New "Moon Blues" from "Ice-Fili"

IPPON Design company has refreshed the package design of "Moon Blues" ice-cream cake.
The old version of the package design has already become attractive and remained in customer's memory. But the package is considered to be gloomy and there were not any visual elements denoting the taste of the ice-cream on it. So, after some researches, "Ice-Fili" defined more exactly the positioning of "Moon Blues" and decided to renew the package design. IPPON Design company was charged with the work. The renewed design first of all had to meet the requirements of the product positioning - "festive delicacy" - and to hold the main cognate elements of the old package: the graphical resolution of the product name and photographic pictures of the cakes. It was also necessary to intensify the branding and to make the new product zone, informing the customer about the gustatory rectangular components of the ice-cream cake.
The most respondent to the package task version of the design proposed was chosen. It was divided into four tastes: chocolate, custard, peachy, fruit and berry.
The new line of "Moon Blues" in the new design is already put up for sale.