Все победители категории PR Lions 2010

REPLAY Type of Entry: Best Integrated Promotional Campaign Category: Best Integrated Campaign Led by Promotion and Activation Title: REPLAY Advertiser/Client: GATORADE Product/Service: ENERGY DRINK Entrant Company: TBWA\CHIAT\DAY LA, USA Sales Promotion/Advertising Agency: TBWA\CHIAT\DAY LA, USA 2nd Sales Promotion/Advertising Agency: PARAGON MARKETING GROUP, USA Состав творческой группы: Имя Компания Должность Lee Clow TBWA \ Chiat \ Day Global Director Of Media Arts Rob Schwartz TBWA \ Chiat \ Day Chief Creative Officer Jimmy Smith TBWA \ Chiat \ Day Group Creative Director Brent Anderson TBWA \ Chiat \ Day Associate Creative Director / Writer / Creator Steve Howard TBWA \ Chiat \ Day Associate Creative Director / Writer / Creator Brian O' Rourke TBWA \ Chiat \ Day Senior Producer (Series & Event) Tim Newfang TBWA \ Chiat \ Day Associate Producer Brynn Bardacke / Amy Farias / Adam Bersin TBWA \ Chiat \ Day Group Account Director / Management Supervisor / Account Executive Scott MacMaster / Martin Ramos / Daniel Ten TBWA \ Chiat \ Day Group Planning Director / Senior Planner / Planner Donna Lamar, Javier Castillo, Paul Nguyen TBWA \ Chiat \ Day missionG.com Network Jeremy Miller TBWA \ Chiat \ Day Communications Director TBWA Worldwide Managing Director Kris Belman / V. Scott Balcerek Caviar Director Michael Sagol / Rosanne Korenberg Caviar Executive Producer Johanna Woollcott / Holli Hanley Caviar Producer Adam Ballachey Caviar Director Of Photography Donna Lamar, Javier Castillo, Paul Nguyen TBWA \ Chiat \ Day missionG.com Network David Brenner / Rashid Ghazi / Paul Harvey Paragon Marketing Group President / Partner / Account Supervisor Jim Motzer / Adam Tanielian Fleishman-Hillard Senior Vice President, Senior Partner Bonnie Block / Julie Mason Fleishman-Hillard Vice President / Senior Account Executive Bob Porcaro / Susanna Ernest OMD Group Account Director / Group Account Director Of Strategy

CARWINISM Type of Entry: Sectors & Services Category: Automotive and Transport Title: CARWINISM Advertiser/Client: AUDI SWEDEN Product/Service: CARS Entrant Company: PRIME PR Stockholm, SWEDEN PR/Advertising Agency: PRIME PR Stockholm, SWEDEN Состав творческой группы: Имя Компания Должность Tom Beckman Prime PR Creative director Jonas Bodin Prime PR Creative Claes Nystromer Prime PR Media relations Simon Strand Prime PR Web developer Johan Seidefors Prime PR Key Account Manager Jens Wetterfors Audi Sweden Chief Executive Officer Eva-Maria Elstner Audi Sweden Information Officer

CONCERT FOR THE PEOPLE Type of Entry: Sectors & Services Category: Media, Arts and Entertainment Title: CONCERT FOR THE PEOPLE Advertiser/Client: PHILHARMONIC ORCHESTRA OF HAMBURG Product/Service: ORCHESTRA Entrant Company: JUNG von MATT Hamburg, GERMANY PR/Advertising Agency: JUNG von MATT Hamburg, GERMANY Состав творческой группы: Имя Компания Должность Dr. Stefan Fockenberg Jung von Matt Copywriter Simon Hiebl Jung von Matt Art Director Tobias Fritschen Jung von Matt Designer Fabian Bill Jung von Matt Copywriter Jan-Florian Ege Jung von Matt Copywriter Julia Ziegler Jung von Matt Art Director Gotz Ulmer Jung von Matt Creative Director Fabian Frese Jung von Matt Creative Director Oliver Voss Jung von Matt Chief Creative Officer Armin Jochum Jung von Matt Chief Creative Officer Anke Gobber Jung von Matt Account-Management Sandra Huckenbeck Jung von Matt Account-Management Joachim R. Kortlepel Jung von Matt Public Relations/Executive Lutz Nebelin Jung von Matt Public Relations/Executive Mario Zozin Director Erste Liebe Film TV-Production Marcel Schaar Photography Stefan Bothe giraffentoast Online Design Holger Markewitz-Peters giraffentoast Online Design Milena Ivkovic Philharmonic Orchestra of Hamburg Marketing Management Michael Schmidt Hamburg1 Technical Conversion

SNOWMEN AGAINST GLOBAL WARMING Type of Entry: Sectors & Services Category: Corporate Communication Title: SNOWMEN AGAINST GLOBAL WARMING Advertiser/Client: ENTEGA Product/Service: RENEWABLE ENERGY Entrant Company: DDB GERMANY BERLIN, GERMANY PR/Advertising Agency: DDB GERMANY BERLIN, GERMANY 2nd PR/Advertising Agency: JOHANSSEN & KRETSCHMER Berlin, GERMANY Состав творческой группы: Имя Компания Должность Amir Kassaei DDB Group Germany Chief Creative Officer Stefan Schulte DDB Germany, Berlin Executive Creative Director Ludwig Berndl, Kristoffer Heilemann DDB Germany, Berlin Creative Director Andreas Poulionakis DDB Germany, Berlin Managing Director Ralf Schmerberg Trigger Happy Productions Director/Executive Producer Edgar Linscheid,Mona Sibai,Antje Gerwien,Res Matthys DDB Germany, Berlin Copywriters Cathrin Ciuraj,Lars Buri,Chan-Young Ramert,Marian Grabmayer DDB Germany, Berlin Art Directors Steffen Boseckert,Mattias Nygard, DDB Germany, Berlin Graphic Design Anke Peters,Matthias Meusel DDB Germany, Berlin Client Service Directors Sebastian Neumann,Ann-Katrin Schelkmann,Caroline Sturm DDB Germany, Berlin Account Manager Barbara Simon DDB Germany, Berlin Agency TV Producer Stephan Vens,Eva Maier-Schonung Trigger Happy Productions Executive Producers Cornell Hentze, Bella Sahin Trigger Happy Productions Project Management Sven Griemert, Antje Schuler, Karin Leppin J+K Agentur fur Strategische Kommunikation Public Relations Strategy, Framework Program Peter Weber artdepartment Production Design Ebon Heath, Eric Mahleb, Oliver Berger mindpirates Online: Art Direction/Concept/Programming Goran Adrian Bellin, Peter Weiss, Matthias Gossling mindpirates Authors Sofia Uguccioni, Judtih Landkammer, Rachel de Joode, Polly Robbins mindpirates Research Dennis de la Haye, Max Merz, Sven Glage Photographers Lukas Walter, Lars Gelhausen, Nina Steiger, Claudia Hesse Hastings Audio Network Berlin Audio Production

SAVE THE BALTIC SEA Type of Entry: Sectors & Services Category: Public Affairs Title: SAVE THE BALTIC SEA Advertiser/Client: BSAS 2010 Product/Service: ENVIRONMENTAL ACTION Entrant Company: TAIVAS Helsinki, FINLAND PR/Advertising Agency: TAIVAS Helsinki, FINLAND Состав творческой группы: Имя Компания Должность David Gamrasni Taivas Account Director Inkeri Kallio Taivas Agency Producer Jyrki Poutanen Taivas Account Director Timo Silvennoinen Taivas Copy Thomas Gregoire Taivas Designer Teemu Jappinen Oras Designer Fredrik Sturmer Taivas Designer Jaakko Kallio Taivas Web development 3D Taivas Fake Graphics Ilkka Herlin Baltic Sea Action Group Co-founder Saara Kankaanrinta Baltic Sea Action Group Co-founder Anna Kotsalo-Mustonen Baltic Sea Action Group Co-founder Pieta Jarva Baltic Sea Action Group - Heli Launiainen Baltic Sea Action Group - Mathias Bergman Baltic Sea Action Group - Emilia Mustonen Baltic Sea Action Group - Jari Luoto MInistry For Foreign Affairs Of Finland - Marjo Blomberg MInistry For Foreign Affairs Of Finland - Pasi Sammallahti MInistry For Foreign Affairs Of Finland - Jukka Nyblom MInistry For Foreign Affairs Of Finland -

BABY ELEPHANT Type of Entry: Technique Category: Best Use of Digital PR Title: BABY ELEPHANT Advertiser/Client: ZOO ANTWERP Product/Service: DIGITAL PLATFORM Entrant Company: BOONDOGGLE Leuven, BELGIUM PR/Advertising Agency: BOONDOGGLE Leuven, BELGIUM Состав творческой группы: Имя Компания Должность Stef Selfslagh/Vincent Jansen Boondoggle Creative Directors Tom Loockx/Jorrit Hermans/Peter Vijgen/Bart Gielen Boondoggle Creative Team Hans Verhaegen Boondoggle Copywriter Peter Verbiest Boondoggle Strategic Director Jesse Wynants Boondoggle Strategic Planner Inge Vander Velpen Boondoggle Client Service Director Kelly Wouters Boondoggle Account/Project Manager Geert Van Grunderbeek/Pieter Vandenbulcke Boondoggle Designers Bart Plessers Boondoggle Multimedi Director Bart Geukens/Sibran Lens Boondoggle Multimedi Developers Jo Aerts Boondoggle System Administrator Steven Oeyen/Dirk Weckx Boondoggle Technical Developer Jan Vanbriel Beam-Inc Projection Manager Jo Martens/Hans Ketelbueters/Mikis Putseys Rambla Streaming Managers Noel Vroninks Securipoint Live Footage Johan Adc Computing Infrastructure Account

SAVE CHRISTMAS Type of Entry: Technique Category: Best Use of Social Media Title: SAVE CHRISTMAS Advertiser/Client: KRAFT FOODS SWEDEN/MARABOU Product/Service: ALADDIN Entrant Company: PRIME PR Stockholm, SWEDEN PR/Advertising Agency: PRIME PR Stockholm, SWEDEN 2nd PR/Advertising Agency: OGILVY STOCKHOLM, SWEDEN Состав творческой группы: Имя Компания Должность Ida Persson Kraft Foods/Marabou Brand Manager Pralines and Small Bites Sweden Gisela Jacobsson Kraft Foods/Marabou Marketing Manager Pralines, Countlines and Small Bites Sweden Malin Jonsson Kraft Foods/Marabou Marketing Manager Chocolate Sweden / Finland Karima Gilali Kraft Foods/Marabou Brand Manager Coffee Sweden Robert Aras Prime PR Project Manager Lovisa Sunnerholm Prime PR Social Media Expert Caroline Jungsand Prime PR Creative Johan Seidefors Prime PR Key Account Manager

CONCERT FOR THE PEOPLE Type of Entry: Technique Category: Best Use of Live Events and or Celebrity endorsement Title: CONCERT FOR THE PEOPLE Advertiser/Client: PHILHARMONIC ORCHESTRA OF HAMBURG Product/Service: ORCHESTRA Entrant Company: JUNG von MATT Hamburg, GERMANY PR/Advertising Agency: JUNG von MATT Hamburg, GERMANY Состав творческой группы: Имя Компания Должность Dr. Stefan Fockenberg Jung von Matt Copywriter Simon Hiebl Jung von Matt Art Director Tobias Fritschen Jung von Matt Designer Fabian Bill Jung von Matt Copywriter Jan-Florian Ege Jung von Matt Copywriter Julia Ziegler Jung von Matt Art Director Gotz Ulmer Jung von Matt Creative Director Fabian Frese Jung von Matt Creative Director Oliver Voss Jung von Matt Chief Creative Officer Armin Jochum Jung von Matt Chief Creative Officer Anke Gobber Jung von Matt Account Supervisor Sandra Huckenbeck Jung von Matt Account Manager Joachim R. Kortlepel Jung von Matt Public Relations/Executive Lutz Nebelin Jung von Matt Public Relations/Executive Mario Zozin Director Marcel Schaar Photography Stefan Bothe giraffentoast Online Design Holger Markewitz-Peters giraffentoast Online Design Milena Ivkovic Philharmonic Orchestra of Hamburg Marketing Management Erste Liebe Film TV-Producer Michael Schmidt Hamburg1 Technical Conversion

REPLAY Type of Entry: Technique Category: Best Use of Live Events and or Celebrity endorsement Title: REPLAY Advertiser/Client: GATORADE Product/Service: ENERGY DRINK Entrant Company: TBWA\CHIAT\DAY LA, USA PR/Advertising Agency: TBWA\CHIAT\DAY LA, USA Состав творческой группы: Имя Компания Должность Lee Clow TBWA\Chiat\Day Global Director of Media Arts Rob Schwartz TBWA\Chiat\Day Chief Creative Officer Jimmy Smith TBWA\Chiat\Day Group Creative Director Brent Anderson TBWA\Chiat\Day Associate Creative Director/Writer/Creator Steve Howard TBWA\Chiat\Day Associate Creative Director/Writer/Creator Brian O' Rourke TBWA\Chiat\Day Senior Producer (Series & Event) Tim Newfang TBWA\Chiat\Day Associate Producer Brynn Bardacke / Amy Farias / Adam Bersin TBWA\Chiat\Day Group Account Director / Management Supervisor / Account Executive Scott MacMaster / Martin Ramos / Daniel Ten TBWA\Chiat\Day Group Planning Director / Senior Planner / Planner Donna Lamar, Javier Castillo, Paul Nguyen TBWA\Chiat\Day missionG.com Network Creators Jeremiah Knight / Andrew Corpman / Paul Kinsella TBWA\Chiat\Day Director of Digital Strategy / Digital AD / Digital AE Jeremy Miller TBWA\Chiat\Day Communications Director TBWA Worldwide Managing Director Kris Belman / V. Scott Balcerek Caviar Director Michael Sagol / Rosanne Korenberg Caviar Executive Producer Johanna Woollcott / Holli Hanley Caviar Line Producer Adam Ballachey Caviar Director of Photography David Brenner / Rashid Ghazi / Paul Harvey Paragon Marketing Group President / Partner / Account Supervisor Jim Motzer / Adam Tanielian Fleishman-Hillard Senior Vice President, Senior Partner / Vice President Bonnie Block / Julie Mason Fleishman-Hillard Vice President / Senior Account Executive Bob Porcaro / Susanna Ernest OMD Group Account Director / Group Account Director of Strategy

AUDITORIUM FOOTBALL Type of Entry: Technique Category: Best Use of Live Events and or Celebrity endorsement Title: AUDITORIUM FOOTBALL Advertiser/Client: HEINEKEN ITALIA Product/Service: BEER Entrant Company: BARABINO & PARTNERS Milan, ITALY PR/Advertising Agency: BARABINO & PARTNERS Milan, ITALY 2nd PR/Advertising Agency: JWT ITALIA Milan, ITALY Состав творческой группы: Имя Компания Должность Pietro Maestri JWT Italia Executive Creative Director Bruno Bertelli JWT Italia Creative Director Cristiana Boccassini JWT Italia Creative Director Cristiano Tonnarelli JWT Italia Copywriter Marco Vigano JWT Italia Art Director Paola Natellis JWT Italia Account Supervisor Dario Gargiulo Heineken Italia Junior Brand Manager Alfredo Pratolongo Heineken Italia Corporate Relation Manager Luca De Giovanni Barabino& Partners Partner Ilaria Zaminga Heineken Italia Corporate Relation Specialist

AUDITORIUM FOOTBALL Type of Entry: Technique Category: Best Use of Live Events and or Celebrity endorsement Title: AUDITORIUM FOOTBALL Advertiser/Client: HEINEKEN ITALIA Product/Service: BEER Entrant Company: BARABINO & PARTNERS Milan, ITALY PR/Advertising Agency: BARABINO & PARTNERS Milan, ITALY 2nd PR/Advertising Agency: JWT ITALIA Milan, ITALY Состав творческой группы: Имя Компания Должность Pietro Maestri JWT Italia Executive Creative Director Bruno Bertelli JWT Italia Creative Director Cristiana Boccassini JWT Italia Creative Director Cristiano Tonnarelli JWT Italia Copywriter Marco Vigano JWT Italia Art Director Paola Natellis JWT Italia Account Supervisor Dario Gargiulo Heineken Italia Junior Brand Manager Alfredo Pratolongo Heineken Italia Corporate Relations Manager Luca De Giovanni Barabino & Partners Partner Ilaria Zaminga Heineken Italia Corporate Relation Specialis

RIDING SHOTGUN WITH PAPA Type of Entry: Best Campaign Category: Best Integrated Campaign Led by PR Title: RIDING SHOTGUN WITH PAPA Advertiser/Client: PAPA JOHN'S INTERNATIONAL Product/Service: PIZZA Entrant Company: FLEISHMAN-HILLARD ST LOUIS, USA PR/Advertising Agency: FLEISHMAN-HILLARD ST LOUIS, USA Состав творческой группы: Имя Компания Должность John Schnatter Papa John's International Founder and Chief Executive officer Jude Thompson Papa John's International President Bill Mitchell Papa John's International President, USA Chris Sternberg Papa John's International Senior Vice President, Corp Comms Tish Muldoon Papa John's International Director, Community and Public Relations Rene Kesterson Papa John's International Manager, Community and Public Relations Doug Terfehr Fleishman-Hillard Senior Vice President Mike Sabatino Fleishman-Hillard Senior Vice President and Partner Jeff Kratschmer Fleishman-Hillard Senior Creative Director Jen Peters Fleishman-Hillard Managing Supervisor Angie Dulle Fleishman-Hillard Managing Supervisor Jay Montellano Fleishman-Hillard Director Camilla Ferrario Fleishman-Hillard Asst. Account Executive

SAVE CHRISTMAS Type of Entry: Sectors & Services Category: Consumer Goods, including FMCG and Household Products Title: SAVE CHRISTMAS Advertiser/Client: KRAFT FOODS SWEDEN/MARABOU Product/Service: ALADDIN Entrant Company: PRIME PR Stockholm, SWEDEN PR/Advertising Agency: PRIME PR Stockholm, SWEDEN 2nd PR/Advertising Agency: OGILVY STOCKHOLM, SWEDEN Состав творческой группы: Имя Компания Должность Ida Persson Kraft Foods/Marabou Brand Manager Pralines and Small Gisela Jacobsson Kraft Foods/Marabou Marketing Manager Pralines, Countlines and Small bites Sweden Malin Jonsson Kraft Foods/Marabou Marketing Manager Chocolate Sweden / Finland Karima Gilali Kraft Foods/Marabou Brand Manager Coffee Sweden Robert Aras Prime PR Project Manager Lovisa Sunnerholm Prime PR Social Media Expert Caroline Jungsand Prime PR Creative Johan Seidefors Prime PR Key Account Manager

FIGHT CERVICAL CANCER IN STYLE Type of Entry: Sectors & Services Category: Healthcare and Services Title: FIGHT CERVICAL CANCER IN STYLE Advertiser/Client: GLAXOSMITHKLINE /JO'S TRUST Product/Service: CERVICAL CANCER AWARENESS Entrant Company: WEBER SHANDWICK London, UNITED KINGDOM PR/Advertising Agency: WEBER SHANDWICK London, UNITED KINGDOM 2nd PR/Advertising Agency: SLAM PR London, UNITED KINGDOM Состав творческой группы: Имя Компания Должность Lucie Harper Weber Shandwick Group Managing Director Molly Hooper-Aldridge SLAM PR Managing Director Robert Anderson Weber Shandwick Head of Digital Communications Alex Reid Weber Shandwick Associate Director Helena Bloomer SLAM PR Associate Director Holly Hill Weber Shandwick Account Manager Dee Graves SLAM PR Account Manager Emma Spencer-Smith Weber Shandwick Account Executive Becky Bayles SLAM PR Account Executive

THE FUN THEORY Type of Entry: Sectors & Services Category: Automotive and Transport Title: THE FUN THEORY Advertiser/Client: VOLKSWAGEN SWEDEN Product/Service: VOLKSWAGEN BLUEMOTION Entrant Company: DDB STOCKHOLM, SWEDEN PR/Advertising Agency: DDB STOCKHOLM, SWEDEN Состав творческой группы: Имя Компания Должность Andreas Dahlqvist DDB Stockholm Creative Director Martin Lundgren DDB Stockholm Copywriter Simon Higby DDB Stockholm Art Director Lars Axelsson DDB Stockholm Account Executive Martin Larsson Tribal/DDB Stockholm Account Director Jerker Fagerstrom DDB Stockholm Planner Cecilia Cederlid DDB Stockholm Planner Michael Bugaj DDB Stockholm Account Manager Simon Mogren Tribal/DDB Stockholm Web Director Karl-Johan Vogelius Tribal/DDB Stockholm Web Designer Pontus Kindblad Tribal/DDB Stockholm Web Producer Daniel Alinder Tribal/DDB Stockholm Web Producer Patrik Sundberg Birth Director/Producer Marcus Thomasfolk Volkswagen Sweden PR Manager Anna Hultman Prime PR Account Director Barbro Langjuth DDB Stockholm Account Manager Anna Hellenberg DDB Stockholm Print Manager Karl Wikstrom DDB Stockholm Planner

BUILD A CAR Type of Entry: Sectors & Services Category: Automotive and Transport Title: BUILD A CAR Advertiser/Client: WIESMANN Product/Service: SPORTS CARS Entrant Company: FAKTOR 3 Hamburg, GERMANY PR/Advertising Agency: FAKTOR 3 Hamburg, GERMANY Состав творческой группы: Имя Компания Должность Friedhelm Wiesmann Wiesmann Managing Director Jan Molitor Wiesmann Head of Marketing Frank Schuetz Faktor 3 AG Senior Consultant, Group Head Imke Eichelbaum Faktor 3 AG Project Management Benjamin Andreas Living Concept Advertising Key Account Daniel Rosin Living Concept Advertising Managing Director

TAKE OVER Type of Entry: Sectors & Services Category: Media, Arts and Entertainment Title: TAKE OVER Advertiser/Client: WOZ DIE WOCHENZEITUNG Product/Service: NEWSPAPER Entrant Company: SPILLMANN/FELSER/LEO BURNETT Zurich, SWITZERLAND PR/Advertising Agency: SPILLMANN/FELSER/LEO BURNETT Zurich, SWITZERLAND Состав творческой группы: Имя Компания Должность Martin Spillmann Spillmann/Felser/Leo Burnett AG Chief Creative Director Peter Bronnimann Spillmann/Felser/Leo Burnett AG Creative Director Diana Rossi Spillmann/Felser/Leo Burnett AG Copywriter Simon Staub Spillmann/Felser/Leo Burnett AG Art Director

BABY ELEPHANT Type of Entry: Sectors & Services Category: Travel, Tourism & Leisure Title: BABY ELEPHANT Advertiser/Client: ZOO ANTWERP Product/Service: ZOO PROMOTION Entrant Company: BOONDOGGLE Leuven, BELGIUM PR/Advertising Agency: BOONDOGGLE Leuven, BELGIUM Состав творческой группы: Имя Компания Должность Ida Persson Kraft Foods/Marabou Brand Manager Pralines and Small Gisela Jacobsson Kraft Foods/Marabou Marketing Manager Pralines, Countlines and Small bites Sweden Malin Jonsson Kraft Foods/Marabou Marketing Manager Chocolate Sweden / Finland Karima Gilali Kraft Foods/Marabou Brand Manager Coffee Sweden Robert Aras Prime PR Project Manager Lovisa Sunnerholm Prime PR Social Media Expert Caroline Jungsand Prime PR Creative Johan Seidefors Prime PR Key Account Manager

RIDING SHOTGUN WITH PAPA Type of Entry: Sectors & Services Category: Retail and E-commerce, including Restaurants Title: RIDING SHOTGUN WITH PAPA Advertiser/Client: PAPA JOHN'S INTERNATIONAL Product/Service: BRAND AWARENESS Entrant Company: FLEISHMAN-HILLARD ST LOUIS, USA PR/Advertising Agency: FLEISHMAN-HILLARD ST LOUIS, USA Состав творческой группы: Имя Компания Должность John Schnatter Papa Johns International Founder and Chef Executive Officer Jude Thompson Papa Johns International President Bill Mitchell Papa Johns International President, USA Chris Sternberg Papa John's International Senior Vice President, Corporate Communications Tish Muldoon Papa John's International Director, Community and Public Relations Rene Kesterson Papa John's International Manager, Community and Public Relations Doug Terfehr Fleishman-Hillard Senior Vice President Mike Sabatino Fleishman-Hilllard Senior Vice President and Partner Jeff Kratschmer Fleishman-Hillard Senior Creative Director Jen Peters Fleishman-Hillard Managing Supervisor Angie Dulle Fleishman-Hillard Managing Supervisor Jay Montellano Fleishman-Hillard Director Camilla Ferrario Fleishman-Hillard Assistant Account Executive

NEVER MIND THE POLLACKS Type of Entry: Sectors & Services Category: Retail and E-commerce, including Restaurants Title: NEVER MIND THE POLLACKS Advertiser/Client: SAINSBURY'S Product/Service: SUPERMARKET Entrant Company: HAVAS SPORTS & ENTERTAINMENT London, UNITED KINGDOM PR/Advertising Agency: CAKE MEDIA London, UNITED KINGDOM Состав творческой группы: Имя Компания Должность Mark Whelan Cake (Havas Sports & Entertainment) Creative Director Chris Wood Cake (Havas Sports & Entertainment) Managing Partner Jim Dowling Cake (Havas Sports & Entertainment) Managing Partner Davnet Doran Cake (Havas Sports & Entertainment) Board & Client Director Jodie Butt Cake (Havas Sports & Entertainment) Media Strategist James Duffy Cake (Havas Sports & Entertainment) Senior Account Executive Sara Lincoln Cake (Havas Sports & Entertainment) Account Executive Greg James Cake (Havas Sports & Entertainment) Head Of Branded Content

FOREVER YOUNG Type of Entry: Sectors & Services Category: Financial Services, incl. Investor Relations and Corporate Finance Title: FOREVER YOUNG Advertiser/Client: POSTEN Product/Service: SWEDISH POST Entrant Company: AKESTAM HOLST Stockholm, SWEDEN PR/Advertising Agency: AKESTAM HOLST Stockholm, SWEDEN Состав творческой группы: Имя Компания Должность Andreas Ullenius Akestam Holst Creative Director Hanna Bjork Akestam Holst Copywriter Lars Holthe Akestam Holst Art Director Joakim Labraaten Akestam Holst Copywriter Petra Albrektson Akestam Holst Art Director Goran Akestam Akestam Holst Account Executive Jacob Stjarne Akestam Holst Account Director Lisa Malmros Akestam Holst Account Manager Sofia Swedenborg Akestam Holst Web Producer Lars Friberg Akestam Holst Planner Henrik Adenskog Akestam Holst Production Manager Nisse Axman Akestam Holst Director of Photography and Editing Claes Nyberg From Stockholm With Love Production Agency Jessica W Sandberg Kollektivet Livet Public Relations Claes Delin 88 Grader Public Relations Anette Eriksson Posten Advertiser's Supervisor Jonas Broden Posten Advertiser's Supervisor Annsofie Nystrom Posten Advertiser's Supervisor

BOVAP Type of Entry: Sectors & Services Category: Financial Services, incl. Investor Relations and Corporate Finance Title: BOVAP Advertiser/Client: SOUZA BARROS STOCK BROKERAGE FIRM Product/Service: ONLINE STOCK TRADING TOOL Entrant Company: LIVEAD Sao Paulo, BRAZIL PR/Advertising Agency: LIVEAD Sao Paulo, BRAZIL Состав творческой группы: Имя Компания Должность Lucas Mello LiveAd Chief Executive Officer Mauro Silva / Keke Toledo Piza LiveAd Executive Creative Directors Amnah Asad / Will Prestes / Tatiana Tsukamoto LiveAd Creative Planners Julia Duarte / Lucas Bergallo / Vinicius Facco LiveAd Copywriters Beatriz Sano LiveAd Content Coordinator Ariel Gajardo LiveAd Social Media Coordinator Mariana Sampaio LiveAd Press Coordinator Pedro Perurena LiveAd Associate Creative Director Rodrigo Rocha LiveAd Web Designer Felipe "Pinho" Fornari / Ana Tokutake LiveAd Art Directors Alexandre Kiss / Paula Maia LiveAd Assistant Art Directors Igor Roder LiveAd Web Producer Aline Rizzotto LiveAd Executive Producer Bianca Loretto / Lucas Costa LiveAd Production Coordinators Martina Valle LiveAd Platform Manager Ricardo Pereira LiveAd Website Administrator Fernando Gomes Jr LiveAd Account Director Patricia Barao / Luciana Martins LiveAd Account Executives Mariana Gutheil LiveAd Account Manager Fernando Spuri LiveAd Planner

LOVE CODE Type of Entry: Sectors & Services Category: Technology and Manufacturing Title: LOVE CODE Advertiser/Client: LG Product/Service: MOBILE PHONE Entrant Company: McCANN WORLDGROUP THAILAND Bangkok, THAILAND PR/Advertising Agency: McCANN WORLDGROUP THAILAND Bangkok, THAILAND Состав творческой группы: Имя Компания Должность Martin Lee McCann Worldgroup (Thailand) Chief Creative Officer Saharath Sawadatikom McCann Worldgroup (Thailand) Executive Creative Director Keatnapin Sobhinnon McCann Worldgroup (Thailand) Senior Art Director Prayer Trairatvorakul McCann Worldgroup (Thailand) Copy Writer Chotika Ophaswongse McCann Worldgroup (Thailand) Art Director Wichian Yungmeesuk McCann Worldgroup (Thailand) Technology Consultant Kongsak Pongsuradate McCann Worldgroup (Thailand) Flash Programmer Chawana Praesrisakul McCann Worldgroup (Thailand) Strategic Planning Director Peerunthron Chaisrirattanakul McCann Worldgroup (Thailand) Account Executive Nutcha Mauthorn McCann Worldgroup (Thailand) Account Executive Thongrop Vongthonghor McCann Worldgroup (Thailand) Senior Web designer

LOVE CAKE PROJECT Type of Entry: Sectors & Services Category: Charity and Not for Profit Title: LOVE CAKE PROJECT Advertiser/Client: WORLD VISION JAPAN Product/Service: CHILD SPONSOR DONATION PROGRAMME Entrant Company: DENTSU PUBLIC RELATIONS Tokyo, JAPAN PR/Advertising Agency: DENTSU PUBLIC RELATIONS Tokyo, JAPAN Состав творческой группы: Имя Компания Должность Tadashi Inokuchi Dentsu Public Relations Press Release Planner Akiko Sugiyama Dentsu Public Relations Press Release Planner Hidehito Iwai Dentsu Public Relations Media Relations Manager Noriko Arakawa Dentsu Public Relations Media Relations Manager Motomu Ishida Dentsu Creative Director Takashi Fukui Dentsu Creative Director Michiko Ishihara Dentsu Creative Producer Yoko Okazaki Dentsu Copywriter Marie Ono Dentsu Copywriter Noriko Okamoto Dentsu Art Director Mayuko Hori Dentsu Designer Yuki Takahashi Dentsu Designer Koyo Tomita Dentsu Producer Yuichi Otsuka Dentsu Producer Yuji Kimura Dentsu Media Planner Kohei Nakamiya Shibata Shoten Coordinator Hiroyuki Tanaka Seibido Print

SUN SOUND Type of Entry: Sectors & Services Category: Charity and Not for Profit Title: SUN SOUND Advertiser/Client: THE CANCER COUNCIL Product/Service: SKIN CANCER PREVENTION Entrant Company: THREE DRUNK MONKEYS Sydney, AUSTRALIA PR/Advertising Agency: THREE DRUNK MONKEYS Sydney, AUSTRALIA Состав творческой группы: Имя Компания Должность Justin Drape Three Drunk Monkeys Creative Director Noah Regan Three Drunk Monkeys Creative Director Scott Dettrick Three Drunk Monkeys Art Director Nick Morrissey Three Drunk Monkeys Copywriter Thea Carone Three Drunk Monkeys Agency Producer Ana Nielson Three Drunk Monkeys Production Assistant Eve Woolfson Three Drunk Monkeys Account Director Terry Chisholm Three Drunk Monkeys Studio Graeme Robertson Three Drunk Monkeys Editor Ben Lee Composer Scott Nowell Three Drunk Monkeys Executive Creative Director Justin Drape Three Drunk Monkeys Executive Creative Director

THE LAUNCH OF SHIPBUILDING HERO Type of Entry: Sectors & Services Category: Corporate Communication Title: THE LAUNCH OF SHIPBUILDING HERO Advertiser/Client: SANOYAS HISHINO MEISHO CORPORATION Product/Service: SHIP BUILDER Entrant Company: DENTSU KANSAI Osaka, JAPAN PR/Advertising Agency: DENTSU KANSAI Osaka, JAPAN Состав творческой группы: Имя Компания Должность Takatoshi Nakao Dentsu Kansai Creative Director Takatoshi Nakao Dentsu Kansai Copywriter Takatoshi Nakao Dentsu Kansai Singer Ryo Fujii Dentsu Kansai Art Director/ Illustrator Ryo Fujii Dentsu Kansai Copywriter Kosuke Matsushita Dentsu Kansai Copywriter Yosuke Katsuno AT Armz Producer Akihito Hayashi Marron Music Office Sound Designer Shimon Tanaka Animator Ryo Fujii Dentsu Kansai Illustrator

I KNEW IT Type of Entry: Sectors & Services Category: Corporate Communication Title: I KNEW IT Advertiser/Client: OLYMPIKUS Product/Service: BRAZILIAN OLYMPIC COMMITTEE SPONSOR Entrant Company: DCS Porto Alegre, BRAZIL PR/Advertising Agency: DCS Porto Alegre, BRAZIL 2nd PR/Advertising Agency: BOCA Porto Alegre, BRAZIL Состав творческой группы: Имя Компания Должность Roberto Callage DCS Creative Director Rafael Bohrer DCS Creative Director Everton Behenck DCS Copywriter Rodrigo Alves DCS Art Director Eduardo Menezes Boca Creative Director Everson Klein Boca Creative Marcelo Quinan Boca Creative Gabriel Gama Boca Creative Mario Paravisi DCS Account Supervisor Luciana Grazziotin DCS Account Supervisor Leticia Peroni DCS Account Manager Clarice dias DCS Art Buyer Mariene Braga DCS Art Buyer Ian Black Boca Public Relations Alexandre Inagaki Boca Public Relations Pedro Bartelle Olympikus Marketing Manager Marcio Callage Olympikus Marketing Manager Ana Paula Luce DCS Producer Thiago Vanigli DCS Producer Camila Roveda DCS Account Manager

DECAMERONE STOCKHOLM Type of Entry: Sectors & Services Category: Public Sector Title: DECAMERONE STOCKHOLM Advertiser/Client: VARDGUIDEN, STOCKHOLM COUNTY COUNCIL Product/Service: VACCINATION AND HEALTH SERVICE Entrant Company: PRIME PR Stockholm, SWEDEN PR/Advertising Agency: PRIME PR Stockholm, SWEDEN 2nd PR/Advertising Agency: QUATTROPORTE Stockholm, SWEDEN Состав творческой группы: Имя Компания Должность Katarina Winell Stockholm County Council Senior Vice President, Communications Kim Norlander Stockholm County Council Director of Vardguiden Hakan Strom Prime PR Account Director Caroline Jungsand Prime PR Creative Desiree Maurd Prime PR Creative Ola Granfeldt Prime PR Project Manager Shirin Hirmand Prime PR Project Assistant Hannah Davidsson Prime PR Public Relations Claes Nystromer Prime PR Public Relations Syliva Ziemski Prime PR Copywriter

THE MARATHON FOR WATER Type of Entry: Sectors & Services Category: Corporate Responsibility Title: THE MARATHON FOR WATER Advertiser/Client: LIDL Product/Service: PROJECT VIVA Entrant Company: LEO BURNETT IBERIA, PORTUGAL PR/Advertising Agency: LEO BURNETT IBERIA, PORTUGAL Состав творческой группы: Имя Компания Должность Paula Lopes Leo Burnett Iberia Client Service Director Fernanda Manso Leo Burnett Iberia Account Executive Chacho Puebla Leo Burnett Iberia Executive Creative Director Iberia Marta Guimaraes Leo Burnett Iberia Public Relations Director Multicom Public Relations Agency Erick Rosa/Renato Lopes Leo Burnett Iberia Executive Creative Director Tura Leo Burnett Iberia Creative Advisor Renato Lopes Leo Burnett Iberia Art Director Erick Rosa Leo Burnett Iberia Copywriter Cristina Almeida Leo Burnett Iberia Production Director Antonio Junior Leo Burnett Iberia Graphic Producer Rui Caracol Leo Burnett Iberia Graphic Producer Hugo Lage Leo Burnett Iberia Audio Visual Producer Ricardo Costa Mastershot Cameraman Indigo Sound Sound Production Company Julio Alves VIDA Photos Ines Gomes Leo Burnett Iberia Photos Rodrigo Barona Leo Burnett Iberia Head of Digital Production Monica Rocha Leo Burnett Iberia Web Developer Albano Jeronimo Freelance Voice Over

PEE IN THE SHOWER Type of Entry: Sectors & Services Category: Environmental PR Title: PEE IN THE SHOWER Advertiser/Client: SOS ATLANTIC FOREST FOUNDATION Product/Service: INSTITUTIONAL Entrant Company: F/NAZCA SAATCHI & SAATCHI Sao Paulo, BRAZIL PR/Advertising Agency: F/NAZCA SAATCHI & SAATCHI Sao Paulo, BRAZIL Состав творческой группы: Имя Компания Должность Fabio Fernandes F/Nazca Saatchi & Saatchi Creative Director Eduardo Lima F/Nazca Saatchi & Saatchi Creative Director Alexandre Soares F/Nazca Saatchi & Saatchi Creative Director Eduardo Lima F/Nazca Saatchi & Saatchi Copywriter Joao Linneu F/Nazca Saatchi & Saatchi Art Director Maria Clara Cacaia Jorge F/Nazca Saatchi & Saatchi Public Relations Manager Daniela Keller F/Nazca Saatchi & Saatchi Account Manager Fernand Alphen F/Nazca Saatchi & Saatchi Planning Director Dorian Dack F/Nazca Saatchi & Saatchi Planning Manager

VIRTUAL PILGRIMAGE Type of Entry: Sectors & Services Category: Crisis and Issue Management Title: VIRTUAL PILGRIMAGE Advertiser/Client: CATHOLIC CHURCH Product/Service: RELIGIOUS WEBSITE Entrant Company: JOTABEQU GREY San Jose, COSTA RICA PR/Advertising Agency: JOTABEQU GREY San Jose, COSTA RICA Состав творческой группы: Имя Компания Должность Luis Diego Vasquez jotabequ Creative Director Santiago Cardone jotabequ Creative Director Nestor Villalobos jotabequ Online Content Creative Juan Diego Espinoza jotabequ Online Content Creative Enrique Ugalde jotabequ Project Manager Harold Soto jotabequ Web Developer Freddy Molina jotabequ Web Developer Hector Acuna jotabequ Graphic Designer

PHOTOCHAINS Type of Entry: Technique Category: Best Use of Social Media Title: PHOTOCHAINS Advertiser/Client: CANON AUSTRALIA Product/Service: EOS PHOTOCHAINS Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA PR/Advertising Agency: LEO BURNETT SYDNEY, AUSTRALIA Состав творческой группы: Имя Компания Должность Andy Dilallo Leo Burnett Sydney Executive Creative Director Jay Benjamin Leo Burnett Sydney Executive Creative Director Michael Canning Leo Burnett Sydney Creative Group Head Kieran Antill Leo Burnett Sydney Art Director Kieran Ots Leo Burnett Sydney Digital Creative Director Keong Seet Leo Burnett Sydney Interface Developer Nick McGrath Leo Burnett Sydney Developer Tristan Parker Leo Burnett Sydney Digital Producer Amanda Quested Leo Burnett Sydney Group Account Director Jodi McLeod Leo Burnett Sydney Account Director Dominique Hind Leo Burnett Sydney Head of Digital Daryl Ward Director Sean Izzard Photographer Rita Gagliardi Leo Burnett Sydney TV Producer

THE PACIFIC NATIONAL HONOR FLIGHT Type of Entry: Technique Category: Best Use of Live Events and or Celebrity endorsement Title: THE PACIFIC NATIONAL HONOR FLIGHT Advertiser/Client: HBO Product/Service: VETERANS EVENT Entrant Company: CIVIC ENTERTAINMENT GROUP New York, USA PR/Advertising Agency: CIVIC ENTERTAINMENT GROUP New York, USA Состав творческой группы: Имя Компания Должность Courteney Monroe HBO Executive Vice President Consumer Marketing Zach Enterlin HBO Vice President Advertising & Promotions Joanna Scholl HBO Director Advertising & Promotions Jessica Grabarz HBO Marketing Coordinator Quentin Schaffer HBO Executive Vice President Corporate Communications Jeffrey Cusson HBO Senior Vice President Corporate Affairs & Regional PR Suzanne Pinto HBO Vice President Corporate Affairs & Regional PR Laura Young HBO Director Corporate Affairs Mara Mikialian HBO Vice President Media Relations Stuart Ruderfer Civic Entertainment Group Co-Chief Executive Officer Spencer Rice Civic Entertainment Group Vice President Seth Grossbard Civic Entertainment Group Account Director Lindsay Weiss Civic Entertainment Group Director, Production Rory Edwards Civic Entertainment Group Program Manager David Tackel Civic Entertainment Group Senior Event Coordinator

LITTLE VOICE, BIG SOUND Type of Entry: Technique Category: Best Launch or Re-launch Title: LITTLE VOICE, BIG SOUND Advertiser/Client: PHOENIX Product/Service: BRAND AWARENESS Entrant Company: THE PRACTICE Bucharest, ROMANIA PR/Advertising Agency: THE PRACTICE Bucharest, ROMANIA Состав творческой группы: Имя Компания Должность Gabriela Lungu The Practice Managing Partner Oana Bulexa The Practice Client Service Director Andrei Balan The Practice Strategic Planning Director Floriana Cristea The Practice Junior Public Relations Manager

A VILLAGE OF EXPERTS Type of Entry: Technique Category: Best Launch or Re-launch Title: A VILLAGE OF EXPERTS Advertiser/Client: MICROSOFT Product/Service: WINDOWS 7 Entrant Company: BUNGALOW 25 Madrid, SPAIN PR/Advertising Agency: BUNGALOW 25 Madrid, SPAIN Состав творческой группы: Имя Компания Должность Pablo Perez-Solero Bungalow25 President Julio Galvez Bungalow25 Creative Executive Director Inigo Ancizu Bungalow25 Creative Director Myriam Lopez Bungalow25 Art Director Marta Larrauri Bungalow25 Account Director Raquel Riano Bungalow25 Producer Edenia Gonzalez Bungalow25 Accont Executive

TAILORED BY ENGLAND Type of Entry: Technique Category: Best Launch or Re-launch Title: TAILORED BY ENGLAND Advertiser/Client: UMBRO Product/Service: ENGLAND KIT LAUNCH 2009 Entrant Company: EXPOSURE London, UNITED KINGDOM PR/Advertising Agency: EXPOSURE London, UNITED KINGDOM Состав творческой группы: Имя Компания Должность Raoul Shah Exposure Chief Executive Officer Heather Ogie Exposure Executive Group Communications Director Maneeze Chowdhury Exposure Director Lex Deasley Exposure Account Director Adam Paris Exposure Account Director Andy Jephson Exposure Senior Account Manager Alec Stephens Exposure Account Executive Simon Shaw Exposure Creative Director Alison Berkani Exposure Retail/Events Aaran Cawte Exposure Art Director

A VILLAGE OF EXPERTS Type of Entry: Technique Category: Best Use of Media Relations Title: A VILLAGE OF EXPERTS Advertiser/Client: MICROSOFT Product/Service: WINDOWS 7 Entrant Company: BUNGALOW 25 Madrid, SPAIN PR/Advertising Agency: BUNGALOW 25 Madrid, SPAIN Состав творческой группы: Имя Компания Должность Pablo Perez-Solero Bungalow25 President Julio Galvez Bungalow25 Creative Executive Director Inigo Ancizu Bungalow25 Creative Director Myriam Lopez Bungalow25 Art Director Marta Larrauri Bungalow25 Account Director Raquel Riano Bungalow25 Producer Edenia Gonzalez Bungalow25 Accont Executive

WOMEN AGAINST LAZY STUBBLE Type of Entry: Best Campaign Category: Best Integrated Campaign Led by PR Title: WOMEN AGAINST LAZY STUBBLE Advertiser/Client: PROCTER & GAMBLE Product/Service: SHAVING PRODUCTS Entrant Company: BBDO Mumbai, INDIA PR/Advertising Agency: BBDO Mumbai, INDIA Состав творческой группы: Имя Компания Должность Josy Paul BBDO India Chairman & Chief Creative Officer Rajdeepak Das BBDO India Executive Creative Director Arjun Singh Kochhar BBDO India Account Director Sandeep Sawant BBDO India Creative Director Pashyn Sethna BBDO India Copywriter Kiran Dhodia Encompass Rhea D'souza Webber Shandwick Harsh Webber Shandwick Alka Pillai Mediacom

AM I NUMBER 12? Type of Entry: Best Campaign Category: Best International PR Campaign Title: AM I NUMBER 12? Advertiser/Client: WORLD HEPATITIS ALLIANCE Product/Service: FUNDRAISING CAMPAIGN Entrant Company: FLEISHMAN-HILLARD London, UNITED KINGDOM PR/Advertising Agency: FLEISHMAN-HILLARD London, UNITED KINGDOM Состав творческой группы: Имя Компания Должность Charles Gore World Hepatitis Alliance President Raquel Jose World Hepatitis Alliance Non Executive and Interim Board Member (Latin America) Abdelhamid Bouallag World Hepatitis Alliance Board Member (North Africa/Eastern Mediterranean) Achim Kautz World Hepatitis Alliance Board Member (Europe) Chris Taylor World Hepatitis Alliance Board Member (North America) Helen Tyrrell World Hepatitis Alliance Board Member (Australasia) Carlos Varaldo Grupo Otimismo Former Board Member (Latin America) Zhao Wang World Hepatitis Alliance Board Member (Western Pacific) James Smith Fleishman Hillard Account Director, Healthcare & Global Aid Daniel Kent Fleishman Hillard Director & Public Relations Lead, Deputy Head Healthcare London Lorna Croft Fleishman Hillard Account Manager, Healthcare Public Relations Richard Robinson Fleishman Hillard Account Director, Public Affairs Amna Ahmad Fleishman Hillard Senior Account Executive, Public Affairs Emma-Fleur Hartley Fleishman Hillard Account Executive, Healthcare Public Relations Erin Geary Fleishman Hillard Assistant Account Executive, Healthcare Public Relations Paul Scripps Fleishman Hillard Senior Designer Fleishman Hillard Fleishman Hillard Digital and Creative Steve Wiersma World Health Organization Medical Officer, Hepatitis Prevention Immunization, Vaccines & Biologicals, Expanded Programme on Im Stanton Media WHA Sponsors and Supporters