Cyber Lions Silver

English Synopsis Brief/ Objectives/ Target Group:
This website was made for a Japanese exhibition and the call-for-entry notification of the One Show (exclusively used in Japan). We made a game that expressed the hardship of acquiring a "Pencil" trophy. In this game, copywriters and art directors who swarm around advertising awards are compared to "ants". Please assist your ant by using three tools well. Can you get the pencil first?

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Nicorette, a market leader in Nicotine Replacement Therapy, was losing gum-market shares to competitors offering a more candy-like product. The new soft gum Pepparmint was launched to turn the trend. As chewing is believing, the launch was based around sampling, and for effective and broad impact most of it was done online from www.nicorette.se. Parallel to this we let Nicorette№s now famous Craving Man lead his own online campaign on www.smokeweek.se, to save smokers from the dangers of Pepparmint use. The target of 10,000 ordered samples was quickly reached and as we write this, 23,000 people have ordered samples.

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BRIEFING GOAL Raise the profile and increase sales for the Y-3 brand - positioning it as am innovative fashion label. IMPLEMENTATION The first Prкt-а-Porter fashion show on the Internet: implementing the walking model idea, something never before seen on the Internet, necessitated the creation of a video shooting concept and a day-long video shoot with models and stylists. Post-production was a similarly challenging aspect of the project. The highly technical aspect of the website is complimented by the clear, understated design, the user-friendly navigation, and the bold product display. Styles are linked with their respective footwear and accessories to capitalise on cross-selling potential. Brand background information is conveyed credibly in the form of insider interviews with Adidas VIPs and Yamamoto himself. The store finder and press centre offer additional added value.

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BRIEFING GOAL An innovative product presentation should set new benchmarks and raise brand awareness for Adidas among the Internet target group. IMPLEMENTATION The interactive video sequences set new benchmarks in the online world, especially in regard to high quality level/low load time ratio: dancing models present the new collection from Adidas Originals on the Internet – in broadband full-screen video which runs at an even higher resolution than on television. The broadband web-special was developed to impress the trendy, highly-demanding target group. In the Interactive Mode, the user can pick and choose which scenes he wants to see and view details of individual products. There is also a lowband version. The video also runs on monitors in selected stores where Adidas products are sold.

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The aim is to create curiosity for the European launch of a new running shoe from the Japanese sports brand ASICS, targeting young consumers for the first time. The website has to explain the benefits of its unique GEL cushioning technology. The heart of the site is the viral film. A Japanese home shopping show featuring two hosts who offer "GEL", a strange, red, shock-absorbing substance and demonstrate its effects in an outrageous way. But as a real online shop, GEL.TV has more strange products to offer, other than the running shoe, including a special merchandising product section and interactive e-cards.

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This banner for the Renault Mйgane Sport was published just after various models in the Golf class were tested for their braking behaviour and in time for the new 'Golf GTI' campaign.

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Task: • Creation of an online special for the Communicate the overall theme and claim of the car: "Always open.“ • Creation of something new/innovative • Correspond with the car's character, product substance and quality Idea: 24 hours in the lives of two buddies, their dog and a MINI Cabrio Description: • Break-down of the frontiers between the two media internet/film - become "interactive" • Six movie clips – filmed especially for the online module and integrated via Flash MX module • Films offer different possibilities of interaction with actors/product

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Task: celebrate the 25th anniversary of quattro with a unique online campaign. Strategy: via the interactive black line the user gets the feeling of an unlimited driving experience with quattro. Result: follow your own streets - with quattro!

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Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience. Marketing Objectives: demonstrate Volvo’s unique focus upon building cars for real-life challenges. Provoke brand reappraisal by confronting consumers with the reality of the modern Volvo experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's . Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages.

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Intel Centrino Technology for wireless nets eliminates a series of limitations found in nets that use connection cables and wires.

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The objective was to create a superstitial branding campaign, emphasising the main advantage of Speedy (the Brazilian fast Internet connection provider). This interactive experience gives us a humorous picture of how boring it can get without the service.

English Synopsis Brief/ Objectives/ Target Group:
The objective was to create a superstitial branding campaign emphasising the main advantage of Speedy (the Brazilian fast Internet connection provider). This interactive experience gives us a humorous picture of how boring it can get without the service.

English Synopsis Brief/ Objectives/ Target Group:
The objective was to create a superstitial branding campaign emphasising the main advantage of Speedy (the Brazilian fast Internet connection provider). This interactive experience gives us a humorous picture of how boring it can get without the service.

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Rodasol is a multi-insecticide. With only one product, you prevent several types of insects from crawling in.

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See entrypage

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Generally, a person can only focus on one thing at a time. The banner gives users the chance to experience this message on their PCs.  When the user points the mouse to the upper horizontal banner, they are disturbed by the light and sound coming from a different banner on the right hand side.

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GRAACC is a non-governmental organisation that supports poor children with cancer. In face of the many challenges they meet to continue their activities, they needed to use the Internet as a powerful means to increase the number of donations and volunteers. This piece seeks to illustrate the positive outcomes of some of the institution's work, showing that when cancer is diagnosed early, the cure expectancy rate is much higher. Through an emotional approach, it hopes to touch people, stimulating them to help GRAAC continue its history of victories. PLEASE, INTERACT.

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The cheeky Ford Fiesta St viral demonstrates the Rock Solid Handling proposition by showing that however hard the Fiesta ST is driven around corners the car remains stuck to the road.Unlike the unfortunate passengers in the back.

English Synopsis Brief/ Objectives/ Target Group:
The cheeky Ford Fiesta St viral demonstrates the Rock Solid Handling proposition by showing that however hard the Fiesta ST is driven around corners the car remains stuck to the road.Unlike the unfortunate passengers in the back.

English Synopsis Brief/ Objectives/ Target Group:
The cheeky Ford Fiesta St viral demonstrates the Rock Solid Handling proposition by showing that however hard the Fiesta ST is driven around corners the car remains stuck to the road.Unlike the unfortunate passengers in the back.

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"I've killed before..." CSI New York is the 3rd show in the CSI series. Five wanted something stand-out that showed the urban crime scenes of New York. We created the Carbon Copy Killer - he's sick and evil because he only kills people with the same name. Your name! The Internet film shows your name in various news reports. Then the killer speaks your name. He SPEAKS your name from your computer! Aaarrrgggghh !!!!!!!!! When you send it to a friend he speaks their name too. Two days later you receive a personalised forensic mailpack that shows the reports of your name from the film. And a reminder email just before the show transmission date.