Серебряные призеры в категории Design Lions

From information to insulation. Most recipients of this poster will tear it up. And that's just the reaction we want. It was designed to be handed out with the 15 Below jacket - a lightweight coat that uses the insulating power of newspaper to help protect the homeless against the harsh Canadian winters. The poster provides multiple language instructions on how the 15 Below jacket works. Printed on newsprint, it can then be torn up and stuffed into the jacket's multiple pockets throughout the lining. It measures 10" x 15" (38 x 25.5 cm) folded, and 40" x 60 " (152 x101 cm) unfolded. It is also being distributed to homeless shelters to help create awareness of the j

Task: Development of a brand book for Conergy, which illustrates the cleantech business segments of the company. Such as solar, wind, biological and geothermal energy. The book should make Conergy appear as a smart, intelligent and highly attractive company. Solution: The book does not need a single drop of ink. Instead the pictures and the text are made up of tiny holes in the paper. The result: a completely white book - the cleanest book on

The campaign Cigarro mata mais (Smoking kills more) is part of Unimed's actual brand positioning which is focused on prevention. The challenge was to bring some freshness to the anti-smoking issue and alert people about something they already know and sometimes is taken for gr

Challenge: The goal was to create an attention-grabbing campaign for Tesa pack ultra strong that plainly illustrates the product's benefit. The communication was targeted on awareness for the product and its ultra strength. Strategy: To demonstrate the performance of Tesa pack ultra strong, we developed analogies for power and strengths. The clever bit: the motifs consist of 100% adhesive tape. Results: Since the campaign only started in spring 2008 we can't provide any sales figures yet. However, by now Tesa got a great response for this campaign: the images became talk of the art-world. People couldn't believe that the images where 100% tape but eventually they noticed that even the small lines are folded or rumpled tape. Tesa even got requests if the images are sal

The Annual Report of Fleurop is not only information to Fleurop's shareholders, but also the company's visit card towards the media and business partners in Switzerland and abroad. Last year, Fleurop Switzerland proved their floristic competence amongst their readers by using illustrations, that were entirely made of fl

We were given a brief by the client to create idents that were picture postcard scenes of Welsh life. We wanted to produce idents that could bring those scenes to life in real time. We came up with the idea of developing voice reactive imagery that would be entirely unique each time it screened. In order to achieve this we built a real time compositing engine. By using 10 background plates, the broadcast announcer can, in real time, affect the imagery within each scene. Elements randomly move based on the volume and frequency of the announcer's voice. The idents stand on their own without voice, but speech breathes life into the scenes. The project took over a year to develop, from conception, R&D, live-action shoot, post, coding, and integration. We developed the S4C application completely from scratch by writing video decoding, compositing, colour correction, etc and using open source libraries. There are approximately 50,000 lines of code in the final product. The system behaves like a digi deck as it is installed at the broadcaster's office, communicating with their scheduling system; switch audio and output synchronized digital video and audio using broadcast standard si

Brief: In Germany, the focus of 2007 was the Humanities. The task was to attract attention and arouse public and media interest in Humanities, their diversity of themes and importance in our life. Our mission was to make the Humanities as visible and tangible as possible in public spaces. Objectivs: To create lasting images, special projectors were used to shine giant letters onto public buildings of great symbolic significance. "Human flies" then glued special foil over the letters. The installations function like the Humanities themselves: you have to change your perspective to truly understand them. Only from the proper angle does the whole picture make sense. Goals: The result was Germany's largest alphabet - architecture and art have made the "Science Year" into an event. In just a short time the ABC installations developed into a publicity magnet: subjects were photographed billions of times and made their way around the world. The campaign achieved much media coverage, from local radio stations and newspapers to the national press and TV sta

Announce the 2007 Sydney Writers' Festival. The design objectives: 1) Generate interest and excitement. 2) Draw a bigger and more diverse audience than the previous year. 3) Position the festival as an inclusive, accessible, public event. How it achieved its goals: The piece captured words in a different light, demonstrating that the Sydney Writers' Festival is about more than just books and wr

The Amnesty International Section of Mannheim (Germany) wanted to create new and strong public interest in their town, because people often avoid the classical Amnesty information desks in pedestrian zones and shopping malls. We disguised torture as a modern art sculpture and exposed it in the most unusual context, the big local Art Museum (Kunsthalle Mannheim). Because in museums you'll find people of higher education and income than in ordinary contexts - the profile of potential Amnesty supporters. The artist Christian Schoenwaelder created the sculpture for us. Over 7,000 visitors saw the sculpture in the Museum. We had large PR coverage in local and national newspapers. And we created PR in magazines where Amnesty normally would never get in: Art Magazines and Marketing Periodicals. The clickrates on amnesty-international.de during the promotion were 16% higher than in the previous months. The local Amnesty Group in Mannheim had 50% more applications for membership right after the prom

To create an innovative brand touch point for Hortifruti, a Brazilian fresh fruit & vegetable retail chain. A recyclable salad packaging that adds value to the brand generates new income, and grabs more cons

A new highlighted retail product should be developed that mirrors the technical and innovative progress of Adidas. Solution: The Adidas mi Innovation Centre is a 70sqm multi-sensory digital installation inside the Adidas flagship store. Its mission consists in the communicating and strengthening of the high-tech and innovation competence of the Adidas brand. By using all possible digital media (LED catwalk that scans the feet, online interface to customize the shoes by using an infrared hand track system and a touch screen, etc.) the visitor can customize their Adidas product without taking off their own

The Dew of Longevity Product Description: "The Dew of Longevity" is a health supplement drink made by fermenting green papaya produced in Okinawa. Objective: Health supplement products often create negative impressions in Japan, including being seen as "dubious." Our objective was to avoid such reactions and create a high-quality and reliable image for the brand. Outline: Two key colours were used: dark green to suggest a natural ingredient; and an off-white shade to evoke the image of a hand-made product. For the logo, a typeface was designed reminiscent of that used for a traditional Japanese seal. Result: Successfully established the

Challenge: To stand out in the cluttered trade environment and act as a natural choice for those who really want to party. Solution: Make a disco ball, shaped as an Absolut bottle, with a hook on top and put on all Absolut bottles during the campaign period. Once the vodka bottle on the inside is removed, the disco ball can be hung in the ceiling and danced around. Result: Visibility and number of facings rose dramatically. In many markets, sales were up more than 1000%. Most markets sold out their Absolut stock to the last