Young Creatives Winners 2007
FILM GOLD
GOLD
Italy
Mariangela Lacedra
Art Director, 1861 United
Micol Talso
Copywriter, 1861 United
The Brief
MTV NETWORKS INTERNATIONAL - MTV SWITCH
MTV Networks has launched a new climate change campaign called MTV Switch. The campaign aims to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to www.mtvswitch.org. Competitors were asked to produce a 30 second commercial to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green.
