Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Star"
Agency: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Silver) for Best Newspaper Advertisement
Advertising Creative Circle Awards, 2008 (Silver) for Best Photography
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Gold) for Retail Services
Epica, 2008 (Epica d'Or)
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Cat"
Agency:: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Epica d'Or)
Epica, 2008 (Gold) for Retail Services
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Sofa"
Agency:: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Awards: for National Newspaper Advertising - the ANNAs, 2007 (Winner) for Art Direction
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Silver) for Best Landscape Poster
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Gold) for Retail Services
Epica, 2008 (Epica d'Or)
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Description / Synopsis
The range execution, 'Trashcupboard', features either a cupboard or a bin full of the products.
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Trashcupboard 1"
Agency:: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Epica d'Or)
Epica, 2008 (Gold) for Food
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager: Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator: Al Murphy
Description / Synopsis
'Guzzlepuke' features a person either eating or spitting out some mini rice cakes.
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Guzzlepuke 1"
Agency:: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager: Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator: Al Murphy
Title: "Bogmouth 1"
Agency:: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager: Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator: Al Murphy
Description / Synopsis
'Dropcatch' shows someone either pouring breadsticks into their hand, or putting them back into the bag
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Dropcatch 1"
Agency:: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager: Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator: Al Murphy
Description / Synopsis
'Yukyum' has someone either enjoying or hating a cheddar bite
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Yukyum 1"
Agency:: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager: Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator: Al Murphy
Золото
Title: "Coppola"
Agency:: Ogilvy & Mather
City: Paris
Advertiser: Louis Vuitton
Brand Name: Louis Vuitton
Business Sector: Accessories, Bags, Leathers
Country of Production: France
Type: Print
Awards:
Epica, 2008 (Gold) for Advertising Photography
Title: "Sean Connery"
Agency: Ogilvy & Mather
City: Paris
Advertiser: Louis Vuitton
Brand Name: Louis Vuitton
Business Sector: Accessories, Bags, Leathers
Country of Production: France
Type: Print
Awards:
Epica, 2008 (Gold) for Advertising Photography
Title: "Keith Richards"
Agency: Ogilvy & Mather
City: Paris
Advertiser: Louis Vuitton
Brand Name: Louis Vuitton
Business Sector: Accessories, Bags, Leathers
Campaign Name: Journeys (See the campaign)
Country of Production: France
Language: English
Type: Print
Tagline: Some journeys cannot be put in to words
Awards:
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Clothing, Footwear & Accessories
Art Director:s Club of Europe Awards, 2008 (Gold) for Illustration and Photography
Epica, 2008 (Gold) for Advertising Photography
Creative Director: Christian Reuilly
Art Director: Antoaneta Metchanova
Copywriter: Edgard Montjean
Account Supervisor Shiv Sethuraman, Laurent Janneau, S Giblin, J Wilbrenninck, M Reynaud
Photographer: Annie Leibovitz
Art Buyer Laurence Nahmias
Actor / Celebrity Keith Richards
Advertiser:'s Supervisor Pietro Beccari, Antoine Arnault, Isabelle Des Garets
Title: "Toilet"
Agency: McCann-Erickson Israel
City: Tel-Aviv
Advertiser: Tempo
Brand Name: Goldstar Beer
Business Sector: Beers, Ciders, Lagers
Campaign Name: Goldstar flow chart (See the campaign)
Country of Production: Israel
Language: English
Type: Outdoor / Out of Home
Tagline: Thank god. You are a man
Awards:
The Golden Drum Awards, 2008 (Golden Drum) for Alcoholic drinks
The Intercontinental Advertising Cup (The Cup), 2008 (Cup Winner) for Best of Media / Press
Epica, 2008 (Gold) for Alcoholic Drinks
Title: "Guitar"
Agency: Advico Y&R Zurich
City: Zurich-Gockhausen
Advertiser: ROWEN
Brand Name: Rowen
Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories
Campaign Name: Musical Instruments (See the campaign)
Market: Switzerland
Country of Production: Switzerland
Language: English
Type: Print
Awards:
CLIO Awards, 2008 (Bronze) for Product/Service - Campaign
Epica, 2008 (Gold) for Audiovisual Equipment & Accessories
Title: "Conga"
Agency: Advico Y&R Zurich
City: Zurich-Gockhausen
Advertiser: ROWEN
Brand Name: Rowen
Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories
Campaign Name: Musical Instruments (See the campaign)
Market: Switzerland
Country of Production: Switzerland
Language: English
Type: Print
Awards:
CLIO Awards, 2008 (Bronze) for Product/Service - Campaign
Epica, 2008 (Gold) for Audiovisual Equipment & Accessories
Title: "Bassdrum"
Agency: Advico Y&R Zurich
City: Zurich-Gockhausen
Advertiser: ROWEN
Brand Name: Rowen
Business Sector: TV, Hi-Fi, Video, Personal Stereo & Accessories
Campaign Name: Musical Instruments (See the campaign)
Market: Switzerland
Country of Production: Switzerland
Language: English
Type: Print
Awards:
CLIO Awards, 2008 (Bronze) for Product/Service - Campaign
Epica, 2008 (Gold) for Audiovisual Equipment & Accessories
Title: "Freddie"
Agency: DDB Germany Berlin
City: Berlin
Advertiser: Volkswagen
Brand Name: RNS 510 Navigation System
Product Name Navigation Systems
Business Sector: Automotive Accessories & Services
Campaign Name: That Way (See the campaign)
Market: Germany
Country of Production: Germany
Language: English
Type: Magazine
Tagline: Navigation and entertainment in one.
Awards:
Golden Award of Montreux, 2008 (Gold) for Automotive
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Other Vehicles, Auto Products & Services
The Cresta Awards, 2008 (Winner) for Press
Epica, 2008 (Gold) for Automotive Accessories & Services
Executive Creative Director: Stefan Schulte, Bert Peulecke
Art Director: Kristoffer Heilemann, Gabriel Mattar
Copywriter: Ludwig Berndl, Philip Bolland, Ricardo Wolff
Title: "Michael"
Agency: DDB Germany Berlin
City: Berlin
Advertiser: Volkswagen
Brand Name: RNS 510 Navigation System
Product Name Navigation Systems
Business Sector: Automotive Accessories & Services
Campaign Name: That Way (See the campaign)
Market: Germany
Country of Production: Germany
Language: English
Type: Magazine
Tagline: Navigation and entertainment in one.
Awards:
Golden Award of Montreux, 2008 (Gold) for Automotive
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Other Vehicles, Auto Products & Services
The Cresta Awards, 2008 (Winner) for Press
Epica, 2008 (Gold) for Automotive Accessories & Services
Executive Creative Director: Stefan Schulte, Bert Peulecke
Art Director: Kristoffer Heilemann, Gabriel Mattar
Copywriter: Ludwig Berndl, Philip Bolland, Ricardo Wolff
Title: "Travolta"
Agency: DDB Germany Berlin
City: Berlin
Advertiser: Volkswagen
Brand Name: RNS 510 Navigation System
Product Name Navigation Systems
Business Sector: Automotive Accessories & Services
Campaign Name: That Way (See the campaign)
Market: Germany
Country of Production: Germany
Language: English
Type: Magazine
Tagline: Navigation and entertainment in one.
Awards:
Golden Award of Montreux, 2008 (Gold) for Automotive
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Other Vehicles, Auto Products & Services
The Cresta Awards, 2008 (Winner) for Press
Epica, 2008 (Gold) for Automotive Accessories & Services
Executive Creative Director: Stefan Schulte, Bert Peulecke
Art Director: Kristoffer Heilemann, Gabriel Mattar
Copywriter: Ludwig Berndl, Philip Bolland, Ricardo Wolff
Philosophy/Solution
A little bit of Olay and takes years off your real age
Title: "Correct your Age/38"
Agency: Saatchi & Saatchi
City: Moscow
Advertiser: Procter & Gamble
Brand Name: Olay
Product Name Anti-aging cream
Business Sector: Creams, Lotions, Milks, Tonics, Makeup Removers
Campaign Name: Correct your Age (See the campaign)
Country of Production: Russia
Language: English
Type: Print
Awards:
International Advertising Festival "Golden Hammer", 2008 (Silver) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
International Advertising Festival "Golden Hammer", 2008 (Diploma) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
The Golden Drum Awards, 2008 (Silver Drum) for Health & beauty
The Golden Drum Awards, 2008 (Golden Drum) for Health & beauty
Moscow International Advertising Festival (Red Apple), 2008 (Gold) for Beauty and health
Epica, 2008 (Gold) for Beauty Products & Services
Creative Director: Stuart Robinson
Copywriter: Alina Tskhovrebova
Photographer: Tatyana Alekseeva
Philosophy/Solution
A little bit of Olay and takes years off your real age
Title: "Correct your Age/47"
Agency: Saatchi & Saatchi
City: Moscow
Advertiser: Procter & Gamble
Brand Name: Olay
Product Name Anti-aging cream
Business Sector: Creams, Lotions, Milks, Tonics, Makeup Removers
Campaign Name: Correct your Age (See the campaign)
Country of Production: Russia
Language: English
Type: Print
Awards:
International Advertising Festival "Golden Hammer", 2008 (Silver) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
International Advertising Festival "Golden Hammer", 2008 (Diploma) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
The Golden Drum Awards, 2008 (Silver Drum) for Health & beauty
The Golden Drum Awards, 2008 (Golden Drum) for Health & beauty
Moscow International Advertising Festival (Red Apple), 2008 (Gold) for Beauty and health
Epica, 2008 (Gold) for Beauty Products & Services
Creative Director: Stuart Robinson
Copywriter: Alina Tskhovrebova
Photographer: Tatyana Alekseeva
Philosophy/Solution
A little bit of Olay and takes years off your real age
Title: "Correct your Age/48"
Agency: Saatchi & Saatchi
City: Moscow
Advertiser: Procter & Gamble
Brand Name: Olay
Product Name Anti-aging cream
Business Sector: Creams, Lotions, Milks, Tonics, Makeup Removers
Campaign Name: Correct your Age (See the campaign)
Country of Production: Russia
Language: English
Type: Print
Awards:
International Advertising Festival "Golden Hammer", 2008 (Silver) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
International Advertising Festival "Golden Hammer", 2008 (Diploma) for Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
The Golden Drum Awards, 2008 (Silver Drum) for Health & beauty
The Golden Drum Awards, 2008 (Golden Drum) for Health & beauty
Moscow International Advertising Festival (Red Apple), 2008 (Gold) for Beauty and health
Epica, 2008 (Gold) for Beauty Products & Services
Creative Director: Stuart Robinson
Copywriter: Alina Tskhovrebova
Photographer: Tatyana Alekseeva
Context
This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy!
Philosophy/Solution
Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact.
Title: "Park"
Original Title: "Parc"
Agency: Publicis Conseil
City: Paris
Advertiser: Hanesbrands Inc.
Brand Name: Wonderbra
Business Sector: Lingerie, Underwear, Pajamas
Campaign Name: Fathers & Sons (See the campaign)
Date of First Publication: 1/2008
Country of Production: France
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Clothing, Footwear & Accessories
Grand Prix Strategies de la Publicite, 2008 (Winner) for Textile, Clothings, Accessories
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Clothing & Fabrics
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Account Executive Sandrine Bissoulet, Gaelle Morvan, Patricia Denis du Peage
Post Production Loupe
Photographer: David Harriman
Advertising Manager Carlo Paolucci, Dominique Laroche, Vanessa Masliah
Context
This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy!
Philosophy/Solution
Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact.
Title: "Playground"
Original Title: "Terrain de jeu"
Agency: Publicis Conseil
City: Paris
Advertiser: Hanesbrands Inc.
Brand Name: Wonderbra
Business Sector: Lingerie, Underwear, Pajamas
Campaign Name: Fathers & Sons (See the campaign)
Date of First Publication: 1/2008
Country of Production: France
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Clothing, Footwear & Accessories
Grand Prix Strategies de la Publicite, 2008 (Winner) for Textile, Clothings, Accessories
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Clothing & Fabrics
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Account Executive Sandrine Bissoulet, Gaelle Morvan, Patricia Denis du Peage
Post Production Loupe
Photographer: David Harriman
Advertising Manager Carlo Paolucci, Dominique Laroche, Vanessa Masliah
Title: "Weddings"
Agency: Grey Worldwide Dubai
City: Dubai
Advertiser: Yellow Pages
Brand Name: Yellow Pages
Product Name Director:y
Business Sector: Yellow Pages & Director:ies
Campaign Name: Colors Of Life (See the campaign)
Country of Production: United Arab Emirates
Type: Newspaper
Awards:
Dubai Lynx Awards, 2008 (Gold Campaign) for Commercial Public Services
Dubai Lynx Awards, 2008 (Silver Campaign) for Commercial Public Services
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Communication Services
Creative Director: Alisdair Miller
Art Director: Alisdair Miller
Copywriter: Jay Furby
Title: "Florist"
Agency: Grey Worldwide Dubai
City: Dubai
Advertiser: Yellow Pages
Brand Name: Yellow Pages
Product Name Director:y
Business Sector: Yellow Pages & Director:ies
Campaign Name: Colors Of Life (See the campaign)
Country of Production: United Arab Emirates
Type: Newspaper
Awards:
Dubai Lynx Awards, 2008 (Gold Campaign) for Commercial Public Services
Dubai Lynx Awards, 2008 (Silver Campaign) for Commercial Public Services
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Communication Services
Creative Director: Alisdair Miller
Art Director: Alisdair Miller
Copywriter: Jay Furby
Title: "Grocery"
Agency: Grey Worldwide Dubai
City: Dubai
Advertiser: Yellow Pages
Brand Name: Yellow Pages
Product Name Director:y
Business Sector: Yellow Pages & Director:ies
Campaign Name: Colors Of Life (See the campaign)
Country of Production: United Arab Emirates
Type: Newspaper
Awards:
Dubai Lynx Awards, 2008 (Gold Campaign) for Commercial Public Services
Dubai Lynx Awards, 2008 (Silver Campaign) for Commercial Public Services
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Communication Services
Creative Director: Alisdair Miller
Art Director: Alisdair Miller
Copywriter: Jay Furby
Title: "Funerals"
Agency: Grey Worldwide Dubai
City: Dubai
Advertiser: Yellow Pages
Brand Name: Yellow Pages
Product Name Director:y
Business Sector: Yellow Pages & Director:ies
Campaign Name: Colors Of Life (See the campaign)
Country of Production: United Arab Emirates
Type: Newspaper
Awards:
Dubai Lynx Awards, 2008 (Gold Campaign) for Commercial Public Services
Dubai Lynx Awards, 2008 (Silver Campaign) for Commercial Public Services
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Communication Services
Creative Director: Alisdair Miller
Art Director: Alisdair Miller
Copywriter: Jay Furby
Description / Synopsis
My M&M's are personalised M&M's. You can order your M&M's on Mymms.nl and have them printed with up to eight letters.
Context
Personalised M&M's have ushered in a new communications tool. You can now communicate via your M&M's.
Title: "Keyboard"
Agency: FHV/BBDO
City: Amstelveen
Advertiser: Mars, Inc.
Brand Name: M&M's
Business Sector: Chocolate, Bars, Candies, Chewing-Gum
Country of Production: Netherlands
Language: English
Type: Print
Awards:
Epica, 2008 (Gold) for Confectionery & Snacks
Creative Director: Maarten van de Vijfeijken
Description / Synopsis
Brand of ice cream available in retail outlets and franchisee-owned ice cream shops
Philosophy/Solution
Our advertising idea is to create a world of indulgence comprising imaginary nations whose flags are made from various flavours of ice cream. The countries'names play on the different feelings we all have when we savour top-quality ice cream.
Title: "Emirate of Bliss"
Agency: The Syndicate
City: Athens
Advertiser: Dodoni Ice Cream
Brand Name: Dodoni Ice Cream
Business Sector: Ice Cream
Campaign Name: Dodoni Ice Cream Flags (See the campaign)
Country of Production: Greece
Type: Outdoor / Out of Home
Awards:
The Golden Drum Awards, 2008 (Golden Drum) for Food
Epica, 2008 (Gold) for Dairy Products
Creative Director: Nicholas Koligiannis
Art Director: Despoina Agianoglou
Copywriter: Nikos Pechlivanidis, Nicholas Koligiannis
Photographer: Kostas Kostopoulos
Description / Synopsis
Brand of ice cream available in retail outlets and franchisee-owned ice cream shops
Philosophy/Solution
Our advertising idea is to create a world of indulgence comprising imaginary nations whose flags are made from various flavours of ice cream. The countries'names play on the different feelings we all have when we savour top-quality ice cream.
Title: "Independent State of Euphoria"
Agency: The Syndicate
City: Athens
Advertiser: Dodoni Ice Cream
Brand Name: Dodoni Ice Cream
Business Sector: Ice Cream
Campaign Name: Dodoni Ice Cream Flags (See the campaign)
Country of Production: Greece
Type: Outdoor / Out of Home
Awards:
The Golden Drum Awards, 2008 (Golden Drum) for Food
Epica, 2008 (Gold) for Dairy Products
Creative Director: Nicholas Koligiannis
Art Director: Despoina Agianoglou
Copywriter: Nikos Pechlivanidis, Nicholas Koligiannis
Photographer: Kostas Kostopoulos
Description / Synopsis
Brand of ice cream available in retail outlets and franchisee-owned ice cream shops
Philosophy/Solution
Our advertising idea is to create a world of indulgence comprising imaginary nations whose flags are made from various flavours of ice cream. The countries'names play on the different feelings we all have when we savour top-quality ice cream.
Title: "Popular Republic of Lust"
Agency: The Syndicate
City: Athens
Advertiser: Dodoni Ice Cream
Brand Name: Dodoni Ice Cream
Business Sector: Ice Cream
Campaign Name: Dodoni Ice Cream Flags (See the campaign)
Country of Production: Greece
Type: Outdoor / Out of Home
Awards:
The Golden Drum Awards, 2008 (Golden Drum) for Food
Epica, 2008 (Gold) for Dairy Products
Creative Director: Nicholas Koligiannis
Art Director: Despoina Agianoglou
Copywriter: Nikos Pechlivanidis, Nicholas Koligiannis
Photographer: Kostas Kostopoulos
Description / Synopsis
Brand of ice cream available in retail outlets and franchisee-owned ice cream shops
Philosophy/Solution
Our advertising idea is to create a world of indulgence comprising imaginary nations whose flags are made from various flavours of ice cream. The countries'names play on the different feelings we all have when we savour top-quality ice cream.
Title: "Principality of Rapture"
Agency: The Syndicate
City: Athens
Advertiser: Dodoni Ice Cream
Brand Name: Dodoni Ice Cream
Business Sector: Ice Cream
Campaign Name: Dodoni Ice Cream Flags (See the campaign)
Country of Production: Greece
Type: Outdoor / Out of Home
Awards:
The Golden Drum Awards, 2008 (Golden Drum) for Food
Epica, 2008 (Gold) for Dairy Products
Creative Director: Nicholas Koligiannis
Art Director: Despoina Agianoglou
Copywriter: Nikos Pechlivanidis, Nicholas Koligiannis
Photographer: Kostas Kostopoulos
Title: "Left Middle Right"
Agency: Forsman & Bodenfors AB
City: Goteborg
Advertiser: AMF
Brand Name: AMF Pension
Product Name Pension Funds
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Campaign Name: Mms (See the campaign)
Country of Production: Sweden
Language: English
Type: Outdoor / Out of Home
Awards:
Epica, 2008 (Gold) for Financial Services
Photographer: Erik Undehn
Title: "Grey Hair"
Agency: Forsman & Bodenfors AB
City: Goteborg
Advertiser: AMF
Brand Name: AMF Pension
Product Name Pension Funds
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Campaign Name: Mms (See the campaign)
Country of Production: Sweden
Language: English
Type: Outdoor / Out of Home
Awards:
Epica, 2008 (Gold) for Financial Services
Photographer: Erik Undehn
Title: "40 years older in 3 minutes"
Agency: Forsman & Bodenfors AB
City: Goteborg
Advertiser: AMF
Brand Name: AMF Pension
Product Name Pension Funds
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Campaign Name: Mms (See the campaign)
Country of Production: Sweden
Language: English
Type: Outdoor / Out of Home
Awards:
Epica, 2008 (Gold) for Financial Services
Photographer: Erik Undehn
Description / Synopsis
'Yukyum' has someone either enjoying or hating a cheddar bite
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Yukyum 1"
Agency: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator Al Murphy
Description / Synopsis
'Dropcatch' shows someone either pouring breadsticks into their hand, or putting them back into the bag
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Dropcatch 1"
Agency: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator Al Murphy
Title: "Bogmouth 1"
Agency: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator Al Murphy
Description / Synopsis
The range execution, 'Trashcupboard', features either a cupboard or a bin full of the products.
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Trashcupboard 1"
Agency: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator Al Murphy
Description / Synopsis
'Guzzlepuke' features a person either eating or spitting out some mini rice cakes.
Philosophy/Solution
It employs a clever visual device to communicate the fact that there's a new range of snacking products that you'll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Title: "Guzzlepuke 1"
Agency: DDB London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: Unilever
Brand Name: Marmite Snacks
Business Sector: Cocktail Snacks
Campaign Name: Marmite Snacks Love Hate (See the campaign)
Date of First Publication: 9/2008
Country of Production: United Kingdom
Language: English
Type: Magazine
Tagline: You'll either love them or you'll hate them
Awards:
Epica, 2008 (Gold) for Food
Epica, 2008 (Epica d'Or)
Art Director: Graeme Hall, Noah Regan
Copywriter: Noah Regan, Graeme Hall
Account Planner: Georgia Challis
Account Manager Jon Busk, Simon Alexander, George Roberts
Photographer: Andy Grimshaw
Illustrator Al Murphy
Title: "LBD"
Agency: New Moment New Ideas Company
City: Belgrade
Advertiser: Strada shoes
Brand Name: Strada
Business Sector: Shoes
Country of Production: Serbia
Type: Outdoor / Out of Home
Awards:
The Golden Drum Awards, 2008 (Silver Drum) for Fashion
The Golden Drum Awards, 2008 (Golden Drum) for Fashion
Epica, 2008 (Gold) for Footwear & Personal Accessories
Title: "Fly"
Agency: Jung von Matt/basis GmbH
City: Hamburg
Advertiser: Robert Bosch Corp.
Brand Name: Bosch
Product Name Cordless Screwdriver
Business Sector: Tools, Do-It-Yourself Products
Market: Germany
Country of Production: Germany
Language: English
Type: Print
Awards:
CLIO Awards, 2008 (Bronze) for Household Products
The Cresta Awards, 2008 (Grand Prix) for Poster
Epica, 2008 (Gold) for Homes, Furnishings & Appliances
Description / Synopsis
The piece of creative is a modern and ou-of-the-box interpretation of how white garments defend their whiteness versus several ferocious stains through this magical brand. The execution is exactly derived from this "defense" idea which takes place on a universally well-know strategy defense rash game that is called chess
Context
Ace is a household bleach which is specially designed to safely remove tough stains and to revive the brightness of clothing
Title: "White Wins"
Agency: Grey Worldwide Istanbul
City: Istanbul
Advertiser: Procter & Gamble
Brand Name: Ace
Business Sector: Cleaning Products, Soaps, Detergents
Market: World
Country of Production: Turkey
Type: Print
Awards:
Epica, 2008 (Gold) for Household Maintenance
Title: "Generic"
Original Title: "Generique"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Cuba"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Rap"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Funk"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Business Sector TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
CLIO Awards, 2008 (Bronze) for Product/Service - Campaign
Grand Prix Strategies de la Publicite, 2008 (Mention) for Publishing, Communication, Culture
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Ska"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
The Cresta Awards, 2008 (Winner) for Press Campaign
The Cresta Awards, 2008 (Winner) for Press
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Blues"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio:
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Tagline: Nova. Le Grand Mix.
Awards:
CLIO Awards, 2008 (Bronze) for Product/Service - Campaign
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Publications & Media
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Photographer: Roger Turqueti
Graphic Designer Francois Vallat
Title: "India"
Original Title: "Inde "
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
Grand Prix Strategies de la Publicite, 2008 (Mention) for Publishing, Communication, Culture
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "James"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Bronze Lion Campaign) for Publications & Media
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Title: "Jazz"
Agency: Y&R Paris
City: Boulogne-Billancourt
Portfolio: Also see this ad in the agency portfolio
Advertiser: RadioTime, Inc.
Brand Name: Radio Nova
Product Name NOVA - Radio 101.5 FM
Business Sector: TV/Radio Programs & Stations
Campaign Name: Nova. Le Grand Mix. (See the campaign)
Date of First Publication: 3/1/2008
Market: France
Country of Production: France
Language: English
Type: Print
Awards:
Cannes Lions - International Advertising Festival, 2008 (Silver Lion Campaign) for Publications & Media
The Cresta Awards, 2008 (Winner) for Press Campaign
Epica, 2008 (Gold) for Illustration & Graphics
Art Director: Jessica Gerard Huet
Copywriter: Jean-Francois Bouchet
Philosophy/Solution
In June 2008, the world most iconic water brand became an official sponsor of the world's most iconic tennis tournament. Our task was to announce this sponsorship by inextricably linking the two brands together in a single memorable and impactful image. The resulting campaign played on the very aspects that makes Wimbledon such a unique and singularly British event: the weather...
Title: "Cover"
Agency: Euro RSCG London
City: London
Advertiser: Danone
Brand Name: Evian
Business Sector: Corporate Communication
Campaign Name: The Other Water (See the campaign)
Country of Production: United Kingdom
Language: English
Type: Print
Awards:
Epica, 2008 (Gold) for Non-Alcoholic drinks
Creative Director: Mark Hunter
Art Director: Phil Beaumont
Copywriter: Samantha Richards
Philosophy/Solution
In June 2008, the world most iconic water brand became an official sponsor of the world's most iconic tennis tournament. Our task was to announce this sponsorship by inextricably linking the two brands together in a single memorable and impactful image. The resulting campaign played on the very aspects that makes Wimbledon such a unique and singularly British event: the weather...
Title: "Stairs"
Agency: Euro RSCG London
City: London
Advertiser: Danone
Brand Name: Evian
Business Sector: Corporate Communication
Campaign Name: The Other Water (See the campaign)
Country of Production: United Kingdom
Language: English
Type: Print
Awards:
Epica, 2008 (Gold) for Non-Alcoholic drinks
Creative Director: Mark Hunter
Art Director: Phil Beaumont
Copywriter: Samantha Richards
Philosophy/Solution
In June 2008, the world most iconic water brand became an official sponsor of the world's most iconic tennis tournament. Our task was to announce this sponsorship by inextricably linking the two brands together in a single memorable and impactful image. The resulting campaign played on the very aspects that makes Wimbledon such a unique and singularly British event: the weather...
Title: "Fred Perry"
Agency: Euro RSCG London
City: London
Advertiser: Danone
Brand Name: Evian
Business Sector: Corporate Communication
Campaign Name: The Other Water (See the campaign)
Country of Production: United Kingdom
Language: English
Type: Print
Awards:
Epica, 2008 (Gold) for Non-Alcoholic drinks
Creative Director: Mark Hunter
Art Director: Phil Beaumont
Copywriter: Samantha Richards
Title: "Tarzan"
Agency: Uncle Grey
City: Arhus C
Advertiser: World Wildlife Fund
Brand Name: WWF
Business Sector: Environmental & Ecological Issues
Market: Denmark
Country of Production: Denmark
Language: English
Type: Print
Tagline: 15m2 of rainforest disappears every minute.
Awards:
ACT Responsible, 2008 (2nd Cannes Dove) for Print
London International Awards - LIA, 2007 (Silver) for Public Service/Social Welfare
ACT Dove, 2008 (2nd Cannes Dove) for Print
Epica, 2008 (Gold) for Public Interest
Art Director: Rasmus Dunvad, Jesper Hanger
Chief Creative Officer Per Pedersen
Copywriter: Michael Paterson
Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Cat"
Agency: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Epica d'Or)
Epica, 2008 (Gold) for Retail Services
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Sofa"
Agency: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Epica d'Or)
Epica, 2008 (Gold) for Retail Services
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Philosophy/Solution
A christmas campaign for the much-loved department store chain John Lewis. Potential presents are built up to produce the shadow of their intended recipient.
John Lewis has got the perfect present for everyone.
Title: "Star"
Agency: Lowe London
City: London
Portfolio: Also see this ad in the agency portfolio
Advertiser: John Lewis
Brand Name: John Lewis
Business Sector: Department Stores, Supermarkets
Campaign Name: Christmas Shadows (See the campaign)
Date of First Publication: 11/5/2007
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Whoever you're looking for this christmas
Awards:
Advertising Creative Circle Awards, 2008 (Silver) for Best Magazine Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Newspaper Campaign
Advertising Creative Circle Awards, 2008 (Bronze) for Best Production Design
Epica, 2008 (Epica d'Or)
Epica, 2008 (Gold) for Retail Services
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Account Planner: Tracey Follows
Photographer: Nadav Kander
Title: "London at a hallucinating price"
Agency: Leg
City: Paris
Advertiser: Eurostar
Brand Name: Eurostar
Business Sector: Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Country of Production: France
Language: English
Type: Print
Awards:
Epica, 2008 (Gold) for Transport & Tourism
Creative Director: Gabriel Gaultier
Art Director: Christophe Dru
Copywriter: Gabriel Gaultier
Photographer: Christophe Dru
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