How to Design and Brand Mobile Apps

2020-12-09 16:55:37 565

People are spending a growing amount of their time on mobile media. In 2010, the average user spent nearly 20 minutes of every day on their mobile device. However, this number increased to 2.8 hours by 2015, it was the year that mobile media took over a majority of digital consumption. It's no surprise, then, that the average consumer is getting more and more reliant on custom mobile app development services to guide their mobile experience. Smartphone consumers spend about ninety percent of their phone time on mobile applications.

Designing a good mobile app involves a lot of interlocking aspects. The app itself requires to be completely working from a design pint of view; it requires to finally solve an issue (or several) for the end consumer; and it requires to be branded well so that users select it to begin without thousands of apps, both paid and free, that they can download.

We have covered a lot of the vital components of good design and branding before in our article. Here are the significant fundamentals any mobile app will require to have. How can you better design and brand mobile apps for 2020?

Interaction Design: Keeping UX (User Experience) at the Forefront

Whether you are launching a dinosaur hunting game or a restaurant finding app, many of the key fundamentals of a good mobile app come down to making sure that the UX (user experience) is a smooth one. What matters?


When it takes twenty minutes for a consumer to understand how to successfully navigate your app and its features, this is a sign that your design is not quite intuitive. Though it is great to stand out from other apps, you still need to make use of familiar patterns to make the transition smooth and not annoying for the consumer.


A phone is a small screen, and an application is not meant to duplicate the experience of visiting a site. Cut back your offerings so that what stays is clean, easy to understand, and guides the consumer to the right place.


Give consumers feedback so that they know, for instance, when they haven't entirely completed a task through your app (for instance, perhaps paying for what is in their shopping cart). The feedback ought to be as unobtrusive as possible.

Branding: Powerful and Simple

It is vital to recall that among a host of competitors, your application is going to be fundamentally unknown. It is significant to have cohesive, clear branding across platforms so consumers know precisely what you are about.

An easy to remember an icon

At the end of the day, whether a consumer clicks to download or open your application or not may all come down to how simply understandable your logo is, and how much it is noticeable. We have given many tips on logo design; they essentially boil down to keeping it simple, keeping it colorful, and keeping it unique.

Understanding how your product is used

Oakley can be well known for their goggles and sunglasses suited best for extreme sports like snowboarding and surfing, but their Surf Report app focuses exactly on equipping surfers with the advanced information about swell directions, surf heights, tides, and more. A good tie-in that reinforces their brand image.

Interaction and consistency across platforms

Your application's offerings and appearance, from the icon to the layout, ought not to be enthusiastically different from your storefront, your website, etc. Not only should your mobile application be reliable across platforms, but you also need to make it easy for consumers to switch between platforms and to promote your app. As Think360Studio points out, word-of-mouth is every so often the “make it or break it” for defining which apps become fruitful or not.

There are around 1.5 million applications out there, with further being designed and launched each day. Hence, hiring an experienced mobile app developer is key to standing out from the other mobile applications.