Amnesty normally would never get in: Art Magazines and Marketing Periodicals. The clickrates on amnesty-international.de during the promotion were 16% higher than in the previous months. The local Amnesty Group in Mannheim had 50% more applications for membership right after the prom
Type Of Entry: Packaging Design
Category: Foods
Title: READY SALAD
Advertiser/Client: HORTIFRUTI
Product/Service: RECYCLABLE SALAD PACKAGING
Entrant Company, City: INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio de Janeiro
Country: BRAZIL
Design/Advertising Agency, City: INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio de Janeiro
Country: BRAZIL

Credit Details:
Name Position Company
Bruno Bertani Creative Director Industria Nacional & Dialogo Design
Ricardo Saint-Clair Creative Director Industria Nacional & Dialogo Design
Paulo Ferreira Product Designer Industria Nacional & Dialogo Design
Paulo Neto Product Designer Industria Nacional & Dialogo Design

Brief/Objectives/Goals:
To create an innovative brand touch point for Hortifruti, a Brazilian fresh fruit & vegetable retail chain. A recyclable salad packaging that adds value to the brand generates new income, and grabs more cons
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Permanent
Title: ADIDAS MI INNOVATION CENTRE
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FLAGSHIP STORE
Entrant Company, City: MUTABOR DESIGN, Hamburg
Country: GERMANY
Design/Advertising Agency, City: MUTABOR DESIGN, Hamburg
Country: GERMANY

Credit Details:
Name Position Company
Jens May Adidas
Chris Aubrey Adidas
Anne Nebendahl Adidas
Heinrich Paravicini Creative Direction Mutabor Design
Axel Domke Art Direction Mutabor Design
Christian Tцnsmann Art Direction Mutabor Design
Thomas Huth Architecture Mutabor Design
Andreas Schradin Graphics Mutabor Design
Ksawery Oroczko Graphics Mutabor Design
Jens Uwe Meyer Graphics Mutabor Design
Media Planning NIYU Media Projects
Programming Fraunhofer Heinrich-Hertz-Institut
Programming N-Store Multimedia
Sehsucht
Timo Schдdel Film
Boris Salchow Composer

Brief/Objectives/Goals:
A new highlighted retail product should be developed that mirrors the technical and innovative progress of Adidas. Solution: The Adidas mi Innovation Centre is a 70sqm multi-sensory digital installation inside the Adidas flagship store. Its mission consists in the communicating and strengthening of the high-tech and innovation competence of the Adidas brand. By using all possible digital media (LED catwalk that scans the feet, online interface to customize the shoes by using an infrared hand track system and a touch screen, etc.) the visitor can customize their Adidas product without taking off their own
Type Of Entry: Packaging Design
Category: Non-Alcoholic Drinks
Title: THE DEW OF LONGEVITY
Advertiser/Client: TROPICAL PLANT RESOURCES RESEARCH INSTITUTE
Product/Service: HEALTH SUPPLEMENT DRINK
Entrant Company, City: DENTSU, Tokyo
Country: JAPAN
Design/Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN

Credit Details:
Name Position Company
Koichi Ito Creative Director DENTSU TOKYO
Yohei Ugaeri Copywriter DENTSU TOKYO
Mitsuhiro Kutsukake Art Director DENTSU TOKYO
PLUG Production Company PLUG
Shinji Minami Photographer
Tomoko Kida Designer
Keiko Nagamoto Designer
Kotaro Mita Account Executive DENTSU TOKYO
Hiroki Moriyama Account Executive DENTSU TOKYO
Takeshi Kamimura Advertiser's Supervisor Tropical Plant Resources Research Institute

Brief/Objectives/Goals:
The Dew of Longevity Product Description: "The Dew of Longevity" is a health supplement drink made by fermenting green papaya produced in Okinawa. Objective: Health supplement products often create negative impressions in Japan, including being seen as "dubious." Our objective was to avoid such reactions and create a high-quality and reliable image for the brand. Outline: Two key colours were used: dark green to suggest a natural ingredient; and an off-white shade to evoke the image of a hand-made product. For the logo, a typeface was designed reminiscent of that used for a traditional Japanese seal. Result: Successfully established the
Type Of Entry: Packaging Design
Category: Alcoholic Drinks
Title: ABSOLUT DISCO
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: ABSOLUTE VODKA
Entrant Company, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Design/Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN

Credit Details:
Name Position Company
Marten Knutsson Creative Director Family Business
Kalle Wahlstrom Copywriter Family Business
Clara Mattson Copywriter Family Business
Fredrik Lindquist Art Director Family Business
Magnus Petermann Industrial Designer Family Business
Christian Styffe Art Director Assistant Family Business
Magnus Lundgren Art Director Assistant Family Business
Gabriella Agner Illustrator Family Business
Frederika Curry Ohlson Account Director Family Business
Nicki Hallenberg Account Manager Family Business

Brief/Objectives/Goals:
Challenge: To stand out in the cluttered trade environment and act as a natural choice for those who really want to party. Solution: Make a disco ball, shaped as an Absolut bottle, with a hook on top and put on all Absolut bottles during the campaign period. Once the vodka bottle on the inside is removed, the disco ball can be hung in the ceiling and danced around. Result: Visibility and number of facings rose dramatically. In many markets, sales were up more than 1000%. Most markets sold out their Absolut stock to the last

19.06.2008

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Cannes Lions 2008
55 международный фестиваль рекламы Canes Liоns стартовал вчера во Франции. Ожидается, что мероприятие посетит 9500 делегатов и 12 тысяч представителей рекламной индустрии из 85 стран мира. На конкурс представлено 28 тысяч работ, что на 10,2% больше, чем в прошлом году. Среди новшеств этого года - конкурсная категория Design.
Cannes Lions, 2008 г.

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