|
18.08.2005
|
"Happyland" corporation produced Russian Cola in aluminium tin
The Russian sweet aerated water Russian Cola appeared on the market in new container - aluminium tin of 0,33 and 0,5 l. Its manufacturer - "Happyland" corporation - was the first among national manufacturers to launch using such format of packing for soft drinks with Cola taste.
Earlier the product was produced only in PET-bottles with capacity of 0,5 and 1,5 litres. The format of aluminium tin will strengthen competitiveness of Russian Cola against the other marks, will positively affect its image. The drink is already in retail in Moscow, St.-Petersburg, Tver, Belgorod and Rostov-on-Don. Retail price of Russian Cola in aluminium tin is from 15 - 19 rbl. for 0,5 l and from 10 - 11 rbl. for 0,33 l depending on region.
Russian Cola is a first national brand of the Russian sweet aerated water on the basis of natural sugar. A basis of the drink taste is the combination of some natural health-giving extracts and oils, including oils of black currant and ginger extract, promoting concentration of attention, memory improvement and creation of "fresh head" effect.
The product is remarkable for its bright patriotic positioning which, will certainly, favourably allocate it among the western competitors. Russian Cola is oriented not only on youth, but also on wide audience of modern Russians, wishing to see their country as the strong and reliable state and to be pride of it. Russian Cola is the first nonalcoholic Russian product emotionally turned to the Russians and to their patriotic feelings. The first in history of Russia national image of an aerated drink has not only a serious patriotic orientation, but also reflects the features of Russian character - humour, self-irony, recklessness and breadth of soul.
Tins design was developed by "Happyland" design-studio,
Russian Cola Logo - Direct Design design-studio.
|
|
|
|
|
 |
|
|
|
