В шорт-лист Eurobest 2011 вошло 18 работ от России

Сегодня были опубликованы шорт-листы престижного европейского фестиваля рекламы Eurobest

Eurobest, ведущий ежегодный конкурс креативной рекламы и коммуникационной индустрии опубликовал список агентств, вошедших в шорт-листы фестиваля. В категории Film от России было подано около 12 работ, однако ни одна не смогла пройти в шорт-лист фестиваля.

В категории Print 12 работам из России удалось попасть в шорт-лист. Больше всего работ в этой номинации представлено от агентства BBDO Russia. Креативной команде агентства удалось пройти с девятью работами в числе которых Apple и Pomegranate для бренда Eclipse; WC и Girl для Pepsi ; Bride, Employee, Driver для фармацевтической компании Bayer; Power Station и Sexshop для Google Russia.

Отметим, что работы агентства для бренда Pepsi и Aspirin (Bayer) также попали в шорт-лист категории Outdoor.

Title: ECLIPSE APPLE Advertiser WRIGLEY'S Product ECLIPSE Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: FOOD PRODUCTS Advertiser/Client: WRIGLEY'S Product/Service: ECLIPSE Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Igor Lutz Chief Creative Officer Andres Vergara/Luis Tauffer Creative Director Maxim Kayumi Copywriter David Ljungberg Art Director Aorta Photographer Retoucher: David Ljungberg Other Credits

Title: ECLIPSE POMEGRANATE Advertiser WRIGLEY'S Product ECLIPSE Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: FOOD PRODUCTS Advertiser/Client: WRIGLEY'S Product/Service: ECLIPSE Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Igor Lutz Chief Creative Officer Andres Vergara/Luis Tauffer Creative Director Maxim Kayumi Copywriter David Ljungberg Art Director Aorta Photographer Retoucher: David Ljungberg Other Credits

Title: WC Advertiser PEPSICO Product PEPSI MAX Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Magazine Type of Entry: Product & Service Category: DRINKS - ALCOHOLIC & NON-ALCOHOLIC Advertiser/Client: PEPSICO Product/Service: PEPSI MAX Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Lutz Igor Chief Creative Officer Andres Vergara/Luis Tauffer Creative Director Pedro Levierluis Tauffer Copywriter Paulo Garcialuis Tauffer Art Director

Title: GIRL Advertiser PEPSICO Product PEPSI MAX Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Magazine Type of Entry: Product & Service Category: DRINKS - ALCOHOLIC & NON-ALCOHOLIC Advertiser/Client: PEPSICO Product/Service: PEPSI MAX Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Lutz Igor Chief Creative Officer Andres Vergara/Luis Tauffer Creative Director Pedro Levierluis Tauffer Copywriter Paulo Garcialuis Tauffer Art Director

Title: BRIDE Advertiser BAYER Product ASPIRIN Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: TOILETRIES & PHARMACY Advertiser/Client: BAYER Product/Service: ASPIRIN Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Igor Lutz Chief Creative Officer Luis Tauffer/Andres Vergara Creative Director Luis Tauffer/Pedro Levier Copywriter Luis Tauffer/Paulo Garcia Art Director Paulo Garcia Illustrator

Title: EMPLOYEE Advertiser BAYER Product ASPIRIN Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: TOILETRIES & PHARMACY Advertiser/Client: BAYER Product/Service: ASPIRIN Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Igor Lutz Chief Creative Officer Luis Tauffer/Andres Vergara Creative Director Luis Tauffer/Pedro Levier Copywriter Luis Tauffer/Paulo Garcia Art Director Paulo Garcia Illustrator

Title: DRIVER Advertiser BAYER Product ASPIRIN Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: TOILETRIES & PHARMACY Advertiser/Client: BAYER Product/Service: ASPIRIN Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Igor Lutz Chief Creative Officer Luis Tauffer/Andres Vergara Creative Director Luis Tauffer/Pedro Levier Copywriter Luis Tauffer/Paulo Garcia Art Director Paulo Garcia Illustrator

Title: POWER STATION Advertiser GOOGLE RUSSIA Product GOOGLE STREETVIEW Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: COMMERCIAL PUBLIC SERVICES Advertiser/Client: GOOGLE RUSSIA Product/Service: GOOGLE STREETVIEW Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Adrian Ely Creative Director Daria Artamonova Copywriter Adrian Ely/Victor Zerzele Art Director Jonathan May Photographer James Lucas/Lime House Creative - Retouchers Other Credits

Title: SEXSHOP Advertiser GOOGLE RUSSIA Product GOOGLE STREETVIEW Entrant BBDO RUSSIA GROUP Moscow, RUSSIA Type of Entry: Newspaper and Magazine Type of Entry: Product & Service Category: COMMERCIAL PUBLIC SERVICES Advertiser/Client: GOOGLE RUSSIA Product/Service: GOOGLE STREETVIEW Entrant Company: BBDO RUSSIA GROUP Moscow, RUSSIA Advertising Agency: BBDO RUSSIA GROUP Moscow, RUSSIA Creative Credits Name Position Adrian Ely Creative Director Daria Artamonova Copywriter Adrian Ely/Victor Zerzele Art Director Jonathan May Photographer James Lucas/Lime House Creative - Retouchers Other Credits

Также в шорт-лист категории Print вошли три работы агентства Leo Burnett Moscow для компании Lego под названием Taj Mahal, Bug и Batiskaf. Эти же работы попали в шорт-лист категории Outdoor. Leo Burnett Moscow с работой Death Revealer также будет защищать честь России в категории Mobile.

Title: TAJ MAHAL Advertiser LEGO Product LEGO CONSTRUCTOR Entrant LEO BURNETT MOSCOW, RUSSIA Type of Entry: Magazine Type of Entry: Product & Service Category: ENTERTAINMENT & LEISURE Advertiser/Client: LEGO Product/Service: LEGO CONSTRUCTOR Entrant Company: LEO BURNETT MOSCOW, RUSSIA Advertising Agency: LEO BURNETT MOSCOW, RUSSIA Creative Credits Name Position Mikhail Kudashkin Chief Creative Officer Rodrigo Linhares Copywriter Arina Avdeeva Art Director Ninjafilms Studio Illustrator Anna Ivannikova Art Buyer Oxana Shevchenko Account Supervisor Evgenia Karpenkova Account Manager Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits

Title: BUG Advertiser LEGO Product LEGO CONSTRUCTOR Entrant LEO BURNETT MOSCOW, RUSSIA Type of Entry: Magazine Type of Entry: Product & Service Category: ENTERTAINMENT & LEISURE Advertiser/Client: LEGO Product/Service: LEGO CONSTRUCTOR Entrant Company: LEO BURNETT MOSCOW, RUSSIA Advertising Agency: LEO BURNETT MOSCOW, RUSSIA Creative Credits Name Position Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits Mikhail Kudashkin Chief Creative Officer Rodrigo Linhares Copywriter Arina Avdeeva Art Director Ninjafilms Studio Illustrator Anna Ivannikova Art Buyer Oxana Shevchenko Account Supervisor Evgenia Karpenkova Account Manager

Title: BATISKAF Advertiser LEGO Product LEGO CONSTRUCTOR Entrant LEO BURNETT MOSCOW, RUSSIA Type of Entry: Magazine Type of Entry: Product & Service Category: ENTERTAINMENT & LEISURE Advertiser/Client: LEGO Product/Service: LEGO CONSTRUCTOR Entrant Company: LEO BURNETT MOSCOW, RUSSIA Advertising Agency: LEO BURNETT MOSCOW, RUSSIA Creative Credits Name Position Mikhail Kudashkin Chief Creative Officer Rodrigo Linhares Copywriter Arina Avdeeva Art Director Ninjafilms Studio Illustrator Anna Ivannikova Art Buyer Oxana Shevchenko Account Supervisor Evgenia Karpenkova Account Manager Dmitry Jakovlev/Asya Boukhnina/Viktoria Prokopavichute Other Credits

Не удивило и агентство Восход, которые попали в шорт-лист outdoor с работами Snowballs lля Компании Charter и Books Fresheners для сети книжных магазинов. «Книги-освежители», успевшие набрать популярность среди крупнейших фестивалей, также стали единственной работой из России, попавшей в шорт-лист категории Direct.

Title: SNOWBALLS Advertiser CHARTER Product TOURIST AGENCY Entrant VOSKHOD Yekaterinburg, RUSSIA Type of Entry: Billboards & Street Furniture Category: SPORTS, ENTERTAINMENT, TRAVEL & LEISURE Advertiser/Client: CHARTER Product/Service: TOURIST AGENCY Entrant Company: VOSKHOD Yekaterinburg, RUSSIA Advertising Agency: VOSKHOD Yekaterinburg, RUSSIA Creative Credits Name Position Andrey Gubaydullin Creative Director Evgeny Primachenko/Aleksandr Parkhomenko Copywriter Vladislav Derevyannykh Art Director Yana Akhmetshina/Dmitry Maslakov Illustrator

Title: BOOKS FRESHENERS Advertiser 100 000 BOOKS Product CHAIN OF BOOKSTORES Entrant VOSKHOD Yekaterinburg, RUSSIA Type of Entry: Ambient Category: AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Advertiser/Client: 100 000 BOOKS Product/Service: CHAIN OF BOOKSTORES Entrant Company: VOSKHOD Yekaterinburg, RUSSIA Advertising Agency: VOSKHOD Yekaterinburg, RUSSIA Creative Credits Name Position Andrey Gubaydullin Creative Director Alexey Nikiforov/Evgeny Primachenko/Aleksandr Parkhomenko Copywriter Vladislav Derevyannykh Art Director Dmitry Maslakov Illustrator

Агентство Digital Miracles с работой Got2b Prankish Photo-Booth для Schwarzkopf попытает счастье в категориях Outdoor и Interactive.

Title: GOT2B PRANKISH PHOTO-BOOTH Advertiser SCHWARZKOPF Product GOT2B GLUED HAIR PRODUCT Entrant KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA Type of Entry: Ambient Category: AMBIENT: SPECIAL BUILD Advertiser/Client: SCHWARZKOPF Product/Service: GOT2B GLUED HAIR PRODUCT Entrant Company: KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA Advertising Agency: KIJJAA! DIGITAL MIRACLES Moscow, RUSSIA Creative Credits Name Position Rob Ikki Creative Director Vera Karpova Copywriter Rob Ikki/Olga Midlenko Art Director Katya Bazilevskaya/Diana Zubkova Producer Lisa Nikolova Account Manager Hair Styling Brand Management/Olga Zapryatkina/Senior Brand Manager Hair Styling Other Credits

В категории Design одним из претендентов на победу стал проект Dizao Organics брендингового агентства Depot WPF. Напомним, что подход к дизайну упаковки Dizao Organics уже оценили на многих международных конкурсах. За этот год работа агентства успела занять призовые места на фестивалях Cresta Awards (золото), Pentawards (бронза), Dieline Awards (серебро), украинский КМФР (золото), российские фестивали «Идея!» (золото) и другие.

Вторым претендентом на призовые места в этой категории стало агентство Tomatdesign с работой T-Platforms.

Title: DIZAO ORGANICS Advertiser DIZAO Product DIZAO ORGANICS COSMETICS Entrant DEPOT WPF Moscow, RUSSIA Type of Entry: Packaging Design Category: NON-FOOD Advertiser/Client: DIZAO Product/Service: DIZAO ORGANICS COSMETICS Entrant Company: DEPOT WPF Moscow, RUSSIA Design/Advertising Agency: DEPOT WPF Moscow, RUSSIA Creative Credits Name Company Position Alexey Fadeev Depot WPF Creative Director Lyudmila Galchenko Depot WPF Art Director Kurban Kurbanmagomedov Depot WPF Pre-press specialist

Title: T-PLATFORMS Advertiser T-PLATFORMS Product SUPERCOMPUTERS AND HIGH-END OPERATING SYSTEMS Entrant TOMATDESIGN Moscow, RUSSIA Type of Entry: Corporate or Brand Identity Category: CORPORATE IDENTITY SCHEMES Advertiser/Client: T-PLATFORMS Product/Service: SUPERCOMPUTERS AND HIGH-END OPERATING SYSTEMS Entrant Company: TOMATDESIGN Moscow, RUSSIA Design/Advertising Agency: TOMATDESIGN Moscow, RUSSIA Creative Credits Name Company Position Andrei Tarakanov Tomatdesign Creative Director Denis Bashev Tomatdesign Art director Anton Krivulia Tomatdesign Designer Farhad Kuchkarov Tomatdesign Manager

Единственной работой из России, вошедшей в категорию Media, стал проект агентства Mediacom для Audi под названием 110 Steps.

Title: 110 STEPS Advertiser AUDI Product AUDI APPROVED: PLUS Entrant RODNAYA RECH Moscow, RUSSIA Type of Entry: Best Use Of Media Category: BEST USE OF PRINT Advertiser/Client: AUDI Product/Service: AUDI APPROVED: PLUS Entrant Company: RODNAYA RECH Moscow, RUSSIA Advertising Agency: RODNAYA RECH Moscow, RUSSIA Media Agency: MEDIACOM Moscow, RUSSIA Creative Credits Name Company Position Dobrydnev Sergey Rodnaya Rech Creative Director Roman Pavlenko Rodnaya Rech Interactive Creative Director Andrey Tukavkin Rodnaya Rech Copywriter Vladimir Vashnev Rodnaya Rech Art Director Kostantin Simonov Rodnaya Rech Copywriter Irina Kazennova Rodnaya Rech Client Service Director Alexandra Sadchikova Rodnaya Rech Account Manager