Лучшие ролики British Television Advertising Awards 2008
На прошлой неделе состоялась церемония вручения наград за самые выдающиеся рекламные телевизионные ролики - British Television Advertising Awards.
На 32-й церемонии были представлены крупнейшие компании, разработчики рекламы и кретивные агентства. Жюри, возглавлял креативный партнер Saatchi & Saatchi Пол Силбурн (Paul Silburn).
Лучшим видеороликом за 20072008 год была признана реклама шоколада Cadbury, и надо сказать вполне заслужено - ролик пользовался невероятным успехом у британских телезрителей, ему даже посвящена отдельная статья на wikipedia.org .
Gorilla
творческая группа:
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Advertising Agency
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Fallon London
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Production Company
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Blink Productions
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Director
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Juan Cabral
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Agency TV Producer
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Nicky Barnes
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Creative Director
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Juan Cabral
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Executive Creative Director
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Richard Flintham
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Account Director
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Chris Willingham
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Writer
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Juan Cabral
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Art Director
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Juan Cabral
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Production Company Producer
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Matthew Fone
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Director of Photography
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Daniel Bronks
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Post Production Facility
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MPC
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Editor
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Joe Guest
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Music
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Phil Collins
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В номинации "Алкогольные напитки" победил ролик, рекламирующий пиво Carling. Видео выдержано в космическом стиле и вызывает сильные ассоциации с фильмом "Армагедон".
Space
творческая группа:
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Advertising Agency
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Beattie McGuinness Bungay
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Production Company
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Sonny London
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Director
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Fredrik Bond
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Agency TV Producer
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Jane Oak
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Creative Director
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Trevor Beattie and Bil Bungay
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Account Director
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Clare Campbell
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Writer
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Pat Burns
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Art Director
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Gavin McGrath
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Production Company Producer
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Helen Kenny and Alicia Richards
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Director of Photography
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Daniel Jesse Hall
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Post Production Facility
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MPC
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Editor
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Tim Thornton-Allen and Patric Ryan
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"Лучшей рекламой продолжительностью 30-60 секунд" стала поварская сага о том, как сделать автомобиль по-настоящему вкусным.
Cake
творческая группа:
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Advertising Agency
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Fallon London
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Production Company
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Gorgeous Enterprises
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Director
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Chris Palmer
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Agency TV Producer
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Nicky Barnes
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Account Director
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Simon Owen
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Writer
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Chris Bovill and John Allison
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Art Director
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Chris Bovill and John Allison
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Production Company Producer
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Rupert Smythe
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Director of Photography
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Bruno Delbonnel
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Production Company
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Alteration Services
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Post Production Producer
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Tom Sparks
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Executive Creative Director
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Richard Flintham
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Film Editing Company
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The Quarry
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Editor
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Paul Watts
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Model Maker
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John Pennicott, Sarah Tildesley, Brian Morris
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Music
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Rodgers & Hammerstein
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Компания Boots получила две награды, в категориях "Лучшее видео продолжительностью 60-90 секунд" и "Видео продолжительностью свыше 90 секунд". В обоих роликах задействовано невероятное количество актеров (в основном женщин), такому размаху позавидовали бы многие создатели исторических кинолент.
Moment of Truth
творческая группа:
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Advertising Agency
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Mother
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Production Company
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Anonymous Content @ Independent
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Director
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Garth Davis
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Agency TV Producer
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Angela Eleini
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Creative Director
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Damon Collins, Robert Saville, Mark Waites
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Writer
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Hermeti Balarin, Ana Balarin
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Art Director
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Hermeti Balarin, Ana Balarin
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Production Company Producer
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Chris Barret, Karen Sproul
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Director of Photography
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Greig Fraser
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Executive Creative Director
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Damon Collins, Robert Saville, Mark Waites
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Post Production Facility
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The Mill
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Post Production Producer
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Austen Humphries
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Film Editing Company
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The Whitehouse
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Editor
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Jack Hitchings
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Best Over 90 Second Commercial
Here Come The Girls
творческая группа:
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Advertising Agency
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Mother
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Production Company
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Partizan
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Director
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Traktor
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Agency TV Producer
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Angela Eleini
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Creative Director
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Damon Collins, Robert Saville, Mark Waites
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Writer
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Susan Hosking, Peter Robertson
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Art Director
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Susan Hosking, Peter Robertson
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Production Company Producer
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James Tomkinson
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Director of Photography
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Alex Melman
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Executive Creative Director
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Damon Collins, Robert Saville, Mark Waites
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Post Production Facility
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The Mill
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Post Production Producer
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Lee Pavey
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Visual Effects Artist
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Giles Cheetham
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Film Editing Company
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Final Cut
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Editor
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Rick Russell
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Music
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Ernie K. Doe
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Компания Sony была представлена двумя видео - анимированной инсталяцией " Play-Doh" и музыкальным перфомансом "Music Pieces", за каждый из которых получила по две награды.
Best 60-90 Second Commercial
Music Pieces
творческая группа:
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Advertising Agency
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Fallon London
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Production Company
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Academy Films
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Director
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Nick Gordon
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Agency TV Producer
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Jo Charlesworth
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Creative Director
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Juan Cabral
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Account Director
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Nathalie Clarke
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Writer
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Samuel Akesson & Tomas Mankovsky
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Art Director
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Samuel Akesson & Tomas Mankovsky
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Post Production Producer
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Sally Campbell, Lucy Gossage
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Director of Photography
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Antonio Paladino
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Film Editing Company
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Final Cut
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Editor
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Suzi Davies
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Music
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Peter Raeburn, Nick Foster at Soundtree Music and Jason Pierce
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Best 60-90 Second Commercial
Play-Doh
творческая группа:
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Advertising Agency
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Fallon London
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Production Company
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Gorgeous Enterprises
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Director
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Frank Budgen
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Agency TV Producer
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Nicky Barnes
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Creative Director
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Juan Cabral
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Executive Creative Director
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Richard Flintham
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Account Director
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Ben Cyzer
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Writer
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Juan Cabral
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Art Director
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Juan Cabral
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Production Company Producer
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Rupert Smythe
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Director of Photography
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Frank Budgen
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Post Production Facility
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MPC
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Film Editing Company
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The Quarry
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Editor
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Ted Guard
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Animation Company
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Passion Pictures
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Animation Director
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Darren Walsh
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В номинации "Лучшая реклама одежды" победила фирма Levi's. В ролике, где влюбленная пара страстно срывает с друг-друга одежду, ясно прослеживается идея о том, что в свой имидж можно быть влюбленным намного сильнее, чем в свою "вторую половинку".
Dangerous Liaison
творческая группа:
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Advertising Agency
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BBH
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Production Company
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Rattling Stick
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Director
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Ringan Ledwidge
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Agency TV Producer
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Davud Karbassioun
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Writer
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Dean Wei
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Art Director
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Steve Wakelam
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Creative Director
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Caroline Pay, John O'Keeffe
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Production Company Producer
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Sally Humphries
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Director of Photography
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Alwin Kuchler
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Executive Creative Director
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John Hegarty
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Post Production Facility
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The Mill
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Film Editing Company
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Work
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Editor
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Richard Orrick
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Visual Effects Artist
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Phillip Crowe
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Награда за "лучшый международный ролик досталась компании Procter & Gamble. Главной ее идеей является тезис о том, что внешний вид человека, зачастую говорит окружающим намного больше чем он сам.
Interview
творческая группа:
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Advertising Agency
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Saatchi & Saatchi NY
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Production Company
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Dab Hand Media
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Director
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Calle Astrand
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Agency TV Producer
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Dani Stoller
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Writer
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Peter Albores, Nathan Frank
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Art Director
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Dan Lucey
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Production Company Producer
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Luke Beauchamp
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Director of Photography
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Marten Tedin
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Executive Creative Director
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Tony Granger, Jan Jacobs, Leo Premutico
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Post Production Facility
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FrameStore CFC
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Post Production Producer
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Lottie Cooper
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Visual Effects Artist
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Avtar Bains
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Film Editing Company
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The Whitehouse NY
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Editor
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Dan Maloney
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Другие ролики можно посмотреть на сайте British Television Advertising Awards
Иван Дубков, Sostav.ru
