Очередной Гран-при "Лучшей работы в мире" и бронза ролика BBDO Moscow24-й Лондонский международный фестиваль рекламы LIA-2009 назвал победителейLondon International Awards был основан в 1986 и с тех пор зарекомендовал себя как один из ведущих мировых фестивалей, чествующих лучшие работы в области рекламы, дизайна и цифровых медиа. В этом году к традиционным категориям фестивали добавилась новая, The NEW Category, которая отмечает оригинальные идеи с соответствующим нестандартным и творческим исполнением. В общем итоге в этом году на фестиваль было подано 13117 заявок из 78 стран мира, но в финалисты пробилось менее полутора процентов от общего числа работ. На прошлой неделе LIA-2009 огласил список победителей. Агентство SapientNitro завоевало Гран-при фестиваля в категории Integrated Campaign. Кроме того, кампания "Best Job in the World" получила золотые награды в этой же категории, в категории Digital (подкатегория Online Campaign) и в The NEW Category. Это только одна из четырех высших наград, которые фестиваль вручил в этом году. Помимо SapientNitro Гран-при получили Crispin Porter + Bogusky за digital-кампанию "Whopper Sacrifice" для Burger King, Shalmor Avnon Amichay/Y&R Interactive Tel Aviv за социальную радиорекламу "Doubt" в рамках Международного дня борьбы со СПИДом и агентство AKQA London за кампанию "eco:Drive" для Fiat. Отдельно стоит отметить бронзовую награду российского ролика для бренда Pepsi "Я могу" или "Sound" в подкатегории Sound Design категории Television/Cinema/Digital/Web/Mobile. Ролик создан агентством BBDO Moscow, нью-йоркской музыкальной компанией Yessian и чешской продакшн-компанией Stillking Films. Состав творческой группы Агентство: BBDO Moscow Арт-директор: Дмитрий Юсов Копирайтер: Алексей Соболев Директор по стратегическому планированию: Елена Голубева Директор по работе с клиентами: Павел Емельяненко Старший менеджер: Лариса Рачковская Младший продюсер: Елена Васюкова Продакшн студия: Stillking Films, Czech Republic Executive Producer: Marlene Bartos Director: George Jecel Sound Design Company: Yessian, New York Sound Design By: Jeff Dittenber Music Production Company: Yessian, New York Ниже представлены все золотые призеры фестиваля, со всеми победителями можно ознакомиться на сайте.
Billboard Winners
Media Promotion
Entrant: DDB London, London Financial Times "Global Downturn" Credits Corporate Name of Client: Financial Times Agency: DDB London Creative Directors: Ben Tollett/Emer Stamp Copywriter: Mike Crowe Art Director: Rob Messeter
Design Winners
Annual Reports
Entrant: Serviceplan, Munich Hungerproject e.V. "Ababa Banti" Credits Corporate Name of Client: Das Hunger Projekt e.V. Account Managers: Mechthild Frey; Agency: Serviceplan, Munich Chief Creative Officer: Alex Schill Executive Creative Director: Alex Schill Creative Directors: Christoph Everke/Tim Strathus/Matthias Mittermueller Copywriters: Tim Strathus/Mathias Woellm Art Director: Monika Steiner Graphic Designer: Monika Steiner Agency Account Manager: Alexander Monagas
Brochures/Catalogues - Trade
Entrant: Iconologic, Atlanta The Cooper Carry Magazine "HERE N? 3" Credits Corporate Name of Client: Cooper Carry Architects Account Manager: Ward Copeland Agency: Iconologic, Atlanta Chief Creative Officer: Matt Rollins Executive Creative Director: Juliet D'Ambrosio Copywriter: Kendra Rainey Photographers: Gregory Miller/Edward Burtynksy/J. Henry Fair/Jason Fulford Illustrator: Lea Friedman Graphic Designers: Lea Friedman/Gabe Benzur
Corporate Identity
Entrant: AlmapBBDO, Sao Paulo Havaianas "Havaianas Identity" Credits Corporate Name of Client: Sao Paulo Alpargatas Agency: AlmapBBDO, Sao Paulo Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcus Sulzbacher Art Directors: Marcos Kotlhar/Marcello Serpa/Bruno Prosperi/Danilo Siqueira/Sergio Mugnaini/Danilo Boer/Adhemas Batista/Joao Lineu/Renato Fernandez/Marcus Sulzbacher
Environmental Design
Media Facade "Mediatecture for the BMW Museum" Credits Corporate Name of Client: BMW Group Design Company: ART+COM, Berlin/ATELIER BRUECKNER, Stuttgart Creative Directors: Joachim Sauter (ART+COM)/Uwe R. Brueckner (ATELIER BRUECKNER) Associate Creative Director: Eberhard Schlag (ATELIER BRUECKNER) Art Director: Dennis Paul (ART+COM) Graphic Designers: Susanne Traeger/Jens-Ove Panknin/Christine Paech/David Siegel/Gerd Grueneis/Tobias Gremmler (ART+COM) Concept: The approach was to create a dynamic environment for a museum of mobility. The Mediatecture, a symbiosis of media and architecture, on one hand, enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited "parked" cars in motion relative to the animated walls. In the reactive mode, the pattern of illumination changes according to the presence of visitors and thus actively involved them in the scenario.
Posters
Entrant: Big Ant International, New York Global Coalition for Peace "What Goes Around Comes Around" Credits Corporate Name of Client: Global Coalition for Peace Agency: Big Ant International, New York Executive Creative Director: Richard Wilde Creative Director: Alfred S. Park Associate Creative Director: Frank Anselmo Design Director: Jeseok Yi Copywriters: William Tran/Francisco Hui Art Director: Jeseok Yi
Digital Winners
Grand LIA
Entrant: Crispin Porter + Bogusky, Boulder Burger King "Whopper Sacrifice" Visit web site Credits URL Address: http://www.cpbgroup.com/awards/2009/li/bksacrifice.html Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Boulder Executive Creative Directors: Rob Reilly/Andrew Keller Creative Directors: Bill Wright/James Dawson-Hollis Associate Creative Directors: Nuno Ferreira/Neil Heymann Copywriter: Joel Kaplan Agency Art Director: Saman Rahmanian Agency Producer: Executive Integrated Producer: Robert Valdes Interactive Designer: Interactive Design Director: Pelun Chen Programmers: Interactive Developers: Jimmy Pino/Robert Christ Technical Developer: Oscar Llarena Technical Director: Scott Prindle Production Company: Development Partners: Refresh Partners, Ascent Marketing Partner Interactive Executive Creative Director: Jeff Benjamin Interaction Designer: Jordan Clayton-Hall Associate Technical Director: Mat Ranauro Interaction Director: Matt Walsh Flash Designer: Andrew Kennedy Interactive Designer: John Whitmore Integrated Producer: Rob Allen. Jr Integrated Producer: Amanda Schultz Quality Assurance Director: Stewart Warner Quality Assurance Analyst: James Lukensow: Managing Director of Interactive: Winston Binch
Animation/Motion Graphics
Entrant: The Martin Agency, Richmond John F. Kennedy Presidential Library and Museum "We Choose The Moon" Visit web site Credits URL Address: www.wechoosethemoon.org Corporate Name of Client: John F. Kennedy Presidential Library and Museum Account Managers: Carrie Bird/Sandra Snead Agency: The Martin Agency, Richmond Creative Director: Joe Alexander Copywriter: Wade Alger Agency Art Director: Brian Williams Agency Producers: Darbi Fretwell/Norma Kwee Designer: Saulo Rodrigues Interactive Designer: Justin Young Technical Developers: Mark Llobrera/Chris Wise Technical Director: Oscar Trelles Production Company: Domani Studios, Brooklyn Producers: Jarrod Bull/Steven Hubert Directors: Jon Hills/Ben Tricklebank Editing Facility: Running with Scissors Editors: Jim Vaile/Shang Gao Animator: Petter Safwenberg
Apparel
Entrant: Dentsu Inc., Tokyo Variated Parka Series "Tokyo Fashion Map" Visit web site Credits URL Address: http://www.uniqlo.com/uniqlo1000/map/ Plug-In: Flash 10+ Corporate Name of Client: UNIQLO CO.,LTD. Account Manager: Osamu Kimura Design Company: Bascule Inc. , Tokyo Agency: Dentsu Inc., Tokyo Executive Creative Directors: Koichi Sawada/Kenji Shiratsuchi Creative Directors: Keiichi Higuchi/Shinya Seino Copywriter: Aki Kimura Agency Art Director: Shinya Seino Designers: Megumi Kasuga/Hironobu Ryo Interactive Designer: Megumi Kasuga Programmer: Kampei Baba Production Manager: Sho Yamashita Technical Developers: Takayuki Watanabe/Yoshikazu Iida Technical Director: Kampei Baba Production Company: Bascule Inc., Tokyo/, MONSTER ULTRA, Inc, Tokyo Producers: Shinsaku Ogawa/Kai Hikiji/Sozo Kikuchi/Takaharu Hatori Director: Megumi Kasuga Editor: Shunji Suzuki Client Supervisors: Kentaro Katsube/Aoi.Matsumoto/Minako Suzuki
Automotive
Entrant: AKQA, London FIAT "eco:Drive" Visit web site Credits URL Address: http://www.fiat.co.uk/ecodrive/#ecodrive/intro Plug-In: Flash Corporate Name of Client: FIAT Account Managers: Livia Bernardini/Bonnie Boodram/Elisabeth Pinto Agency: AKQA, London Chief Creative Officer: James Hilton Creative Director: Nick Turner Associate Creative Director: Chris Williams Copywriter: Andy Cutbill Agency Art Director: Richard Baxter Technical Director: Miriam Healy Technical Manager: Stuart George Head of Technical Architecture: Neville Kuyt Lead Creative Developer: Rick Williams Technical Architect: Adam Creeger Senior Creative Developers: Harald Krefting/James Hay Proofreader: Rebecca Keys Senior Strategist: Paul O Neil UE Architect: Alison Rushworth Quality Assurance: Martin Harlow
Banners/Display
Entrant: Sonny London, London Barnardo's "What We Hear" Visit web site Credits Plug-In: You Must Click the Sound Button for the Full Banner Corporate Name of Client: Barnardo's Agency: BBH, London Creative Directors: Nick Gill/Dominic Goldman Copywriter: Dominic Goldman Agency Art Director: Dominic Goldman Designer: Stopp Programmer: Stopp Production Company: Sonny, London Producer: Nancy Hallam Director: Jeff Labbe Sound Designer: Stuart Welch Client Brand Manager: Collette Collins Client Marketing Director: Diana Tickell
Community Applications
Entrant: Crispin Porter + Bogusky, Boulder Burger King "Whopper Sacrifice" Visit web site Credits URL Address: http://www.cpbgroup.com/awards/2009/li/bksacrifice.html Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Boulder Executive Creative Directors: Rob Reilly/Andrew Keller Creative Directors: Bill Wright/James Dawson-Hollis Associate Creative Directors: Nuno Ferreira/Neil Heymann Copywriter: Joel Kaplan Agency Art Director: Saman Rahmanian Agency Producer: Executive Integrated Producer: Robert Valdes Interactive Designer: Interactive Design Director: Pelun Chen Programmers: Interactive Developers: Jimmy Pino/Robert Christ Technical Developer: Oscar Llarena Technical Director: Scott Prindle Production Company: Development Partners: Refresh Partners, Ascent Marketing Partner Interactive Executive Creative Director: Jeff Benjamin Interaction Designer: Jordan Clayton-Hall Associate Technical Director: Mat Ranauro Interaction Director: Matt Walsh Flash Designer: Andrew Kennedy Interactive Designer: John Whitmore Integrated Producer: Rob Allen. Jr Integrated Producer: Amanda Schultz Quality Assurance Director: Stewart Warner Quality Assurance Analyst: James Lukensow: Managing Director of Interactive: Winston Binch
E-Commerce
Entrant: Akestam Holst, Stockholm Playground Outdoor Equipment Stores "Sleepless at Playground" Visit web site Credits Corporate Name of Client: Playground Outdoor Equipment Stores Account Manager: Ake Stamholst Agency: Akestam Holst, Stockholm Creative Director: Ake Stamholst Associate Creative Director: Ake Stamholst Copywriter: Ake Stamholst Agency Art Director: Ake Stamholst Agency Producer: Ake Stamholst Production Company: From Stockholm With Love, Stockholm
Electronic Equipment
Entrant: Agency Republic, London SONY PlayStation "Killzone 2 Webgame" Visit web site Credits URL Address: www.killzonewebgame.com Corporate Name of Client: SONY Agency: Agency Republic, London Executive Creative Director: Gavin Gordon-Rogers Creative Director: Alistair Campbell Copywriter: Nick Horne Agency Art Director: Rob Ellis Designer: Bertrand Carrara Interactive Designers: David Cox/Tom Danvers/Jon Andrews Technical Developers: Ian Lainchbury/Matt Payne/David de la Pena Producer: Tim Gardiner Sound Designer: Michael Robinson Digital Strategist: Ivan Ivanovic
Entertainment
Entrant: The Martin Agency, Richmond John F. Kennedy Presidential Library and Museum "We Choose The Moon" Visit web site Credits URL Address: www.wechoosethemoon.org Corporate Name of Client: John F. Kennedy Presidential Library and Museum Account Managers: Carrie Bird/Sandra Snead Agency: The Martin Agency, Richmond Creative Director: Joe Alexander Copywriter: Wade Alger Agency Art Director: Brian Williams Agency Producers: Darbi Fretwell/Norma Kwee Designer: Saulo Rodrigues Interactive Designer: Justin Young Technical Developers: Mark Llobrera/Chris Wise Technical Director: Oscar Trelles Production Company: Domani Studios, Brooklyn Producers: Jarrod Bull/Steven Hubert Directors: Jon Hills/Ben Tricklebank Editing Facility: Running with Scissors Editors: Jim Vaile/Shang Gao Animator: Petter Safwenberg
Games
Entrant: Dentsu Inc., Tokyo SONY PlayStation 3 "The Last Guy Everywhere" Visit web site Credits Corporate Name of Client: SONY Computer Entertainment Inc. Agency: Dentsu Inc., Tokyo Creative Director: Hiroki Nakamura Agency Art Director: Tsubasa Kayasuga Agency Producer: Shinsaku Ogawa Designer: Yuji Oshimoto Interactive Designer: Kazuya Okuyama Production Company: IMG SRC/Samohang Producers: Takashi Omori/Moses Koizumi Director: Hiroki Nakamura Communication Designer: Yuki Kishi
Innovation Online
Entrant: AKQA, London FIAT "eco:Drive" Visit web site Credits URL Address: http://www.fiat.co.uk/ecodrive/#ecodrive/intro Plug-In: Flash Corporate Name of Client: FIAT Account Managers: Livia Bernardini/Bonnie Boodram/Elisabeth Pinto Agency: AKQA, London Chief Creative Officer: James Hilton Creative Director: Nick Turner Associate Creative Director: Chris Williams Copywriters: Andy Cutbill/Proofreader: Rebecca Keys Agency Art Director: Richard Baxter Quality Assurance: Martin Harlow
Microsite
Entrant: mortierbrigade, Brussels studio brussels "Eternal Moonwalk" Visit web site Credits URL Address: www.eternalmoonwalk.com Corporate Name of Client: Studio Brussels Account Manager: Patricia Vandekerckhove Design Company: Group94, Ghent Agency: mortierbrigade, Brussels Executive Creative Directors: Jens Mortier/Joost Berends/Philippe Deceuster Copywriter: Arnaud Pitz Agency Art Director: Sebastien Devalck Agency Producer: Patricia Vandekerkchove Designer: Pascal Leroy Interactive Designer: Pascal Leroy Production Company: Group94, Ghent Sound Design Company: Sonicville, Brussels Sound Designer: Phile Bocken
Navigation/Interactivity
Entrant: Herraiz Soto & Co, Barcelona Labuat Visit web site Credits URL Address: http://herraizsoto.es/labuat/eng/ Corporate Name of Client: Labuat Account Managers: Robert Aran/Martin Schvartzman Creative Director: Rafa Soto Copywriters: Carla Olaortua/Rafa Soto Agency Art Director: Roman Rodriguez Programmer: Badabing
Online Branded Content
Entrant: Mekanism, San Francisco Tostitos "NOLAF (The National Organization for Legislation Against Fun)" Visit web site Credits URL Address: http://nolaf.mekanism.com/ Plug-In: Flash 9 Corporate Name of Client: Frito-Lay Production Company: Mekanism, San Francisco Producers: Jason Harris/Lindsay Fa Director: Tommy Means
Online Campaign
Entrant: SapientNitro, Brisbane The Best Job in The World Visit web site Credits Corporate Name of Client: Tourism Queensland Account Managers: Darren McColl/Edwina Gilmour/Anne-Maree Wilson/Adam Ford Agency: SapientNitro, Brisbane Creative Directors: Nancy Hartley/James Burchill Copywriter: Merrin McCormick Agency Art Directors: Cristian Staal/Ralphie Barnett Interactive Designer: Daniel Button Technical Developers: Glen Peterson/Anton Ward Technical Director: Horia Traian Producers: Jason Kibsgaard/Matt Farrugia
Online Film
Entrant: Mekanism, San Francisco Tostitos "NOLAF (The National Organization for Legislation Against Fun)" Visit web site Credits URL Address: http://nolaf.mekanism.com/ Plug-In: Flash 9 Corporate Name of Client: Frito-Lay Production Company: Mekanism, San Francisco Producers: Jason Harris/Lindsay Fa Director: Tommy Means
Online Games
Entrant: Less Rain, Berlin Red Bull "Red Bull Soapbox Racer" Visit web site Credits URL Address: http://www.redbullsoapboxracer.com/ Corporate Name of Client: Red Bull Design Company: Less Rain, Berlin Creative Director: Lars Eberle Designers: Lars Eberle/Anna Mentzel Interactive Designer: Patrick Juchli Programmers: Torsten Hartel/Oliver List Illustrator: Anna Mentzel Technical Director: Thomas Meyer Sound Designer: Oliver Greschke
Public Service/Social Welfare
Entrant: Proximity London, London RNLI "Mystery Packages" Visit web site Credits Corporate Name of Client: Royal National Lifeboat Institution Account Managers: Georgia Bradley-Grant/Joseph Pirrie/Julie Randall/Elly Woolston Agency: Proximity London, London Executive Creative Director: Caitlin Ryan Creative Director: Debi Bester Copywriters: Debi Bester/Chris Monk/Nick Moffat Agency Art Director: Sonia Singleton Production Company: Pulse Films, London Producers: Thomas Benski/Neil Andrews Director: Dan Morgan
Retail
Entrant: Akestam Holst, Stockholm Posten (The Swedish Post Office) "Stefan the Swopper" Visit web site Credits Corporate Name of Client: Posten Account Manager: Ake Stamholst Agency: Akestam Holst, Stockholm Creative Director: Ake Stamholst Copywriter: Ake Stamholst Agency Art Director: Ake Stamholst Interactive Designer: Ake Stamholst Production Manager: Ake Stamholst Illustrator: Ake Stamholst Production Company: From Stockholm With Love, Stockholm
Sound Design/Music
Entrant: Forsman & Bodenfors, Gothenburg Sveriges Radio "Radio Matchmaker" Visit web site Credits URL Address: http://demo.fb.se/e/sr/radio_matchmaker/ Corporate Name of Client: Sveriges Radio Agency: Forsman & Bodenfors, Gothenburg Production Company: Rebenga AB Media Agency: Maxus Communications AB
Viral
Entrant: BETC Euro RSCG, Paris EVIAN "Rollerbabies" Visit web site Credits Corporate Name of Client: Evian Agency: BETC Euro RSCG, Paris Chief Creative Officer: Remi Babinet Creative Director: Remi Babinet Copywriter: Valerie Chidlovsky Agency Art Director: Agnes Cavard Agency Producer: Fabrice Brovelli Production Company: Partizan, Paris Director: Michael Gracey
Weird Wonderful Work
Entrant: GT Inc., Tokyo 0.02 MM, The World's Thinnest Condom "Love Distance" Visit web site Credits URL Address: http://www.lovedistance.jp/ Corporate Name of Client: Sagami Rubber Industries Co. Ltd. Agency: GT Inc., Tokyo/Rock & Roll Japan, Tokyo Creative Director: Naoki Ito Copywriter: Naoki Ito Agency Art Director: Naoki Ito Designer: Saiko Kamikanda Interactive Designers: Atsushi Fujimaki/Takeshi Yoshimori Programmers: Jun Kuriyama/Takuho Yoshizu Production Managers: Masanori Mori(WEB)/Tetsuji Isayama /Shuta Shimmyo /Akane Miyaki/Makiko Kubota /Hiromasa Sasaki /Kunimasa Kato(FILM /) Illustrator: Shigeki Yuriko Yamane(logotype) Technical Director: Qanta Shimizu Production Company: Rock & Roll Japan/NON-GRID/S2 Factory/Rhizomatiks/Tsumuji Technology/Pickles/RKB Motion , Tokyo Producers: Masaki Endo(WEB)/Atsuki Yukawa(FILM) Director: Kan Eguchi(FILM) Director of Photography: Kenshu Shintsubo(Background photo) Lighting Director: Kimitaka Kajihara Editing Facility: Studio Inter Field Corporation Editor: Keisuke Ohta Sound Designer: Takahisa Mitsumori Mixer: Kazune Masutomi Music: Ryuichi Sakamoto Planner: Naoki Ito/Atsuki Yukawa/Masaki Endo/Qanta Shimizu/Takayuki Rokutan
Integrated Campaign Winners
Integrated Campaign
Entrant: SapientNitro, Brisbane The Best Job in The World Credits Media Type: Branded Content/Digital Media/Poster/Billboard/Print/Television/Cinema/Digital/Web/Mobile URL Address: www.ourawardentry.com.au/bestjob Corporate Name of Client: Tourism Queensland Account Managers: Darren McColl/Edwina Gilmour/Anne- Maree Wilson/Adam Ford Agency: SapientNitro, Brisbane Creative Directors: Nancy Hartley/James Burchill Copywriter: Merrin McCormick Art Directors: Ralphie Barnett/Cristian Staal Producers: Jason Kibsgaard/Matt Farrugia Interactive Designer: Daniel Button Head of Technology: Horia Trian Senior Developers: Glen Peterson/Anton Ward Entrant: Publicis Mojo, Sydney James Boags Draught Credits Media Type: Ambient/Non-Traditional/Digital Media/Point-of-Sale URL Address: www.boagspipeline.com.au/movies/Main.swf Corporate Name of Client: Lion Nathan Account Managers: Simon Ludowyke/Tara Seymour Agency: Publicis Mojo Australia, Sydney Creative Director: Micah Walker Copywriters: Jon Rosen/Mike Burdick Art Director: Paul Sharp
Non-Traditional Winners
Foods
Entrant: Clemenger BBDO Melbourne, Melbourne Four'N Twenty Meat Pies "The Four'N Twenty Magic Salad Plate" Credits Corporate Name of Client: Patties: Four'N Twenty Account Managers: Ricci Meldrum/Sarah Galbraith Agency: Clemenger BBDO Melbourne, Melbourne Executive Creative Director: James McGrath Creative Director: Ant Keogh Copywriters: Julian Schreiber/Tom Martin Art Directors: Tom Martin/Julian Schreiber Graphic Designer: Musonda Katongo
Package Design Winners
Home Products
Entrant: Ogilvy Frankfurt, Frankfurt Rellana Wool Credits Corporate Name of Client: Friedrich-Wilhelm und Karin Reller oHG Account Manager: Carina Hadasch Agency: Ogilvy Frankfurt, Frankfurt Executive Creative Director: Dr. Stephan Vogel Creative Directors: Helmut Meyer/Gregor Seitz Copywriter: Lukas Liske Art Director: Daniel Schweinzer Photographer: Jo Bacherl Graphic Designer: Daniel Schweinzer Concept: In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.
Special Packaging
Entrant: Dentsu Inc. Kansai, Osaka Newspaper to New Paper Credits Corporate Name of Client: Ichida Garden Agency: Dentsu Inc, . Kansai, Osaka Design Company: Katachi Co.,Ltd., Tokyo Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi Graphic Designer: Yo Kimura Concept: Brief: Design a package for a street vendor that sells farm-grown vegetables and fruits. The brief required something original, easy-to-use and low cost. Solution: We focused on old newspapers that were used to wrap vegetables. Newspapers were used for good reasons - for its moisture retention quality, which helps keep vegetables fresh longer, and for its reuse value. Under the "Newspaper/New Paper" project, we utilized what was already there - the newspaper - and added an element of design that would be playful and make both those selling the vegetables and those buying them smile. By reusing old papers that would be thrown away, the project was friendly to the environment as well as to the budget. By simply adding dots or stripes to the old paper, we came up with a totally new package design. Result: Sales grew by 20%, as did the number of customers. There was more interaction with customers. And because they liked the design, people didn't just throw away our New Paper but re-used it for something else. News of the low-cost, original design wrapping paper spread virally to other stores that used newspaper for wrapping. The New Paper project was not just a new design for wrapping paper but a pointer to a new and better lifestyle for all of us.
Poster Winners
Automotive
Entrant: BBDO/Proximity Malaysia, Kuala Lumpur Jeep "Husky & Camel" Credits Corporate Name of Client: Chrysler Korea Account Managers: Dong Hyun Yoo/Tieh Pui Yen Agency: BBDO/Proximity Malaysia, Kuala Lumpur Chief Creative Officer: Ronald Ng Executive Creative Director: MUN Copywriters: Kevin Le/Ronald Ng Art Directors: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee Graphic Designers: MUN/ Gary Lim/Willeon Leong Illustrator: Gary Lim Print Producer: Dickson Teh Entrant: BBDO/Proximity Malaysia, Kuala Lumpur Jeep "Bushman & Eskimo" Credits Corporate Name of Client: Chrysler Korea Account Managers: Dong Hyun Yoo/Tieh Pui Yen Agency: BBDO/Proximity Malaysia, Kuala Lumpur Chief Creative Officer: Ronald Ng Executive Creative Director: MUN Copywriters: Kevin Le/Ronald Ng Art Directors: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee Graphic Designers: MUN/Gary Lim/Willeon Leong Illustrator: Gary Lim Print Producer: Dickson Teh
Print Winners
Art Direction Campaign
Entrant: AlmapBBDO, Sao Paulo Havaianas Top "Thin, Colored, Hip", "Paintball"," Convertible"," United Nations" Credits Corporate Name of Client: Sao Paulo Alpargatas Agency: AlmapBBDO, Sao Paulo Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Directors: Luiz Sanches/Dulcidio Caldeira Copywriter: Tales Bahu Art Director: Danilo Boer Illustrators: Gelmi Estudio/M. Sampaio
Consumer Campaign
Entrant: AlmapBBDO, Sao Paulo Havaianas Top "Thin, Colored, Hip", "Paintball"," Convertable"," United Nations" Credits Media Used: Magazine Corporate Name of Client: Sao Paulo Alpargatas Agency: AlmapBBDO, Sao Paulo Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Directors: Luiz Sanches/Dulcidio Caldeira Copywriter: Tales Bahu Art Director: Danilo Boer Illustrators: Gelmi Estudio/M. Sampaio Entrant: BBDO/Proximity Malaysia, Kuala Lumpur Jeep "Bushman & Eskimo", "Husky & Camel"," Mountain Goat & Crocodile" Credits Media Used: Newspaper Corporate Name of Client: Chrysler Korea Account Managers: Dong Hyun Yoo/Tieh Pui Yen Agency: BBDO/Proximity Malaysia, Kuala Lumpur Chief Creative Officer: Ronald Ng Executive Creative Director: MUN Copywriters: Kevin Le/Ronald Ng Art Directors: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee Graphic Designers: MUN/Gary Lim/Willeon Leong Illustrators: Gary Lim/Willeon Leong Entrant: CLM BBDO, Boulogne Billancourt Alka Seltzer - Dissolve Your Problems "Bear", "Paparazzi"," Magician"," Mafia"," Prison" Credits Media Used: Magazine Corporate Name of Client: Bayer Account Managers: Severine Autret/Claire Roy-Thermes Agency: CLM BBDO, Bolougne Billancourt Chief Creative Officers: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Art Director: Paul Kreitmann Art Buyer: Sylvie Etchemaite Illustrator: Paul Kreitmann Click a thumbnail to change media. Gold Winner Consumer Campaign Entrant: DDB London, London Harvey Nichols Bristol Store "Wallace in Alexander McQueen & Gromit in Paul Smith", "Wallace in Paul Smith & Gromit in Duchamp"," Lady Tottington in Alexander McQueen" Credits Media Used: Magazine Corporate Name of Client: Harvey Nichols Agency: DDB London Executive Creative Director: Jeremy Craigen Copywriter: Grant Parker Art Director: Grant Parker Entrant: Ogilvy & Mather, Bangkok Anylock "Doretos", "Orio"," Locker" Credits Media Used: Magazine Corporate Name of Client: NAM NGAI HONG Plastic Houseware Manufacturer Account Manager: Phannika Vongsayan Agency: Ogilvy & Mather, Bangkok Executive Creative Directors: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn Associate Creative Director: Gumpon Laksanajinda Copywriter: Yutachai Thumsuwan Art Directors: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Watchara Tansrikeat/Chayapon Wingprawat/Yod Kosolnirattiwong Photographer: Srimongkol Phachonkaew Illustrators: Surachai Puthikulangkura/Ananthakit Hirantanakorn Entrant: ponce buenos aires, Buenos Aires Axe "Bar", "Bellboy"," Delivery" Credits Media Used: Magazine Corporate Name of Client: Unilever Account Manager: Nestor Ferreyro Agency: ponce buenos aires, Buenos Aires Chief Creative Officer: Hernan Ponce Executive Creative Directors: Hernan Ibarra/Walter Aregger Creative Directors: Analia Rios/Ricardo Armentano Copywriter: Antonio De Federico Art Director: Pedro Losada Photographer: Martin Sigal Client Services Director: Vanina Rudaeff Entrant: Prolam Young & Rubicam, Santiago Colgate Max Fresh "Peter", "I Knew"," Damn" Credits Media Used: Magazine Corporate Name of Client: Colgate Account Manager: Juan Carlos Meza Agency: Prolam Young & Rubicam, Santiago Executive Creative Directors: Tony Sarroca/Guillermo Vega Creative Director: Alvaro Becker Copywriter: Max Konig Art Directors: Fabrizio Capraro/Mihail Aleksandrov Illustrator: Raul Pardo Entrant: Scholz & Friends, Berlin Augsburger Allgemeine Newspaper - Global News Starts As Local News Campaign "Karl Benz", "Adolf Dassler"," Joseph Ratzinger" Credits Media Used: Newspaper Corporate Name of Client: Augsburger Allgemeine Zeitung Account Managers: Michael Schulze/Salvatore Amato Agency: Scholz & Friends, Berlin Chief Creative Officer: Martin Pross Creative Directors: Matthias Spaetgens/Oliver Handlos Copywriters: Edgar Linscheid/Roman Senkl/Doerte Schuetz Art Directors: Erik Dagnell/Jens-Petter Waernes
Illustration
Entrant: CLM BBDO, Boulogne Billancourt Alka Seltzer "Prison" Credits Media Used: Magazine Corporate Name of Client: Bayer Account Managers: Servine Autret/Claire Roy-Thermes Agency: CLM BBDO, Bolougne Billancourt Chief Creative Officers: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Art Director: Paul Kreitmann Art Buyer: Sylvie Etchemaite Illustrator: Paul Kreitmann
Illustration Campaign
Entrant: CLM BBDO, Boulogne Billancourt Alka Seltzer - Dissolve Your Problems "Bear", "Paparazzi"," Magician"," Mafia"," Prison" Credits Media Used: Magazine Corporate Name of Client: Bayer Account Managers: Severine Autret/Claire Roy-Thermes Agency: CLM BBDO, Boulogne Billancourt Chief Creative Officers: Jean-Francois Sacco/Gilles Fichteberg Copywriter: Alexis Benoit Art Director: Paul Kreitman Art Buyer: Sylvie Etchemaite Illustrator: Paul Kreitmann
Radio Winners
Media Promotion
Grand LIA
Entrant: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv International AIDS Day "Doubt" Credits Corporate Name of Client: AIDS Task Force Account Managers: Adam Avnon/Shiran Chen/Galia Ashri Agency: Shalmor Avnon Amichay/Y&R Interactive , Tel Aviv Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriters: Geva Kochba/Ran Cory Production Company: SHAPA, Tel Aviv Recording Studio: SHAPA, Tel Aviv
Campaign
Entrant: Grupo Gallegos, Long Beach Comcast CableLatino "Robinson", "Epic"," Horror" Credits Corporate Name of Client: Comcast Account Managers: Nora Ayala/Eric Block Agency: Grupo Gallegos, Long Beach Chief Creative Officer: Favio Ucedo Creative Director: Juan Oubina Associate Creative Director: Martin Cerri Copywriters: Fernando Fryd/Lulu Reynal/Rodrigo Trevino Executive Agency Producer: Carlos Barciela Agency Producer: Valeria Maldini Recording Studio: AZ Los Angeles, Santa Monica Audio Engineer: Gonzalo Ugarteche
Humour
Entrant: Bar 1 Productions, New York Legal Sea Foods "Mama Calamari" Credits Corporate Name of Client: Legal Sea Foods Agency: DeVito Verdi, New York Creative Director: Sal DeVito Copywriters: Rich Singer/Steven Fogel Agency Producer: Barbara Michelson Production Company: Bar1 Productions, New York Director: Joe Barone Audio Engineer: Henri Perotti
Media Promotion
Entrant: mortierbrigade, Brussels Tune Your Life with studio brussels "The First Time" Credits Corporate Name of Client: studio brussels Account Manager: Stephanie Zimmermann Agency: mortierbrigade, Brussels Executive Creative Directors: Jens Mortier/Joost Berends/Philippe Deceuster Copywriter: Jens Mortier Executive Agency Producer: Patricia Vandekerckhove Production Company: vrt Director: Klaas Beheydt
Retail Foods and Stores
Entrant: Bar 1 Productions, New York Legal Sea Foods "Mama Calamari" Credits Corporate Name of Client: Legal Sea Foods Agency: DeVito Verdi, New York Creative Director: Sal DeVito Copywriters: Rich Singer/Steven Fogel Agency Producer: Barbara Michelson Production Company: Bar1 Productions, New York Director: Joe Barone Audio Engineer: Henri Perotti
Special Adaptation of Music
Entrant: Leo Burnett Colombia, Bogota DirecTV Plus "NightBondInBeverlyRocky" Credits Corporate Name of Client: DirecTV Account Manager: Felipe Afanador Agency: Leo Burnett Colombia, Bogota Chief Creative Officer: Rodrigo Davila Creative Directors: Mauricio Sarmiento/Dernando Hernandez Copywriters: Mauricio Sarmiento/Nicolas Mejia
Utilities
Entrant: Grupo Gallegos, Long Beach Comcast CableLatino "Robinson" Credits Corporate Name of Client: Comcast Account Managers: Nora Ayala/Eric Block Agency: Grupo Gallegos, Long Beach Chief Creative Officer: Favio Ucedo Creative Director: Juan Oubina Associate Creative Director: Martin Cerri Copywriters: Martin Cerri/Rodrigo Trevino Agency Producers: Carlos Barciela/Valeria Maldini Recording Studio: AZ Los Angeles, Santa Monica Audio Engineer: Gonzalo Ugarteche Entrant: Grupo Gallegos, Long Beach Comcast CableLatino "Epic" Credits Corporate Name of Client: Comcast Account Managers: Nora Ayala/Eric Block Agency: Grupo Gallegos, Long Beach Chief Creative Officer: Favio Ucedo Creative Director: Juan Oubina Associate Creative Director: Martin Cerri Copywriters: Martin Cerri/Fernando Fryd/Lulu Reynal Agency Producers: Carlos Barciela/Valeria Maldini Recording Studio: AZ Los Angeles, Santa Monica Audio Engineer: Gonzalo Ugarteche
The NEW Category Winners
The NEW Category
Grand LIA
Entrant: AKQA, London FIAT - "eco:Drive" Credits Media Type: Websites URL Address: http://awards.akqa.com/awards2009/LIA/Fiat_eco_Drive/default.html Corporate Name of Client: FIAT Account Managers: Livia Bernardin/Bonnie Bodram/Elisabeth Pinto Agency: AKQA, London Chief Creative Officer: James Hilton Group Creative Director: Nick Turner Associate Creative Director: Chris Williams Copywriter: Andy Cutbill Art Director: Richard Baxter Proofreader: Rebecca Keys Technical Account Director: Miriam Healy Head of Technical Architecture: Neville Kuyt Technical Manager: Stuart George Lead Creative Developer: Rick Williams Senior Creative Developers: Harald Krefting/James Hay Technical Architect: Adam Creeger Quality Assurance: Martin Harlow UE Architect: Alison Rushworth Strategic Planner: Paul O'Neil Basic description of the project: eco:Drive is a technology first: an innovative application that connects your car with your PC, enabling you to analyse your driving style and improve your fuel efficiency. Download the application, plug a USB stick into your Fiat, and it records data as you drive. Connect the stick to your PC, and eco:Drive converts your driving data into easy-to-understand facts and figures. You can calculate your total mileage, the CO2 you've produced and the total money you've saved, and get tips on improving your eco:Index score. You can even join other eco:Drivers around the world in the online eco:Ville community. Entrant: Crispin Porter + Bogusky, Boulder Burger King - "Whopper Sacrifice" Credits Media Type: Networked Communities/Direct URL Address: http://www.cpbgroup.com/awards/2009/li/bksacrifice_new.html Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Boulder Executive Creative Directors: Rob Reilly/Andrew Keller Creative Directors: Bill Wright/James Dawson-Hollis Associate Creative Directors: Nuno Ferreira/Neil Heymann Copywriter: Joel Kaplan Art Director: Saman Rahmanian Executive Agency Producer: Robert Valdes Interactive Executive Creative Director: Jeff Benjamin Integrated Producer: Rob Allen Jr. Integrated Producer: Amanda Schultz Development Partners: Refresh Partners/Ascent Marketing Partner Interactive Design Director: Pelun Chen Interactive Designer: John Whitmore Flash Designer: Andrew Kennedy Interaction Designer: Jordan Clayton-Hall Interactive Developer: Jimmy Pino/Robert Christ Quality Assurance Analyst: James Lukensow Quality Assurance Director: Stewart Warner Associate Technical Director: Mat Ranauro Technical Lead: Oscar Llarena/Scott Prindle Managing Director of Interactive: Winston Binch Basic description of the project: To find out how much America loved the Whopper, we offered a simple challenge: Sacrifice (delete) ten of your Facebook friends, and Burger King will reward your loyalty with a free Whopper. There was one twist; each friend you deleted would be notified of your actions, meaning your sacrifice was a public statement that you chose the Whopper over friendship. In no time at all, thousands had accepted our challenge and cleaned out their friends list. Ten days, 80,000 users, and 233,906 sacrificed friends after launch, Facebook became uncomfortable with the number of severed friendships and ended the campaign. Entrant: Leo Burnett, Sydney Earth Hour Credits Media Type: Television/Print/Outdoor/Websites/Blogs/Ambient/Live Events/Direct/Radio URL Address: http://203.28.166.73/earthhourcampaign Corporate Name of Client: WWF Account Manager: Sam McGown Agency: Leo Burnett, Sydney Executive Creative Directors: Andy DiLallo/Jay Benjamin Copywriter: Michael Canning Art Director: Kieran Antill Agency Producers: Adrian Shapiro/Rita Gagliardi Production Company: Robot i, Sydney/Curious , Sydney Producers: Peter Grasse/Tim Denton Directors: Syd Garron/Tim Denton Designer: Shepard Fairey/Masataka Kawano Editor: Patrick Filetti Artist: Shepard Fairey Basic description of the project: In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. Over 4000 cities in 88 countries voted by switching off their lights. Entrant: SapientNitro, Brisbane The Best Job in The World Credits Media Type: Print/Websites/Blogs/Live Events/Email/Networked Communities/Direct/Editorial/PR URL Address: www.ourawardentry.com.au/bestjob Corporate Name of Client: Tourism Queensland Account Managers: Darren McColl/Edwina Gilmour/Anne- Maree Wilson/Adam Ford Agency: SapientNitro, Brisbane Creative Directors: Nancy Hartley/James Burchill Copywriter: Merrin McCormick Art Directors: Cristian Staal/Ralphie Barnett Producers: Jason Kibsgaard/Matt Farrugia Interactive Designer: Daniel Button Head of Technology: Horia Trian Senior Developers: Glen Peterson/Anton Ward Basic description of the project: Objective: Global awareness of the Islands of the Great Barrier Reef Idea: We created 'The Best Job in the World', Island Caretaker of Tourism Queensland - anyone could apply. Seamless Integration: Launched globally with small space recruitment ads in press, online and Travel Agent Posters, driving traffic to islandreefjob.com, (supported by MySpace, Facebook, YouTube, Twitter) Comprehensive PR strategy supplied Media Kits with footage of IGBR to global media hubs. The application process was designed as a viral channel, applicants embarked on their own campaigns to garner support and wildcard votes. Result: Unprecedented international media coverage and engagement Entrant: Sony Music Entertainment UK, London AC/DC Black Ice Credits Media Type: Websites/Email/Excel Spreadsheet/YouTube Video URL Address: http://www.acdcrocks.com/excel Corporate Name of Client: Columbia Records UK Agency: Sony Music Creative, London Creative Directors: Phil Clandillon/Steve Milbourne Programmer: Svetozar Batoev Basic description of the project: Our brief was to reach 30-40 year-old men with 'a genuine blow-out moment in these serious times'. We decided to offer a moment of rock 'n' roll escapism at work. Most office workers are subject to an internet policy which stops them having fun. We decided to raise two fingers to the IT department by including AC/DC's music in an Excel spreadsheet, allowed through every firewall. We had to make the spreadsheet compelling enough for people to pass it on. To achieve this we created the world's first music video in Excel with the video playing back as ASCII art.
Television/Cinema/Digital/Web/Mobile Winners
Automotive
Entrant: AlmapBBDO, Sao Paulo Volkswagen "Dog-fish" Credits Corporate Name of Client: Volkswagen Agency: AlmapBBDO, Sao Paulo Chief Creative Officer: Marcello Serpa Creative Directors: Luiz Sanches/Dulcidio Caldeira Copywriter: Gustavo Sarkis Art Director: Renato Fernandez Agency Producers: Egisto Betti/Andre Soares Producers: Pato Alvarez/Jorge Larrain Director: Armando Bo Editor: Pato Pena Sound Design Company: Hilton Raw, Sao Paulo Post Production Company: Bitt Animation Photography: Cristian Cottet Entrant: kempertrautmann, Hamburg Audi A4 Exclusive Line "Robbery" Credits Corporate Name of Client: Audi AG Account Managers: Andrea Bison/Julia Kromker/Niklas Kruchten Agency: kempertrautmann , Hamburg Creative Directors: Frank Bannohr/Willy Kaussen/Tobias Ahrens Copywriter: Willy Kaussen Art Director: Frank Bannohr Production Company: Markenfilm , Hamburg Producer: Robert Tewes Director: Markus Walter Editor: Anne Beutel Sound Design Company: Christof Weische Music Production Company: Studio Funk/Audio Force Post Production: Optix Digital
Beverages - Alcoholic
Entrant: Publicis Mojo, Sydney James Boags Draught "Pure Waters" Credits Corporate Name of Client: Lion Nathan Account Managers: Simon Ludowyke/Tara Seymour Agency: Publicis Mojo, Sydney Creative Director: Micah Walker Copywriter: Grant McAloon Art Director: Steve Wakelam Agency Producer: Jasmin Ferguson Production Company: Revolver , Sydney Executive Producer: Michael Ritchie Producer: Georgina Wilson Director: Steve Rogers Director of Photography: Geoffrey Simpson Special Effects Company: Fin Design & Effects, Sydney Special Effects By: Justien Bromley Editing Facility: Guillotine, Sydney Editor: Alexandre de Franceschi Sound Design Company: Nylon Studios, Sydney Sound Design By: Simon Lister Music Production Company: Nylon Studios, Sydney Music Composer: Elliott Wheeler Production Designer: Steven Jones-Evans
Campaign
Entrant: TAXI Canada, Toronto Viagra "Reading", "Strolling"," Antiquing" Credits Corporate Name of Client: Pfizer Canada Account Managers: Christopher Andrews/Rob Feightner Agency: TAXI Canada , Toronto Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriters: Stefan Wegner/Nathan Monteith Art Directors: Nathan Monteith/Stefan Wegner Executive Agency Producer: Cynthia Heyd Agency Producer: Eugene Marchio Production Companies: Soft Citizen, Toronto/, Furlined, Los Angeles Executive Producers: Eva Preger/Link York/Diane McArter/David Thorne Producer: Scott Craig Director: The Perlorian Brothers Director of Photography: Marten Tedin Editing Facility: School Editing, Toronto Editors: Brian Wells/Mark Lutterman Sound Design Company: Silent Joe, Toronto Sound Design By: Clive Desmond Colourist/Transfer: Eric Whipp Agency Planner: Adam Collins Compositor/Online: Rodney Dowd/Paul Binney Video Post Executive Producer: Sarah Brooks
Cinematography
Entrant: Draftfcb Germany, Hamburg Audi A5 Cabriolet "More Intense" Credits Corporate Name of Client: Audi AG Account Managers: Sveja Brechschmid/Andreas Rauscher/Christiane Wolters Agency: Draftfcb Germany, Hamburg Chief Creative Officer: Mathias Jahn Creative Directors: Bill Biancoli/Bastian Kuhn Copywriter: Martin Magnet Art Director: Jula Bohm Production Company: Tempomedia Ralf Schipper Filmproduktion , Hamburg Producers: Acki Heldens/Vera Portz Director: Bruno Aveillan Director of Photography: Patrick Duroux Editing Facility: wizz, Clichy Editor: Emilie Orsini Sound Design Company: RIGBOX STUDIO, Paris Sound Design By: Raphael Ibanez Entrant: Rogue Films, London Virgin Media "Fantastic Journey" Credits Corporate Name of Client: Virgin Media Production Company: Rogue FIlms Director: Sam Brown
Cosmetics/Toiletries/Pharmaceuticals
Entrant: TAXI Canada, Toronto Viagra "Reading" Credits Corporate Name of Client: Pfizer Canada Account Managers: Christopher Andrews/Rob Feightner Agency: TAXI Canada, Toronto Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriters: Stefan Wegner/Nathan Monteith Art Directors: Nathan Monteith/Stefan Wegner Executive Agency Producer: Cynthia Heyd Agency Producer: Eugene Marchio Production Companies: Soft Citizen, Toronto/, Furlined, Los Angeles Executive Producers: Eva Preger/Link York/Diane McArter/David Thorne Producer: Scott Craig Director: The Perlorian Brothers Director of Photography: Marten Tedin Editing Facility: School Editing, Toronto Editors: Brian Wells/Mark Lutterman Sound Design Company: Silent Joe, Toronto Sound Design By: Clive Desmond Colourist/Transfer: Eric Whipp Agency Planner: Adam Collins Compositor/Online: Rodney Dowd/Paul Binney Video Post Executive Producer: Sarah Brooks
Editing
Entrant: PS260, New York Hummer H3 "The Open" Credits Corporate Name of Client: Hummer Agency: Modernista!, Boston Executive Creative Directors: Lance Jensen/Gary Koepke Creative Directors: Tim Vaccarino/David Weist Executive Agency Producer: Eric Voegele Agency Producer: Jessica McMahon Production Company: Biscuit Filmworks, Los Angeles Executive Producer: Holly Vega Director: Steve Rogers Director of Photography: Nigel Bluck (Skouras Agency) Special Effects Company: Brickyard, Boston Editing Facility: PS260, New York Editor: Maury Loeb Sound Design Company: Amber Music, New York Sound Design By: Maury Loeb/Bill Chesley Music Production Company: Amber Music, New York Colorist: Tim Masick (Company 3, NY)
Entertainment
Entrant: McCann Erickson Spain, Madrid Guggenheim Bilbao Museum "Exhibition of Surrealism" Credits Corporate Name of Client: Guggenheim Bilbao Museum Agency: McCann Erickson , Madrid Chief Creative Officer: Leandro Raposo Executive Creative Directors: Monica Moro/Pablo Colonnese/Pablo Stricker Creative Director: Leandro Raposo Copywriter: Ana Ganan Art Director: Javier Wandosell Production Company: Wind, Madrid Director: Dionisio Naranjo
Music Original
Entrant: Jung von Matt, Hamburg Concerthall Dortmund - Season 2009|2010 "The Resonator" Credits Corporate Name of Client: Concerthall Dortmund Account Managers: Nina Gerwing/Elena Pflueger Agency: Jung von Matt , Hamburg Executive Creative Directors: Sascha Hanke/Wolf Heumann Copywriters: Michael Okun/Sascha Hanke/Wolf Heumann Art Director: Patrik Hartmann Agency Producer: Thomas Nabbefeld Production Company: BIGFISH Filmproduktion , Hamburg Executive Producers: Andrea Roman/Robert Gold Producer: Julia Vogler Director: Simon Ladefoged Director of Photography: Kristian Leschner Editor: Ben von Grafenstein Sound Design Company: Hastings Music , Hamburg Sound Design By: Oscar Meixner Music Composer: Fazil Say
Public Service/Social Welfare
Entrant: BETC Euro RSCG, Paris ECPAT "Child Pornography" Credits Corporate Name of Client: ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes) Agency: BETC Euro RSCG, Paris Creative Director: Florence Bellisson Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Agency Producer: David Green Production Company: Partizan, Paris Director: Asger Leth
Telecommunications
Gold Winner Telecommunications Entrant: JWT Beijing, Beijing Nokia N96 "Bruce Lee - Ping Pong" Credits Corporate Name of Client: Nokia Account Manager: Dan Ingall Agency: JWT Beijing, Beijing Chief Creative Officer: Polly Chu Creative Director: Shankun Sun Copywriter: Wei Huang Art Director: Dechun Qiu Agency Producer: Lin Ma Production Company: JQK Productions, Beijing Producer: Jade Tang Director: Jinjing Zhu
Visual Effects
Entrant: BETC Euro RSCG, Paris EVIAN "Rollerbabies" Credits Corporate Name of Client: Evian Agency: BETC Euro RSCG, Paris Chief Creative Officer: Rémi Babinet Copywriter: Valérie Chidlovsky Art Director: Agnès Cavard Agency Producer: Fabrice Brovelli Production Company: Partizan, Paris Director: Michael Gracey |