18 апреля 2024 г.

Победители в номинации Clothing, Footwear & Personal Accessories



Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Peter Strauss

Copywriter(s): Peter Strauss

Art Director(s): Ute Sonntag

Production Company (& City): JO!SCHMID, Berlin

Film Director(s): Martin Schmid

Production Company Producer(s): Anne Baeker

Agency Producer(s): Claudia Vaternahm

Short explanation

Jako-o is a very popular brand for kid’s fashion and toys. However, consumers cease to acknowledge the quality of their offerings, and view Jako-o increasingly as “too expensive”. They have stopped seeing Jako-o as a pioneer of the industry.

Description

store for toys and kid's clothing



Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann, Lothar Mueller

Copywriter(s): Lothar Mueller, Martin Gillan

Art Director(s): Nico Ammann, Till Schaffarczyk

Photographer(s): Uli Wiesmeier

Short explanation

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Description

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schoffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Schoffel.
Getaway Clothing.





Epica Awards - один из самых престижных рекламных конкурсов Европы. Жюри конкурса составляют редакторы 32-х изданий о рекламе и маркетинге из 23-х стран мира. Члены жюри отмечают лучшие работы в наржуной, печатной, итерактивной и телевизионной рекламе, созданной европейскими агентствами.
Публикации
2012
свернуть
07.12
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
26.11
23.11
22.11
21.11
24.10
10.09
2011
развернуть
2010
развернуть

© Состав.ру 1998-2024, фирменный стиль Depot WPF

тел/факс: +7 (495) 225 1331 адрес: 109004, Москва, Пестовский пер., д. 16, стр. 2

При использовании материалов портала ссылка на Sostav.ru обязательна!
Администрация Sostav.ru просит Вас сообщать о всех замеченных технических неполадках на E-mail
  Рассылка 'Sostav.ru - ежедневные новости маркетинга, рекламы и PR.'   Rambler's Top100         18+   Словарь маркетинговых терминов