|
11.03.2005
|
FCB MA Ad Agency finished shooting the ad for "Ya" brand
FCB MA Ad Agency finished shooting the ad for "Ya" juice brand by "Lebedyanskij" Open Society for the ad campaign of 2005.
This project became FCB MA first work with "Ya" brand after the cooperation renewal of Media Arts group of companies and "Lebedyanskij" Open Society (in 2002 Effective Solutions agency, also included into the Group, realized the shooting of "Amazonka" ad)
Oleg Volkosh FCB MA general director: "The agency's work became the next step to the conception of "Ya" juice promotion realization, offered to the client at the very begging of its cooperation with Media Arts Group holding. At present "Ya" brand takes leading positions in the premium segment on the Russian juice market, that makes the project more attractive for the agency, after all it is always interesting to work with the leaders."
The emotional component, reflecting consumer's sensual perception of the product taste - its harmony and refinement - was laid in the basis of the new ad creative conception.
The ad shooting took place in Prague under direction of the Swiss director Ivo Wejgaard with the assistance of Action Film production-studio at the end of January.
Torsten Lipstock, the German operator, worked at the ad as DOP. David Wynn-Jones, the British director and operator, was invited to shoot the productive part of the ads.
The new ad will appear on the central TV channels air since the first of March.
Creative teamwork:
Ivo Wejgaard - fiction part director
Torsten Lipstock - DOP
David Wynn-Jones - productive part director
Of FCB MA:
Natalia Nichiporovich - account manager
Alexey Filkov - creative director
Sveta Smirnova - creative group head, senior art-director
Darya Dereglazova - copyrighter
Mihail Gerasimov - producer
Of Action Film studio:
General Producer - Aleksandr Chalenko
Line Producer - Viktoria Sankina
Client's Representatives:
Magomat Tavkazakov - chief executive
Dmitrij Sitnikov - marketing director
Aleksandr Erofeev - "Soki" project chief
Konstantin Borodin - brand manager
|
|
|
|
|
 |
|
|
|
