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Креатив помогает бизнесуПобедители премии The Design Business AssociationНа прошлой неделе состоялось вручение наград британской Дизайнерской Бизнес-Ассоциации (The Design Business Association). Созданная в 1986 году Ассоциация верит в то, что эффективный дизайн способствует росту "креативного" бизнеса. Каждый год награды находят тех, чей дизайн сыграл значительную роль в коммерческом успехе того или иного продукта или услуги. Самый главный критерий оценки в DBA - это эффективность того или иного решения, это единственная награда в мире, которую присуждают на основе коммерческих данных о прибыли. Это помогает не только показать миру, как красиво можно достичь бизнес-цели, но и пропагандирует новый тип отношений клиента и дизайнера, которые вместе могут создать наилучшие - в том числе и коммерческие - условия для творчества.
The Gran Prix
TITLE: SoloSTAR disposable pen injector AGENCY:DCA Design International CLIENT: Sanofi Aventis GmbH Pen injectors were introduced over 20 years ago to deliver liquid medication to patients. Lantus, a new once-a-day insulin, was originally offered in a licensed injector device, but in 2003, in order to sustain development of the new insulin, Sanofi Aventis decided to develop its own injector. DCA Design International were tasked with designing a new injector that would deliver a single dose of 80 insulin units without causing discomfort or inconvenience. It also had to satisfy industry standards. Focusing strongly on the needs of users, DCA Design International created a new operating mechanism to deliver a low injection force and a subtle yet appealing design. They also used colour and other differentiation features to help improve safety. SoloSTAR successfully met all product requirements and outperformed previous devices in terms of comfort, safety and ease-of-use. 7 out of 10 patients now prefer the lower injection force of SoloSTAR to competitor products and in 2008 it accounted for 41% of all growth in the global injectable insulin market.
Corporate/Brand
Бронза
TITLE: Alib AGENCY:Red Bee Media CLIENT: uktv
Золото
TITLE: Boots Laboratories Serum 7 AGENCY:Creative Leap CLIENT: Alliance Boots
Серебро
TITLE: British Chambers of Commerce AGENCY: Elmwood CLIENT: British Chambers of Commerce
Золото
TITLE: Cooke & Lewis AGENCY: 20|20 CLIENT: B&Q
Золото
TITLE: Durex AGENCY: Elmwood CLIENT: SSL International
Серебро
TITLE: Frugi AGENCY: Absolute CLIENT: Frugi
Золото
TITLE: Gas Safe Register AGENCY: The Team CLIENT: Capita Group Plc
Бронза
TITLE: Graduates Yorkshire AGENCY: Honey Creative CLIENT: Graduates Yorkshire
Бронза
TITLE: Hiho Rebrand AGENCY: Blue Marlin CLIENT: Hiho
Серебро
TITLE: Manchester Central Rebrand AGENCY: Hemisphere CLIENT: Manchester Central Convention
Серебро
TITLE: Pilsen Callao AGENCY: The Brand Union CLIENT: SAB Miller
Бронза
TITLE: Tossed AGENCY: Honey Creative CLIENT: Tossed
Packaging
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TITLE: Andorinha Olive Oil AGENCY: Pearlfisher CLIENT: The Sovena Group
Бронза
TITLE: Bassetts Soft & Chewy Vitamins AGENCY: Design Activity CLIENT: Ernest Jackson
Серебро
TITLE: Bulmers AGENCY: JKR CLIENT: Scottish & Newcastle
Серебро
TITLE: Chicago Town Deep Dish AGENCY: The Design Group (tdg) CLIENT: Chicago Town
Золото
TITLE: Debbie & Andrew's: Sausages AGENCY: Elmwood CLIENT: Debbie & Andrew's
Золото
TITLE: Equal Exchange AGENCY: Good Creative CLIENT: Equal Exchange
Золото
TITLE: Fairview Cheese AGENCY: Coley Porter Bell CLIENT: Fairview Cheese
Бронза
TITLE: Fox's Redesign AGENCY: Brandopus CLIENT: Northern Foods
Бронза
TITLE: Galaxy AGENCY: Brandhouse CLIENT: Mars
Серебро
TITLE: Ginsters AGENCY: Smith and Milton CLIENT: Ginster
Серебро
TITLE: Godfreys AGENCY: Elmwood CLIENT: Godfreys
Серебро
TITLE: Harrods Food Halls AGENCY: Honey Creative CLIENT: Harrods
Серебро
TITLE: Heinz Classic Soups AGENCY: Cowan London CLIENT: Heinz UK & Ireland
Бронза
TITLE: Higgidy Pies AGENCY: Ziggurat Brands CLIENT: Higgidy Pies
Бронза
TITLE: Deluxe Honeydrop AGENCY: Pearlfisher CLIENT: Deluxe Honeydrop
Золото
TITLE: Lotus Caramelised Biscuit AGENCY: Lewis Moberly CLIENT: Lotus Bakeries
Бронза
TITLE: McClelland's Single Malt AGENCY: Nevis CLIENT: Morison Bowmore Distillers
Бронза
TITLE: Mekhong Export
AGENCY:
Pearlfisher
CLIENT: International Beverage
Серебро
TITLE: REDD'S AGENCY: Pearlfisher CLIENT: SAB Mille
Бронза
TITLE: Ski AGENCY: Coley Porter Bell CLIENT: Lactalis Nestle Chilled Dairy
Бронза
TITLE: Soupline Edition Limitee AGENCY: Elmwood CLIENT: Colgate-Palmolive Services
Серебро
TITLE: Spicentice AGENCY: Honey Creative CLIENT: Spicentice
Бронза
TITLE: Waitrose Fresh Herbs AGENCY: Lewis Moberly CLIENT: Waitrose
Design for Society
Золото
TITLE: Be a Star Breastfeeding Campaign AGENCY: The Hub CLIENT: Central Lancashire Primary Care
Бронза
TITLE: Cracking Ideas AGENCY: Bell Design CLIENT: Intellectual Property Office
Бронза
TITLE: Home Access AGENCY: The Team CLIENT: Becta
Серебро
TITLE: I Spy Campaign AGENCY: Bell Design CLIENT: Crimestoppers
Серебро
TITLE: Walk to School AGENCY: Felton Communication CLIENT: Living Streets
Museums, Galleries, Events & Visitor Attractions
Золото
TITLE: BeWILDerwood AGENCY: Purple Circle CLIENT: BeWILDderwood
Бронза
TITLE: Harlequins Big Game AGENCY: Minale Tattersfield CLIENT: Harlequins Football Club
Product
Серебро
TITLE: Gyproc Tools Bladerunner AGENCY: FearsomEngine CLIENT: Artex
The Gran Prix
TITLE: SoloSTAR disposable pen injector AGENCY: DCA Design International CLIENT: Sanofi Aventis GmbH
Золото
TITLE: Unometer Safeti Plus AGENCY: PDD CLIENT: Unomedical
Design Management
Серебро
TITLE: Harrow Clicks AGENCY: The Team CLIENT: Harrow Council
Бронза
TITLE: McDonald's Global Packaging AGENCY: Boxer CLIENT: McDonald's
Environment
Бронза
TITLE: We Can Recycle More AGENCY: 999 CLIENT: Tower Hamlets Council
Interative & Digital Media
Бронза
TITLE: NHS Choices Pregnancy Planner AGENCY: The Team CLIENT: NHS Choices
Internal Communications
Серебро
TITLE: Airlines Moves AGENCY: The Team CLIENT: BAA Heathrow
Point of Sale
Золото
TITLE: Make the Switch AGENCY: Vivid Brand CLIENT: Philips
Print
Бронза
TITLE: HMRC Self Assesment Letter AGENCY: Boag Associates CLIENT: HMRC |
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