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CYBER LIONS WINNERS 2007
Гран-При
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Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN
Synopsis:
Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.
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Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: NIKE+
Advertiser/Client: NIKE
Product/Service: RUNNING APPLICATION
Entrant Company, City: R/GA, New York
Country: USA
Advertising/Web Design Agency, City: R/GA, New York
Country: USA
Credit Details:
| Name |
Position |
Company |
| Nick Law |
Executive Creative Director |
R/GA |
| Richard Ting |
Executive Creative Director |
R/GA |
| Kris Kiger |
Executive Creative Director |
R/GA |
| Sean Lyons |
Group Director/Production |
R/GA |
| Daniel Jurow |
Senior Producer |
R/GA |
| James Kuo |
Producer |
R/GA |
| Nick Coronges |
Technology Director |
R/GA |
| Natalie Lam |
Associate Creative Director |
R/GA |
| Jill Nussbaum |
Associate Creative Director |
R/GA |
| Michael Spiegel |
Associate Creative Director |
R/GA |
Synopsis:
Please see entry url.
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Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Credit Details:
| Name |
Position |
Company |
| Janet Kestin/Nancy Vonk |
Chief Creative Officers |
Ogilvy&Mather |
| Tim Piper/Mike Kirkland |
Art Directors |
Ogilvy&Mather |
| Tim Piper |
Writer |
Ogilvy&Mather |
| Brenda Surminski |
Agency Producer |
Ogilvy&Mather |
| Yael Staav/Tim Piper |
Directors |
Reginald Pike/Ogilvy&Mather |
| Tico Poulakakis |
Cinematographer |
Reginald Pike |
| Jennifer Walker |
Production House Producer |
Reginald Pike |
| Stephanie Kouverianos |
Soho Post Producer |
Soho |
| David Hayman/Andrew Harris |
Music |
Vapor |
| Paul Gowan |
Editor |
Rogue Editing |
Synopsis:
Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.
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