Cannes Lions 2005
Films
Gold
Part 1

Synopsis:
Anthropologist and documentary filmmaker Sir Gerald Waters documents the effects of prolonged exposure to Curiously Strong Sour on the natives of the mythical island of Altoidia, the source of sour.

Synopsis:
Anthropologist and documentary filmmaker Sir Gerald Waters documents the unique sucking language of the mythical island of Altoidia, the source of sour. After slurping and sucking on the Curiously Strong and sour gum, he inadvertently insults a native's mother, who retaliates to comic effect.

Synopsis:
Anthropologist and documentary filmmaker Sir Gerald Waters attempts to debunk the native Altoidian fable of the fruit bat, but discovers that the mythical beast is all too real.

Synopsis:
This commercial is set in the only place on earth where Rexona for Men gets a proper workout. A town where all those amazing stunts you see in Hollywood movies actually happen for real as part of everyday life. Welcome to Stunt City.

Synopsis:
In animation, letters and images fuse forming a phrase telling the story of Stuart Stucliffe, former Beatles’ bassist. He left the band to attempt the plastic artist career a few months before the group became a hit. A wrong choice worthy of crying. Sign with Kleenex pack-shot.

Synopsis:
A constant single non-musical tone completely drowns out a conversation. You see a man drop an amazing put and still he continues to tell his friend about his morning under this tone, while a Viagra logo appears over his mouth. Chuckles are heard. Talk to your doctor.

Synopsis:
A constant single non-musical tone completely drowns out a conversation. In an office kitchen you see a man and woman discussing whether another man has been working out? He continues his explanation under this tone, while a Viagra logo appears over his mouth. Bravo is heard. Talk to your doctor.

Synopsis:
A constant single non-musical tone completely drowns out a conversation. A man is at a press conference. Reporters ask questions. Cameras flash. They ask him how does it feel to retire? He continues his dialogue under this tone and a Viagra logo appears over his mouth. Talk to your doctor.

Synopsis:
A simple black and white sound print gradually develops into a virtual 3D-landscape. The summer- sounds we hear become visual landmarks we see passing by: birds, horses, a bee. The surprising effect makes clear: hear the summer. In a convertible from Mercedes-Benz.

Synopsis:
A consumer watchdog group warns the public about the disappointment, danger and complete humiliation associated with purchasing a counterfeit MINI Cooper.

Synopsis:
A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong''s dad arrives, telling junior it's lunchtime. Junior ignores dad and continues playing. Dad picks up the car, tossing it away and smacks junior's ear. Super : In a man's world you have to be tough.

Synopsis:
A man arrives home to find his wife has left the photograph of their friend’s baby in their bedroom. (In the commercial, this is represented by the child itself.) But the man dislikes the fact the child has red eyes, so his wife eventually puts it away in the cupboard.

Synopsis:
A man’s promised to email a digital photograph he took of a couple while on holiday, but is having second thoughts about doing so. It’s cropped and he’s considering deleting it. In the commercial, the image itself (people missing the tops of their heads) tries to convince him not to.

Synopsis:
A woman is having coffee at her friend’s place and is disturbed that she has so many photos of her precious pet dog around her home, even though in most of them it’s poking its nose, eye etc. into the lens causing it to appear foreshortened and distorted.

Synopsis:
When a lady arrives at her daughter’s apartment she’s disappointed to see the girl still keeps a blurred photograph of her ex-boyfriend on display - represented in the commercial by a copy of the boy himself. She made the same mistake taking a photo of the girl’s father years ago.

Synopsis:
Title: LIFE ON THE PLAYSTATION. Thousands of golfers face the everyday dangers of life on the PlayStation, none greater than the threat of the porn stars who pick off individuals as they cross a river. For the survivors however it is a moment to be savoured. FUN, ANYONE? PLAYSTATION2.

Synopsis:
Title: LIFE ON THE PLAYSTATION. An elder group of ventriloquists show a youngster how to use his skills to out manoeuvre a faster opponent on the PlayStation, by throwing their voices and thus confusing the enemy causing them to run straight towards the ventriloquists. FUN, ANYONE? PLAYSTATION2.

Synopsis:
Title: LIFE ON THE PLAYSTATION. Various groups mingle happily on the PlayStation. But as a City Trader soon finds out, danger is never far away. He strays into the Formula 1 pit crew's territory and before he knows it he is sprayed with foam for his error. FUN, ANYONE? PLAYSTATION2.

Synopsis:
L'equipe, Sport everyday. A wife doesn't recognise her husband.

Synopsis:
A kid doesn't recognise his dad without his L'Equip sport section.