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18.07.2005
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The ad campaign of "Ideal", "Zolotoj konek" and "Prolit" is launched
The campaign is dated specially for the summer season and positioning preparations as irreplaceable natural remedies during the rest. The campaign, composed of two stages, was developed by Audio-Art ad agency.
The first stage is in creation of image ads' series, placed on radio. A task of the first stage was to raise recognition of the brands, to form the positive attitude to the natural complexes "Ideal", "Zolotoj konek", "Prolit".
The task of the second stage was in scopes' expanding of the specified natural complexes in perception of a consumer. It is reached by allocation of properties of the general character in the specified preparations.
Geography of the ad campaign: southern resort cities of Russia (have been selected as the most often visited vacation spots).
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