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17.08.2005
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Garnier Fructis Style realizes ad campaign of its production new line
Garnier Fructis Style ad campaign covers all Russia. The ad, created by Publicis United, is on air of the central TV channels; scatterings of fruit and models with styling are in the outdoor ad of the largest cities, owing to Zenith Optimedia agency - Publicis media-department. Besides in Moscow, in St.-Petersburg and in six big Russian cities the promo-actions, organized by Publicis BTL-division - Publicis Dialog agency, are being realized.
The ad campaign transfers revolutionary style of the new products: no monotony of standards and norms - only new and original decisions!
For example, in Krasnoyarsk and Nizhni Novgorod trolley buses became fruity-green, and all summer long the inhabitants of Novosibirsk had an opportunity to travel in the underground by Garnier Fructis Style train.
On July 16 the improbable action took place in Moscow, St.-Petersburg, Ekaterinburg and Novosibirsk: during the week-end, on the busiest platforms of the cities the bright green awning where the work of Garnier Fructis Style studio was beginning, was established in a few minutes. Absolutely free any interested person could create his own style at the professional stylist and embody the result in "Polaroid" picture, or participate in competitions and receive a gift from the hands of the vigorous presenter.
Besides during 3 weeks juicy-green Garnier Fructis Style buses, from which a perfect "landing" of promoters on roller skates landed, traveled back and forth across Moscow. These rollers with fantastic sets distributed leaflets and samples of Fructis Style gel in streets of the city and told, where it was possible to get a creative styling today.
By the way, it was also possible to get styling in the largest shopping centers where style-studios also worked.
On August 13 green revolutions took place in Krasnoyarsk and Samara, and since August 20 will continue in Nizhni Novgorod and Rostov-on-Don.
Creative teamwork:
Fructis Style Ad:
Creative group director - Tim Brown
TV producer - Ksenia Kuzmina
Art-director - Julia Brajkovskaja
Copyrighter - Natalia Pokrovskaja
Account director - Julia Sokolova
Senior account manger - Natalia Zajtseva
Production studio - Publicis United
Fructis Style BTL-campaign:
Creative director - Kirill Soloviev
Account director - Julja Bogdanova
Senior account manager - Ksenia Sergeeva
Designer - Ekaterina Pimenova
Designer - Ekaterina Tilik
Дизайнер - Екатерина Тилик
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