Heineken has offered new consumption ideology to European beer amateurs

According to the Sostav.ru Portal data, the Heineken has offered new consumption ideology to European beer amateurs. With the help of Ora Ito Design Studio, the habitual beer has acquired the new form: 0.33 ml bottle, made from 100% aluminum.

The beer in such cool packing is not sold continually, but it is distributed in night bars and at discotheques, as a rule. Furthermore, it costs much more expensively than usual beer.

On premeditation of the writers, brilliant green metal color Heineken bottle should cast ideas about space travels. This space theme has begun also the basic theme for actions on the beer leading out on market. Thus, for new Heineken the special hot food container has been thought up; it is the capsule on magnets, in which the beer can save longer the necessary temperature. Designers have developed also the Carry&Open special construction, the symbiosis of handle for simultaneous carry of several bottles and opener, permitting to open up to five bottles at once by one movement of arm. This invention is interfoliated also in the concept of club joint repose.

Besides such special inventions, the aluminum bottle became the main heroine of several art installations.

The cool beer will not be imported into Russia differently as privately, as soon as possible.

The Heineken Representatives explain it by expensiveness; in Europe, the bottle of such beer costs about 5 Euros.

However, according to the Sostav.ru Portal information, the aluminum bottles have been marked in commercial network of Kiev city.