Шорт-листы в наминации Media

Bubble Year/ID: 2010 / G37002 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Public services and social engagements Registrant: BAUMANN BER RIVNAY SAATCHI&SAATCHI Country: IZRAEL Brand name: Charity for the hard hearing Advertiser: Bekol Advertising agency, city: Baumann Ber Rivnay Saatchi & Saatchi & C-the branded content agency, Ramat Gan Состав творческой группы: Art director: Eran Nir Copywriter: Tomer Gidron Creative director: Ben Sever, Nadav Pessman Account executive: Maya Salomon Media agency: C- the branded content agency Other credits: V.P creative director: Yoram Levi, V.P producer: Dorit Gvili, Branded Content -C- the branded content agency: Erez Bergbaum, Gil Lederer, Adi Hendler

O2: 3D Rugby_TV, radio, cinema Year/ID: 2010 / G37008 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Communication, publications and electronic media Registrant: HAVAS MEDIA Country: ZDRUZENO KRALJESTVO Brand name: Mobile Telecommunications Advertiser: O2 Advertising agency, city: archibald ingall stretton...(Havas Digital), London Состав творческой группы: Art director: Mark Hanson - archibald ingall stretton... Copywriter: Kristian Foy - archibald ingall stretton... Creative director: Geoff Gower - archibald ingall stretton... Designer: Jon Biggs - archibald ingall stretton... - Head of Digital Design, Perry Cooper - archibald ingall stretton... - Senior Designer Account executive: Sam Slee - archibald ingall stretton...- Account Executive, James Bartram - archibald ingall stretton...- Account Director Media agency: archibald ingall stretton...(Havas Digital) Other credits: Mihhail Trunov - archibald ingall stretton... - Developer, Andy Millns - Inition - Producer, Rhys Edwards - Inition - Director, Catherine Airey - Inition - Production Manager, Ed Pellew - O2 - Advertising Manager, John Worthington - O2 - Head of Events, Nic Fletcher - O2 - Sponsorship Manager - The O2

Evi Naked Year/ID: 2010 / G37011 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Communication, publications and electronic media Registrant: DUVAL GUILLAUME BRUSSELS Country: BELGIJA Brand name: Digital television Advertiser: Telenet Advertising agency, city: Duval Guillaume Brussels Состав творческой группы: Art director: Eva De Jonckheere Copywriter: Catheline Leroy Creative director: Katrien Bottez, Peter Ampe Photographer/Illustrator: Kurt Stallaert Account executive: Sylvie Verbruggen Headline (eng.): Pause live television whenever you want Media agency: Zenith Optimedia Media campaign idea explanation: We asked popular Belgian tv-personality Evi Hanssen to pose naked for the first time and feature in our commercial for exactly 0.08 seconds. Other credits: Emily Rammant, Marc Van Buggenhout: TV Producer, Lies Muys: Producer

We Stand by the Producers-TV Year/ID: 2010 / G37016 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Corporate and financial Registrant: CONCEPT Country: TURCIJA Brand name: Sekerbank Advertiser: Sekerbank Advertising agency, city: Istanbul Состав творческой группы: Art director: Kadir Ozdemir/Umut Dizdar Copywriter: Emre Kuzuoglu Creative director: Kerem Ozkut/Kerem Altuntas Account executive: Zeynep Kahvecioglu Project manager: Gulin Erdogan Headline (eng.): We stand by the producers Media agency: Universal Mccann Media campaign idea explanation: Under the present circumstances of the Global Economic Crises and its' reflections on existing Turkish market, the invisible Turkish working force of small and medium producers are seeking for survival. In this campaign Sekerbank targets to be the leading bank in the market to support small producers financially with the vision of 'being beside them'. Client service director: Hande Akin

Skoda Superb Year/ID: 2010 / G37018 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Cars, other vehicles and accessories Registrant: CHANGE INTEGRATED Country: POLJSKA Brand name: Skoda Superb Estate Advertiser: Skoda Auto Poland Advertising agency, city: Change Integrated Sp. z o.o. Warsaw Состав творческой группы: Art director: Andrzej Ratajczyk Copywriter: Jan Majle Creative director: Jakub Korolczuk, Ryszard Sroka Project manager: Piotr Niemczynski Headline (eng.): Skoda Superb Estate with remotely controlled boot. Media campaign idea explanation: Let's enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could experience the comfort of remotely controlled boot while the ad was being screened. Just as if they were actually at the showroom.

Champions League Best Use of TV Year/ID: 2010 / G37019 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Optalgin Advertiser: TevaAdvertising agency, city: Tel Aviv Состав творческой группы: Art director: Nathan Freifeld Copywriter: Oz Frenkel Creative director: Yaneev Avital Account executive: Tal Cohen Project manager: Revital Levy Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Office Producer: Sigal Nugasy, Rachel Meshulam

SDIA Project Best Use of Radio Year/ID: 2010 / G37020 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Public services and social engagements Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Aids Task Force Advertiser: Aids Task ForceAdvertising agency, city: Tel Aviv Состав творческой группы: Art director: Shirley Bahar Copywriter: Geva Kochba Creative director: Amit Gal Photographer/Illustrator: Eitan Nadel Account executive: Shiran Chen Barazani Project manager: Galia Ashri, Esti Smilg Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem / Musical Production: Ran Shem Tov & Shiri Hadar (IZABO) / Singer: Roni Alter / Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)

Earth FM Year/ID: 2010 / G37022 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Public services and social engagements Registrant: LEO BURNETT Country: ZDA Brand name: Climate Change Campaign Advertiser: WWF Advertising agency, city: Leo Burnett Sydney Состав творческой группы: Art director: Kieran Antill Copywriter: Michael Canning Creative director: Andy DiLallo, Jay Benjamin Designer: Masataka Kawano Account executive: Amanda Quested, Sam McGown Media campaign idea explanation: Throughout history, people's voices have had the power to create change. But today, it is our planet that needs a voice. We knew that world leaders were meeting in one place for the 2009 Climate Change Summit in Copenhagen. Our goal was to give people of all nationalities and social standing a voice, and in doing so, create one united voice for the planet. Our solution was EARTH FM - A global radio broadcast which invited people to record a voice message for world leaders about climate change, which would be broadcast for world leaders to hear at the Copenhagen Summit. As an idea for the people, EARTH FM was spread by the people through social media as well as media coverage, with thousands of voices from around the world uniting as one collective voice for the planet.

Bus Year/ID: 2010 / G37027 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Corporate and financial Registrant: LEO BURNETT CO. SRL Country: ITALIJA Brand name: Conto Arancio Advertiser: ING Direct Advertising agency, city: Leo Burnett, Milan Состав творческой группы: Art director: Luca Zamboni, Corrado Cardoni Copywriter: Santiago Saiegh, Gianluca Sales Creative director: Enrico Dorizza, Sergio Rodriguez (ECD) Client service director: Corrado Cardoni

Elasticity Year/ID: 2010 / G37029 Group: G Media Subgroup: Television, radio, cinema Award: Finalist Product and services category: Household products and maintenance, furnishing and accessories Registrant: MFIVE CREATIVE GROUP Country: RUSIJA Brand name: Furniture Advertiser: Interior Club furniture salon Advertising agency, city: Mfive creative group, Moscow Состав творческой группы: Art director: Maksim Buchenkov Copywriter: Marina Majorova Creative director: Marina Majorova Media campaign idea explanation: The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message about the durable and elastic furniture upholster with the elastic embossing of the sofa from the screen. Other credits: Director: Maksim Buchenkov (mfive)

Knocking on heaven's door Year/ID: 2010 / G38003 Group: G Media Subgroup: Print media Award: Finalist Product and services category: Corporate and financial Registrant: R&I GROUP Country: RUSIJA Brand name: Nomos-Bank Advertiser: Nomos-Bank Advertising agency, city: R&I Group, Moscow Состав творческой группы: Art director: Alexander Kislov Copywriter: Oleg Pitetsky Creative director: Alexey Leybovich Designer: Vladimir Komlev Photographer/Illustrator: Dmitry Karpovsky Account executive: Uni Davidoff Project manager: Nadja Nikiforova Client service director: Ilya Ivanov

Street Children print media Year/ID: 2010 / G38006 Group: G Media Subgroup: Print media Award: Finalist Product and services category: Public services and social engagements Registrant: LEO BURNETT UKRAINE Country: UKRAJINA Brand name: Found for the Street Children Help Advertiser: Caritas Kiev Advertising agency, city: Leo Burnett Ukraine Состав творческой группы: Art director: Pavel Klubnikin, Egor Petrov Creative director: Tatiana Fedorenko, Claus-Steffen Braun Photographer/Illustrator: David Foldvari Project manager: Marina Klymenko Headline (eng.): You can remove me, but not the problem Media campaign idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations. Other credits: Katya Duda, Katya Denisenko, Wizard post, Studio 7, AV-TV, Backer street

Tied Up Year/ID: 2010 / G39002 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Sport, entertainment, recreation, leisure Registrant: WIEN NORD WERBEAGENTUR GMBH Country: AVSTRIJA Brand name: This Human World - Austrian Film Festival of Human Rights Advertiser: This Human World Advertising agency, city: Wien Nord, Vienna Состав творческой группы: Art director: Andreas Lierzer, Daniela Schabernak Copywriter: Matthias Piskernik, Sandra Pirker Creative director: Eduard Bohler, Edmund Hochleitner Photographer/Illustrator: Gregor Ecker Account executive: Markus Mazuran, Arnold Preisl Headline (eng.): This Human World - Austrian Film Festival of Human Rights Media campaign idea explanation: We brought one of the biggest topics of This Human World right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right infront of their eyes. The audience was suddenly part of a very cruel action. And realized, that this is not just a poster. It's something that effects us as. Something that captivates our minds. Something that makes us want to act.

Getting Ready for the Spotlights - Living Bigboard Year/ID: 2010 / G39009 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Sport, entertainment, recreation, leisure Registrant: VACULIK ADVERTISING, S.R.O. Country: SLOVASKA Brand name: Istropolitana Project 2010 Advertiser: Academy Of Performing Arts Advertising agency, city: Vaculik Advertising, Bratislava Состав творческой группы: Art director: Peter Hrevus Copywriter: Simon Skoviera Creative director: Dejan Galovic, Juraj Vaculik Account executive: Barbora Sykorova Headline (eng.): We are getting ready for the spotlights Media campaign idea explanation: Students of acting prepare to the theatre festival in a very unusual way. In the rays spotlights: As we want people to discuss the festival and the city to truly experience it, we decided to go right into the centre of the city - amidst people. The young actors showed a big deal of courage especially when acting hung from a bigboard in the centre of the city, close to the most crowded bars. Not only did this bigboard become the first living one in Slovakia, but probably it become one of the most untraditional places ever to play the theatre. Client service director: Marcela Parakova

Palmolive Nutra-Fruit Year/ID: 2010 / G39011 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: YOUNG AND RUBICAM FMS, LLC Country: RUSIJA Brand name: Palmolive Nutra-Fruit Advertiser: Colgate-Palmolive Advertising agency, city: Young and Rubicam FMS, LLC Состав творческой группы: Art director: Ekaterina Finogenova, Areg Safaryan Copywriter: Anna Elinson Creative director: Associated Creative Director: Ruslan Kozlov, Shopper Marketing Creative Director: Andrey Panasyuk Designer: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov Photographer/Illustrator: Andrey Klimenko, Tigran Muradyan Account executive: Natalia Filina Project manager: Olga Davidovskaya Headline (eng.): Palmolive Nutra-Fruit Viral Campaign Media agency: Mediaedge:cia Media campaign idea explanation: To support the core communication idea of Palmolive Nutra-Fruit shower gel launch campaign So pleasurable, it's addictive OOH & Live Event Shower in the street were organized in the center of Moscow (Russia). 10 branded pillars with stickers (like an installation of shower cabins with the photos of women who are taking shower) and 1 branded pillar with mannequin inside (like an installation of the shower cabin with wet and steamy windows where woman is taking a shower) were placed in the center of Moscow (Russia) like a teaser before the Live Event. Live Event Shower in the street took place on August, 21, 2010. The idea of the Live Event was to show that the consumer was so charmed by the unique texture and aroma of the product that couldn't resist and took the shower in the street immediately. Videos from the Live Event were uploaded in the Internet and became a viral. Client service director: Elizaveta Georgiadi Other credits: Producer: Alexey Al-Nashi, Creative Director Y&R Moscow: Tatiana Tutunnik

Pedigree: Adoption_Outdoor, buildings & objects Year/ID: 2010 / G39012 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Food and beverages Registrant: HAVAS MEDIA Country: CILE Brand name: Pet Food Pedigree Advertiser: MARS / Pedigree Advertising agency, city: MPG Chile Состав творческой группы: Account executive: Liliana Calquin - MPG Chile - Account Supervisor Media agency: MPG, Chile Client service director: Jezer Alarcon - MPG Chile - Account Director Other credits: Gonzalo Prieto - MPG Chile - Managing Director, Jose Luis Jofre - Havas Media Chile - Media Investment Director

Yellow City Year/ID: 2010 / G39013 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Communication, publications and electronic media Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Yellow Pages Website Advertiser: Yellow Pages Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Asaf Covo, Shirley Bahar, Ran Cory, Gil Aviyam Copywriter: Eyal Padan, Sharon Refael, Paul Paszkowski Creative director: Yariv Twig, Amit Gal Photographer/Illustrator: Menachem Reiss Account executive: Shiran Chen Barazani Project manager: Galia Ashri Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan

The Living Poster Outdoor Year/ID: 2010 / G39017 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Retail Registrant: PUBLICIS FRANKFURT GMBH Country: NEMCIJA Brand name: Fisch Franke Advertiser: Fisch Franke Restaurant Advertising agency, city: Publicis Frankfurt Состав творческой группы: Art director: Nico Juenger Copywriter: Peter Kaim Creative director: Peter Kaim, Nico Juenger Designer: Thomas Breen Photographer/Illustrator: Johannes Krzeslack Account executive: Sven Lohwasser Project manager: Katja Bonnert Headline (eng.): Fresh as can be. Media agency: Stroer Out-of-Home Media AG Media campaign idea explanation: A Citylight frame was prepared in a way that real fishes can swim in front of the poster Other credits: CCO Stephan Ganser, Volker Schrader

Go Vote / Truck Year/ID: 2010 / G39019 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Public services and social engagements Registrant: DDB BUDAPEST Country: MADZARSKA Brand name: Go Vote Activation Advertiser: Hungarian Democracy Advertising agency, city: DDB Reklamugynokseg Kft, Budapest Состав творческой группы: Copywriter: Laszlo Hevesi, Marcell Patkai Creative director: Peter Tordai Account executive: Reka Santa Media campaign idea explanation: People in Hungary lost their trust in politics, and got uninterested in the upcoming election. Idea: 'Put your head into the sand or Go vote! ' A truck with our installation and a loud speaker was going around Budapest announcing our message and offering sand to non-voting citizens. Results: This single truck created a huge media storm, in value it was 120 times more than the actual cost of the activation. With zero paid media or PR, we reached more than 4 million people, 85% of the voters. Client service director: Andre Musalf Other credits: Hannes Wirnsberger, Andre Musalf, Zsuzsanna Kukaj, Christoph Hille, Eszter Nagy

Crashed Cars Bottle Year/ID: 2010 / G39022 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Public services and social engagements Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Road Safety Promotion Advertiser: Or Yarok / Nur Star Media Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Ran Cory Copywriter: Paul Paszkowski Creative director: Amit Gal Media agency: Moshe Nur, Nurstar Media Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan

Rainbow Parking Year/ID: 2010 / G39024 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Household products and maintenance, furnishing and accessories Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Tambour Paint Company Advertiser: Tambour Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Gil Aviyam Copywriter: Sharon Refael Creative director: Yariv Twig Account executive: Yael Yuz Project manager: Liron Ben Yakov Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Producer, Creative: Hagai Ramati

Empty Tables Year/ID: 2010 / G39025 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Public services and social engagements Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Latet Charity Organization Advertiser: Latet Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Meron Sasson Copywriter: Sharon Refael Creative director: Yariv Twig Account executive: Dana Cogan, Liraz Kolodro Project manager: Alon Segal Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan, Office Producers: Shira Robas, Marina Akilov, Producer: Eyal Naor

Bus Ticket Outdoor Year/ID: 2010 / G39027 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Elmex Toothpaste Advertiser: Elmex Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Nathan Freifeld Copywriter: Oz Frenkel Creative director: Yaneev Avital Account executive: Tal Cohen Project manager: Revital Levy Other credits: Chief Creative Officer: Gideon Amichay, Executive Creative Director: Tzur Golan

The First Vintage Merchandising Campaign Year/ID: 2010 / G39037 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Food and beverages Registrant: BCUBE ITALY Country: ITALIJA Brand name: Coca-Cola Advertiser: Coca-Cola Italia Advertising agency, city: Bcube Состав творческой группы: Art director: Marco Cantalamessa Copywriter: Federico Bonenti Creative director: Francesco Bozza Photographer/Illustrator: Renato Sorrentino, Anna Citelli, Daniele Efferni, Stefano Riboli Account executive: Raffaello Dell'AnnaMedia agency: Starcom Italia Media campaign idea explanation: Insights, Strategy and the Idea: build the association of Coca-Cola with Italian meals, overcoming cultural barriers and traditional habits. We are in Italy, where food and cooking are felt in a unique way. Home-cooked meals are generally associated to wine and water, while Coca-Cola is usually associated with special and out-of-home occasions. A perception that couldn't be challenged by an ordinary TV campaign aired little longer than a month. There's an opportunity for Coca-Cola to infiltrate and gain a firm foothold in the everyday life of Italians, and gain relevant exposure for much longer than paid-for OTS': the merchandising of Coca-Cola. Since their early years, the Coca-Cola ads have been the subject of a wide variety of objects, such as trays or calendars, found in bars, flea markets, or in our homes: but none of these places Coca-Cola in the context of an Italian family meal. Creative Execution: we have redrawn the image of Coca-Cola, for the first time on the setting of an Italian table with a vintage flavor. The activity leveraged an asset which was already in place (the vintage merchandising line), only making it consistent with local brand objectives. The new setting was the basis for a massive production of merchandising which have become, quite spontaneously, the backbone medium of our campaign: these originated what we came to call 'Kitchen GRP's', a continuous visibility in consumers' home at no additional cost. Results and Effectiveness: merchandising has delivered as a broadcast-level medium. Platmats, postcards, calendars and posters have yielded over 160 Million impressions in a year, with a total reach safely over 60% of All Adults, at no additional cost. TV would have generated the same level of exposure in two weeks, but at an incremental cost of about 1 Million Euro's. Client service director: Marta di Girolamo Other credits: Marketing Manager: Cristina Santucci, Creative Excellence Manager Coca-Cola Italia: Francesco Cibo

First Train at an Autoshow Year/ID: 2010 / G39043 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Travel, tourism and transport Registrant: PKP BBDO WERBEAGENTUR GMBH Country: AVSTRIJA Brand name: Railjet Advertiser: OBB - Austrian Railways Advertising agency, city: PKP BBDO Vienna Состав творческой группы: Art director: Daniela Reichmann Copywriter: Christian Gosch Creative director: Erich Enzenberger, Christian Gosch Designer: Robert Dassel Project manager: Daniela Baumgartner Headline (eng.): World's first train at an autoshowMedia agency: Mediacom Media campaign idea explanation: For the first time ever, we put a real life train at an autoshow. Client service director: Daniela Baumgartner

On-line Shoes Year/ID: 2010 / G39045 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: OGILVY & MATHER UKRAINE Country: UKRAJINA Brand name: on-line shoe store Advertiser: bosi.com.ua Advertising agency, city: Ogilvy & Mather Ukraine, Kiev Состав творческой группы: Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Project manager: Svetlana Polyakova Media campaign idea explanation: To promote bosi.com.ua on-line shoes store, we've literally put them shoes on-line for 10 days in the downtown, suggesting people buy footwear on the Internet. Other credits: Irina Pigal

Do Not Disturb Year/ID: 2010 / G39046 Group: G Media Subgroup: Outdoor, buildings & objects Award: Finalist Product and services category: Public services and social engagements Registrant: OGILVY & MATHER UKRAINE Country: UKRAJINA Brand name: Campaign to support the movement against climate change Advertiser: WWF International, Danube-Carpathian Program Advertising agency, city: Ogilvy & Mather Ukraine, Kiev Состав творческой группы: Art director: Taras Dzendrovskii Copywriter: Alexandra Doroguntsova Creative director: Will Rust Project manager: Oksana Sapiga Media campaign idea explanation: An integrated outdoor campaign to promote Earth Hour, WWF's annual light's off! event in Kiev

Confused.com: Accident Avenue_Sponsorship & events Year/ID: 2010 / G40005 Group: G Media Subgroup: Sponsorship & events Award: Finalist Product and services category: Corporate and financial Registrant: HAVAS MEDIA Country: ZDRUZENO KRALJESTVO Brand name: Confused.com Advertiser: Confused.com Advertising agency, city: Cake (Havas Sports & Entertainment) Состав творческой группы: Media agency: Cake (Havas Sports & Entertainment)

Swatch Wristbands Year/ID: 2010 / G40013 Group: G Media Subgroup: Sponsorship & events Award: Finalist Product and services category: Personal care, health, fashion, cosmetics, luxury goods Registrant: PUBLICIS BRASIL Country: BRAZILIJA Brand name: Swatch Colorcodes Advertiser: Swatch do Brasil Clac Importacao Advertising agency, city: Publicis Brasil Состав творческой группы: Art director: Rodrigo Panucci Copywriter: Gustavo Alves Creative director: Hugo Rodrigues, Kevin Zung Account executive: Fernando Silva Media campaign idea explanation: Swatch wanted to launch its new collection: Colorcodes. But how to achieve this when the client wants to invest less in conventional media and looks for new ways to address the consumer? By creating a new communication platform, right at the most obvious place for a watch to be: the consumers' wrists. Simple party wristbands used to control guests were transformed into wristbands shaped like the new Colorcode collection watches. Organizers of parties and nightclub owners, in partnership with Swatch, changed the wristbands they used to control their guests by Swatch Wristbands. During Rio de Janeiro's carnival, the same partnership was established in order to give access to the main guest area in the event. As a result, thousands of people, including celebrities, opinion-makers and VIPs, became spokespeople for the brand. An investment of US$ 4,000 generated over US$ 1.224.000 in spontaneous media in leading magazines, internet portals and even in the country's most important TV network. Swatch Colorcodes collection became the third most looked for item at Swatch shops in Brazil. Swatch Wristbands became a worldwide communication platform for Swatch.

Orchestra Year/ID: 2010 / G40017 Group: G Media Subgroup: Sponsorship & events Award: Finalist Product and services category: Household products and maintenance, furnishing and accessories Registrant: LEO BURNETT ADVERTISING, SPOL. S R.O. Country: CESKA Advertiser: Samsung Electronics Czech and Slovak Advertising agency, city: Leo Burnett Advertising Prague Состав творческой группы: Art director: Jan Strelec, Jan Simek Copywriter: Julie Gubelova Creative director: Martin Pasecky Account executive: Jakub Egermaier Project manager: Tereza Rihova Headline (eng.): Modern Meets Classic Media campaign idea explanation: We communicated Samsung as the sponsor of the international classical music festival in a way that doesn?t only destroy the cultural atmoshpere, but even brings new experiences to the visitors. Other credits: Andrea Tomankova, Jan Haina, Jan Muchow

Making Contact with Non-Humans Year/ID: 2010 / G41005 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Sport, entertainment, recreation, leisure Registrant: OPTIMUM MEDIA OMD GROUP Country: RUSIJA Brand name: District 9 (movie) Advertiser: Walt Disney Studios Sony Pictures Releasing (CIS) Advertising agency, city: Optimum Media OMD Group (Moscow) Состав творческой группы: Account executive: Yuri Merenkov, Media Manager, Optimum Media OMD Project manager: Julia Tkacheva, Digital Manager, Optimum Media OMD Headline (eng.): Making Contact with Non-Humans Media agency: Optimum Media OMD Group Media campaign idea explanation: We had to overcome 3 serious barriers - low season for cinema, no celebrities, small budget - in order to promote the premier of "District 9". Our insight: sci-fi fans dream of making contact with non-humans. So we focused on creating 3 unique platforms to deliver that experience - driving hundreds of thousands to theaters across Russia, and exceeding box office targets by +50%! Client service director: Stas Lazarev, Media Service Director, Optimum Media OMD Other credits: Maria Ukolova, Deputy Media Director, Optimum Media OMD

The Virtanen Band Year/ID: 2010 / G41008 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Communication, publications and electronic media Registrant: SEK & GREY OY Country: FINSKA Brand name: DNA Advertiser: DNA Advertising agency, city: SEK & GREY Oy, Helsinki Состав творческой группы: Art director: Petteri Vilkki/Juhamatti Murtomaki Copywriter: Jarkko Tuuri Creative director: Jarkko Tuuri Photographer/Illustrator: Jere Hietala/Jussi Hyttinen/Asko Roine Account executive: Pia Dahlman/Pirjo Yliharsila Headline (eng.): The Virtanen Band Media agency: Happi Minshare Finland Oy Media campaign idea explanation: The idea was a story about a band that has a bad contract with a greedy manager. We created the band's story from A to Z. The band was marketed like a real one. Their single was for sale and we made a music video. We made them a web page for different music sites. They were promoted in press and on the radio. They went on tour and were on Big Brother. On the radio Andy McCoy from Hanoi Rocks talked about them, etc. Business planinng: Marco MakinenClient service director: Jaakko Rantala, Client Director/Sari Haavisto, Key Account Director Other credits: Antti Silventoinen, Senior Digital Planner, AD/Marjo Taura, Web Copywriter

Integrated media campaign Kseniya Sobchak. Crash. Year/ID: 2010 / G41016 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Retail Registrant: KINOGRAF Country: UKRAJINA Brand name: Samsung Duos cellphone, Evroset retail chain Advertiser: Samsung, Evroset Advertising agency, city: Kinograf. Kiev Состав творческой группы: Art director: M. Ryaboshlyk Copywriter: O. Kiselitsa. K. Chernyh Creative director: V. Kokoshko Photographer/Illustrator: D. Peretrutov Project manager: N. Orlovskaya Media agency: Maxus Media campaign idea explanation: The story about the most popular Russian blonde changing SIM-cards while driving and crashing into the shop-window proved to be an obvious demonstration of the new Samsung Duos B5722 model benefits. It also caused discussion and strengthened the image of both Euroset and Samsung brands.

Hunger strike against hunger Year/ID: 2010 / G41023 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Public services and social engagements Registrant: LEO BURNETT DOO BEOGRAD Country: SRBIJA Brand name: Humanitarian organization "Food for all" Advertiser: B92 Advertising agency, city: Leo Burnett Belgrade Состав творческой группы: Art director: Dusan Cezek & Zarko Veljkovic Copywriter: Bozidar Cvetkovic & Veljko Golubovic Creative director: Anja Radulovic / Asscociate Creative Director: Veljko Golubovic Account executive: Marina Matekovic Project manager: Sonja Milovic Headline (eng.): Hunger strike against hunger Media campaign idea explanation: On world food day 676.280 people decided not to eat for 24 hours. Instead of a classical charity campaign we created hunger strike against hunger to make Serbia aware of hunger problem and make pressure through public opinion on those who can change situation. We invited people to restrain from food and show suppport for the hungry. Problems: 500.000 people are starving but authorities and media networks don't want to talk about it. Results: 676.280 people and 350 companies joined the strike. Tatal campaign reach amounted to 80 % of population. Strike generated more than 463.246 euros worth of earned media. Total media budget was 0 euros. Other credits: BTL Manager: Pavle Vucuc, Tia Dokmanovic, Account Executive: Marina Matekovic, Marija Hajdarevic, Nadja Dimitrijevic

Street Children mixed media Year/ID: 2010 / G41026 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Public services and social engagements Registrant: LEO BURNETT UKRAINE Country: UKRAJINA Brand name: Found for the Street Children Help Advertiser: Caritas Kiev Advertising agency, city: Leo Burnett Ukraine Состав творческой группы: Art director: Pavel Klubnikin, Egor Petrov Creative director: Tatiana Fedorenko, Claus-Steffen Braun Designer: Studio 7 Photographer/Illustrator: David Foldvari Project manager: Marina Klymenko Headline (eng.): You can remove me, but not the problem Media campaign idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations. Other credits: Katya Duda, Katya Denisenko, Wizard post, Studio 7, AV-TV, Backer street

Sound Impressions by Genetix Year/ID: 2010 / G41029 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Corporate and financial Registrant: CHANGE INTEGRATED Country: POLJSKA Brand name: Genetix Sound Studio Advertiser: Genetix Sound Studio Advertising agency, city: Change Integrated Sp z o.o, Warsaw Состав творческой группы: Art director: Martin Winther, Jakub Zielecki Creative director: Rafal Gorski, Jakub Korolczuk, Ryszard Sroka Designer: Iza Koniarz, Maciej Topolski, Konrad Grzegorzewicz Project manager: Barbara GrabiwodaHeadline (eng.): Sound impressions brought to you by Genetix Sound Studio Media campaign idea explanation: One day on press.pl - a national marketing website, we changed 250 published news, photos and other elements into 250 sound illustrations, to impress potential clients and show the power of sound in a place that is less expected. Experience it online here: http://www.utm.com.pl/genetix_studio/

PhotoSHOOTING Year/ID: 2010 / G41035 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Public services and social engagements Registrant: LEO BURNETT RUSSIA Country: RUSIJA Brand name: Sibirian tiger salvation Advertiser: WWF Advertising agency, city: Leo Burnett Moscow Состав творческой группы: Art director: Mikhail Derkach Creative director: Mikhail Kudashkin, Grigory Sorokin Designer: Andrey Sergeev Account executive: Anna Evdokimova Other credits: Lookatme

Magic Boobs Year/ID: 2010 / G41038 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Public services and social engagements Registrant: CHANGE INTEGRATED Country: POLJSKA Brand name: Breast cancer awareness campaign Advertiser: Wirtualna Polska S.A. Advertising agency, city: Change Integrated Sp z o.o, Warsaw, Poland Состав творческой группы: Art director: Sunil Nair Copywriter: Krzysztof Nienaltowski Creative director: Jakub Korolczuk, Ryszard Sroka, Rafal Gorski Designer: Adam Smereczynski Photographer/Illustrator: Rafal Rebowski Account executive: Barbara Grabiwoda, Adam Sosnowski, Marcin Kozlowski Headline (eng.): Check out these boobs Media campaign idea explanation: Breast cancer is a disease that concerns wives, mothers and partners - so it does concern men as well. And yet the common stereotype has it that cancer is one of the 'female things'. Strategy was to include men in breast cancer prevention and provide them with a role they can actively take. We based the approach on key insight that men are big kids who learn best when playing. We placed naked pictures of a model in the adult gallery of WP.PL, one of the most popular portals in Poland. The model invites you to play with her breasts which appear to be sensitive to the movement of your mouse. In the next few steps the model prompts you the moves you have to make to please her more. In the last picture you discover the model was actually teaching you how to examine breasts. You could also download a list of medical centres where you can send your partner just in case you find any lump. As a result, Edyta, the girl with magic boobs, trained almost 175 000 men in just one week. Other credits: Maciej Topolski, Konrad Grzegorzewicz, Iza Koniarz, Magdalena Gierej

SDIA Project Mixed Media Year/ID: 2010 / G41041 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Public services and social engagements Registrant: SHALMOR AVNON AMICHAY / Y&R INTERACTIVE TEL AVIV Country: IZRAEL Brand name: Aids Task Force Advertiser: Aids Task Force Advertising agency, city: Tel Aviv Состав творческой группы: Art director: Shirley Bahar Copywriter: Geva Kochba Creative director: Amit Gal Designer: Lena Feldman Photographer/Illustrator: Eitan Nadel Account executive: Shiran Chen Barazani, Dana Cogan Project manager: Galia Ashri, Esti Smilg Other credits: Chief Creative Officer: Gideon Amichay / Executive Creative Director: Tzur Golan / Executive Interactive Director: Guy Poreh / Interactive Copywriter: Nadav Raviv / Programmer: Alex Vasilenko / Interactive Studio Manager: Lena Feldman / Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem / Musical Production: Ran Shem Tov & Shiri Hadar (IZABO) / Singer: Roni Alter / Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual)

Photochains Year/ID: 2010 / G41047 Group: G Media Subgroup: Mixed and interactive media Award: Finalist Product and services category: Sport, entertainment, recreation, leisure Registrant: LEO BURNETT Country: ZDA Brand name: EOS DSLR Cameras Advertiser: Canon Australia Advertising agency, city: Leo Burnett Sydney Состав творческой группы: Art director: Kieran Antill Copywriter: Michael Canning Creative director: Andy DiLallo, Jay Benjamin Designer: Masataka Kawano Photographer/Illustrator: Sean Izzard Account executive: Amanda Quested, Jodi McLeod Media campaign idea explanation: Photochains was created by integrating the advertising, live social media network and photographers as one: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience. Photochains is now growing as its own social media platform, which continues to grow with every photo. Other credits: Digital Creative Director: Kieran Ots, Digital Producer: Tristian Parker, Interface Developer: Keong Seet, TV Producer: Rita Gagliardi, TV Director: Daryl Ward

Two Windows Year/ID: 2010 / G42004 Group: G Media Subgroup: New media Award: Finalist Product and services category: Public services and social engagements Registrant: OGILVY RUSSIA Country: RUSIJA Brand name: Charity Advertiser: Stop the Traffik Advertising agency, city: Ogilvy Group Russia, Moscow/Ogilvy, Amsterdam Состав творческой группы: Art director: Sami Shirhan Copywriter: Alexander Kaan Creative director: Carl le Blond Client service director: Antonie Fountain Other credits: Brenda Bentz van den Berg / Editor: Ray Stevens

Confused.com: Accident Avenue_New media Year/ID: 2010 / G42009 Group: G Media Subgroup: New media Award: Finalist Product and services category: Corporate and financial Registrant: HAVAS MEDIA Country: ZDRUZENO KRALJESTVO Brand name: Confused.com Advertiser: Confused.com Advertising agency, city: Cake (Havas Sports & Entertainment) Состав творческой группы: Media agency: Cake (Havas Sports & Entertainment)

iHobo Year/ID: 2010 / G42013 Group: G Media Subgroup: New media Award: Finalist Product and services category: Public services and social engagements Registrant: PUBLICIS LONDON Country: ZDRUZENO KRALJESTVO Brand name: Depaul UK Advertiser: Depaul UKAdvertising agency, city: Publicis London Состав творческой группы: Art director: Robert Amstell Copywriter: Matthew Lancod Creative director: Tom Ewart, Adam Kean Media campaign idea explanation: Depaul UK, a charity aiming to keep young people off the streets and hard drugs, needed more donations from affluent, socially-conscious 30-somethings. We put a young homeless person on the iPhone. For 3 days, the fate of iHobo is in your hands. Treated well, he thrives. Un-cared he spirals into decline. Finally, you're prompted to donate with a revolutionary one-click text mechanism. 5 days after launch, iHobo was the UK's No.1 most downloaded app, with over 20,000 downloads a day. To date, it's been downloaded over 400,000 times. Depaul have received 7 times the amount of donations as previous campaigns.

Zebrafest Year/ID: 2010 / G42019 Group: G Media Subgroup: New media Award: Finalist Product and services category: Public services and social engagements Registrant: ACG Country: MADZARSKA Brand name: Road safety Advertiser: Municipality of 12th district, Budapest Advertising agency, city: ACG Advertising Agency, Y&R, Well, Budapest Состав творческой группы: Art director: Andrea Horvath Copywriter: Cecilia Pilis Creative director: Peter Tihanyi Account executive: Margit Olah Headline (eng.): Slow down and you can see it Media agency: ACG Advertising Agency Media campaign idea explanation: Beginning 2009 more pedestrians were injured and even killed in the 12th district, Budapest. Campaigns objective: to change the attitude of the drivers. The idea: the meaning of pedestrian cross in Hungarian = zebra, like the stripy animal. ZEBRAFEST was huge exhibition with life-alike zebras, painted by the district school's students and placed next to the pedestrian crosses. Anyone could vote offline and online on its favourite zebra. Because of the small budget we could only use those media tools that local media owners offered gratis. An important aspect was that we had to communicate to the drivers and let them meet with the message as often as possible. So we used posters on autobuses and trams, that go among the cars, and other outdoor tools like posters at zebras, and public offices, parking meter posters, citylights next to roads. To reach the local people we also used several guerrilla and ambient media tools. During campaign everybody who had administration in connection with a motor vehicle in any offices in the district got a car flavour with our message on it. During nights we placed balloons on rear-view mirrors of cars and to every exhibited zebra we placed slowing boards with "slow down and you can see it" signs. Client service director: Nikolett Blasko

Lightswitch Year/ID: 2010 / G42040 Group: G Media Subgroup: New media Award: Finalist Product and services category: Public services and social engagements Registrant: GRUPPA 66 / OGILVY POLAND Country: POLJSKA Brand name: Greenpeace Advertising agency, city: Gruppa 66 Ogilvy Состав творческой группы: Art director: Magda Paszewska Copywriter: Marcin Nowokowski Creative director: Robin WeeksHeadline (eng.): Lightswitch Media campaign idea explanation: How do we convince people to save energy and our planet? By saying thank you for turning off the lights and helping us fight global warming.