To launch AXEв?Ts range of menв?Ts hair products, we had to let guys know how much bad hair hurts their game. So we put 100 girls in a room to judge guysв?T hair. And waited. When guys uploaded a photo it was immediately sent live to moderators working in 24/7 shifts who responded not only to the guyв?Ts hair, but to other characteristics like his expression, facial hair and accessories. The guy's photo was then sent back in a personalized, online evaluation from the 100 girls and a product recommendation to help them get girl approved hair.
Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us.
On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores.
In fact, these 1000 snapshots generated a parka sensation thatв?Ts reaching from Tokyo across the nation.
Our brief was to stimulate the posting of parcels and increase the knowledge about Postenв?Ts services among youth, without spending one penny on media. The solution was Stefan the Swopper, a 28 years old lifestyle artist from Stockholm who was sick and tired of all his belongings and therefore decided to swap them. Everything from his apartment to toothbrush had to go within one month.
Charities, Public Health & Safety, Public Awareness Messages
Title:
DONATE A MEAL
Advertiser/Client:
DUESSELDORFER TAFEL E.V.
Product/Service:
FREE FOOD DISTRIBUTION
Entrant Company:
OGILVY & MATHER DГ?sseldorf, GERMANY
Advertising/Web Design Agency:
OGILVY & MATHER DГ?sseldorf, GERMANY
Creative Credits
Name
Company
Position
Kathie Wewer
Ogilvy & Mather
Creative Director
Raul Mandru
Ogilvy & Mather
Art Director
Rabea Fischer
Ogilvy & Mather
Copywriter
Eva Fischer
Ogilvy & Mather
Account Supervisor
Heike Vongehr
Duesseldorfer Tafel
Chairwoman
Brief Explanation:
In DГ?sseldorf, Germany as many as 16,000 kids live in poverty.
A warm meal every day в?" this is almost impossible on the basis of Hartz IV social welfare. The Kindertafel DГ?sseldorf charity bears the cost of a meal for children in need. For this reason Kindertafel DГ?sseldorf charity is very much dependent on monetary donations.
Under the website users may donate for the kids and fill their plates themselves with food of their choice.
Users can fill as many plates as they want, click onв??checkoutв??and make a donation. As a symbolic thank you for their donation, users get a seat in the в??Plate Galleryв??. There they may leave a mark with a few personal words.
In honor of Doritos bringing back two intense flavors from the dead, we created an intensely scary Web site. You're trapped in a haunted hotel and have to complete challengesв?"like singing a demon baby to sleepв?"to get out. Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you lateв?"inside the lair of a madman. Your one salvation is a phone call on your actual cell phone with directions on how to get out. To make it scarier, you have to play in the dark: Hotel 626 is only open from 6 P.M. to 6 A.M.
NOTE TO THE JURY:
EMAIL: [email protected]
PASSWORD: lions
Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands are striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first: "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive media plan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.
This banner ad shows a young, online audience how fun, eccentric - and even downright weird - life with Pringles can be. As the user clicks on the banner again and again (and again, and again), they go deeper and deeper into a story with surprises at every turn without ever leaving the ad.
Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands is striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first : "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.
Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands is striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first : "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.
Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands is striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first : "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.
Axion, Dexiaв?Ts youth bank, has always supported youngsters between 12 and 25 years old in all aspects of their lives. As an ever increasing number of young bands is striving -in vain- for MySpace-fame and at a time when the music industry is struggling to survive, Axion decided it was time to give young bands a push, financially and logistically. Axion introduced an internet-first : "Banner Concerts", streaming live-gigs in the frame of traditional banners. We booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners.
The first place kids look to research a new video game is YouTube, which is loaded with hundreds of videos from all kinds of games. In order to make Wario stand out, we created a video that perfectly reflects Warioв?Ts love for destroying everything in his path. It starts out like any other game footage montage, but takes an unexpected turn when Warioв?Ts smashing begins to affect the entire YouTube page, eventually reducing it to rubble. An interactive first for YouTube. Over 4 million views in one month and praise all over the gaming blogs.
Charities, Public Health & Safety, Public Awareness
Title:
WHAT WE HEAR
Advertiser/Client:
BARNARDO'S
Product/Service:
BARNARDO'S
Entrant Company:
BBH London, UNITED KINGDOM
Advertising/Web Design Agency:
BBH London, UNITED KINGDOM
Creative Credits
Name
Company
Position
Nick Gill
BBH
Creative Director
Dominic Goldman
BBH
Creative Director
Dominic Goldman
BBH
Art Director
Dominic Goldman
BBH
Copywriter
Victoria Baldacchino
BBH
Producer
Ellen Ch'ng
BBH
Producer
Nancy Hallam
Sonny
Producer
Jeff LabbГc
Sonny
Director
Sonny
Production Company
Stopp
Production Company
Stopp
Flash Designer
Rich Orrick
Editor
Stuart Welch
Sound Design
Brief Explanation:
The brief
Barnardoв?Ts are not the UKв?Ts biggest childrenв?Ts charity but they are the most tenacious in that they donв?Tt give up on even the most troubled children. This campaign was produced to highlight how Barnardoв?Ts help and support some of the UKв?Ts most difficult children.
The solution
The digital films put viewers in the position of the charity, inviting them to interact with a series of troubled children. The campaign aimed to stoke debate in society and show how, even after others have given up, Barnardoв?Ts still believe in the most troubled children.
The interactive digital films ran as full screen HD ads в?" a first for this medium creating huge impact in the online environment.
Charities, Public Health & Safety, Public Awareness
Title:
BREAK THE CYCLE
Advertiser/Client:
BARNARDO'S
Product/Service:
BARNARDO'S
Entrant Company:
BBH London, UNITED KINGDOM
Advertising/Web Design Agency:
BBH London, UNITED KINGDOM
Creative Credits
Name
Company
Position
Nick Gill
BBH
Creative Director
Dominic Goldman
BBH
Creative Director
Dominic Goldman
BBH
Art Director
Dominic Goldman
BBH
Copywriter
Nick Allsop
BBH
Copywriter
Simon Veksner
BBH
Copywriter
Victoria Baldacchino
BBH
Producer
Ellen Ch'ng
BBH
Producer
Nancy Hallam
Sonny
Producer
Jeff LabbГc
Sonny
Director
Sonny
Production Company
Stopp
Production Company
Stopp
Flash Designer
Rich Orrick
Editor
Stuart Welch
Sound Design
Brief Explanation:
The brief
Barnardoв?Ts are not the UKв?Ts biggest childrenв?Ts charity but they are the most tenacious in that they donв?Tt give up on even the most troubled children. This campaign was produced to highlight how Barnardoв?Ts help and support some of the UKв?Ts most difficult children.
The solution
The digital films put viewers in the position of the charity, inviting them to interact with a series of troubled children. The campaign aimed to stoke debate in society and show how, even after others have given up, Barnardoв?Ts still believe in the most troubled children.
The interactive digital films ran as full screen HD ads в?" a first for this medium creating huge impact in the online environment.
We have too many Facebook friends. Too many childhood buddies and random co-workers, and we never want to delete any of them. Whopper Sacrifice gave people an excuse to clean their friend list. All you had to do was answer this question: What do you love more, your friends or the Whopper?
Only four days after launch, tens of thousands of people had been sacrificed and the number was quickly growing. The faster the sacrifice spread, the more it proved that people love their favorite burger, the Whopper, more than their friends.
The advertising agency was looking for an accountant who is more attentive than the others. Our target group: accountants of other agencies in Austria, Switzerland and Germany.
Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agencyв?Ts brand appeal.
As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use.
We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant.
The relevance lies in the simplicity and sharpness of the promotion: the credit transfer reaches exactly our actual target group of accountants, which means we have almost no waste coverage.
The promotion was a great success: We have hired a new accountant.
Based on our highly targeted approach, we drove a 60% response rate and numerous high calibre applications.
The idea was to position Schweppes as the в??Adultв?? soft drink.
So we created films that Adults would connect with and want to share with other adults. This film 'Signs' told the beautiful story between a man and a woman who communicated to each other in opposing office blocks by holding up simple signs, they never talked. Schweppes branding was weaved within the film as was the Schweppes mnemonic device в??schhhhhhh'. In 4 weeks The 12 minute long branded film is fast approaching a million views on Youtube and is the 57th top rated film on Youtube, ever.
We often protest that not all great virals are about sex but sometimes a brief comes along that just begs for it. The film was created to promote Dieselв?Ts 30th Birthday party.
Diesel have always challenged themselves, theyв?Tre incredibly stylish в?" this is stylish too if incredibly crass at the same time! And tapping into the existing meme of SFW (Safe-for-work), shows Diesel understand the internet audience.
In the first week the film was viewed over 4 million times and has now achieved over 14 million views. The film has over 25,000 positive comments and generated widespread international press coverage.
Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean in favor of John McCain. We targeted this group in a way they couldnв?Tt refuse. By encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in 12 years a democratic nominee won
Florida.
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