Øîðò-ëèñò â íîìèíàöèè Advertising campaigns

Quick Sex Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: EURO RSCG ZÃ_RICH Country: Å VICA Brand name: Stop AIDS Campaign Advertiser: Swiss Health Department Advertising agency, city: Euro RSCG Group Switzerland, Zurich Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Marietta Albinus Copywriter: Nemi Gajic Creative director: Axel Eckstein Designer: Graphic: Emi Lehmann-Iwasaki Headline (eng.): too quick to think of condoms? Director: Frank Devos Production company: GAP Films

Rollerbabies Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Food and beverages Registrant: BETC EURO RSCG Country: FRANCIJA Brand name: Evian Advertiser: Danone Advertising agency, city: BETC EURO RSCG, Paris Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Agnes Cavard, (AD assistant: Gregory Ferembach), Vincent Vella, David Tamayo Copywriter: ValÃcrie Chidlovsky, Pierre Duquesnoy Creative director: RÃcmi Babinet Account executive: Marielle Durandet, Dominique Verot, Olivier Vigneaux, David Roux, Alexis Thobellem, Catherine ClÃcment, Marie-JosÃce Cadorette Creative idea explanation: June 2009 - An international online remix competition of 'Rappers Delight' launched the campaign, followed by 2 viral teasers 'Baby Moonwalk' and 'Baby Breakdance', posted on YouTube and blogs across the world. 3 July 2009 - The Rollerbabies film is launched on the YouTube home pages of the 7 core Evian markets(France, UK, US, Canada, Germany, Japan, Belgium), simultaneously posted on blogs and sent to the press worldwide. From 10 July - To maintain the momentum of the campaign, bonus videos - a Making of, an Interview of the babies - were posted on YouTube, blogs and the evian website. RESULTS *102,000,000 hits for the campaign as a whole *62 million views for the Rollerbabies film *18 million views for the viral teasers and the bonus films *35,000 blog posts. *500,000 fans on Facebook *130,000 comments online. *The Guinness World Record for the most viewed online ad ever. Music: BETC Music, Music Supervisor: Christophe Caurret Director: Michael Gracey Production company: Partizan, TV Producer: Fabrice Brovelli

Jetueunami.com/Ikillafriend.com Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Sport, entertainment, recreation, leisure Registrant: BETC EURO RSCG Country: FRANCIJA Brand name: 13eme Rue Advertiser: NBC Universal Advertising agency, city: BETC EURO RSCG, Paris Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski Copywriter: Olivier Apers, Christophe Clapier, Ivan Beczkowski Creative director: StÃcphane Xiberras Designer: Web development: Silvere MarÃcchal, JÃcrÃcmy Boutier, Abder Zeghoud Account executive: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, EugÃcnie Valletoux Creative idea explanation: 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you will receive an email informing you that you have been arrested. The campaign reached a record 22 million contacts and over a million assassinations on jetueunami.com after only 6 months: a huge score for a French language only website! This also meant a dramatic audience increase among our designated target: the audience of 13eme Rue increased by 25% among 20-35 year olds. Music: Sound Production: LGM Director: Nicolas Benamou Production company: Dak Tirak, TV Producer: Michel Teicher

Safety Belt Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Cars, other vehicles and accessories Registrant: SPILLMANN/FELSER/LEO BURNETT Country: Å VICA Brand name: Volvo Automobile Advertiser: Volvo Automobile Advertising agency, city: Zurich Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Simon Staub Copywriter: Patrick Suter Creative director: Martin Spillmann

Mountain Cleaners Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Travel, tourism and transport Registrant: SPILLMANN/FELSER/LEO BURNETT Country: Å VICA Brand name: Switzerland Tourism Advertiser: Switzerland Tourism Advertising agency, city: Zurich Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Dana Wirz Copywriter: Peter Broennimann Creative director: Martin Spillmann, Peter Broennimann

Getting Ready for the Spotlights Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Sport, entertainment, recreation, leisure Registrant: VACULIK ADVERTISING, S.R.O. Country: SLOVAÅ KA Brand name: Istropolitana Project 2010 Advertiser: Academy Of Performing Arts Advertising agency, city: Vaculik Advertising, Bratislava Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Peter Hrevus, Bohumil Dohnal Copywriter: Juraj Vaculik, Simon Skoviera Creative director: Dejan Galovic, Juraj Vaculik Photographer/Illustrator: Miro Minarovych Account executive: Barbora Sykorova Creative idea explanation: The Istropolitana Project is an international festival of theatre schools that takes place bi-annualy in Bratislava - this year the festival celebrates its 18th anniversary, already. The goal was to attract as many people as possible to the studentsÂ_ performances in the theatres. In the campaign we hyperbolized the studentsÂ_ preparation for their future professional life in the rays of spotlights. Headline (eng.): We are getting ready for the spotlights Director: Roman Valent Production company: Hitchhiker Films

Pigeons shot Cracow Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Sport, entertainment, recreation, leisure Registrant: TBWA SP. Z O.O. Country: POLJSKA Advertiser: Cracowâ_Ts Municipality Advertising agency, city: TBWA, Warsaw Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Anita KotliÅ"ska Copywriter: CzesÅ'aw Plawgo Creative director: Arkadiusz Pawlik Designer: Anita KotliÅ"ska Photographer/Illustrator: Tomasz Augustynek Account executive: Monika Redlich Project manager: Monika Redlich Creative idea explanation: To show Cracow through the eyes of its most famous inhabitants... Cracow pigeons Headline (eng.): Pigeons shot Cracow Music: Journey - Kroke, Icarus - Oraz Trapez Director: Journey - TBWA team, Cracow's pigeons, Icarus - Jerzy Stuhr Production company: Journey Fik Film, Icarus Mojo

On Being Intresting Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Food and beverages Registrant: EURO RSCG NEW YORK Country: ZDA Brand name: Dos Equis Advertiser: Heineken Advertising agency, city: Euro Rscg New York Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Stephen Petronis Copywriter: Thom Woodley, Catherine Cam, Robert Cuff Creative director: David Weinstock, Andy Currie, Kevin Jordan Designer: Andrew Walko, Joy Cheng Photographer/Illustrator: Joe McHeffey, Paul Denya, Zameer Rehmani, Jason Barbarich Account executive: Amanda Zalka Project manager: Account Director: Katy Milmoe, Account Supervisor: Katie Pearson Creative idea explanation: Using multiple touch-points, we blurred the lines between fact and fantasy, allowing our audience to play along. Headline (eng.): On Being Intresting

Don't Let Others Decide! Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: DDB BUDAPEST Country: MADÅ_ARSKA Brand name: Go Vote Activation Advertiser: Hungarian Democracy Advertising agency, city: DDB ReklámÃ_gynöksÃcg Kft, Budapest Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Lukasz Brzozowski Copywriter: Peter Zsembery Creative director: Peter Tordai Account executive: Reka Santa Project manager: Andre Musalf, Hannes Winsberger, PR: Zsuzsanna Kukaj, Tribal DDB: Christophe Hille and Eszter Nagy Creative idea explanation: At several touch points (on TV online, newspapers, major radio stations and the biggest Hungarian independent festival) we made and showed people experience how it feels if they donâ_Tt vote and therefore others decide instead of them. People realized the importance of ther vote. The paricipation int he election was higher than expected. Production company: Filmpartners

Yellow City Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Communication, publications and electronic media Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Yellow Pages Website Advertiser: Yellow Pages Advertising agency, city: Tel Aviv Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Asaf Covo, Shirley Bahar, Ran Cory, Gil Aviyam Copywriter: Eyal Padan, Sharon Refael, Paul Paszkowski Creative director: Gideon Amichay, Tzur Golan, Yariv Twig, Amit Gal Photographer/Illustrator: Menachem Reiss Account executive: Shiran Chen Barazani Project manager: Galia Ashri

SDIA Project Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Aids Task Force Advertiser: Aids Task Force Advertising agency, city: Tel Aviv Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Shirley Bahar Copywriter: Geva Kochba, Nadav Raviv Creative director: Gideon Amichay, Tzur Golan, Amit Gal, Guy Poreh Photographer/Illustrator: Eitan Nadel Account executive: Shiran Chen Barazani, Galia Ashri, Esti Smilg Creative idea explanation: The Aids Task Force's goal was to get people and teenagers in particular, which had enough of the AIDS issue, to talk about it again. Instead of using radio for its commercial breaks, we aimed for the core of the medium: music content. We decided to harness the power of radio content to help the Israel Aids Task Force. *We strongly suggest viewing the Landing Site: http://www.yri.co.il/aids/2010/03/sdia2/ We created a fictitious band named SDIA, released a song called Going all the way and sent it to all radio stations. Simultaneously we filmed a video clip and opened a Myspace website for the band. Within a short time the song was being played on the radio and the clip was making the rounds. The song was played in coffee shops, was used in a Nokia banner ad and was adopted by the Big Brother TV show as their wake-up theme. On World Aids Day, after the song caught, we revealed the band's secret: SDIA = AIDS (Spelled backwards) And this was the World Aids Day Campaign. Music: Ran Shem Tov & Shiri Hadar (IZABO), Singer: Roni Alter Production company: Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)

In The Land of Talking Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Communication, publications and electronic media Registrant: LEO BURNETT SP. Z O.O. Country: POLJSKA Brand name: Orange Advertiser: PTK Centertel Advertising agency, city: Leo Burnett Warsaw Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Mateusz Goll Copywriter: Natalia Dudek Creative director: Pawel Heinze, Krzysztof Iwinski Designer: Mateusz Goll Photographer/Illustrator: Mateusz Goll Account executive: Jacek Osadnik, Aleksandra Zablocka, Katarzyna Epa, Agnieszka Sadowska, Bartlomiej Dylinski Creative idea explanation: For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world, in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. Headline (eng.): Time is a friend at Orange. Director: PaweÅ' Borowski Production company: Opus Film, Platige Image

Start Thinking Soldier Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: PUBLICIS LONDON Country: ZDRUÅ_ENO KRALJESTVO Brand name: British Army Recruitment Advertiser: British Army/COI Advertising agency, city: Publicis London Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Matthew Anderson, Steve Nicholls Copywriter: Matthew Anderson, Steve Nicholls Creative director: Tom Ewart, Adam Kean Creative idea explanation: How do you convince a typical 17-year-old that the army is a great career? Talk to them in a language they understand â_" gaming. The TV campaign, shot in the style of a â__first-person shooterâ_T, took the viewer on a mission. The correct answer to a task at the end of each spot unlocked more levels to the mission online. The user then took control of the action. Moving seamlessly between gaming and real footage, would-be recruits were put through a series of challenges and the best competitors were invited to meet the army and compete for real. Director: Michael Geoghegan Production company: Spank Films

The Megane Experiment Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Cars, other vehicles and accessories Registrant: PUBLICIS LONDON Country: ZDRUÅ_ENO KRALJESTVO Brand name: Megane Advertiser: Renault UK Ltd Advertising agency, city: Publicis London Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Robert Amstell Copywriter: Matthew Lancod Creative director: Tom Ewart, Adam Kean Director: Henry Alix Production company: Smuggler

Hunger Strike Against Hunger Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: LEO BURNETT DOO BEOGRAD Country: SRBIJA Brand name: Humanitarian organization â__Food for allâ__ Advertiser: B92 Advertising agency, city: Leo Burnett Belgrade Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Zarko Veljkovic & Dusan Cezek Copywriter: Bozidar Cvetkovic & Veljko Golubovic Creative director: Anja Radulovic / Associate Creative Director: Veljko Golubovic Account executive: Marina Matekovic, Marija Hajdarevic, Nadja Dimitrijevic Project manager: Sonja Milovic Creative idea explanation: More than 500.000 people in Serbia are starving. Authorities know, but donâ_Tt act or talk about hunger. That is why we created Hunger Strike against Hunger. We invited people to restrain from food on World Food Day. An act created to make Serbia aware of hunger problem, wake up solidarity and raise pressure through public opinion. The strike raised great awareness and provoked strong political and social debates, resulting in 676.280 people and 350 companies that joined the strike, over 2.000 tons of food donations, more than 463.246 EUR of earned media, and strong government action-plans to solve the hunger issue. Headline (eng.): Hunger strike against hunger

Ni Putes Ni Soumises - Doyouchat.com (Integrated campaign) Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: PUBLICIS CONSEIL Country: FRANCIJA Brand name: Feminist movement Advertiser: Ni Putes Ni Soumises Advertising agency, city: Publicis Conseil/Publicis Net, Paris Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Philippe Boucheron Copywriter: Patrice Lucet Creative director: Veronique Sels Account executive: Emmanuelle Henry Project manager: Veronique Sels Director: Emmanuel Jespers Production company: Bingo family productions

Exotica Valentine Make a Move Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Retail Registrant: LEO BURNETT MENA Country: LIBANON Brand name: Flower shop Advertiser: Exotica Advertising agency, city: Leo Burnett, Beirut Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Natasha Maasri, Caroline Farra, Wissam Matar Copywriter: Rana Khoury, Salem Habbous, Fatima Merhi Creative director: Bechara Mouzannar Photographer/Illustrator: Bachar Srour Project manager: Carol Isabella Hanna Creative idea explanation: In Lebanon, it is a well-known fact that we have 6 women for every man. Since Exotica, Lebanonâ_Ts leading flower shop chain, is all about â__Make a differenceâ__, we wanted to make a real difference by trying to help every single woman secure a Valentine this year. Why not take matters, and your own happiness, into your own hands? After all, â__fortune favors the braveâ__! The campaign was highly integrated on 6 groups, establishing a very strong brand presence, and connecting with the target audience on several platforms. Headline (eng.): Make a move

Together '89-'09 Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: DDB WARSZAWA Country: POLJSKA Brand name: Social Campaign Advertiser: Together '89 Initiative represented by Fundacja Projekt: Polska Advertising agency, city: DDB Warsaw for Agencies Coalition: DDB, Tribal DDB, BNA, RC2, Value Media Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Maciej Waligora/Filip Berendt Copywriter: Filip Berendt/Maciej Waligora Creative director: Marcin Mroszczak/Darek Zatorski Project manager: Adam Szlapka - Secretary of Fundacja Projekt: Polska Creative idea explanation: We created vision of the word together and developed it into communication ideas. We designed the logo. We began to build community around www.razem89.pl. We printed most of the materials and we secured some of the free media. Over 150 NGO's joined the Together'89 (Razem'89) initiative. As the first step of communication strategy, we managed to convince 18 of the best Polish celebrities - journalists, artists, actors, singers, sportsmen and talk show hosts etc. to participate in the TV commercial launching the initiative to the Poles. Production company: Cut Cut Warsaw

Samusocial - Being a homeless (Integrated campaign) Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Public services and social engagements Registrant: PUBLICIS CONSEIL Country: FRANCIJA Brand name: Charity Organization Advertiser: Samusocial Advertising agency, city: Publicis Conseil/Publicis Net, Paris Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Quentin Schweitzer (Publicis Conseil) Copywriter: Daniel Chandler, Veronique Sels (Publicis Conseil) Creative director: Veronique Sels (Publicis Conseil) Account executive: Publicis Conseil: Jean-Patrick Chiquiar/Emmanuelle Henry/Debora Guarachi Project manager: Veronique Sels (Publicis Conseil) Director: Gabriel Malaprade Production company: Marcassin/TV Production: WAM (Timothe Rosenberg, Pierre Marcus)

Tailor Made Tariffs Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Communication, publications and electronic media Registrant: YOUNG & RUBICAM PRAHA Country: Ä_EÅ KA Brand name: Telecomunication / Vodafone Advertiser: Vodafone Advertising agency, city: Y&R Brands Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Creative idea explanation: Mobile operators talk about freedom and communicate flexibility heavily for many years, so we were presented by Vodafone with a tremendous challenge, to communicate a truly unique change in the mobile category, which the unique benefit was again freedom, so how could we be different and challenge the competition with something they can't beat but still using the old freedom/flexible message. This new tailor made tariffs allows the customer to customise their plan, they can downgrade, upgrade or freeze their account, even create specific bundles that fit only to their needs, everything without any additional cost. The campaign introduction raised the issue of customers adapting to the pre-sets of mobile corporations, while the second part challenges the competition with phone calls to their customer service, as customers want to deal with very specific problems. Director: Michal Zabka Production company: Animation People, Furia

Skunk girl - an anti-smoking fashion brand Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: HASAN & PARTNERS Country: FINSKA Brand name: Skunk Girl. Anti-smoking among youth Advertiser: Cancer Society of Finland Advertising agency, city: Hasan & partners, Helsinki Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Anne Kukkohovi, Marcus Nieminen Copywriter: Timo Iivari Creative director: Eka Ruola Designer: Tiia Vanhatapio Project manager: Antti Zetterberg, Anne Kotaluoto Creative idea explanation: Task: make smoking less fashionable among young women. Challenge: The global tobacco industry uses the fashion world as a marketing tool. The solution: The Cancer Society of Finland created a genuine fashion brand for spreading an anti-smoking message. A line of designer clothes and cosmetics was sold in major department and fashion stores. Director: Teemu Nikki Production company: It's Alive Prod

Hidden Sound Campaign Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Retail Registrant: LEO BURNETT Country: ZDA Brand name: Alternative Music Shop Advertiser: Zoo Records Advertising agency, city: Leo Burnett Hong Kong Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Kenny Ip, Leo Yeung Copywriter: Joey Chung, Cyrus Ho Creative director: Connie Lo, Brian Ma, Alfred Wong Project manager: Matthew Kwan Creative idea explanation: In Hong Kong, thereâ_Ts only entertainment. There is no music industry. Television, radio, and other major channels are dominated by giant record labels. But somewhere in the city, the sound of independent music is hiding, waiting to emerge. Zoo Records is a celebrated alternative music store dedicated to breaking the monopoly of mainstream music, and exposing the public to the world of alternative sound. People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media. We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong.

Photochains Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Sport, entertainment, recreation, leisure Registrant: LEO BURNETT Country: ZDA Brand name: EOS DSLR Cameras Advertiser: Canon Australia Advertising agency, city: Leo Burnett Sydney Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Kieran Antill Copywriter: Michael Canning Creative director: Executive Creative Directors: Andy DiLallo, Jay Benjamin, Digital Creative Director: Kieran Ots Photographer/Illustrator: Photographer: Sean Izzard Account executive: Amanda Quested, Jodi McLeod Creative idea explanation: Photochains was created by integrating the advertising, live social media network and photographers as one: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience. Photochains is now growing as its own social media platform, which continues to grow with every photo.

NIKEiD Generator Harajuku Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Retail Registrant: LEO BURNETT Country: ZDA Brand name: Flagship Store Advertiser: Nike Japan Advertising agency, city: Beacon Communications K.K. Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Kazz Ishihara Copywriter: Shuhei Tsuji Designer: Hiroyasu Kimura of Rhizomatiks, Inc. Account executive: Satoshi Inoue Creative idea explanation: Harajuku City is the most colorful in Japan, always flourished with people's identities. Harajuku Lovers, who are fashion savvy and identical, are gathering everyday. Last November, NIKE launched Nike HARAJUKU as their first premium flagship store in Japan. The object is to generate and spread Harajuku color inspirations to drive online & onsite traffic to Nike HARAJUKU. The strategy is From Nike HARAJUKU to the world. This generator was launched on Nike HARAJUKU website & onsite, instantly capturing the colours of you with web cam to transform into your original shoe. You can spread your colour inspiration with online widgets, plus your original sticker availabale at the store. Moreover, you can seamlessly connect to NIKEiD website to customise that same shoe more for purchasing your original pair. From Nike HARAJUKU to the world, this generator continues to spread colour inspirations. Production company: Root Communications

The Mascherano Case Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Cars, other vehicles and accessories Registrant: LEO BURNETT Country: ZDA Brand name: Diesel Multijet Engine Advertiser: Fiat Advertising agency, city: Leo Burnett Argentina, Buenos Aires Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Carmelo Maselli Copywriter: Luis Sanchez Zinny Creative director: Pablo Capara, Seto Olivieri Designer: 3D Designer: Federico Gonzalez Bosque, Web Designer: Alejandra Bravo Account executive: Hernan Cunado Project manager: Digital Manager: Gaston Filardi Creative idea explanation: Fiat was returning to the diesel engines market with a piece equipped with the best technology. And the brief was intended for the greatest possible number of people to learn about that. The strategy was not aimed at a very clear-cut target but rather getting â__everybodyâ__ interested in the launch of a new engine. For this it was decided to make use a captain of national football team in a football-loving country. The engine was launched through a traditional campaign and 10 days after, we started a rumour using all available channels saying that an independent journalist discovered that there was a hidden plot behind the engine where the football player Javier Mascherano was involved. For this end, we created a journalist and prepared his blog. The video of the investigation was uploaded there, which claimed that the captain of the national Argentine team was the result of an alleged test run by Fiat in which a Multijet had been installed in his body. Director: Digital Creative Director: Max Soria Production company: Agency Producers: Federico Puricelli, Francisco Tanto

Bus Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Corporate and financial Registrant: LEO BURNETT CO. SRL Country: ITALIJA Brand name: Conto Arancio Advertiser: ING Direct Advertising agency, city: Leo Burnett , Milan Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Luca Zamboni, Corrado Cardoni Copywriter: Santiago Saiegh Creative director: Enrico Dorizza, Sergio Rodriguez (ECD), Corrado Cardoni (CCD) Account executive: Bruno Borsetto Creative idea explanation: Happy Clients bringing new clients. The idea comes straight from this insight: anumber of human interactive billboards built around town to let real clientsdialogue with potential clients passing by. No filters, no bank involved, just areal questions/real answers game between real people.We asked real clients to be the actors of our ad because, to say it the ING way:'Our clients ARE our best advertising' the first human billboards normal peopleasking. Real clients answering. The results of this live-performance became ourtv campaign. Headline (eng.): Ask those who have it already Music: Jose Bagnarelli - Klint Eastwood a cappella Director: Giuseppe Capotondi Production company: Mercurio Cinematografica

Dulux Let's Colour Project Group: W Advertising campaigns Subgroup: Advertising campaigns Award: Finalist in group W Product and services category: Household products and maintenance, furnishing and accessories Registrant: EURO RSCG LONDON Country: ZDRUÅ_ENO KRALJESTVO Brand name: Dulux Advertiser: Dulux Advertising agency, city: Euro RSCG London Ñîñòàâ Òâîð÷åñêîé Ãðóïïû: Art director: Bráulio Kuwabara, Digital Art Director: Mariana Costa Copywriter: Fábio Abram Creative director: Fernanda Romano, Digital Creative: Rebecca Campbell Photographer/Illustrator: Linus Sandgren Account executive: Ken Mulligan Music: Jonsi, Universal Director: Adam Berg Production company: Stink, Agency producer: Jodie Sibson Potts