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The organisers of the Cannes Lions International Advertising Festival are pleased to announce that as part of the Festival's Jubilee celebrations, a new award will be introduced - a Titanium Lion.This award will be presented every year to the work in any category, or any combination of categories, that causes the industry to stop in its tracks and reconsider the way forward. The Titanium Lion will honor innovation - innovation in design, thinking, execution or sensibility, or innovation in the development of new forms of communication or the interrelationship between existing ones. The four Jury Presidents will select the winner of this award. Since the Titanium Lion salutes the most provocative of works, it does not require consensus of all the Presidents, just a simple majority. This trophy will be presented to the winner on Saturday evening, 21 June, at the Film awards ceremony. "The innovation of the Titanium Lion was suggested by Dan Wieden. When he made this suggestion we were thrilled knowing that the trend of the industry was moving towards convergence and this innovation reflects that trend" commented Roger Hatchuel, Chairman of the Festival. - ends - The 50th International Advertising Festival will be held 15-21 June 2003 in Cannes, France. The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards. Each year, about 8,000 visitors from the advertising and allied industries attend this event to celebrate the creme de la creme of creativity in all major media, discuss industry issues and network with one another. Over 17,000 ads from all over the world are showcased at the Festival and a unique programme of high-profile seminars, organised by some of the biggest names in the industry, is also presented. Winning companies receive the highly coveted Lion awards, honouring the most creative TV/cinema, print, outdoor and online advertising, as well as the best media and direct marketing solutions. For further information, please contact Amanda Benfell, International Advertising Festival, 27 Mortimer Street, London W1T 3JF, United Kingdom Tel: +44-20-7291 8444; Fax: +44-20-7291 8400; E-mail: amandab@canneslions.com Liz Hartge, Wieden+Kennedy, Tel: +1-503-9377793; E-mail: liz.hartge@wk.com |
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