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15.08.2005
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A new cognac "Izberbash" will appear in Russia
In the near future "Izberbash" cognac in 0,375l bulk (42% strong) in a traditional for cognac flask will appear on counters of the capital and regional shops.
The Russian cognac of five years' aging is poured from the processed cognacs under the control of "Russkij Alkogol" Group of the companies" Joint-Stock Company.
The cognac name of descends from the name of the city of Izberbash situated in Dagestan at Izberbash mountain bottom, that means "a trace at top". The Most impressionable buyers may notice, that the mountain edge has something in common with A.S.Pushkin profile - the great Russian poet whose life was closely connected with Caucasus.
This mountain is painted on the cognac label, also the yellowy-brown color scale, traditional for a cognac is used in the product design.
The cognac has velvety taste, harmonious bouquet and pleasant after tasting.
The recommended retail price for "Izberbash" cognac is 170-180 roubles for a flask of 0,375l bulk.
The basic competitors are national cognacs of similar price category - "Moskovskij" and "Starij Kenigsberg".
The label design is developed by UNICA c.e. Company.
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