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10.02.2006
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Magic Box agency of communications completed the work at producing of a creative for the national ad campaign of "Rostelekom" Open Society
"Rostelekom" Open Society renders services of international and long-distance telecommunication and is one of the leaders of the Russian market of telecommunications. Within the limits of the project the agency developed the creative strategy, including some stages of the advertising communication.
The slogan of the campaign first stage "Communication between people, cities and countries" expresses a simple idea: "distant communication" is "Rostelecom".
The creative idea was embodied in various formats: video-, radio ads, metro stickers, printed and outdoor advertising.
Creative teamwork:
Magic Box:
Strategic planning director: Oleg Povarov
Creative group head, copyrighter: Aleksandr Nerush
Art-directors: Alexey Isakov, Maria Kravtsova
Production director: Konstantin Troshin
Project manager: Ekaterina Moskovskaja
Productio-studio: Park Production
Director: Andro Okromchedlishvili
Operator: Ilya Ovsenev
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